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Marketing and Loyalty Program Marketing and Loyalty Program Solutions & Services Solutions & Services THIS DOCUMENT IS ONLY AN INFORMATION AND NOT A PROSPECTUS AND INVESTORS SHOULD NOT SUBSCRIBE FOR OR PURCHASE ANY SHARES REFERRED TO IN THIS DOCUMENT EXCEPT ON THE BASIS OF INFORMATION IN THE PROSPECTUS EXPECTED TO BE PUBLISHED BY MUNDAWEB DUBAI L.L.C. (THE “COMPANY”) THE PROSPECTUS WILL, FOLLOWING PUBLICATION, BE AVAILABLE FROM THE COMPANY’S REGISTERED OFFICE. MUNDAWEB and/or its affiliates may have long or short positions in or otherwise buy or sell the instruments or economically equivalent instruments discussed herein and may have acted as manager or co-manager of any such instruments. Transactions of the type described herein may involve a high degree of risk, and the value of such instruments may be highly volatile. Such risks may include without limitation risk of adverse or unanticipated market developments, risk of counterparty or issuer default and risk of illiquidity. In certain transactions counterparties may lose their entire investment or incur an unlimited loss. This brief statement does not disclose all the risks and other significant aspects in connection with transactions of the type described herein, and counterparties should ensure that they fully understand the terms of the transaction, including the relevant risk factors and any legal, tax and accounting considerations applicable to them, prior to transacting. This material may not be reproduced, distributed or transmitted to any other person or incorporated in any way into any manner without the prior written permission of consent of MUNDAWEB. Additional information is available upon request. Copyright in this report is owned by MUNDAWEB (© MundaWEB, 2012) – no part of this report may be reproduced in any manner without the prior written permission of MUNDAWEB.
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Page 1: Marketing and Loyalty Program Solutions & Services THIS DOCUMENT IS ONLY AN INFORMATION AND NOT A PROSPECTUS AND INVESTORS SHOULD NOT SUBSCRIBE FOR OR.

Marketing and Loyalty Program Solutions & ServicesMarketing and Loyalty Program Solutions & Services

THIS DOCUMENT IS ONLY AN INFORMATION AND NOT A PROSPECTUS AND INVESTORS SHOULD NOT SUBSCRIBE FOR OR PURCHASE ANY SHARES REFERRED TO IN THIS DOCUMENT EXCEPT ON THE BASIS OF INFORMATION IN THE PROSPECTUS EXPECTED TO BE PUBLISHED BY MUNDAWEB DUBAI L.L.C. (THE “COMPANY”) THE PROSPECTUS WILL, FOLLOWING PUBLICATION, BE AVAILABLE FROM THE COMPANY’S REGISTERED OFFICE.

MUNDAWEB and/or its affiliates may have long or short positions in or otherwise buy or sell the instruments or economically equivalent instruments discussed herein and may have acted as manager or co-manager of any such instruments.Transactions of the type described herein may involve a high degree of risk, and the value of such instruments may be highly volatile. Such risks may include without limitation risk of adverse or unanticipated market developments, risk of counterparty or issuer default and risk of illiquidity. In certain transactions counterparties may lose their entire investment or incur an unlimited loss. This brief statement does not disclose all the risks and other significant aspects in connection with transactions of the type described herein, and counterparties should ensure that they fully understand the terms of the transaction, including the relevant risk factors and any legal, tax and accounting considerations applicable to them, prior to transacting.This material may not be reproduced, distributed or transmitted to any other person or incorporated in any way into any manner without the prior written permission of consent of MUNDAWEB. Additional information is available upon request. Copyright in this report is owned by MUNDAWEB (© MundaWEB, 2012) – no part of this report may be reproduced in any manner without the prior written permission of MUNDAWEB.

Page 2: Marketing and Loyalty Program Solutions & Services THIS DOCUMENT IS ONLY AN INFORMATION AND NOT A PROSPECTUS AND INVESTORS SHOULD NOT SUBSCRIBE FOR OR.

Content

Our Vision Page 1

Why are we going this road? Page 2

What we do and who we serve Page 3-6

How we will grow Page 7-8

Example of Thailand Page 9-11

Investment opportunity - how to Invest? Page 12

Long Term Outlook – Why to invest Page 13

Page 3: Marketing and Loyalty Program Solutions & Services THIS DOCUMENT IS ONLY AN INFORMATION AND NOT A PROSPECTUS AND INVESTORS SHOULD NOT SUBSCRIBE FOR OR.

VISION STATEMENTVISION STATEMENT

MundaWEB transforms markets by providing best-in-class and transparent MundaWEB transforms markets by providing best-in-class and transparent marketing solutions and services to primarily Small-and-Medium-Sized-marketing solutions and services to primarily Small-and-Medium-Sized-

Enterprises (SME’s) and Consumers and by providing these services, we Enterprises (SME’s) and Consumers and by providing these services, we distribute support to the under-privileged and those in need and those who were distribute support to the under-privileged and those in need and those who were

hit and left behind by the mega-changes in global business - in particular to hit and left behind by the mega-changes in global business - in particular to children, seniors, the environment and animals worldwide.children, seniors, the environment and animals worldwide.

We develop and provide Marketing & Loyalty Program solutions and services to our primarily SME clients to widen and boost their client base, to increase their revenues, strengthen their Bottom-Line and increase the speed of their cash-flow cycle.

With each transaction on the Point-of-Sales a partnership between the SME and the consumer is instantly formed, where the two parties agree to give 20% of the granted discount to those in need – children for their education, elderly for their care, the environment for its protection and animals for their well-being.

We form this partnership with our SME clients and their consumers in order to fulfill our vision.

Our Vision

1

Page 4: Marketing and Loyalty Program Solutions & Services THIS DOCUMENT IS ONLY AN INFORMATION AND NOT A PROSPECTUS AND INVESTORS SHOULD NOT SUBSCRIBE FOR OR.

Our Learning from the Crises and our commitment to Change

2

Nothing changed after the Global Financial Crises in 2008 and 2009

Debt Crisis are still ongoing and Austerity Measures are the consequences

The Middle Class is suffering worldwide – the Middle Class are Small & Medium Sized Business Owners and Consumers

Wealth is distributed on an unequal basis – Fewer Rich’s are getting Richer, more poor and the poorest getting poorer

Protests have no sufficient impact

We don’t protest - we sit down and think, we develop, we design and act – and so we can achieve immediate impact of the life’s of 100s of Thousands of people around the globe !!!

Page 5: Marketing and Loyalty Program Solutions & Services THIS DOCUMENT IS ONLY AN INFORMATION AND NOT A PROSPECTUS AND INVESTORS SHOULD NOT SUBSCRIBE FOR OR.

It helps instantly by distributing 20% of each discount granted by our SME clients to Charity Organizations ! Most Companies donate after years of creating wealth, we do it now – its part of our Business Model.

Discount, is re-distributed to every participant involved along all the different steps of a business transaction, however big or small

NO CHARGES FOR THE SME CLIENT, NO CHARGES FOR THE CARD USER !!!!

Our Business Model is New and Unique

3

Page 6: Marketing and Loyalty Program Solutions & Services THIS DOCUMENT IS ONLY AN INFORMATION AND NOT A PROSPECTUS AND INVESTORS SHOULD NOT SUBSCRIBE FOR OR.

Front Office Process:

STEP 1•Contracting and Advise for the Cooperation and Partnership with SME clients•National and International Marketing for each SME client•Technical support (Apps, Maps etc.) to increase SME’s location efficiency•No investment, no charges for installations•Increase in number of new customers and higher loyalty from regular customers•Saved money creates additional higher Revenues because Consumers have more money available•Discount as promotion of the SME’s own business•5% from total discount per card distributed (as well discount from transactions related to the distributed card with other SME clients worldwide) as Distribution Commission for our SME Client•Tax advantage in jurisdictions, where Donations to Charity reduces SME’s Tax Base•Constant Marketing and Sales Support•Image increase by Participation and Charity Donations•Constant improvement of usage of new technologies •The SME decides about the receiver of the Charity Donation •Discount given away, but Bottom-Line enhanced and increased

The MundaWEB Business Chain

4

Page 7: Marketing and Loyalty Program Solutions & Services THIS DOCUMENT IS ONLY AN INFORMATION AND NOT A PROSPECTUS AND INVESTORS SHOULD NOT SUBSCRIBE FOR OR.

Front Office Process:

STEP 2•Every consumer (local resident or tourist) should receive a MundaWEB Card•On the Point-of-Sales the SME is offering a Discount to the consumer, explaining that the consumer receives 50% of this discount immediately and 20% goes to Charity and 20% goes to MundaWEB and 10% goes to the distributer of the card or the MundaWEB phone app, in order to bring the idea quickly into other parts of the country and as well into other countries around the globe•The Card is for free and discount can be received in many other businesses from different sectors as well•No name or bank account or personal data registration is necessary•No expiry date•For Free, for the consumer no charges involved •Take and use the card and enjoy discounts•Take and use the card and with every money spent you help charity•All charity undertakings can be tracked on the MundaWEB site

The MundaWEB Business Chain – cont’d

5

Page 8: Marketing and Loyalty Program Solutions & Services THIS DOCUMENT IS ONLY AN INFORMATION AND NOT A PROSPECTUS AND INVESTORS SHOULD NOT SUBSCRIBE FOR OR.

Back Office Process:

We have stable long-term cooperation and partnerships with our Front-End Systems ProvidersEvery Transaction is based on the electronic registration of the Card number by swiping it throughthe POS System; every transaction is internet based and real time

The entire transaction process is fully automated

Interfaces channeling the process into our Back Office System, where it provides fully automated pooling of process and flows

All transactions are 100% transparent and channeled into our ERP System and into our books and finances

All the services will be provided to our Licensees worldwideSME clients, Consumers, Licensees are able to track each and everyTransaction and the use of flows

MundaWEB uses the 20% for the improvement of their systems and for worldwide expansion for the benefit of all consumers and SME’s worldwide

The MundaWEB Business Chain – cont’d

6

Page 9: Marketing and Loyalty Program Solutions & Services THIS DOCUMENT IS ONLY AN INFORMATION AND NOT A PROSPECTUS AND INVESTORS SHOULD NOT SUBSCRIBE FOR OR.

Global Expansion StrategyMundaWEB Co .,Ltd

Thailandi

MundaWEB ……………

MundaWEB ……………..

MundaWEB ………….

MundaWEB ……………

MundaWEB ……………

MundaWEB ………….

MundaWEB ………….

MundaWEB ………….

100%

Expansion Layer One: Equity participations not below 51% in JV’s with local partners, pending on country laws and environment and economic conditions; shared commercial risks

Expansion Layer Two: Licensing to local business partners on their commercial risks

Diversified Country Portfolio consisting of 55% Emerging Markets, 30% Developed Markets and 15% Markets in Transition, to balance Growth-, Margin&Profitability-, Charity/Need Conditions and Risks. Target 2017: 25 Countries; Target 2022: 65 Countries; Target 2027: 105 Countries

7

Page 10: Marketing and Loyalty Program Solutions & Services THIS DOCUMENT IS ONLY AN INFORMATION AND NOT A PROSPECTUS AND INVESTORS SHOULD NOT SUBSCRIBE FOR OR.

License Fee Structure with 3 Fee Components – Gliding Fee Scale

License FeeDynamic, 8.5% of Net Profits before Tax Business Model, Systems etc.RoyaltiesFixed with annual Growth adjustment Brand, Idea, Corporate Identity etc. Service ChargesDynamic, 5% of Total Expenses Back-office, training, centralized admin services etc.

Monthly installments to strengthenMundaWEB Cash Flow Cycle for higherSpeed of expansion.

License Fee Royalties Costs TOTAL/MONDYNAMIC FIXED DYNAMIC

%Profit bef.TAX %Tot.Exp.8.50% 5%EUR EUR EUR EUR

Yr.1 € 20,753 10,000 € 14,645 45,398 Yr.2 € 62,211 30,000 € 29,563 121,774 Yr.3 € 116,642 60,000 € 44,061 220,703 Yr.4 € 185,181 90,000 € 58,561 333,742 Yr.5   € 269,932 135,000 € 73,064 477,997

AGRYr.6 5% 283,429 162,000 76,717 522,146 Yr.7 5% 297,601 194,400 80,553 572,554 Yr.8 5% 312,481 233,280 84,581 630,341 Yr.9 5% 328,105 279,936 88,810 696,850

Yr.10 5% 344,510 335,923 93,250 773,683

Yr.11 5% 361,735 403,108 97,913 862,756 Yr.12 5% 379,822 483,729 102,809 966,360 Yr.13 5% 398,813 532,102 107,949 1,038,864 Yr.14 5% 418,754 585,313 113,346 1,117,413 Yr.15 5% 439,691 643,844 119,014 1,202,549

Global Expansion through Licensing and Joint Ventures

8

This Table for illustration purpose only

Page 11: Marketing and Loyalty Program Solutions & Services THIS DOCUMENT IS ONLY AN INFORMATION AND NOT A PROSPECTUS AND INVESTORS SHOULD NOT SUBSCRIBE FOR OR.

FACTS & FIGURESCountry Example Thailand (1)

•Pre-Launch Period started on 1st December 2015 (500 SME’s for the Start)•Launch at the latest on 1st March 2016

Our estimated Targets by the End of 2017 – What we want to deliver in 2 years

SME Clients 3,000 SME clients (diversified Portfolio of Sectors)

Avg. Discount Negotiated 10 % throughout the SME Clients Portfolio

No of Cards distributed to Card Users 900,000 Cards Distributed

Avg. Spending per Month per Card User 2,000 THB or 50.28 EUR per month

Total Purchase/Transaction Value 11,863,138,944 THB

Total Discount to Card Users 1,186,313,894 THB

Total Amount donated to Charity 296,578,474 THB or ~ 3,489 educations provided

9

Page 12: Marketing and Loyalty Program Solutions & Services THIS DOCUMENT IS ONLY AN INFORMATION AND NOT A PROSPECTUS AND INVESTORS SHOULD NOT SUBSCRIBE FOR OR.

FACTS & FIGURES – cont’dCountry Example Thailand (2)

Our estimated Targets over 5 Years at the End of 2020

SME Clients 12,600 SME clients (diversified Portfolio of Sectors)

Avg. Discount Negotiated 10 % throughout the Clients Portfolio

No of Cards distributed to Card Users 3,780,000 Cards Distributed

Avg. Spending per Month per Card User 3,300 THB or 82,95 EUR per month

Total Spending Value 272.6 billion THB

Total Discount to Card Users 13.6 billion THB

Total Amount donated to Charity 6.8 billion THB or ~ 80,000 educations provided

10

Page 13: Marketing and Loyalty Program Solutions & Services THIS DOCUMENT IS ONLY AN INFORMATION AND NOT A PROSPECTUS AND INVESTORS SHOULD NOT SUBSCRIBE FOR OR.

SME Perspective

10 Reasons - Why our Business-Model works for SME clients and how we enhance their Bottom-Line

1.Increase in Revenues through more money available for their regular clients and new additional Clients2.Increase in Potential New Clients through MundaWEB Marketing (global)3.Income trough Card Distribution 10% of discount; the more cards distributed the higher the benefit4.Income through Distribution Commission and 10% of discount form business of other MundaWEB SME Clients5.Positive Image by helping those in need with every Transaction6.Tax deduction of Charity Donations7.Discount given, but Bottom-Line increased 8.The higher the discount the higher the benefit9.The lower the existing Profit Margin the higher the benefit10.Full benefit of Economies-of-Scale

FACTS & FIGURES – cont’dCountry Example Thailand (3)

11

Page 14: Marketing and Loyalty Program Solutions & Services THIS DOCUMENT IS ONLY AN INFORMATION AND NOT A PROSPECTUS AND INVESTORS SHOULD NOT SUBSCRIBE FOR OR.

3 different Investment Opportunities…..

1.Fixed Income at Start-up stage – 10% return p.a.• Time limit for investing is 31st of March 2016• EUR 200,000 minimum value, up to a total of 10 million EUR• Term: flexible, but max 24 month (end of 2014)

1.Non-Voting Shares at the Holding (or country) Level – Dividends• Non-Voting Preferred shares for dividends• 7% p.a. guaranteed• Tax implications on the Holding Level apply to UAE tax regulations• Term: no term

1.License – acquiring country licenses at any stage – Profit opportunities• Entrepreneurial risks, limitless performance based opportunities• Long term investment

Investment OpportunityHow to invest?

12

Page 15: Marketing and Loyalty Program Solutions & Services THIS DOCUMENT IS ONLY AN INFORMATION AND NOT A PROSPECTUS AND INVESTORS SHOULD NOT SUBSCRIBE FOR OR.

13

Our Long Term Outlook and Ambitions

Why to invest into MundaWEB - Our Impact outlook over 15 Years

105 Countries (minimum)18 million SME Clients and Partners900 million Card UsersTotal Purchase Volume EUR 350 billion channeled through MundaWEBTotal Charity support EUR 90 billion

Next developments (starting in 5 – 7 years after creating strong sector clusters)

B2B – do the same what we do now for the consumers, later for our SME clients involving the Whole-Salers

Add. Value-Added-Services to what is available based on the numbers above !!!


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