+

826michigan

Amanda Uhle, Executive Director

+Nonprofit Marketing What are the possibilities when budgets are so slim?

Marketing To Nonprofits

•  Efficiency •  Free stuff!

How 826michigan Markets Itself

•  Using powerful people

•  Alliances & social networks

•  No fear of weirdness

+But, first! A little context

  826michigan is a free writing and tutoring center, serving about 2000 students ages 6 to 18 annually.

  Most work is in Ypsilanti Public Schools, but we operate a headquarters and retail shop in downtown Ann Arbor.

  We have a tiny staff and a massive volunteer base.

  Because programs are totally free, we have to be very creative about funding.

+Marketing To Nonprofits Efficiency

Mission is foremost.

+Marketing To Nonprofits Free Stuff!

In-kind contributions

No fees

+Marketing To Nonprofits Free Stuff!

Sponsorships

+Marketing To Nonprofits

Bottom line:

We have usually have little money, but we have invaluable resources.

+How 826michigan Markets Itself Using Powerful People

+How 826michigan Markets Itself Using Powerful People

+How 826michigan Markets Itself Using Powerful People

  Quinn Strassel, Huron High School Teacher,

“826michigan’s volunteers literally change my life and the lives of my students every single time you visit my classroom.”

+How 826michigan Markets Itself Using Powerful People

  Julia Colvin, parent of 826michigan tutoring student

“826 has inspired my child.  He has struggled with writing in school for many years. The positive, accepting attitude of 826 volunteers has been so beneficial for a child who is not

social or successful in school and so important to our family.”

+How 826michigan Markets Itself Using Powerful People

 Manuel, 14 years old, 826michigan tutoring student

“You get to be yourself and get your homework done on time.”

+How 826michigan Markets Itself Alliances and Social Networks

+How 826michigan Markets Itself Alliances and Social Networks

+How 826michigan Markets Itself Alliances and Social Networks

+How 826michigan Markets Itself Alliances and Social Networks

+How 826michigan Markets Itself Alliances and Social Networks

  Volunteers’ employers

  Donors’ friends

  Companies we patronize

  Making relationships reciprocal

+How 826michigan Markets Itself No fear of weirdness

Weird store

+How 826michigan Markets Itself No fear of weirdness

Weird store

+How 826michigan Markets Itself No fear of weirdness

Weird store

+How 826michigan Markets Itself No fear of weirdness

Weird store

+How 826michigan Markets Itself No fear of weirdness

Weird events

+How 826michigan Markets Itself No fear of weirdness

Weird events

+Marketing To Nonprofits

Bottom line:

Use who you know, especially those who are passionate about your work.

Make every connection you can; those are more valuable than cash.

Be yourself!

+826michigan

115 E. Liberty Streetwww.826michigan.org