Agricultural

Sector

What is it……

Covers the services involved in moving

an agricultural product from the farm to

the consumer.

Planning ProductionGrowing

And HarvestingGrading

Packing Transport StorageAgro-

And Food Processing

Distribution Advertising Sale

More about it….

Marketing systems are dynamic

Competitive

Involve continuous change and improvement

Has to be customer-oriented and has to provide profit.

Need to understand buyer requirements, both in terms of product and business conditions

Low Cost Businesses

more efficient

can deliver quality

products

prosper

High Cost Businesses

fail to adapt to changes in

market demand

provide poorer quality

What it includes?

market information

development

marketing

extension

training in marketing

infrastructure development

Laws

The Agricultural Marketing Agreement Act of

1937, signed June 3, 1937 (P.L. 75-137), provided

authority for federal marketing orders, and also

reaffirmed the marketing agreements provisions of the Agricultural Adjustment Act of 1933(P.L. 73-

10).

Under the authority of this permanent law and

subsequent amendments, marketing orders have

been established for milk as well as

numerous fruits, vegetables, and specialty crops.

SERVICE

SECTOR

Importance of Marketing

in Service SectorGoods’ features, ingredients, price etc. Can be highlighted by marketing.

Price of services provided can be justified in all cases with the help of marketing.

Only specific media can be used to promote services, so again marketing plays a key role here.

Word of Mouth publicity is most credible vehicle for promoting services.

Exact target ,market needs to be selected for the launch of any service.

Laws governing

Service

Sector

CONSUMER PROTECTION

The right to be protected against the marketing of

goods and services which are hazardous to life and property.

The right to be protected against the marketing of

goods and services which are hazardous to life and property.

The right to be assured, wherever

possible, access to a variety of goods and

services at competitive prices.

The right to be heard and to be assured

that consumer's interests will receive

due consideration at appropriate forums.

The right to seek redressal against

unfair trade practices or

restrictive trade practices or unscrupulous

exploitation of con-sumers

The right to consumer education

Insurance

Sector

Practice of law surrounding insurance, including

insurance policies and claims

Insurance Law

Life Insurance Law

General Insurance law

Insurance regulatory

law

Life Insurance Law(LIC)

the fastest growing sector since 2000

Government allowed Private players and FDI up to 26%

Life Insurance in India was nationalised by incorporating Life Insurance Corporation (LIC) in 1956

Life Insurance Corporation Act, 1956:

1. To provide for the nationalisation of life insurance business.

2. To provide for the regulation and control of the business of the Corporation and for matters connected therewith or incidental thereto.

General Insurance law

THE GENERAL INSURANCE BUSINESS

(NATIONALISATION) ACT, 1972

1. to provide for the acquisition and transfer of

shares of Indian insurance companies

2. to ensure that the operation of the economic

system does not result in the concentration of wealth

3. to provide for undertakings of other existing

insurers in order to serve better the needs of the

economy by securing the development of

general insurance business in the best interests of the community

Insurance regulatory law

the body of statutory law, administrative

regulations and jurisprudence that governs and

regulates the insurance industry and those

engaged in the business of insurance

primarily enforced through regulations, rules and

directives by state insurance departments

Purpose

To protect the public as insurance consumers and policyholders.

Licensing and regulating insurance companies

and others involved in the insurance industry

Monitoring and preserving the financial solvency of insurance

companies

Regulating and standardizing insurance policies and products

Controlling market conduct and preventing

unfair trade practices

Regulating other aspects of the insurance industry

MARKETING IN INSURANCE

Role:

To target consumers and prospects to cover their

insurance needs for home, health, life and commercial coverage

Can be as far-reaching as a

national television campaign and as

localized as a business cards

and fliers

To increase sales and sustain

marketplace

Marketing Strategies for

Insurance Companies

Know the Market

Strong understanding of

their target audience and their

competition

To figure out the most effective ways

to connect with that audience

Establish a Plan

Go out and do things

Identify and prioritize the

communication strategies

Measure Effectiveness

Comparing the number of clients

before and after a campaign

Using online analytics to monitor website visits after

launching a promotion

Gather Feedback

Word of mouth is key

Clients can be excellent

advocates and part of the

marketing process

Industrial

sector..

Laws in industrial sector

The Special Economic

Zones Act, 2005

Contract Labour [R&A]

Act, 1970

Information Technology Act,

2000

CONTRACT LABOUR ACT :

Every principle employer who intends to employ contract Labor in his Establishment/Factory shall make an application in specified form to the concerned authority of the area in which the establishment sought to be registered is located.

Information Technology Act, 2000Act governing e-commerce transactions

The Special Economic Zones Act, 2005Provides a long-term, stable policy framework and establishes a single-window clearance mechanism for the establishment, development and management of SEZs and units operating in such zones. An SEZ is a specifically delineated duty-free enclave and shall be deemed to be foreign territory for the purposes of trade operations and duties and tariffs..

Industrial, or business to

business (B2B)

MAIN PROCESS OF SELLING IN B2B

one-to-one in nature

It is relatively easy for the seller to identify a

prospective customer and build a face-to-face

relationship.

the buying or selling process

Selling activities involve long processes of

prospecting, qualifying, wooing, making representations,

preparing tenders, developing strategies,

and contract negotiations

Highly professional and trained people in buying processes are involved

two or three decision makers must approve a

purchase plan.

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