Prepared by: Christa Brits for

SACBW

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• The way of doing business as usual has

changed completely to now doing business

as “unusual”

• Having a normal website and doing the

normal SEO – Search Engine Optimisation, is

long gone.

• We now have to engage in new emerging

markets and platforms – Mobile and Social

Media.

• A major part of Networking also can be

channelled through Social media.

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• At the end of 2013, approx. 13,6 million users were

using the Internet

• Of these, 4,6 million were Highly Active and

Experienced users.

• These 4,6 million represent the level of Digital

Participation in the Online Economy.

• This curve will climb fast from now until the end of the

decade, but this is just the beginning.

• The 4,6 users in 2013 is a huge jump from the 3,9 million at the end of 2012..

• From 2014 this number will grow by well over a million

a year

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• In short, at the end of 2013, the potential market for

Online retail reached 4,6 million and it is due to climb

to 5,3 million in 2014 and 6,8 million in 2015..

• The accessibility that Online purchasing can now be

done with a debit card ( a market that was previously

excluded if the client did not have a credit card) has

opened new doors to Online Retail.

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• Facebook – 9,4 million active users. – the fastest growing group was the 23-26 year olds. This age group tends to use the network to “check in” to places, post photos, interact with brands etc.

• 87% of all active Facebook users in SA access the network from their mobile devices!

• Mixit – 7,4 million active users

• Twitter – 5,5 million active users – is the current darling of social media in SA. Twitter’s uptake rose by 129% from 2,4 million in 2012 to 5 million in 2013

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• LinkedIn – 2,7 million active users – the number of users grew

by 800 000 in the last year. Finance is the most popular

industry on the platform.

• 2go – 1,1 million active users – a South African-based social

network is slowly creeping up the ranks.

• Instagram – 680 000 active users – predictions are that

Instagram is going to continue to enjoy rapid growth in 2014,

• YouTube – 1,5 million active users – it reveals that South

African’s prefer shorter, snappier videos, probably due to the

bandwidth (connectivity) constraints in South Africa.

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• One of the fascinating findings of the SA Social Media

Landscape 2015 report, released by World Wide Worx

and Fuseware, showed that of the Facebook users,

whose gender is identifiable, 5,6 million males and 5,6

million females use the platform!

• Of the total users, 22% access it on their mobile phones.

• The highest growth is seen in 3 economic hubs, Jhb 55%,

Pta 49% and Cape Town 44%. Nelspruit also showing a

high growth at 40%.

• 5 million Face book users, still use feature phones (“dumb

phones” as some sites refers to) while Smart phones

dominate. A large base is still using a basic device.

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• Findings were: that women are highly engaged

online.

• 83% of the respondents said they used the Internet to

gather information

• 78% of them regularly take online reviews into

consideration when shopping and

• 33% watch online video’s at least once a week.

• 21% also spend more than 3 hours a day on their

phone or mobile phone.

• 75% of Women24 readers have a tertiary education

• 44% earns more than 30k per month!

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• Last year numerous online players started taking

advantage of the growing Online base.. Capturing a

Niche market –

• Eg. Zando introduced a service where you could try an

item on when it arrived, or send it right back.

• Online shopping – Woolworths and Mr Price

• Spree – etc.

• Goldstuck notes that “in the light of these factors, the 30% to 40% year-on-year growth of the e-commerce market in

SA will continue to see a healthy growth.

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• Every social network has it own dynamics

• This doesn’t lie just in the numbers of users, but

also in how heavily those users engage in these

networks.

• Twitter has a more intensive engagement than

Facebook, although they have substantially

fewer users.

• Your marketing strategy is going to depend

largely on the age and LSM of your target

market.

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• Take the right tone – take a different approach in the style of

your content – its got to be personal and inviting.

• Know when to post – use your channel insights when to post

your content.

• Boost your content – use a bit of money to boost your content

• Use emotion – When creating your artwork, include people in

the artwork.

• Be very targeted

• Link to other channels

• Reach out to the right people!

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Should you need any assistance in the above, feel

free to inbox me at

christa@womenandbusiness.co.za

We also have advertising specials on our business

directory site for SACBW.

www.womenandbusiness.co.za

0861 777 999