Omkar RanadeAbhishek Dhole

Who we are?• Flagship company of Aditya Birla Group• Among the top 2 players in India• India’s Largest selling Cement Brand• World’s 8th Largest producer• Capacity: 52 million Tons per annum• Establishments in India, Sri Lanka, UAE, Bahrain• In India, 11 integrated plants, 1 white cement

plant, 15 grinding units, 4 terminals

Milestones

Price

Product

Promotion

Place

Marketing Mix

• Price of Cement includes the transportation cost also so there is a little difference in the prices of cement

• In Gujarat, for the bag of 25 kg of cement the price of cement is around Rs. 320 which cost to Rs. 12 - 13 per kg

• Discounts are given on the bulk orders or as per the contract

• Allowances are given to the customers for their purchases direct from the manufacturing units

• Credit Facilities are given to the customers

Price

• Ordinary Portland cement• Portland blast furnace slag cement• Portland Pozzolana cement• Cement to European and Sri Lankan norms

Product

• Focus more on rural areas as an emerging sector

• No need to have a vast distribution network to increase outreach

• 23 cement plants located all over India (4 New under construction)

Place

India Locations

• Cashing in on the brand name of L&T Cement• Establishing Franchisee network• Through IPL team sponsorship of Rajasthan

Royals• Banners and hoardings on public transport

vehicles and bus stops.

Promotion

L & T Cement is now UltraTech

Cement

Franchisee Network

IPL Team Sponsorship

Banners and Hoardings

Corporate Social Responsibility

CSR

Healthcare & Family Welfare

Education

Sustainable Livelihood

Infrastructure,

Watershed Management &

Environment

• General Health Check-up Camps• Eye Camps• Facilities for Polio Dose• Expectant mothers and Child Health Care

Programs• Safe drinking water and sanitation facilities

provision

Healthcare & Family Welfare

• Girl Child Education• Distribution of Uniforms, bags, books• Computer Education Program• Talent Hunt Programs• Career Counselling

Education

• Construction and repairing of Ponds and check dams

• Approach Roads• Repairing of School Buildings• Tree Plantation Program

Infrastructure & Environment

• Skill Development Centres• Promote Organic Farming• Provision of Bio Gas Units• Immunisation and Veterinary Camps• Self Help Group

Sustainable Livelihood

Thank You