MARKETING AND MANAGEMENT IN HOSPITALITY AND TOURISM

MARKETING AND MANAGEMENT IN HOSPITALITY AND TOURISM

General description of the programme

Qualification awarded Professional Bachelor in Marketing and Management in

Hospitality and Tourism

Level of qualification First

Specific admission

requirements

High school diploma

An interview in Bulgarian

Test in English

Specific arrangements for

recognition of prior

(formal, non-formal and

informal)

IUC recognizes periods of study of student transferring from

other universities or colleges. Credits are recognized by a

commission on the basis of the academic transcript provided by

the student.

Qualification

requirements and

regulations

None

Profile of the programme Specialty education emphasizes on interdisciplinary and

innovative educational methods, which helps establishing a

beneficial, liberal education environment and encourage students

to be to more creative. Students have the possibility to study one

or two semesters in partner’s universities abroad, which

cooperates with their intercultural competence and competitive

power improvement.

Key learning outcomes 1. Common skills

• Critical analysis and empiric data assessment

• Analytic interpretation of the information and text

• Information description and analysis

• Knowledge application for solving known and new

problems

• Progress in ability to give a well-founded opinion and

conclusion

• Responsibility taking for continuing educational and

professional self-perfection

• Recognition of moral problems, ethic problems and those

connected with working environment safety

• Presentational and communicative skills

• Mathematical and computer skills

• Communication with other people

• Team working skills

• Solving problems skills

• Self-assessment and work analysis skill

• Planning skill and education process management

2. Special skills

• Analysis and assessment of specific subject ground:

theory, principles and concepts

Organizational and managerial skills regarding tourist

industry

• Developing and offering tourist products

• A handbook of tourist industry events in foreign

language

• Skills for preparing specialists for tourist industry

• Knowing the basic principles, criteria and functional

dependencies, necessary for providing a normal job in different

units

• Analysis and assessment of service systems for offering

food, beverages and accommodation and their putting into

practice and functioning as well

• Taking clients as main activity center and maximum

needs satisfaction

• Analysis of needs and expectations of different types

consumers in tourism and developing adequate strategies for

their satisfaction

• Analysis of the problems essence in service and their

reflection to consumer and service deliverer

• Capability to explain the models and characteristics of

consumer demand in tourism

• Understanding the models of tourists behaviour

• Identifying and adequate attitude to diversity and

difference in tourism industry in connection to concerned parties

such as: tourist services consumers, occupied in hospitality,

accommodation resorts

• Assessment and application of appropriate theories and

concepts from similar management spheres in tourism: operative

management, finance and managerial accounting, human

resources management and organizational behavior, marketing,

information technologies, strategic management

• Analysis and assessment of the business environment and

the influence in tourist industry

• Realization of cultural tourism importance for tourists

and their communities

3. Professional skills

• Skills for working in different tourist companies – tour

agencies, restaurants, information centers, accommodation

resorts

• Successful application of knowledge and effective

dealing with problem situations, typical for hotel industry and in

particular – when servicing guests

• Knowing different specialized tourism kinds

• Skill for involving different tourist resources in

destination tourist product

• Organizational and making package travelling skills

• Organizing and holding special events

• Knowing and using different contracts in tourism

Occupational profiles of

graduates with examples

The successful graduate is ready to realize in companies

operating in the sphere of tour agencies, hospitality, restaurants,

marketing, advertisement, tourist servicing, reservations and

accommodation.

The acquired knowledge in economics, business

communications, hospitality and restaurants, accounting and

finance, tour operations, skill for communication in two or three

foreign languages, allows graduates to start private business in

tourism, being hired in big and medium tourist or similar

companies as:

Manager in tour agency, hospitality or restaurant industry

Marketing manager in tourism

Employee in tourist information center

Contract manager in tour agency

Guide/tour agency representative

Tourism specialist in municipal administration

Agent in Tourism or Sales departments

Agent or assistant in Marketing/Sales, Congress tourism

Access to further studies Yes

Course structure diagram

with credits (60 per full-

time academic year)

№

Code Module / Subject ECTS

1 2 3 12

Year One

First semester

Compulsory modules

MUHT01 Module: Introduction to hospitality 7,50

MUHT011 Introduction to hospitality 3,50

Introductory practice

MUHT012 Practice Hotel 2,00

MUHT013 Practice Restaurant 2,00

MUHT02

Module: Economics and business

environment 7,50

MUHT021 Economics 5,50

MUHT022 Business environment 2,00

MUHT03

Module: Marketing and business

communications 7,50

MUHT031 Principles of hospitality marketing 5,00

MUHT032 Business communications 2,50

MUHT07 Module: Foreign languages I 7,50

MUHT071

1 English for business and tourism 4,00

MUHT071

2

Second foreign language

(German/French/Spanish) 3,50

Total 30,00

Second semester

Compulsory modules

MUHT04 Module: Research and Statistics 7,50

MUHT041 Research and Statistics 4,50

MUHT042 Information technologies 3,00

MUHT05 Module: Accounting and finance 7,50

MUHT051 Introduction to accounting 5,00

MUHT052 Introduction to finance 2,50

MUHT06

Module: Introduction to tourism and

management 7,50

MUHT061 Introduction to tourism 4,00

MUHT062 Management 3,50

MUHT07 Module: Foreign languages I 7,50

MUHT071

1 English for business and tourism 4,00

MUHT071

2

Second foreign language


Total 30,00

Summer Internship I (double module)

MUHT08 Module: Summer internship I 15,00

MUHT081 Summer internship I 15,00

Total 15,00

Year Two

Third semester

Compulsory modules

MUHT09 Module: Foreign Languages II 7,50

MUHT091

1 English for academic writing 4,00

MUHT092

1

Other Language


MUHT10

Module: Human resource

management and organisational 7,50

behaviour

MUHT101 Organisational behaviour 3,50

MUHT102 Human resource management 4,00

MUHT11 Module: Event management 7,50

MUHT111 Event management 2,50

MUHT112 Animation 2,00

MUHT113 Practice F&B /bar and restaurant/ 3,00

MUHT12

Module: Hotel operations

management 7,50

MUHT121 Hotel operations management 2,50

MUHT122 Hotel software 2,00

MUHT123 Practice Hotel 3,00

Total 30,00

Fourth semester

Compulsory modules

MUHT13

Module: Marketing communications

and marketing research 7,50

MUHT131 Marketing communications 4,00

MUHT132 Marketing research 3,50

MUHT14

Module: Tour operations, travel

agents and passenger transport 7,50

MUHT141

Tour operations, travel agents and

passenger transport 5,00

MUHT142 Alternative tourism 2,50

Elective modules

MUHT15 Module: Entrerpreneurship 7,50

MUHT151 Entrerpreneurship 3,50

MUHT152 Project management 2,00

MUHT153

International hotels development and

management 2,00

MUHT15 Module: Business planning 7,50

MUHT151 Business planning 3,50

MUHT152 Project management 2,00

MUHT153

International hotels development and

management 2,00

Compulsory modules

MUHT09 Module: Foreign Languages II 7,50

MUHT091


MUHT092

2

Other Language


Total 30,00

Summer Internship II (double module)

MUHT16 Module: Summer internship II 15,00

MUHT161 Summer internship II 15,00

Total 15,00

Year Three

Fifth semester

Compulsory modules

MUHT17 Module: Foreign Languages III 7,50

MUHT171 English for academic writing 4,00

MUHT172

Other Language


MUHT18 Tourist resources and guide services 7,50

MUHT181

Organisation and management of tourist

services 3,50

MUHT182 Tourist resources and guide services 4,00

MUHT19 F&B management 7,50

MUHT191 F&B management 5,00

MUHT192 Supply and logistics 2,50

MUHT20 Tourism management 7,50

MUHT201 Tourism management 4,00

MUHT202 Destination marketing 3,50

Total 30,00

Sixth semester

Elective modules

MUHT22 Sustainable tourism 7,50

MUHT221 Sustainable tourism 3,50

MUHT222 Special interest tourism I 2,00

MUHT223 Special interest tourism II 2,00

Compulsory modules

MUHT23 E-commerce 5,00

MUHT231 E-commerce 5,00

MUHT-

DIP Diploma project 10,00

Compulsory modules

MUHT17 Module: Foreign Languages III 7,50

MUHT171


MUHT172

2

Other Language


Total 30,00

Total 210,00

Examination regulations,

assessment and grading

The key learning outcomes have been assessed during the

module by different methods including: written exams,

assignments, essays, case study, presentations, practical exams,

reports, etc.

The correspondence between education aims and education

methods is an object of constant control by programme directors,

the commission of quality and exams and external assessment

institutions as well.

Graduation requirements All exams from the third years need to be passed.

Mode of study (full-time,

par t-time, e-learning...),

Full-time

Programme director or

equivalent.

Krasen Rusev

Description of the individual course units

Course unit title Alternative tourism

Course unit code MUHT142

Type of course unit

(compulsory, optional)

Compulsory

Level of course unit (e.g.

first, second or third)

First

Year of study (if

applicable)

Second year

Semester/trimester when

the course unit is delivered

Fourth semester

Number of ECTS credits

allocated

2.5 ECTS

Name of lecturer(s) Krasen Rusev

Learning outcomes of the

course unit

• Be able to identify the special interest travel motives

• Be able to prepare special interest tours

• Be able to prepare promotional materials (leaflets) for

special interest tours

• Know about the different types of special interest

tourism and their characteristics

Mode of delivery (face-to-

face, distance learning)

Face-to-face

Prerequisites and co-

requisites

Introduction to management and tourism

Recommended optional

programme components

n/a

Course contents • Conceptual framework of studying alternative and

special interest tourism

• Alternative tourism and sustainable development

• Cultural tourism

• Religious tourism

• Heritage tourism

• Eco- and rural tourism

• Sports / golf tourism

• Adventure and extreme tourism

• Wine and beer tourism

• Culinary tourism

• Medical tourism

Recommended or required

reading

Raychevski St. Synagogues and cultural heritage of Jews in

Bulagria. Issued by National museum of Bulgarian book, Sofia,

2009.

Acad. Gaidarski Tsv. Тhracian chronicles, issued by Foundation

the town, Sofia 2010.

Team cultural tourism – the future of Bulgaria, UE – Varna,

2010.

Stamov, S., Nikovska, K. (2011), Specialized kinds tourism, I

and II part, Kota

Robinson, P., S. Heitmann, P. Dieke (eds). (2011). Research

themes for tourism. Wallingford: CAB International;

Croce, E.&Perri, G. (2010), Food and Wine Tourism, CABI

Tourism Texts ISBN-10: 1845936612

Frenzel F., Koens K., Steinbrink, M. (2012), Slum Tourism:

Poverty, Power and Ethics, Contemporary Geographies of

leisure, tourism and mobility, Routledge, ISBN-10: 0415698782

Sharpley, R., Stone, P. (2009), The Darker Side of Travel: The

Theory and Practice of Dark Tourism (Aspects of Tourism),

Channel View Publications, ISBN-10: 1845411145

Stausberg, M. (2010), Religion and Tourism: Crossroads,

Destinations and Encounters, Routledge ISBN-10: 0415549329

Diamond, J. (2009), Around the World in 80 Lays: Adventure in

sex travel, Skyhorse Publishing, ISBN-10: 1602392870

Wright, K. (2008), Christian Travel Planner, Thomas Nelson

ISBN-10: 1401603742

Helms, H. (2007), Top Secret Tourism: Your Travel Guide to

Germ Warfare Laboratories, Clandestine Aircraft Bases and

Other Places in the United States You're Not Supposed to Know

About, Feral House ISBN-10: 1932595236

Dimitrova, М., Hristova, L. (2004), Untraditional tourism,

Avangard Prima

Kostov Е. Religious tourism in Bulgaria: yesterday, today and

tomorrow 2000 Sofia, Issued by “Litse”;

Kostov, Е. Culture tourism, 2001 Sofia University publication

“Stopanstvo”

Douglas, N., N. Douglas, R. Derrett (2002) Special Interest

Tourism. John Wiley and Sons

Planned learning activities

and teaching methods

Lectures 15 hours

Seminars 15 hours

Student Centred Learning 35 hours

Total hours 65 hours

Assessment methods and

criteria

Written assignment with PowerPoint presentation 4000-4500

words 50%

Written exam 50%

Language of instruction Bulgarian

Work placements n/a

Course unit title Business Communications


Type of course unit Compulsory




First

Year of study (if

applicable)

First year



First semester


allocated

2.5 ECTS

Name of lecturer(s) Dimitrina Kamenova


course unit

• Apply their knowledge for communication in business

environment

• Be able to lead discussions in working environment

• Be able to present their verbal and nonverbal

communication skills

• Be able to listen and deliver working messages



Face-to-face


requisites

None



n/a

Course contents • Essence and significance of business communications

• Skills of listening and talking

• Effective listening and presenting

• Nonverbal communications

• Strategies for written communications. Correspondence

• Distance conversations

• Organization communications

• Business etiquette


reading

1.Аleksieva, S. Business Communications, issued by NBU,

2011.

2.Dimitrova, D., Kostov, K, Kamenova, D. Research of

communicative inspirational techniques. IUC- yearbook, t. V, p.

2., 2012.

3.Kamenova, D. The model: „idea–inspiration–impulse” in

teaching Leadership, in Collection Inovations and interactive

techniques in education, S., 2012, p. 116-124.

4.Kamenova, D. Developing of conflict competence by subject

Business Communication in college educational course,– IUC-

yearbook, t. І, 2008, p. 71-76.

5.Klaton, P. Body language of working environment, Sofia,

2009.

6. Petev, Т., D. Sotirova, H. Panayotov. Communications and

ethics in public administration, S., 2001.

7. Kostov ,K., Dimitrova, D., Kamenova ,D. Bulgarian national-

psychological characteristics and modern methods for

motivation, IUC - yearbook, t. V, p. 2., 2012.

8. Penchev, D., Husein, S., Kamenova, D. Developing saction as

an entrepreneurship method for motivation, IUC- yearbook, t. V,

p. 2., 2012.

9. Raykov, Z.Creative communication, issued by Darmon, 2010.

10. Rizova, М. Business communications, issued by Мartilen,

2009.

11. Silberman, М., Hansburg, F. Smart people – successful in

communications. How to influence people and to solve

problems, issued by Health and happiness, 2010.

12. Locker, K., St. Kaczmarek (2010) Business Communication:

Building Critical Skills, McGraw-Hill/Irwin



PBL/CBL 5 hours

Seminars 20 hours




criteria

Written Examination 1.5 hours 50%

Presentation of a project 50%


Work placements n/a

Course unit title Business environment


Type of course unit


Compulsory



First

Year of study (if

applicable)

First year



First semester


allocated

2.0 ECTS

Name of lecturer(s) Maya Dafinova


course unit

• Prepare analysis of the business environment of a

business

• Distinguish the different sources of investment for new

businesses

• Understand the different forms of ownership for

business

• Articulate the advantages and disadvantages of the

different forms of ownership

• Know the European sources of funding for businesses



Face-to-face


requisites

None



n/a

Course contents • Introduction to Business Environment

• Forms of ownership

• Social responsibility of business

• Government policy and regulation regarding business

• Labor force and unions

• Types of investments, European funds

• Banking and insurance system

• Business associations


reading

Axwell, Мerk, 2012, A handbook for being stable during crisis.

(Axwell Merk) “Siela“

Irena Slavova, 2011, Business strategies, plans, budget. “Siela“

Тodor Popov; Teodor Sedlarski, 2012, Institutional economics:

apportunities and unused potential, UI st. Kliment Ohridski

Woran Buffet, 2011, Analysis if financial plans. (Mery Buffet,

David Klark) “East-West

Besanko D., (2010), Economics of strategy, John Wiley and

Sons

Campbell McConnell, Stanley Brue, Sean Flynn – 2011,

Economics, Mc Graw Hill

Charles P. Jones – 2009, Investments: Analysis and

Management, Wiley Publishers

Herbert B. Mayo – 2010, Investments: An Introduction, Cengage

Learnoing

Ian Worthington, Chris Britton - 2009 , Business environment,

Pearson

Roger A. Arnold – 2008, Economics, Cengage Learning

William J. Baumol, Alan S. Blinder – 2011, Economics -

Principles and Policy, Cengage Learning,

Zvi Bodie, Alex Kane, Alan J. Marcus – 2011, Investments and

Portfolio Management, McGraw Hill

http://www.imf.org

http://www.wto.org

http://www.oecd.org

http://worldbank.org

http://www.iie.com

http://mkaccdb.eu.int



PBL/CBL 10 hours

Seminars 10 hours

Consultations 5 hours




criteria

Coursework 3000 words 100%


Work placements n/a

Course unit title Business Planning


Type of course unit


Optional



First

Year of study (if

applicable)

Second year



Fourth semester


allocated

3.5 ECTS

Name of lecturer(s) Bozhanka Vutsova


course unit

• Write a business plan

• Defend a business plan

• Know how to start their own business

• Know where to seek funding

• Know the pitfalls of business planning



Face-to-face


requisites

Economics and business environment

Marketing and business communications

Management

Human resource management and organisational behaviour

Marketing communications and marketing research



n/a

Course contents • Analysis of the external environment

• Analysis of the internal environment

• SWOT analysis and confrontation matrix

• Setting goals and objectives

• Strategies

• Marketing plan

• Financial plan

• Human resource plan

• Operations plan

• Control


reading

Gee, C. (2008) International hotels development and

management. Educational Institute of American Hotel and

Lodging Association

Economics of strategy : International student version / David

Besanko et al . - 5. ed. . - Hoboken, NJ : John Wiley and Sons,

2010 .

Johnson, Gerry et al., Exploring corporate strategy / Gerry

Johnson, Kevan Scholes, Richard Whittington . - 8. ed. . -

Harlow et al. : FT Prentice Hall, 2008 .

Davidkov, Tsvetan, Values for enrichment: Entrepreneurs in

Bulgaria during the period 1991-2004/ Tsvetan Davidkov . -

Sofia : University Issue St. Kliment Ohridski, 2010 .

Lazarov, Georgi, (2009) Introduction to entrepreneurship or

practice in real business Sofia.

Lindner, Johannes and oth., (2008) Entrepreneurship and

management II / Johannes Lindner and oth . - Sofia: Dionis.


management III / Johannes Lindner and oth . - Sofia: Dionis.



Lectures 15 hours

Seminars 10 hours

PBL/CBL 5 hours





criteria

Coursework-business plan with PowerPoint presentation and

defence 4000 words 100%


Work placements n/a

Course unit title Economics


Type of course unit


Compulsory



First

Year of study (if applicable) First year

Semester/trimester when the

course unit is delivered

First semester


allocated

5.5 ECTS

Name of lecturer(s) Maria Neycheva


course unit Graph supply and demand and other curves

Use graphical and math analysis with economic problems

Find market equilibrium

Find consumer equilibrium

Analyze market structures

Find comparative advantage

Calculate GDP

Calculate deflator, CPI

Calculate unemployment rate

Understand macroeconomic analysis

Know the functions of the central bank

Calculate maximum money creation



Face-to-face


requisites

None



n/a

Course contents Production Possibilities Frontier, opportunity Costs

Supply and Demand

Elasticity of Supply and Demand

Consumer Equilibrium

Utility

Market Structures

Gross Domestic Product

Inflation

Unemployment

Aggregate Demand and Supply


reading

Axwell, Мerk, 2012, A handbook for being stable during

crisis. (Axwell Merk) “Siela“

Irena Slavova, 2011, Business strategies, plans, budget.

“Siela“

Тodor Popov; Teodor Sedlarski, 2012, Institutional

economics: apportunities and unused potential, UI st. Kliment

Ohridski

Woran Buffet, 2011, Analysis if financial plans. (Mery

Buffet, David Klark) “East-West


Sons





Herbert B. Mayo – 2010, Investments: An Introduction,

Cengage Learnoing

Ian Worthington, Chris Britton - 2009 , Business

environment, Pearson


William J. Baumol, Alan S. Blinder – 2011, Economics -

Principles and Policy, Cengage Learning,

Zvi Bodie, Alex Kane, Alan J. Marcus – 2011, Investments

and Portfolio Management, McGraw Hill

http://www.imf.org

http://www.wto.org

http://www.oecd.org

http://worldbank.org

http://www.iie.com

http://mkaccdb.eu.int



Lectures 30 hours

Seminars 20 hours

PBL/CBL 15 hours




criteria

Examination 2 hours 100%


Work placements n/a

Course unit title Entrepreneurship


Type of course unit


Optional



First

Year of study (if

applicable)

Second year



Fourth semester


allocated

3.5 ECTS



course unit

• Write a business plan

• Defend a business plan

• Know how to start their own business

• Know where to seek funding

• Use the Chicago Method to calculate company value

• Know the pitfalls of business creation



Face-to-face


requisites



Management

Human resource management and organisational behaviour




n/a

Course contents • Introduction. What is Entrepreneurship? Brief history.

• Creative Destruction-Joseph Schumpeter revisited. The

role of entrepreneurs in society’s economic development.

• The Entrepreneurial Life.

• Opportunity Recognition and Selection. Methods of

entrepreneurial analysis.

• Entrepreneurial strategies. Traditional and modern.

• Competitive advantage.

• Forms of entrepreneurship: starting a business, obtaining

somebody else’s business, team entrepreneurship,

entrepreneurial corporate management.

• Managing People.

• Social responsibility and entrepreneurial culture.

Entrepreneurial culture in Bulgaria.

• Lifecycle of an enterprise.

• Financing options and analysis. Venture Capital.

• Components of a business plan.


reading

Aydogan N (2009) Innovation Policies, Business Creation, and

Economic Development (International Studies in

Entrepreneurship) Springer

Barringer, B and Ireland (2008) Entrepreneurship ; successfully

launching new ventures 2nd Edition Pearson International

Edition

Drucker. Peter (2007) Management Challenges in the 21st

Century 2nd Edition Butterworth-Heinemann

Kuratko, Donald F. (2008) Entrepreneurship: Theory, Process

and Practice, 8th edition South Western Educational Publishing

Prahalad, C.K. and Krishnan, M.S. (2008) The New Age of

Innovation: Driving Cocreated Value Through Global Networks

MaGraw-Hill Professional

Tidd, J and Bessant J. (2009) Managing Innovation: Integrating

Technological, Market and Organizational Change 4th Edition

John Wiley & Sons

Trott, P (2008) Innovation Management and New Product

Development 4th edition Prentice Hall

Lazarov, Georgi, Introduction to entrepreneurship or practice

in real business / Georgi Lazarov . - Sofia : Galik, 2009 .

Lindner, Johannes and oth., Entrepreneurship and management

II / Johannes Lindner and oth . - Sofia : Dionis, 2008 .

Lindner, Johannes and oth., Entrepreneurship and management

III / Johannes Lindner . - Sofia : Dionis, 2009 .

Planned learning activities Lectures 15 hours

and teaching methods Seminars 15 hours





criteria

Coursework-business plan with PowerPoint presentation and

defence 4000 words 100%


Work placements n/a

Course unit title Event Management


Type of course unit


Compulsory



First

Year of study (if

applicable)

Second year



Third semester


allocated

2.5 ECTS

Name of lecturer(s) Krasen Rusev


course unit

• Produce an outline plan of an event, using sound

financial and marketing strategies

• Within a team, present the event plan to a ‘Board of

Directors’ for consideration

• Within a team, market and plan for the chosen even

• Work within a team to realise and manage an event

• Produce an individual evaluation of the success of the

event and their own role, making valid recommendations for

improvement



Face-to-face


requisites

Introduction to hospitality



n/a

Course contents • Client group and marketing strategies

• Financial Planning and cost controls

• Business Communication and presentation skills

• Problem Solving

• Type of Function and Service Style

• Work Schedules, time management and menu planning

• Facility, skills and equipment analysis


reading

Anderson J. L. (2010) Event Management Simplified.

Bloomington: AuthorHouse

Raj R, Walters P. and Rashid T. (2009) Events Management: An

Integrated and Practical Approach.London: Sage Publications

Ltd.

Chaturvedi A. (2009) Event Management: A Professional and

Development Approach. New Delhi: Global India Publication

Pvt Ltd.

Jordan L. et al. eds., (2011) Sports Event Management: The

Caribbean Experience.Farnham: Ashgate Publishing Ltd.

Kilkenny S. (2011) The Complete Guide to Successful Event

Planning. 2nd Ed. Ocala: Atlantic Publishing Group, Inc.

Rogers T. (2013) Conferences and Conventions: A Global

Industry, Tailor&Francis, 3th edition

Davidson R. & Rogers T. (2012) Study Guide for Marketing

Destinations and Venues for Conferences, Conventions and

Business Events, Cram 101

Bowdin, G., J. Allen, W. O’Toole, R. Harris, I. McDonnell

(2010) Events Management. 3nd ed., Oxford: Butterworth-

Heinemann

Allen, J. (2009), Event Planning, 2th edition, John Wiley &

Sons

Goldblat, D. (2006), Special events, Roy Communication

Nelson R. (2004) Current Issues in Convention and Exhibition

Facility Development.New York: The Haworth Hospitality Press

Dimitrova, M., Hristova , L. (2004), Untraditional tourism,

Avangard Prima



Lectures 15 hours

Seminars 15 hours




criteria

Presentation of Event 15 minutes 25%

Contribution to the Event 25%

Written Evaluation 25%

Professionalism 25%


Work placements n/a

Course unit title F&B Management


Type of course unit


Compulsory



First

Year of study (if

applicable)

Third year



Fifth semester


allocated

5.0 ECTS

Name of lecturer(s) Biser Nikolov


course unit

1. Assess and propose responses to changes in

government policy / legislation as they affect operational issues

within food and beverage departments both in general and as

they relate to current debates..

2. Assess and evaluate current issues which are

influencing types of food and beverage provision and consumer

demand and managerial responses to them;

3. Assess and evaluate the application of a systems

approach to the management of food and beverage in the

control of resources and their efficient and effective operation

in the achievement of outputs;

4. Analyse and discuss the consumer product relationship

as a process in order to understand and effect its successful

development and adaptation;

5. Evaluate techniques of measuring and appraising the

performance of food and beverage operations and consider and

apply approaches to strategic decision making;

6. Evaluate the role of planning, implementation and

management of food and beverage provision within the

different sectors of the hospitality industry.



Face-to-face


requisites

Introduction to Hospitality



n/a

Course contents • Characteristics of the industry which influence the

manner in which food and beverage operations are managed, e.g.

“the nature of the industry”, casualisation, labour issues,

customer perceptions, quality issues

• The application of systems thinking to the management

of food and beverage within two distinct dimensions. i.e. design,

planning, control and the management of operating systems

within a food and beverage provision. e.g. the importance of the

menu and wine list as a marketing tool and the implications of

the use of this point of sale

• The importance of developing a consumer-product

relationship as dynamic, organic and continuous. e.g. trends and

developments that influence dining out to an increasingly more

aware and discerning customer

• The appraisal of a food and beverage operation to involve

individual consideration of a range of operational variables and

the consideration of the operation as a whole in order to provide

a basis for making strategic management decisions

• The determination of elements that are central to the

management of Human Resources in service


reading

Ninemeier, J. (2010), Management of Food and Beverage

Operations, Educational Institute of the American Hotel Motel

Associ., 5th edition ISBN-13: 978-0866123440

Foskett, D. et al (2011), Food and Beverage Management,

Goodfellow Publishers, 3th edition

Bernard D., Lockwood, A. (2012), Food and Beverage

Management, BH, 5th edition, ISBN-10: 0080966705

Ninemeier, J. (2010), Management of Food and Beverage

Operations, Educational Institute of the American Hotel Motel

Associ., 5th edition ISBN-13: 978-0866123440

Kotas,R., Jayawardena, C. (2010), Profitable Food and

Management, Hodder&Stoughton

Arduser, L., Brown, D. (2004), The Waiter & Waitress and

Waitstaff Training Handbook: A Complete Guide to the Proper

Steps in Service for Food & Beverage Employees, Atlantic

Publishing Group, ISBN-10: 0910627479

Hickey, P. J., R. F. Cichy (2005) Managing Service in Food and

Beverage Operations. 3rd ed., American Hotel and Lodging

Educational Institute

Тodorov, D. (2010), Restaurants, Мatkom

Ribov (2007), Restaurants and hospitality, Тrakia М



Lectures 30 hours

Seminars 30 hours


Student centred learning 100 hours

Total 190 hours


criteria

Written examination

Organizing a party


Work placements Restaurant

Course unit title Hotel Operations Management


Type of course unit


Compulsory



First

Year of study (if

applicable)

Second year



Third semester


allocated

2.5 ECTS

Name of lecturer(s) Miroslava Dimitrova


course unit

• Identify characteristics of various sectors of the hotel

industry

• Discuss current issues affecting hoteliers

• Identify the hierarchy of food and beverage operations

• Discuss banqueting operations, with examples of

planning for functions

• Identify legal liabilities and guest and property safety

issues

• Develop a plan for a purchase of a hotel including

selecting a property or plot, financing and start up

• Identify the characteristics of franchise agreements



Face-to-face


requisites





n/a

Course contents • The Hotel Industry

• Hotel departments

• Front office operations

• Housekeeping operations

• Food and Beverage operations

• Safety and Property Security

• Facility engineering and maintenance

• The general manager

• Purchasing a Hotel


reading

Kostov Е. (1997), Economics and hospitality management,

Dionis 2. Ribov М. (2003), Hospitality and restaurants, Trakia 3.

Hadzhinikolov Hr. (1996), Restaurant and hotels, Economy, 4.

Stamov S., Aleksieva Y. (1998), Hospitality: Technologies,

organization, management, Kota. 5. Baker, S., J. Huyton, P.

Bradly (2003) Principles of front office operations. London:

Thomson Ball, S., P. Jones, D. Kirk, A. Lockwood (2003)

Hospitality operations. A systems approach. London: Continuum

6. Hayes, David, Ninemeier Jack, Hotel Operations

Management, BH 2003 7. Hayes, D.K. & Ninemeier, J. D.

(2005) Hotel Operations Management. Pearson Prentice Hall 8.

Kappa, M., A. Nitsche, P. Schappert (1997) Managing

housekeeping operations. 2nd ed. Educational Institute of the

American Hotel and Motel Association



Lectures 15 hours

Seminars 15 hours




criteria

Written exam 100%


Work placements Hotel

Course unit title Hotel software


Type of course unit


Compulsory



First

Year of study (if

applicable)

Second year



Third semester


allocated

2.0 ECTS

Name of lecturer(s) Mirosvala Dimitrova


course unit

• Be able to input different types of rooms in the system

• Determine room rates

• Be able to check-in and check-out guests

• Generate financial statements from the system

• Prepare payment documents



Face-to-face


requisites




n/a

Course contents • Introduction to the system and its modules

• Creating various types of rooms

• Creating different types of rates

• Reservations - individual and group

• Check-in

• Check-out

• Payment documents

• Accounting issues

• Interaction between different departments

• Additional services


reading

Bardi, J. (2010) Hotel Front Office Management, Willey

Abbott, P., Lewry, S. (2012), Front Office, BH

O’Fallon, M., Rutherford, D. (2010), Hotel Management and

Operations, Wiley

Kotler, P., Bowen, J., Makens, J. (2009), Marketing for

Hospitality and Tourism (5th Edition), Prentice Hall ISBN-10:

0135045592\

Jones, T. (2008), Professional Management of Housekeeping

Operations, Wiley

Hayes, D., Ninemeier J. (2008), Human Resources Management

in the Hospitality Industry, Wiley

Ninemeier, J., Hayes, D. (2009), Procurement of Hospitality

Resources, Prentice Hall

Ninemeier, J. (2011), Outlines&Highlights for Discovering

Hospitality and Tourism: Worlds Greatest Industry, Cram 101

Hayes, D., Ninemeier J. (2007), Hotel Operations Management,

Prentice Hall

Ivanov, S., Zhechev, V. (2011), Marketing in hospitality,

Zangador, ISBN: 9789549278613

Stamov, S, K, Nikovska, /2009/, Organization and hotel

functioning, Matkom, Sofia,

Stamov, S., Y.Aleksieva, /2005/, Hospitality-technology,

organization, management, Plovdiv,

Todoriev, V, /2008/, Hotel operations, Matkom, Sofia

Ribov М., (2003), Hotels and restaurants, Тrakia



Seminars 15 hours




criteria

Practical exam 1 hour 100%


Work placements n/a

Course unit title Human Resource Management


Type of course unit


Compulsory



First

Year of study (if

applicable)

Second year



Third semester


allocated

4.0 ECTS



course unit

• Acquire basic knowledge, models and approaches for

human resource management

• Be able to apply technical skills connected with

selection, recruitment, analysis and evaluation of human

resources

• Have participated in a management games and have

skills for proper behaviour within an organisation

• Know about the different factors affecting the

management of human resources in the company

• Be able to prepare a strategy and a programme for

motivation of human resources



Face-to-face


requisites

Economics and Business environment




n/a

Course contents • Introduction in human resource management theory

• Strategic human resource management

• Human resource management and the labour market

• Human resource planning

• Recruitment and selection

• Managing equality and diversity

• Learning and development

• Management development

• The employee relationship and employee rights at work

• Establishing the terms and conditions of employment

• Reward and performance management

• Employee participation and involvement

• International HRM


reading

1. Vunova-Narleva, K. (2009), -Human resources

management.

2. Koev, Y., Vunova, K. (2008) - Human resources

management in citizens’ society structure.

3. Nikolova, V., (2008) – Human resources management in

citizens’ society structure.

4. Vasileva, M., Маneva, I., Kamenova, D. (2012) Talents

management as a entrepreneurship strategy, IUC year-book, t. V,

p. 2.

5. Vladimirova, K. (2009) Human resources’ strategic

management.

6. Danailovа, I. (2009) Professional orientation and human

resources effectiveness, issued by Personal Consult.

7. Doraliiski, А. Strategic Management, 2008.

8. Ivanova, S., Kamenova, D. Entrepreneurship methods in

managerial function for human resources’ survival, IUC year-

book t. V, p. 2

9. Kamenova D. (June, 2008). Organisational skills for

consolidation of managerial capacity of citizens’ society

structure. Operative programme „Administrative capacity”.

10. Kostov ,K., Dimitrova, D., Kamenova ,D. Bulgarian

national specialty and actual methods for motivation, IUC year-

book, t. V, p. 2., 2012.

11. Peycheva, M. (2010) HRM, issued by International

management consult.

12. Penchev, D., Husein, S., Kamenova, D. (2012)

Developing sanction in role of entrepreneur method for

motivation, IUC year-book, t. V, p. 2.

13. Popov, G. (2010) Human capital in 21st c., issued by

Personal Consult.

14. Stefanov, N., Keremedchiev, N. (2009) HRM.

Theoretical and practical methods, issued by Personal Consult.

15. Stoycheva, B. Milcheva (2008), Е. issued by Informa

Intelekt.

16. Coleman Patterson Management Briefs Management and

Leadership Theory Made Simple - 2010

17. Susan Quinn, From Reactive to Proactive: High Impact

Strategic HR - 2011

18. Zorlu Senyucel Managing the Human Resource in the

21st century, 2011



Lectures 15 hours

Seminars 25 hours

PBL/CBL 5 hours





criteria

Written Examination 2 hours 50%

Participation in management game 25%

Current assessment 25%


Work placements n/a

Course unit title Information Technologies


Type of course unit


Compulsory

Level of course unit (e.g. First


Year of study (if

applicable)

First year



Second semester


allocated

3.0 ECTS

Name of lecturer(s) Ertan Geldiev


course unit

• Know and apply methods for systematical planning,

usage and evaluation of information

• Work out and present their presentations through

different media

• Define operational systems

• Work with MS Office applications



Face-to-face


requisites

None



n/a

Course contents • General presentation skills

• Visual means – role, functions and design

• Multimedia in business – role, function and design

• Internet in business – role and functions

• Computer and operational systems

• MS Office applications – Word, Excel, PowerPoint


reading

Stanev, St. and oth. Introduction to computer information. -

Shumen : University issue. Bishop Konstantin Preslavski, 2007.

Valova, Ir. Data base: Introduction to SQL. - Rouse : Rouse

University Angel Kanchev, 2009.

Varbanov , R and oth . Business information - Svishtov :

Academic issue Tsenov, 2008.

Аtanasova, Т. Information technologies. - Varna : Steno, 2009.

Information technologies : Word, Escel, PowerPoint. - Rouse

:Rouse University Angel Kanchev, 2009.

Еmilova, P. and oth. Information technologies. - Svishtov :

Academic issue Tsenov, 2010.

Romanski, R. and oth. Information technologies in business.. -

Sofia : Scientists union in Bulgaria, 2009.



Lectures 15 hours

Seminars 20 hours




criteria

Written Examination 1.5 hours 50%

Course project 1500 words 50%


Work placements n/a

Course unit title International hotels development and management


Type of course unit


Optional



First

Year of study (if

applicable)

Second year



Fourth semester


allocated

2.0 ECTS

Name of lecturer(s) Maya Ivanova


course unit

• Know the phases in developing new hotel in an

international environment

• Identify the ways for expanding or joining a hotel chain

• Know about cultural differences and human resource

management in a multicultural environment

• Be able to manage hotel operations in a multicultural

environment

• Be able to market the hotel in an international

environment



Face-to-face


requisites



Hotel operations management




n/a

Course contents • Introduction to international hotel development and

management – hotel chains and globalisation

• Political aspects of international tourism

• Financing international investment projects in hotel

industry

• Hotel chains

• Developing a project for a new hotel abroad

• International contracts – management contracts,

franchising, marketing consortia, joint ventures

• International human resource management

• International hotel operations management

• International hotel standards and classifications

• International hotel marketing management


reading



Lodging Association



Lectures 15 hours

Seminars 15 hours




criteria

Written assignments with PowerPoint presentations 2 written

group assignments 1500-2000 words each 50% (25% each

written assignment)

Written examination 2 hours 50%


Work placements n/a

Course unit title Introduction to Accounting


Type of course unit


Compulsory



First

Year of study (if

applicable)

First year



Second semester


allocated

5.0 ECTS



course unit

• Know and apply methods for double-entry accounting

rule

• Work out main financial statements – Balance Sheet,

Income Statement, Cash Flow Statement

• Work out bookkeeping in accounting

• Work out financial result for a given accounting period



Face-to-face


requisites

Economics and Business Environment



n/a

Course contents • Introducing the world of accounting

• Accounting in context /accounting as the basis for

business decisions/

• Balance sheet

• Income statement

• Cash flow statement

• Using accounts

• The bookkeeping base of accounting


reading

Nikolova, N (2007) Corporate finance. Siela; 9. Nenkov, D.

(2008) Finance management – hort course. UNWE

Arnold, G. (2007) Essentials of Corporate Financial

Management. London: Financial Times Prentice Hall

Brearley, R., Myers, S. and Marcus, A. (2007) Fundamentals of

Corporate Finance. New York: McGraw Hill

Bozhkov, Vasil, (2010) Managerial accounting : Course book

for professional and economic high / Vasil Bozhkov, Georgi

Iliev, Slavka Petrova . - 7. Sofia : Goreks Pres .

Durin, Stoyan and oth., Managerial accounting school aids /

Stoyan Durin, Daniela Durina . - Sofia : ForKom, 2007 .

Dushanov, Ivan, Common theory in accounting / Ivan

Dushanov . - 4. - Sofia : Romina, 2008 .

Dimitrova, Christina, Economics and business environment.

Financial characteristics : Module Book 4 / Christina Dimitrova .

- Dobrich : Asociation for helping eco and rural tourism, 2008 .

Maslarov, Svetoslav, International finance / Svetoslav Maslarov

. - Sofia : NBU, 2010 .

Мihailov, Dimitar, Financial tools / Dimitar Mihailov . - Sofia :

New Star, 2010 .

Stoimenov, Мilcho, International finance / Milcho Stoimenov .

– 2nd edition. . - Sofia : Advertisement Agency Eyes, 2008 .

Genov G., Todorov G. and oth. (2009) Introduction to

accounting, University issue – UE Varna

Genov G., Todorov G. and oth. (2009)Accounting theory,

University issue – UE - Varna

Genov G., Todorov G and oth. (2008) Collection of sums in

introduction to accounting, University issue – UE - Varna

Yoveva, I., Ivanov, St. „Introduction to accounting and finance -

IUC, 2008

Kasarova, V., Tsonchev, R., Dimitrova, R. „Financial solutions:

research and practice”, NBU, 2009

Liudmila Burdin and oth., 2011, financial accounting,

Petrov, G. and oth. „Corporate Finance”, Тrakia-M, 2007

Тodor Popov; Тeodor Sedlarski, 2012, Institutional economics:

opportunities and unused potential , UI St Kliment Ohridski

Woren Buffet, 2011, Financial account analysis. (Mery Buffet,

David Clark) “East-West

Andrew Chisholm – 2009, An Introduction to International

Capital Markets: Products, Strategies ..., Wiley Publishers


Sons





Eugene F. Brigham, Michael C. Ehrhardt - 2010 – Financial

management, Cengage learning

Fabozzi and Modigliani (2008), Capital Markets, Institutions and

Instruments, Prentice Hall


Learning

Robert T. Slee Private Capital Markets: Valuation,

Capitalization, and Transfer of Private .Wiley Publishers

Jae K. Shim, Joel G. Siegel – 2008, Financial management,

Barrons




Lectures 15 hours

Seminars 5 hours




criteria



Work placements n/a

Course unit title Introduction to Finance


Type of course unit


Compulsory



First

Year of study (if

applicable)

First year



Second semester


allocated

2.5 ECTS

Name of lecturer(s)


course unit

• Know and apply methods for evaluating time value of

money

• Manage financially small enterprise by using available

resources in an optimal way

• Define the return on investments in long-term assets

• Define the risk within financial investments

• Be able to apply capital budgeting techniques

• Be able to make basic financial analysis of a company



Face-to-face


requisites

Economics and Business Environment



n/a

Course contents • Introduction to finance

• The financial system

• Time value of money

• Capital budgeting

• Financial analysis

• Loan amortization

• Long-term financing

• Short-term financing

• Leasing


reading

Nikolova, N (2007) Corporate finance. Siela; 9. Nenkov, D.

(2008) Finance management – hort course. UNWE

Arnold, G. (2007) Essentials of Corporate Financial

Management. London: Financial Times Prentice Hall

Brearley, R., Myers, S. and Marcus, A. (2007) Fundamentals of

Corporate Finance. New York: McGraw Hill

Bozhkov, Vasil, (2010) Managerial accounting : Course book

for professional and economic high / Vasil Bozhkov, Georgi

Iliev, Slavka Petrova . - 7. Sofia : Goreks Pres .

Durin, Stoyan and oth., Managerial accounting school aids /

Stoyan Durin, Daniela Durina . - Sofia : ForKom, 2007 .

Dushanov, Ivan, Common theory in accounting / Ivan

Dushanov . - 4. - Sofia : Romina, 2008 .

Dimitrova, Christina, Economics and business environment.

Financial characteristics : Module Book 4 / Christina Dimitrova .

- Dobrich : Asociation for helping eco and rural tourism, 2008 .

Maslarov, Svetoslav, International finance / Svetoslav Maslarov

. - Sofia : NBU, 2010 .

Мihailov, Dimitar, Financial tools / Dimitar Mihailov . - Sofia :

New Star, 2010 .

Stoimenov, Мilcho, International finance / Milcho Stoimenov .

– 2nd edition. . - Sofia : Advertisement Agency Eyes, 2008 .

Genov G., Todorov G. and oth. (2009) Introduction to

accounting, University issue – UE Varna

Genov G., Todorov G. and oth. (2009)Accounting theory,

University issue – UE - Varna

Genov G., Todorov G and oth. (2008) Collection of sums in

introduction to accounting, University issue – UE - Varna

Yoveva, I., Ivanov, St. „Introduction to accounting and finance -

IUC, 2008

Kasarova, V., Tsonchev, R., Dimitrova, R. „Financial solutions:

research and practice”, NBU, 2009

Liudmila Burdin and oth., 2011, financial accounting,

Petrov, G. and oth. „Corporate Finance”, Тrakia-M, 2007

Тodor Popov; Тeodor Sedlarski, 2012, Institutional economics:

opportunities and unused potential , UI St Kliment Ohridski

Woren Buffet, 2011, Financial account analysis. (Mery Buffet,

David Clark) “East-West

Andrew Chisholm – 2009, An Introduction to International

Capital Markets: Products, Strategies ..., Wiley Publishers


Sons





Eugene F. Brigham, Michael C. Ehrhardt - 2010 – Financial

management, Cengage learning

Fabozzi and Modigliani (2008), Capital Markets, Institutions and

Instruments, Prentice Hall


Learning

Robert T. Slee Private Capital Markets: Valuation,

Capitalization, and Transfer of Private .Wiley Publishers

Jae K. Shim, Joel G. Siegel – 2008, Financial management,

Barrons




Lectures 15 hours

Seminars 15 hours




criteria



Work placements n/a

Course unit title Introduction to Tourism


Type of course unit


Compulsory



First

Year of study (if First year

applicable)



Second semester


allocated

4.0 ECTS

Name of lecturer(s) Miroslava Dimitrova


course unit

• Know the basic terminology in tourism and hospitality

• Be able to critically analyse tourism demand and supply

• Be able to identify traveller’s motives

• Be able to critically analyse tourism’s economic, social

and environmental impacts

• Learn the basics of hotel management, restaurant

management, tour operations and passenger transport

• Know about the tourist resources and their relation to

tourism development



Face-to-face


requisites

None



n/a

Course contents • The tourism system

• Tourism demand

• Tourism supply

• Tourist resources

• Economic impacts of tourism

• Non-economic impacts of tourism

• Tourism policy

• Tourist destinations

• Introduction to hotel industry

• Introduction to restaurant industry

• Introduction to tour operations and travel agents

• Introduction to passenger transport

• Sustainable tourism


reading

Apostolov, N. (2003) Tourist resources. University of economics

publication– Varna;

Vodenska, М. (2001) Economic, social and natural influences in

tourism. Sofia: University publication “St. Kliment Ohridski”;

Ribov М.. (2007), Hotels and restaurants, Тrakia М.

Тonchev, Ts., Бachvarov М., Mileva S. (2007) Introduction to

tourism, Tiliya Books,

Chen, J. S. (ed.) (2006) Advances in hospitality and leisure

series. Oxford: Elsevier;

Lazzaretti, L., C. S. Petrillo (eds.) (2006) Tourism local systems

and networking. Amsterdam: Elsevier;

Lennon, J., H. Smith, N. Cockerell, J. Trew (2006)

Benchmarking national tourism organisations and agencies:

Understanding best performance. Oxford: Elsevier;

Page, S. J. (2003) Tourism management. Managing for change.

Oxford: Butterworth-Heinemann;

Pender, L., R. Sharpley (eds.) (2006) The management of

tourism. Sage Publications;

Plog, S. C. (2004) Leisure travel: A marketing handbook.

Harlow: Prentice Hall;

Sigala, M. D. Leslie (eds.) (2005) International cultural tourism:

management, implications and cases. Oxford: Butterworth-

Heinemann;



Lectures 15 hours

Seminars 25 hours

PBL/CBL 10 hours




criteria

Written assignments with PowerPoint presentations 10 written

assignments 500-750 words each 40% (4% each written

assignment)

Written test during the module 1 hour 25%



Work placements n/a

Course unit title Management


Type of course unit


Compulsory



First

Year of study (if

applicable)

First year



Second semester


allocated

3.5 ECTS



course unit

• Set priority managerial goals

• Prepare analysis for the environment

• Formulate business strategies and mechanisms for their

fulfillment

• Be able to prepare an organizational structure of a

company

• Know about different management functions



Face-to-face


requisites

None



n/a

Course contents • Business organization elements

• Organizational structure

• Managerial process in business organizations

• Development of managerial thought

• Making decisions within business organizations – models

and methods

• Essence of managerial functions

• Planning

• Organizing

• Directing

• Controlling

• Organization culture


reading

1. Tony Greener, Understanding Organisations –Part I –

2010

2. Ian Pownall Effective Management Decision Making An

Introduction - 2012

3. Mullins, L. J. Management and Organisational

behaviour. Financial Times, current edition

4. Mullins, L. J. Hospitality Management and

Organisational behaviour. Pearson, current edition

5. Robbins, S., D. DeCenzo. Fundamentals of management.

Prentice Hall, current edition

6. Tony Greener, Understanding Organisations –Part II –

2010

7. Tony Greener, Understanding Organisations –Part I –

2010

8. Susan Quinn Management Basics- 2010

9. Svein Arne Jessen Project Leadership – Step by Step:

Part I A Handbook on How to Master Small-and Medium-Sized

Projects- 2010



Lectures 20 hours

Seminars 20 hours




criteria



Work placements n/a

Course unit title Practice: Hotel


Type of course unit


Compulsory



First

Year of study (if

applicable)

First year



First semester


allocated

2.0 ECTS

Name of lecturer(s) Zornitsa Rasheva


course unit

• Use standard business communication to plan and

organize visits to various sectors of the hotel and catering

industry

• Understand the importance of health and safety and of

appropriate behaviour as an ambassador of the College

• Evaluate the success and relevancy of these visits

• Discuss and compare various sectors of the hotel and

catering industry

• Learn how to work in the reservation and front office

departments of the hotel

• Learn how to work in a housekeeping department of a

hotel



Face-to-face


requisites




n/a

Course contents • Nature of the industry

• Hotel reservations

• Check-in / check-out

• Visit planning strategies

• Formal/informal methods of business communication

• Evaluation techniques

• Expected behaviour and conduct

• Health and Safety issues


reading

Bardi, J. (2010) Hotel Front Office Management, Willey

Abbott, P., Lewry, S. (2012), Front Office, BH

O’Fallon, M., Rutherford, D. (2010), Hotel Management and

Operations, Wiley

Jones, T. (2008), Professional Management of Housekeeping

Operations, Wiley

Hayes, D., Ninemeier J. (2008), Human Resources Management

in the Hospitality Industry, Wiley

Ninemeier, J., Hayes, D. (2009), Procurement of Hospitality

Resources, Prentice Hall

Ninemeier, J. (2011), Outlines&Highlights for Discovering

Hospitality and Tourism: Worlds Greatest Industry, Cram 101

Hayes, D., Ninemeier J. (2007), Hotel Operations Management,

Prentice Hall

Ivanov, S., Zhechev, V. (2011), Marketing in hospitality,

Zangador, ISBN: 9789549278613

Stamov, S, К, Nikovska, /2009/, Organization and hotel

functioning , Мatkom, Sofia,

Stamov, S., Y. Аleksieva, /2005/, Hospitality-technologies,

organization, management, Plovdiv,

Todoriev, V, /2008/, Hotel Operations, Matkom, Sofia

Ribov М., (2003), Hotels and restaurants, Тrakia



Practice 25 hours




criteria

Plan/organise a visit 50%

Coursework Assignment 50%


Work placements Hotel

Course unit title Principles of marketing


Type of course unit


Compulsory



First

Year of study (if

applicable)

First year



First semester


allocated

5.0 ECTS

Name of lecturer(s) Elena Zheynova


course unit

• Be able to analyse the marketing environment of a

company

• Be able to analyse the strengths and weaknesses of a

company

• Know about the way consumers think and make

decisions

• Be able to identify profitable market segments

• Be able to develop successful consumer products

• Know about the different pricing approaches

• Be able to identify potential distribution channels for

specific products

• Be able to develop a marketing plan for a small

company

• Know about the available options to promote the

product



Face-to-face


requisites

None



n/a

Course contents • Introduction to marketing

• Role of marketing in strategic planning

• The marketing environment of the company

• Consumer behaviour

• Business buyer behaviour

• Marketing information system

• Marketing research

• Market segmentation, targeting and positioning

• Product

• Pricing the product

• Distributing the product

• Integrated marketing communications

• Marketing plan

• Relationship marketing


reading

1. Ivanov, St., V. Zhechev(2011) Marketing in hospitality,

Varna: Zangador. 2. Kotler, P., J. Bowen, J. Makens (2010)

Marketing for Hospitality & Tourism. Harlow: Prentice Hall; 3.

Bowie, D., F. Buttle (2003) Hospitality marketing. Oxford:

Butterworth-Heinemann; 4. Morgan, N., A. Pritchard (2003)

Advertising in tourism and leisure. Oxford: Butterworth-

Heinemann; 5. Horner, S., J. Swarbrooke (2005) Leisure

marketing: a global perspective. Oxford: Butterworth-

Heinemann; 6. Middleton, V. T. C., J. Clarke (2005) Marketing

in travel and tourism. Oxford: Butterworth-Heinemann 7.George

Belch and Michael Belch (2011) Advertising and Promotion: An

Integrated Marketing Communications Perspective, McGraw-

Hill/Irwin

8.Terence A. Shimp (2008) Advertising Promotion and Other

Aspects of Integrated Marketing Communications, Cengage

Learning 9.Courtland L. Bovee and John V. Thill (2009)

Business Communication Essentials (4th Edition), Pearson

10.Micael Dahlen, Fredrik Lange and Terry Smith (2009)

Marketing Communications: A Brand Narrative Approach, John

Wiley & Sons 11. Kotler, P.,G. Armstrong (2009) Principles of

Marketing (13th Edition), Pearson 12. Kotler, P., K. Keller

(2011) Marketing Management(14thEdition),PrenticeHall 13.

Blagoev, В. (2003) Мarketing. Sofia: International University



Lectures 20 hours

Seminars 25 hours

PBL/CBL 10 hours





criteria

Coursework with PowerPoint presentation 2500 words 40%

Written test during the module 1 hour 25%



Work placements n/a

Course unit title Project management


Type of course unit


Optional



First

Year of study (if

applicable)

Second year



Fourth semester


allocated

2.0 ECTS



course unit

• Selection of business project

• Evaluation of the new product or service

• Analysis of the business environment

• Analysis of the available resources

• Analysis of the institutions

• Creating a project plan. Operational project plans.

• Managing the project

• Closing the project



Face-to-face


requisites



Management

Recommended optional n/a


Course contents • Define the characteristics of a project

• Roles and responsibilities of project team members

• Statement of work

• Work breakdown structure

• Task-flow network

• Gantt charts


reading



Lodging Association

Economics of strategy : International student version / David

Besanko et al . - 5. ed. . - Hoboken, NJ : John Wiley and Sons,

2010 .

Johnson, Gerry et al., Exploring corporate strategy / Gerry

Johnson, Kevan Scholes, Richard Whittington . - 8. ed. . -

Harlow et al. : FT Prentice Hall, 2008 .

Davidkov, Tsvetan, Values for enrichment: Entrepreneurs in

Bulgaria during the period 1991-2004/ Tsvetan Davidkov . -

Sofia : University Issue St. Kliment Ohridski, 2010 .

Lazarov, Georgi, (2009) Introduction to entrepreneurship or

practice in real business Sofia.


management II / Johannes Lindner and oth . - Sofia: Dionis.


management III / Johannes Lindner and oth . - Sofia: Dionis.



Seminars 20 hours





criteria

Coursework (preparation of a project for EU programmes) 2000

words 100%


Work placements n/a

Course unit title Research and Statistics


Type of course unit


Compulsory



First

Year of study (if

applicable)

First year



Second semester


allocated

4.5 ECTS

Name of lecturer(s) Emil Penchev


course unit

• Apply different methods for collection, organizing and

analysis of information.

• Use the methods for hypotheses testing, types of

statistical relations

• Use the methods for statistical interpretations

• Use software products as Microsoft Excel and SPSS



Face-to-face


requisites

None



n/a

Course contents • Research process and methods for information collection

• Types of research methods

• Statistical variation, normal distribution

• Statistical relations

• Hypotheses testing

• Introduction to Microsoft Excel

• Introduction to SPSS


reading

Petrov, V. and oth. Economic statistics: [Student Book]. - V.

Тarnovo : Аbagar, 2010.

Petrov, V. and oth. A statistics handbook - III. issued by. -

Svishtov : Academic issue Tsenov, 2009.

Radilov, D. and oth. Statistics - Varna: Science and economics

UE, 2010.

Staykov, R. and oth. Statistics: Theory and sum. - Varnа: VFU

Chernorizec Hrabar, 2010.

Nikolov, Georgi Nikolov . Statistics : A sum handbook. - Sofia :

University for по insurance and finance, 2010.

Lambova, M. and oth. Statistics - Varnа : Steno, 2008.

Nikolova, N. Statistics : Common theory .- 2. issued by. - Sofia:

Tempo, 2008.

Gatev, K. and oth. Statistics : Statictics methods in emperical

research. - Sofia : Paradigma, 2008.

Tsvetkov, St. Statistics research analysis of the system. - Sofia :

University issue. Economy, 2011.

Hadzhiev, V. and oth. Statistics and econometric software. -

Varna : Science and economics, 2009.

Staykov, R. and oth. Statistics methods in economy and

management. - Varna : VFU. Chernorizets Hrabar, 2008.

Karashtranova, El. Interactive education in possibilities and

statistics. Blagoevgrad : University issue. Neofit Rilski, 2010.

Petrov, V. and oth. Introduction to statistics: - 4. issued by - V.

Тarnovo : Аbagar, 2009.

Huck, S. (2011), Reading Statistics and Research (6th Edition)

Dowdy, Sh., Weardon, St., Chilko, D. (2005) Statistics for

Research



Lectures 20 hours

Seminars 15 hours

PBL/CBL 15 hours




criteria



Work placements n/a

Course unit title Strategic Management


Type of course unit


Compulsory



First

Year of study (if

applicable)

Third year



Sixth semester


allocated

5.0 ECTS

Name of lecturer(s) Radka Ivanova


course unit

• Describe the strategy process, and provide a critical

evaluation of different approaches to strategy

• Critically evaluate the business models of various

organizations and discuss the appropriateness of their

approaches to strategy

• Distinguish between external and internal analysis, and

how they are used in the strategy process

• Evaluate a range of strategies at the business, corporate

and global level

• Critically evaluate the main factors and requirements

for the successful implementation of new strategies, innovation

and change

• Select and apply appropriate strategic management

tools and techniques to analysis business problems and issues

and be able to evaluate the implications from such an

application

Mode of delivery (face-to- Face-to-face



requisites

None



n/a

Course contents • The strategy process and strategy creation

• Visions, missions and business models

• Strategic thinking and environmental influences: industry

analysis

• Resource-led strategy

• Competitive advantage and its sustainability

• Business level strategy: differentiation or cost leadership

• Corporate level strategy: integration or diversification

• Corporate performance, governance and business ethics

• Managing change: power and politics and leadership

• Managing change: culture


reading

Quinn, R. E., S. R. Faerman, M. P. Thompson, M. R. McGrath,

L. S. St. Clair (2007) Becoming a master manager. A competing

values approach. 4th ed., Hoboken, New Jersey: John Wiley and

Sons;

Semerdzhiev, Tsv. Strategy: environment, resources,

characteristics, planning. Sofia, Klasika i stil, 2007 г.

Johnson, G., K. Scholes, R. Whittington Exploring corporate

strategy. 7th ed., Harlow: FT-Prentice

Hall, Jim Rowe Studying Strategy, 2008

Neil Ritson, Strategic management, 2009



Lectures 15 hours


Seminars 15 hours

PBL/CBL 15 hours


Total 125 hours


criteria

Written exam – 100%


Work placements n/a

Course unit title Tour operations, travel agents and passenger transport


Type of course unit


Compulsory



First

Year of study (if Second year

applicable)



Fourth semester


allocated

5.0 ECTS

Name of lecturer(s) Maya Ivanova


course unit

• Be able to prepare different types of package tours

• Be able to effectively sell package tours and other

travel products

• Be able to effectively negotiate as hotel managers with

tour operators

• Gain knowledge about different types of transport –

road, air, water and rail

• Be bale to prepare travel brochures

• Be able to work with hotel reservation systems



Face-to-face


requisites






n/a

Course contents • Basic concepts in travel agencies operations

• Characteristics of specific services and products offered

by travel agencies

• Characteristics of tour operators

• Package tours

• Travel agents

• Legal aspects and documentation in the outgoing travel

agency

• Advertising materials – brochures, leaflets, posters,

catalogues

• Online hotel reservation systems

• Characteristics of passenger transport

• Passenger rail transport

• Passenger road transport

• Passenger air transport

• Passenger water transport

• Incoming travel agencies

• Tour operator representatives

• Tour guiding

• Legal aspects and documentation in the incoming travel

agency

• Handing with complaints

• Managing tourist flows


reading

Neshkov, М. (2007) Tour agencies and transport in tourism. UE

publication– Varna; 2. Neshkov, М. (2000) Tour operations. UE

publication– Varna; 3. IATA/UFTAA (2006) International travel

and tourism training programme. Foundation course. Montreal &

Geneva: IATA/UFTAA; 4. Lumsdon, L. M. Stephen Page (eds.)

(2003) Tourism and transport. Issues and agenda for the new

millennium. Oxford: Pergamon; 5. Syratt, G. (2003) Manual of

travel agency practice. London: Longman, 3rd ed.; 6. Yale, P.

(1995) The business of tour operations. London: Longman



Lectures 15 hours

Seminars 15 hours


PBL/CBL 5 hours




criteria



Work placements n/a

Course unit title E-commerce


Type of course unit


Compulsory



First

Year of study (if

applicable)

Third year



Sixth semester


allocated

5 ECTS

Name of lecturer(s) Dimitar Dimitrakiev


course unit

• Identify different e-business models

• Be able to select the proper e-business model for their

company

• Have developed an e-marketing strategy for a company

• Know how to use different reservation systems

• Identify the role of Internet on hotel’s marketing and

management



Face-to-face


requisites

Management





n/a

Course contents • Introduction to e-commerce

• Evolution of e-business

• Consumer behaviour and Internet

• Internet technologies

• E-marketing and e-branding

• Internet as a communication channel

• Internet and the corporate strategies

• Internet-based business models

• Customer relationship management and the Internet


reading

Required Reading/Learning Materials

• Chaffey, D., R. Mayer, K. Johnston, F. Ellis-Chadwick

(2003) Internet marketing: Strategy, implementation and

practice. Financial Times/ Prentice Hall



Lectures 15 hours

Seminars 35 hours




criteria

Written assignment with PowerPoint presentation 3000 words

100%


Work placements n/a

Course unit title Supply and Logistics


Type of course unit


Compulsory



First

Year of study (if

applicable)

Third year



Fifth semester


allocated

2.5 ECTS

Name of lecturer(s) Biser Nikolov


course unit

• Evaluate the scope of retail logistics and supply chain

management including an evaluation of the importance of

globalisation to industry planning.

• Develop an analytical framework for logistics decision-

making processes including the argument for outsourcing

• Understand the role of ICT technology in relation to

Supply Chain management.

• Evaluate the impact of quick response (QR) and

Efficient Consumer Response (ECR) approaches to inventory

management including ethical and environmental issues

including CSR



Face-to-face


requisites

None



n/a

Course contents • E-commerce operations, differences in organisations

• The supply chain and competitive strategy

• Supply chain technology.

• Measuring supply chain costs and performance

• Supply chain concepts: Just-In-Time, Lean Response etc.

• Strategies for managing the supply chain

• Ethical issues / social responsibility of businesses (CSR)

• Global logistics

• Fundamental approaches to managing inventory

• Ordering approached EOQ

• Quick response (QR) and Efficient Consumer Response

(ECR)

• Environmental concerns

• Ethical dimensions of Logistics

• Warehousing and Distribution strategy issues


reading

Required:

GaHorna. J L & Walters D W (1996) Managing the Supply

Chain: A strategic approach Palgrave

Lysons, K & Gillingham, M (2003) Purchasing and Supply

Chain Management, London, Prentice Hall

Recommended:

Christopher, M. (2004) Logistics and Supply Chain

Management: London, Financial Times Pitman Publishing.

Hugos, Michael (2003) Essentials of Supply Chain Management

London, Wiley and Sons

Poirier, Charles and Bauer, Michael (2000) E-Supply Chain:

Using the Internet to revolutionize your business. Berrett-

Koehler Publishers inc.

Journals

Logistics and Transport Focus: Journal of the Institute of

Logistics and Transport, Corby

UK Retail Report

Retail Weekly

Journal of Retailing



Lectures 15 hours

Seminars 15 hours

Independent Study 40 hours



criteria

Coursework 3000 words 100%

Language of instruction English

Work placements n/a

Course unit title Summer internship I


Type of course unit


Compulsory



First

Year of study (if

applicable)

First year



Second semester


allocated

15.0 ECTS



course unit

• Have had a traineeship for at least 10 weeks

• Have improved their practical skills

• Be more motivated to study



Face-to-face


requisites

Completed all courses from the first year



n/a

Course contents • The region where the company is located

• History and location of the company

• Description and categorization of the working place

• Organizational structure of the company, the means of

communication and the company functions in practice

• Standards of performance

• Description of the department where the trainee worked

and the duties he/she performed - analysis and control of the

working process

• The way in which the student was able to put theory in to

practice

• Establishing gaps in the theoretical education

• Personal impressions and recommendation


reading

-







criteria

Coursework 3000 words 50% written part

50 % defence


Work placements Restaurant/Hotel

Course unit title Summer internship II


Type of course unit


Compulsory



First

Year of study (if

applicable)

Second year



Fourth semester


allocated

15.0 ECTS



course unit

• Have had a traineeship for at least 10 weeks

• Have improved their practical skills

• Be more motivated to study



Face-to-face


requisites

Completed all courses from the first and second year



n/a

Course contents • Analysis of the macro environment

• Analysis of the hospitality industry

• History, location and mission of the company

• Analysis of the company’s microenvironment

• Internal environment of the company

• SWOT analysis

• Departments where the trainee worked and the duties

he/she performed

• The way in which the student was able to put theory into

practice

• Establishing gaps in the theoretical education;

• Recommendation


reading

-







criteria

Coursework 3000 words 50% written part

50 % defence

Language of instruction Bulgarians

Work placements Hotel/Restaurant

Course unit title Sustainable tourism


Type of course unit


Compulsory



First

Year of study (if

applicable)

Third year



Sixth semester


allocated

3.5 ECTS

Name of lecturer(s) Stanislav Ivanov, Miroslava Dimitrova


course unit

• Learn the basic issues of sustainability

• Be able to assess the tourism practices applied by

tourism companies from a sustainability perspective

• Be able to develop a sustainable management

programme for tourism enterprises



Face-to-face


requisites

Introduction to tourism



n/a

Course contents Sustainability and sustainable development – Agenda 21

Sustainable tourism

Mass vs Alternative tourism

Sustainable tourism practices

Sustainability certification

Sustainable tourism management


reading

Agenda 21. Available online at:

http://www.un.org/esa/dsd/agenda21/res_agenda21_00.shtml

Cavagnaro, E., F. Bosker (eds) (2007) Services and

sustainability. Leeuwarden: CHN University

Report of the World Commission on Environment and

Development: Our Common Future (Brundtland Report) (1987).

Available online at: http://www.un-documents.net/wced-ocf.htm

Swarbrooke, J. (1999) Sustainable tourism development.

Wallingford: CABI Publishing

Weaver, D. (2006) Sustainable tourism. Oxford: Butterworth-

Heinemann



Lectures and seminars 30 hours




criteria

Exam 2 hours 100%


Work placements n/a

Course unit title Special interest tourism 1 and 2

Course unit code MUHT222 and MUHT223

Type of course unit


Optional



First

Year of study (if

applicable)

Third year



Sixth semester


allocated

2 ECTS

Name of lecturer(s) Stanislav Ivanov, Miroslava Dimitrova, Rumen Nikolov, Krasen

Rusev


course unit

Learn about the various issues related to the specific special

interest tourism

Identify the stakeholders

Be able to prepare products related to the specific type of

special interest tourism



Face-to-face


requisites




n/a

Course contents Students select 2 of the following types of tourism:

Eco and rural tourism

Golf tourism

Cultural tourism

Business tourism

Adventure tourism

For each type of tourism the subject includes the following

topics:

Tourist resources

Tourism demand

Tourism supply

Tourist products

Stakeholders

Tourism impacts

Sustainability issues


reading

Academic articles from Annals of Tourism Research, Tourism

Management, European Journal of Tourism Research, Journal of

Travel Research, etc.







criteria

Assignment 3000 words 100%


Work placements n/a

Course unit title Destination marketing


Type of course unit


Compulsory



First

Year of study (if

applicable)

Third year



Fifth semester


allocated

3.5 ECTS

Name of lecturer(s) Hristo Yanev


course unit

At the end of the module the students should be able to:

1. Examine and analyse the key elements within

destination marketing mix

2. Assess the impact of policy and planning initiatives on

the competitiveness of a destination.

3. Evaluate emerging policy and planning paradigms and

their relationship to new tourism trends.

4. Develop strategic plans for successful destination

marketing



Face-to-face


requisites




n/a

Course contents • Key definitions on destination, types of destination,

destination marketing, destination competitiveness

• Marketing mix of destination, destination’s six As

(attractions, amenities, activities, accessibility, ancillary services,

available packages)

• Destination life cycle, destination branding and

repositioning

• Trans-border destination management model

• DMOs (Destination Marketing Organizations) and their

role in promoting tourism destination

• Theoretical models of analyzing and assessing

destinations competitiveness and their practical implications

• Destination competitive indices: qualitative and

quantitative approaches


reading


• Cooper, C., S. Wanhill, J. Fletcher, D. Gilbert, A. Fyall

(2005) Tourism: principles and practice. Harlow: Prentice Hall,

3rd ed.

• Hall, D. (2008) Tourism planning: policies, processes

and relationships. Pearson Education Limited. Harlow.

• Ritchie, J.R.B; Crouch, G. (2003) The Competitive

Destination: a sustainable tourism perspective, Wallingford:

CABI

• Jeffries, D. (2001) Governments and tourism. Oxford:

Butterworth-Heinemann

• Kolb, B (2006), Tourism marketing for cities and towns,

Elsevier Butterworth Heinemann Publishing.

Recommended Reading/Learning Materials

• Buhalis, D. & Costa, C. (eds) (2006) Tourism

Management Dynamics. Elsevier Butterworth Heinemann.

London

• Davidson R.and Rogers T., (2006) Marketing


Business Events, Elsevier Butterworth Heinemann,

• Edgell, D. et al (2008) Tourism policy and planning:

yesterday, today and tomorrow. Butterworth-Heinemann.

London.

• Palmer, A., Bejou, D., 1995, Tourism Destination

Marketing Alliances, Annals of Tourism Research

• Pender, L., R. Sharpley (eds.) (2006) The management of

tourism. Sage Publications

• Plog, S. C. (2004) Leisure travel: A marketing handbook.

Harlow: Prentice Hall

• Wang, Y., Pizam, A. (2011), Destination Marketing and

Management: Theories and Applications, CABI

• Weaver, D. (2005) Sustainable tourism. Oxford:











criteria

Assignment 3000 words 100%


Work placements n/a

Course unit title Tourism Management


Type of course unit


Compulsory



First

Year of study (if

applicable)

Third year



Fifth semester


allocated

4 ECTS

Name of lecturer(s) Stanislav Ivanov, Miroslava Ivanova, Maya Ivanova


course unit

At the end of the module the students should be able to:

1. Identify tourism development planning issues,

including legal aspects of destination management

2. Discuss the impact of international and regional forces

on destination’s policies and plans

3. Analyse the key stakeholders in destination planning

process

4. Analyse the role of NGO in local, regional and national

tourism management



Face-to-face


requisites




n/a

Course contents Role of the government in tourism planning and management;

local, regional and national tourism authorities

Stakeholders in tourism management and planning process

Legislative issues in tourism planning

NGOs in tourism management

Conflicts between stakeholders in tourism – sources and

solutions


reading


• Cooper, C., S. Wanhill, J. Fletcher, D. Gilbert, A. Fyall

(2005) Tourism: principles and practice. Harlow: Prentice Hall,

3rd ed.

• Hall, D. (2008) Tourism planning: policies, processes

and relationships. Pearson Education Limited. Harlow.

• Ritchie, J.R.B; Crouch, G. (2003) The Competitive

Destination: a sustainable tourism perspective, Wallingford:

CABI

• Jeffries, D. (2001) Governments and tourism. Oxford:


• Kolb, B (2006), Tourism marketing for cities and towns,

Elsevier Butterworth Heinemann Publishing.

Recommended Reading/Learning Materials

• Buhalis, D. & Costa, C. (eds) (2006) Tourism

Management Dynamics. Elsevier Butterworth Heinemann.

London

• Davidson R.and Rogers T., (2006) Marketing


Business Events, Elsevier Butterworth Heinemann,

• Edgell, D. et al (2008) Tourism policy and planning:

yesterday, today and tomorrow. Butterworth-Heinemann.

London.

• Palmer, A., Bejou, D., 1995, Tourism Destination

Marketing Alliances, Annals of Tourism Research

• Pender, L., R. Sharpley (eds.) (2006) The management of

tourism. Sage Publications

• Plog, S. C. (2004) Leisure travel: A marketing handbook.

Harlow: Prentice Hall

• Wang, Y., Pizam, A. (2011), Destination Marketing and

Management: Theories and Applications, CABI

• Weaver, D. (2005) Sustainable tourism. Oxford:











criteria

Exam 2 hours 100%


Work placements n/a

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MARKETING AND MANAGEMENT IN HOSPITALITY AND TOURISM

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