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Marketing and Loyalty program - The Apartment Concierge · 2014-08-20 · Avail-able in all...

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Attracting & Retaining Residents Is Easy ... Just give them everything they ask for. Travel Arrangements Dining Reservations Price Comparison Directory Assistance Traffic & Road Conditions Appointment Reminders And Anything Else You Can Imagine ... The only live concierge-based Marketing and Loyalty program designed by TAC branded in your property name
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Page 1: Marketing and Loyalty program - The Apartment Concierge · 2014-08-20 · Avail-able in all platforms, the app gives residents the option of simple one-touch calling to their concierge

Attracting & Retaining Residents Is Easy ...Just give them everything they ask for.

Travel Arrangements

Dining Reservations

Price Comparison

Directory Assistance

Tra�c & Road Conditions

Appointment Reminders

And Anything Else You Can Imagine ...

The only live concierge-basedMarketing and Loyalty program designed

by TAC branded in your property name

Page 2: Marketing and Loyalty program - The Apartment Concierge · 2014-08-20 · Avail-able in all platforms, the app gives residents the option of simple one-touch calling to their concierge

2 tacvip.com (877) 686-8241

PROPERTY BENEFITS

Attract More Residents with a Concierge Service Brandedin Your Property Name

How TAC Helps Properties:

PROPERTY BENEFITS

“The Apartment Concierge gives us a ”.aerA yaB eht ni egde evititepmoc

Greg Spezzano, Property Manager

• Sets you apart from other properties• Promotes your property with every call• Attracts prospects to your property• Builds loyalty so more residents renew leases• Generates more referrals• Appeals to all demographics• Very affordable and easy to manage• Includes COMM messaging program

Stand-up banners available for your leasing to promote your concierge service.

Give your property a competitive edge with The Apartment Concierge — the ultimate property marketing and loyalty tool. This high-impact program provides a powerful resident incentive: cellphone access to a live 24/7 concierge service branded in your property name.

Offering this award-winning service is the ideal way to attract residents and renew leases. It also increases satisfaction and generates referrals. The Apartment Concierge constantly adds impact to your marketing and value to your properties by promoting you in a very personal way.

The Apartment Concierge

2

Page 3: Marketing and Loyalty program - The Apartment Concierge · 2014-08-20 · Avail-able in all platforms, the app gives residents the option of simple one-touch calling to their concierge

Your Property Name. Your Residents. Our Service.

Residents Help Promote Your Property

Hello Ms. Jones.

[PROPERTY NAME]Concierge.

may I assist you?

How The ConciergeService Works

When your residents call the service day or night, a team of concierge professionals greet them by name, delivers your property’s custom greet-ing, and then helps with whatever they need. Afterward, residents hear your property name again with your slogan or other custom message. Best of all, we do all the work, while you get all the credit – and the leases.

According to Apartments.com, the second most significant reason residents move to another community is they want more amenities. So give your residents the perfect amenity. Give them access to Anything, Anytime, Anywhere® with one simple call.

The Apartment Concierge has such an impact on residents’ lives — and it is such a “cool” amenity to use — that they’ll tell others about it and your property. Plus, in a recent survey we conducted, 88% of the people who use the service around other people said they call on speakerphone.

That means they expose the service – and your property name — to friends, family, business associates, and even strangers (aka potential residents). It’s a terrific marketing solution that promotes yourproperty constantly and generates referrals.

Property staff activates concierge service.

After receiving a “Welcome” email/text, recipients receive personalized 24/7 concierge service with your property name.

Recipients can then contact the service by toll-free number, email/text, or branded mobile app.

Contact us for a digital copy of the article.

Featured in UNITS Magazine

1

2

3

2

Recipients can then contact the

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The Apartment Concierge

Page 4: Marketing and Loyalty program - The Apartment Concierge · 2014-08-20 · Avail-able in all platforms, the app gives residents the option of simple one-touch calling to their concierge

Personal Attention = Resident Retention

Why Residents Will Love It:

• Provides Anything, Anytime, Anywhere® 24/7• Answers questions on any topic• Fulfills phone/web-based tasks• Personalized service greets callers by name• Global access by phone, text, email, and app• Includes a branded mobile app• Helps acclimate residents to neighborhood• Service available in English, Spanish, or French• Provides an enhanced feeling of security and safety

RESIDENT BENEFITS

“TAC is very personalized and our [residents] don’t want to give that up.”

Property Manager, San Francisco, CA

The Apartment Concierge is the perfect amenity because it gives residents Anything, Anytime, Anywhere®

An old adage says “life is what happens while you’re busy making other plans.” The Apartment Concierge helps your residents make and fulfill those plans, so they have more time to enjoy life. It’s a powerful incentive that gives them a compelling reason to rent from you.

The Apartment Concierge is successful because it focuses on a human-centric approach to marketing. By helping your residents simplify their lives, you foster a deeper, more meaningful connection with them, which helps achieve a long-lasting loyalty to your property and community.

4 tacvip.com (877) 686-8241 The Apartment Concierge

Page 5: Marketing and Loyalty program - The Apartment Concierge · 2014-08-20 · Avail-able in all platforms, the app gives residents the option of simple one-touch calling to their concierge

Smarter Than Smartphones – And Safer!

Give Visitors A Reason To Lease

Popular Requests

*Demo service lasts 30 minutes or 30 days (whichever comes first).

...and so much more!

Business Services

• Computer Rentals• Messenger Services• Email Dictation Services• Appointment Reminders• A/V Equipment Arrangements

Travel Information• Travel Reservations• Destination Information• Flight/Gate Information• Early Flight Check-In• Trip Changes• Lost Luggage• Event Planning

Emergency Assistance

• Roadside Assistance• Prescription Replacement• Document Replacement• Emergency Message Service• Medical Provider Referrals• Emergency Transport

Lifestyle

• Directory Assistance• Dinner Reservations• Driving Directions• Movie Times/Reviews• Event Tickets• Product Reviews/Pricing• Traffic and Weather• City Guide• News/Sports Info

Branded Mobile App

For people on the go, The Apartment Concierge is far more convenient and effective than using smartphones to search. Our friendly team of concierge assistants are professionally trained and utilize multiple sources, including subscription-only databases and websites Simple or complex, they can fulfill virtually any request quickly and efficiently.

In fact, with The Apartment Concierge, any cellphone is a “smart” phone. One simple 60-second phone call to the service can get more done than 60 minutes of searching on a smartphone, even with voice-recognition apps. Plus, it’s safer while driving. An independent AAA study found that speaking to a live person is safer than using voice-recognition technology on phones or in-vehicle devices.

Your program includes a convenient mobile app branded with your property logo. Avail-able in all platforms, the app gives residents the option of simple one-touch calling to their concierge team and the ability to submit electronic requests. For added safety and security, they can even send their geolo-cation with every request.

On average, renters look at five different properties before making a decision. So give your first-time visitors a reason to choose your community by making an irresistible, lasting first impression. Provide them with a complimentary 30-day* concierge demo service just for touring your community. Then each time the use the service, they’ll hear your property name.

These are just a few examples of the countless services our team of assistants can provide:

AnythingAnytime

Anywhere®

The Apartment Concierge

Page 6: Marketing and Loyalty program - The Apartment Concierge · 2014-08-20 · Avail-able in all platforms, the app gives residents the option of simple one-touch calling to their concierge

The Apartment Concierge

COMMUNITY COMMUNICATIONS

2

Communicate with Your Community Quickly & EasilyBONUS benefit included with the concierge program:Constant communication is a key factor in making residents feel like a part of your community. But how do you keep in touch? Are you still printing leaflets and taping them to your residents' doors? Are you pinning notices on a bulletin board by the pool or mailboxes?

Use our exclusive COMM Community Communication messaging program instead. It's simpler, cheaper, and far more effective. And it's included at no extra cost. COMM lets you send unlimited email and text messages to one or all of your residents and prospects easily.

All emails are sent via our simple-to-use interface with your customer header and property logo attached. You can your staff can even use COMM to send internal communications.

COMM 2 reduces paper waste.

included at no extra cost. COMM lets you send unlimited email and text

header and property logo attached. You can your staff can even use COMM

You have a package

waiting in the

leasing office. We

are open 9-5

Mon-Sat.

8534-12Contact

MessagesATT

100%

9:25 PM

Q W E R T Y U I O

A S D F G H

Z X C V B N M

J K L

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.comspace

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Go

Want your friends to live closer? Refer them to our property and receive a credit towards rent!

We are hosting a pool party this Saturday. Bring your swimsuit and meet the neighbors!

Freeze Warning - Tonight and Tomorrow! Open cabinets and drip faucets.

2

2

Now you can even reach out to residents with

Anything, Anytime, Anywhere®

6 tacvip.com (877) 686-8241

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Page 7: Marketing and Loyalty program - The Apartment Concierge · 2014-08-20 · Avail-able in all platforms, the app gives residents the option of simple one-touch calling to their concierge

New EmailWelcomeWelcome

The Apartment Concierge is automatically issued. When your property is initially registered, all of your resident will be activated and sent a “Welcome” email and text message. Every NEW resident that leases a unit from your property will be automatically registered with the service. Your leasing office staff will be given access to a secure, customized web-based

Control Panel. Once logged on, the user-friendly interface lets you activate the concierge service for visitors and additional residents within seconds.

Once registered, recipients simply call the toll-free number provided in their “Welcome” text and/or email to use the service (and hear your property name) for Anything, Anytime, Anywhere®.

Promoting Your Concierge Service is Easy

Issuing the Service is Even Easier

Besides offering a world-class concierge service, we also help you promote it. Everything you need to announce the service to visitors and residents is in the Start-up Kit.

The Kit includes a Banner Stand, Table-Top Stand-Ups, Resident Handouts and a Resident Web Portal. Each is custom-designed with your logo, slogan, and other property information. They’re ideal for use in your property office, as well as trade shows conference and presentations.

2 (8.5”x11”)Table-Top Stand-Ups

6-Foot Banner Stand

Resident Web Portal

Allows residents to...

• Register online• View community events• Submit requests• Learn about the service

PROMOTING & ISSUING THE SERVICE

Resident Handouts

(additional handouts upon request)

You can also use the web portal to:• Change phone greeting and closing callers hear• View concierge issuance• Add employee access• Access COMM messaging program

The Apartment Concierge

2 (8.5”x11”)TableTableTStand-Up

Welcome to [Property Name] Concierge. Please call (866) 968-8273 from this number to get Anything, Anytime, Anywhere!

8534-12 ContactMessages

ATT 100%9:25 PM

Q W E R T Y U I O

A S D F G H

Z X C V B N M

J K L

P

.comspace123 Go

2

Page 8: Marketing and Loyalty program - The Apartment Concierge · 2014-08-20 · Avail-able in all platforms, the app gives residents the option of simple one-touch calling to their concierge

Custom Branded Personal Assistant Handouts

Front Back

Go to yourbrandedportal.com for details

Directory Assistance

Anything else imaginable!

Common Requests:

Every Resident Receives ComplimentaryAccess to [Your Property Name]

Personal Assistant

Personal Assistant

How to get access to

Our office personnel will register you

If you did not receive the confirmation “Welcome” email, please visit yourbrandedportal.com to register for the service.

“Hello Ms. Williams.Thank you for calling

[Your Property Name]Personal Assistant.

This is Amanda.How may I assist you?”

Once registered, you willreceive a “Welcome” emailand text message withinstructions on how to access your team of Lincoln Personal Assistants 24/7/365

Personal Assistant

The Apartment Concierge (877) 686-8241 | tacvip.com | [email protected]

Page 9: Marketing and Loyalty program - The Apartment Concierge · 2014-08-20 · Avail-able in all platforms, the app gives residents the option of simple one-touch calling to their concierge

8.5" x 11" Foam Board Stand Up

Place in leasing office or spec units

The Apartment Concierge (877) 686-8241 | tacvip.com | [email protected]

Page 10: Marketing and Loyalty program - The Apartment Concierge · 2014-08-20 · Avail-able in all platforms, the app gives residents the option of simple one-touch calling to their concierge

6 Foot Banner Stand

The Apartment Concierge (877) 686-8241 | tacvip.com | [email protected]

Page 11: Marketing and Loyalty program - The Apartment Concierge · 2014-08-20 · Avail-able in all platforms, the app gives residents the option of simple one-touch calling to their concierge

Message

You have a packageat the front desk.

Please call (214) 555-1212to arrange for pickup

View OK

AV A

I L AB

L E 20

1 4

Back

Your Property Nameinfo

yourpaymentportal.com

MY APT: 1234

www.yourbrandedportal.com

Directions:

Leasing office (800) 555-1212Maintenance (214) 555-1212

Leasing office hours:M-F 9-6

Sat 10-5Sun 12-5

SETTINGS

Always

Ask each time

Never

Send my geolocation:

SUBMIT

RESET APP

[email protected]

(770) 769-7406Phone Number:

Email:

SEND REQUEST

SUBMIT REQUEST

A response will be sent via:

Call me at: (770) 769-7406

Email me at: [email protected]

Back

I’m in Chicago and forgot my laptop charger.

Can you please find a local store that has one and find a courier to deliver it to me.Thanks!

Email Text Call

Call Your Personal Assistant

Send a Request

Send Location

Property Information

Settings

Call Your Assistant

Send a Request

Send Location

Property Information

Settings

[Your Property] PAcalling...

2 3

4 5

6 7 8

Live Assist

LIVE ASSIST

Please enter the phone number registered to your Personal Assistant account

PHONE NUMBER

CONTINUE

1

Back

Live Assist

Success

OK

Your geolocation has been sent.

TAC now includes a mobile appbranded in your property's name.Available for iPhone, Android, Windows 8, and Blackberryplatforms, the app gives yourresidents the option of one-touchcalling and the ability to submitelectronic requests.

Download instructions are included in the “Welcome” email.

For added safety and security, users can even send their GPS location with each request. Push notifications allow for easy communications with your residents.

1 - Registration is simple. Just enter in the registered phone number.

2 - Your property name Personal Assist and logo will be on the home page.

3 - Users can call your personal assistant service with one button.

4 - Users can also submit requests through the app.

5 - Users can send their geolocation with each request.

6 - GPS settings are set by the user and users are never tracked.

7 - The “Property Information” tab shows users valuable information.

8 - You can even send users push notifications for marketing and reminder messages (Available 2014).

Available For:

Property-Branded Personal Assistant App

Pay your rent visiting:

Your Property Name

Your Property Name Your Property Name

Page 12: Marketing and Loyalty program - The Apartment Concierge · 2014-08-20 · Avail-able in all platforms, the app gives residents the option of simple one-touch calling to their concierge

John,

We would like to thank you for becoming a [Your Property Name] resident. In appreciation, we would like to give you a gift – your very own complimentary concierge service.

You now have unlimited access to a live team of professional concierge until August 19th, 2015.

• Dial (866) 968-8273 from your registered phone (214) 555-1212• Email requests to [email protected]• Submit online at yourbrandedportal.com/request• Text your request to 88635• Download the app by visiting getliveassist.com

Please visit yourbrandedportal.com to find out more aboutYour Company Name Concierge.

• Wake-Up Calls• General Trivia, Homework and Research Help• Recipes• Food Nutritional Information• Wine Pairing and Cocktail Mixology• Weather Forecasts• Product Reviews and Price Comparisons• Online Shopping

• Movie Times and Reviews• Event Tickets• Sports Scores and Statistics• Golf Course Tee Times and Bookings• Special Event Planning

• Directory Assistance• Dining Suggestions and Reservations• Driving Directions• Traffic Conditions• Local Hot Spots• Site-Seeing Information

...And Anything Else You Can Imagine!

Anything, Anytime, Anywhere®

How to make requests

Daily Living

Entertainment

Entertainment

What [Your Property Name] Concierge Can Do For You

go to yourbrandedportal.com for details

Concierge

Powered by

Sample Email & Text Welcome Notifications

The Apartment Concierge (877) 686-8241 | tacvip.com | [email protected]

88635 ContactMessages

ATT 100%9:25 PM

Q W E R T Y U I O

A S D F G H

Z X C V B N M

J K L

P

.comspace123 Go

John, Welcome to [Your Property Name] Concierge. Call (866) 968-8273 from this phone to get unlimited 24/7 access to Anything, Anytime, Anywhere!


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