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MARKETING AND PUBLIC RELATIONS REPORT 130
MARKETING AND PUBLIC RELATIONS REPORT
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ELA - MARKETING AND PUBLIC RELATIONS Year in Review – 2012/2013 ELA 2.0 The focus of our ELA marketing communications efforts is to strengthen the organization’s value proposition for member firms. As ELA has evolved, so too have these initiatives, including: brand identity, social media and the creation of rich content (website, blog, video). In 2013/2014, we anticipate continuing to build on these successes while embracing an entrepreneurial (and, at times, experimental) sprit and an increasingly global outlook. One gauge of our success is the integration of the organization into its member firms’ individual DNA – encompassing everything from inclusion in proposals to advertising to co-branded content. We view this development, which is still in its early stages, as the emergence of “ELA 2.0.” The following summarizes goals and initiatives toward this end: Macro
Continue to broaden ELA’s reach and reputation as the employment law resource for international/multinational businesses.
Reinforce ELA’s position as a global thought leader in all aspects of labor, employment and immigration law.
Carve out industry and practice-specific focus groups for dedicated business development – driven by client demands, individual member leadership and dedicated sponsorship/promotional opportunities.
Micro
Drive meaningful, business development-oriented traffic to the ELA website. Effectively promote and leverage ELA-generated and member-generated content (e.g.,
articles, member honors, member news, press releases, videos, webinars) through social media.
Launch and populate industry/focus group landing pages and blogs, as they evolve. Continue to increase dialogue between member firm marketing and business
development professionals, actively working to identify new opportunities to highlight and strengthen the ELA brand.
Increase the value-add of the Global Employer Handbook. Re-double our efforts to focus on the user-experience of the ELA website. Working to: a)
craft and effectively position content that explains the organization’s members, distinct knowledge and unique offerings; and b) create and enhance current content with a focus on generating increased repeat visits.
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INDUSTRY/FOCUS GROUP REPORTS In 2013, ELA launched the Higher Education Council Report – our first industry/focus group blog. The Report, rather than a traditional landing page on the ELA site, has served as the primary public-facing property for the group. Utilizing video content from last year’s annual meeting breakout sessions, we have augmented the work of several active member-bloggers/advocates, who have pushed out a consistent stream of information. The blog start-up, including branding and initial posting and linking, was done behind a private firewall, with the public launch at the National Association of College and University Attorneys (NACUA) annual conference in Philadelphia. At the conference and in the ELA’s social media channels, additional marketing materials highlighted the HEC and its blog. This group has provided a template for the launch of additional industry/focus groups. We have reserved a number of unique domain names and can easily create web properties all branded under the ELA Report masthead:
elaconstructionreport.com elagovernmentcontractingreport.com elahospitalityreport.com elanonlaborpracticesreport.com elaretailreport.com elatraditionallaborreport.com elawhistleblowerreport.com elaworkplaceviolencereport.com
One of the unanswered questions is how such properties will be driven, but crucial to any channel will be member “champions” serving as organizational taskmasters and master motivators. WEBINAR PROMOTION NATIONAL LAW JOURNAL – In 2012, we experimented with Google AdWords campaigns to promote ELA webinars globally. With this information in mind and a U.S.-centric webinar on the books, we took a different tack – a one-time buy with the U.S.-based National Law Journal for the publication’s email blast the Daily Alert, inviting readers to attend the July 17 U.S. Supreme Court's 2013 Employment Law Decisions: Key Considerations for Employers webinar.
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The ELA display ad (below) appeared in 210,624 emails and was opened nearly 50,000 times. We continue to look for opportunities – both search engine-based (such as Google AdWords) and publication/organization-based (such as the Association of Corporate Counsel (ACC) and the U.K. publication, The Lawyer) to cost-effectively raise ELA’s profile and highlight events, initiatives and offerings. SOCIAL MEDIA The organization’s social media campaign has continued apace and taken on a new dimension of interactivity as the ELA account (@elaglobal) has regularly retweeted ELA member information and disseminated firm news – involving labor and employment and immigration – emailed to the marketing and communications team. In addition, the organization launched a new sub-account for the Higher Education Council Report (@ELAHighEdReport) which publicizes blog posts and other Higher Education Council-specific news. The organization’s LinkedIn group continues to grow as does the Facebook page. We continue to monitor member firms to ensure that all are “followed” and “liked.” In the months ahead, we will look to build out an ELA Google Plus page. Given Google’s overwhelming dominance in search, having a presence on this platform – which the company has put heavy marketing muscle behind – has become essential. MARKETING COMMUNICATIONS INITIATIVES WEEKLY MARKETING MEMO – Identifying an underutilized ELA resource, nearly every week a brief email with tips on how to get the most out of your firm’s ELA membership and encouraging dialogue has been sent to member marketers and business development professionals subscribed to the Marketing Listserv. This has yielded an increased dialog with in-firm marketers and ELA’s marcom team. Results include: firms adding the ELA logo to their websites, firms including reference to ELA in standard proposal language, and sharing of employment and immigration news – which, in turn, is disseminated via the organization’s social media channels.
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FRIDAY MEMBER SPOTLIGHT – Nearing its third anniversary, the Friday Member Spotlight continues to highlight via Facebook and Twitter ELA members around the globe and, when possible, link to and promote their social media properties. We generally see an increase in “local” followers as the Spotlights issue each week. IN-PERSON CONNECTIONS – In addition to meeting at the ELA annual meeting, the marcom team works to proactively connect with members face-to-face. For instance, at the Legal Marketing Association’s annual conference this past April, Blattel Communications was able to meet-up with, among others, member marketers from Miller, Canfield, Paddock and Stone, P.L.C. and Parker Poe Adams & Bernstein LLP. In addition, Blattel Communications President Traci Stuart is set to moderate a panel that includes Baker, Donelson, Bearman, Caldwell & Berkowitz, PC attorneys and its lead marketer at the American Bar Association’s Labor and Employment Law Conference in November. GLOBAL MARKETING AND CREDENTIALING ADVERTISING AND EDITORIAL – A concerted effort is underway to identify and take advantage of opportunities outside the U.S. market to promote the ELA brand in advertisements, advertorials, “mission statement” byline articles and member co-authored content. In the U.S. market, the marcom team developed and placed “Modern Clients Drive Structural Change” in the California ALM publication, The Recorder. The article, authored by Founder and CEO Steve Hirschfeld, serves as a template for mission statement-driven advertorials and advertisements. In addition to the California reach, the piece was syndicated by Texas Lawyer. ORGANIZATIONAL INVOLVEMENT – In a parallel effort to the aforementioned editorial and advertising outreach, a comprehensive effort is underway to identify potential partner organizations – to produce synergistic relationships similar to the one currently enjoyed with the ACC and ACC Europe. An overview of preliminary opportunities and corresponding expenses may be found in your meeting materials. WEBSITE REFINEMENT The ELA website remains one of our largest marketing components and a property that we continually look to improve with respect to the end-user experience. GLOBAL EMPLOYER HANDBOOK – Each month, we compile website statistics (a month-by-month breakdowns follows this executive summary) and the Global Employer Handbook is consistently near the top in terms of visited content. This year, our focus – in concert with the organization’s website developer – is on ensuring that the Global Employer Handbook is presented in a format that can be easily sorted, printed, and produced as a tangible take-away for use both in business development presentations and as a reference manual for clients. This effort, however, is dependent upon member firms ensuring that content in the handbook is up-to-date.
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ANTICIPATED 2013-2014 GOALS AND INITIATIVES
Targeting of global advertising, editorial and organizational involvement. Refinement of Global Employer Handbook – with emphasis on sortability and portability
for end users. Strategic growth of industry/focus groups. Continued marketing and communications push for the Higher Education Council. Continued push for increased communication between firm member marketing and
business development and the ELA marketing and communications team. Regular evaluation of webinar advertisement opportunities. Steady ramping-up of social media dialogue with member firms.
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ELA WEBSITE ANALYTICS REVIEW September 2012 – August 2013 For the year, the Employment Law Alliance website scored well in nearly every key category: total visitors (up 19 percent); unique visitors (up 22 percent); new visits (up 3 percent); and bounce rate (down 8 percent). The following report details both yearly statistics and breaks down each month. Note the diversity of member firms as referral sources and the wide array of keywords driving users to the site. A key caveat when it comes to website statistics is that month-to-month figures are subject to swings based on real-world conditions (such as holidays and traditional vacation periods). We anticipate ancillary properties, such as the organization’s social media accounts (476 referrals) and the Higher Education Council blog (47 referrals), will continue to take on increased importance as gateways to the primary ELA website.
Visits = Total Visits Unique Visitors = Number of visitors with return visits stripped out. Pageviews = How many pages of the site were viewed in total. Pages/Visit = On average, how many pages a visitor viewed per visit. Avg. Visit Duration = Average time (in minutes) spent on the site. Bounce Rate = Percentage of visitors who entered through one page, surfed no further and then left % New Visits = Percentage of visitors who are new versus the previous month.
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Social Media
Source September 2012 – February 2013
March 2013 – August 2013
Increase / Decrease
Facebook 77 76 -1 LinkedIn 108 99 -9 Twitter 80 36 -44 Overall 265 211 -54
Member Firm Referral Traffic
Source Visits Roper Greyell 194 Arnall Golden Gregory LLP 178 Hirschfeld Kraemer LLP 173 SyCip Salazar Hernandez & Gatmaitan
93
Deacons 75 McLennan Ross LLP 62 Sherrard Kuzz 60 Ice Miller LLP 40 Goldman Antonetti & Cordova
35
Simpson Grierson 35 Top Keywords
Keyword Visits employment law alliance 4,194 anjarwalla & khanna 285 grimaldi studio legale 269 anjarwalla & khanna advocates 190 gratuity calculation in andhra pradesh 144 employmentlawalliance.com 138 restraint of trade clause 135 employment law 134 anjarwalla and khanna 115 employment law alliance handbook 114
Visitors by Country
Country / Territory Visits United States 46,928 India 8,813 United Kingdom 6,730 Canada 4,993 United Arab Emirates 2,028 Kenya 1,936 Philippines 1,654 Australia 1,257 South Africa 1,215 France 1,049
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September 2012 Source Visits
Roper Greyell 15 SyCip Salazar Hernandez & Gatmaitan 11 Arnall Golden Gregory LLP 7 McLennan Ross LLP 7 Deacons 6
October 2012 Source Visits
Roper Greyell 28SyCip Salazar Hernandez & Gatmaitan 9Dinsmore & Shohl LLP 8Arnall Golden Gregory LLP 7Deacons 6
November 2012
Source Visits
Roper Greyell 34Arnall Golden Gregory 23SyCip Salazar Hernandez & Gatmaitan 16Sherrard Kuzz LLP 9McLennan Ross LLP 8
December 2012 Source Visits
Arnall Golden Gregory 8Gray Plant Mooty 7
Hirschfeld Kraemer LLP 7Roper Greyell 6SyCip Salazar Hernandez & Gatmaita 5
January 2013 Source Visits Arnall Golden Gregory 41 Roper Greyell 24 Hirschfeld Kraemer LLP 13 Deacons 9 Gray Plant Mooty 5
February 2013
Source Visits
Roper Greyell 20Arnall Golden Gregory 14
Deacons 8Miller Canfield P.L.C. 8
Gárdos, Füredi, Mosonyi, Tomori 7
March 2013
Source VisitsHirschfeld Kraemer LLP 39Deacons 9
Gray Plant Mooty 8Simpson Grierson 6Ushijima & Partners 6
April 2013
Source Visits
Roper Greyell LLP 36Hirschfeld Kraemer LLP 32Arnall Golden Gregory LLP 24McLennan Ross LLP 10Attorneys’ Association Gestors 7
May 2013 Source Visits Hirschfeld Kraemer LLP 28 Roper Greyell LLP 15
Sherrard Kuzz LLP 9 Said Al Shahry Law Office 8 Shawe & Rosenthal LLP 7
June 2013
Source Visits Hirschfeld Kraemer LLP 30Arnall Golden Gregory LLP 19SyCip Salazar Hernandez & Gatmaitan 15Deacons 11
Bond, Schoeneck & King, PLLC 8
July 2013
Source VisitsArnall Golden Gregory LLP 32Hirschfeld Kraemer LLP 22SyCip Salazar Hernandez & Gatmaitan 16McLennan Ross LLP 11Sherrard Kuzz 6
August 2013
Source Visits
Taylor McCaffrey LLP 8Gunster, Yoakley & Stewart, P.A. 7Goldman Antonetti & Cordova 6Attorneys’ Association Gestors 6Sherrard Kuzz 5
Mem
ber F
irm R
eferral Traffic
138
September 2012
Keyword Visits
employment law alliance 486grimaldi studio legale 51anjarwalla & khanna advocates 30morocco labor law 24anjarwalla & khanna 22employment law alliance handbook 17employmentlawalliance.com 17employment law 16anjarwalla and khanna advocates 15angelo zambelli 14
October 2012
Keyword Visits
employment law alliance 357grimaldi studio legale 48anjarwalla & khanna advocates 40anjarwalla & khanna advocates contacts 32legal services in belarus 27anjarwalla & khanna 25angelo zambelli 18morocco labor law 16anjarwalla and khanna 14mandatory psychological counseling corporate law 14
November 2012
Keyword Visits
employment law alliance 298grimaldi studio legale 41anjarwalla & khanna advocates 28legal services in belarus 25costa rica smoking laws 23worker transfer permit abu dhabi 20licencia de maternidad 14studio legale grimaldi 14morocco labor law 12anjarwalla and khanna advocates 11
December 2012
Keyword Visits
employment law alliance 237gratuity calculation in andhra pradesh 35grimaldi studio legale 22minimum wage increase 2013 21anjarwalla & khanna advocates 18anjarwalla & khanna 17legal services in belarus 14a contract worker in uae can transfer to other employer after 1 year of service? 13studio legale grimaldi 13employmentlawalliance.com 12
January 2013
Keyword Visits
employment law alliance 419grimaldi studio legale 49gratuity calculation in andhra pradesh 38anjarwalla & khanna 31worker transfer permit abu dhabi 31anjarwalla and khanna 19anjarwalla 17uganda labour laws 17anjarwalla & khanna advocates 14employment law alliance handbook 12
February 2013
Keyword Visits
employment law alliance 319 anjarwalla & khanna 49 gratuity calculation in andhra pradesh 40 grimaldi studio legale 40 multi factor test employment law 14 studio legale grimaldi 14 yemen labour law 14 employment law 13 employment law alliance handbook 13 angelo zambelli 11
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March 2013
Keyword Visits
employment law alliance 302restraint of trade clause 35gratuity calculation in andhra pradesh 20anjarwalla & khanna 17employment law 11employment law alliance handbook 11employmentlawalliance 10grimaldi studio legale 10list and explain three issues that can arise from the use of social networking tools within the workplace. 10www.employmentlawalliance.com 10
April 2013
Keyword Visits
employment law alliance 407provident fund principal employer 34employment law in foreign countries 20employmentlawalliance.com 15anjarwalla & khanna 14employment law 13employment law alliance handbook 13angelo zambelli 11anjarwalla & khanna advocates website 10employment lawyers 9
May 2013
Keyword Visits
employment law alliance 429provident fund principal employer 48anjarwalla & khanna 26nv dept of labor surveillance regulations 24employment law 23usa employment law 18employmentlawalliance.com 16nitaqat clyde and co 15anjarwalla 13employment law alliance iowa 12
June 2013
Keyword Visits
employment law alliance 349provident fund principal employer 25no compete clause 22anjarwalla & khanna 21employment law 21employmentlawalliance.com 13restraint of trade clause 13what is the multi-factor test in law 13employment+law+alliance 12non compete clause philippines 11
July 2013
Keyword Visits
employment law alliance 349no compete clause 48form 720 instructions 37anjarwalla & khanna 27sexual harassment act 22anjarwalla 15argentina employment law 14employment law 14restraint of trade clause 14employment lawyers 12
August 2013
Keyword Visits
employment law alliance 242bile-aka, brizoua-bi & associes 29anjarwalla & khanna 28sexual harassment act 2013 23no compete clause 21anjarwalla & khanna advocates 18sexual harassment act 13employment lawyers 9employmentlawalliance.com 9pf for subcontractors 9
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September 2012
Country / Territory Visits
United States 3,302Canada 733United Kingdom 433India 331Kenya 159United Arab Emirates 153South Africa 112Philippines 109Italy 104Australia 100
October 2012
Country / Territory Visits
United States 3,438Canada 766United Kingdom 495Kenya 255India 251United Arab Emirates 144Philippines 105Italy 95South Africa 88Australia 77
November 2012
Country / Territory Visits
United States 3,342United Kingdom 608Canada 428India 417United Arab Emirates 252Kenya 150South Africa 112Italy 99Philippines 99China 84
December 2012
Country / Territory Visits
United States 2,793India 529United Kingdom 429Canada 272United Arab Emirates 188Kenya 134Philippines 82Colombia 79Italy 79Singapore 75
January 2013
Country / Territory Visits
United States 4,997India 695United Kingdom 634Canada 431United Arab Emirates 222Kenya 196France 129Philippines 115Italy 112Colombia 111
February 2013
Country / Territory Visits
United States 3,430India 610United Kingdom 587Canada 333United Arab Emirates 264Singapore 166Kenya 156Philippines 145Italy 135Australia 112
Visito
rs by C
ou
ntry
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March 2013
Country / Territory Visits
United States 3,582United Kingdom 661India 643Canada 271United Arab Emirates 186Australia 157Singapore 148Kenya 145Philippines 126South Africa 102
April 2013
Country / Territory Visits
United States 5,315India 722United Kingdom 591Canada 581United Arab Emirates 142Australia 117France 117South Africa 110Kenya 104Malaysia 96
May 2013
Country / Territory Visits
United States 4,376India 747United Kingdom 633Canada 403Australia 156Philippines 154United Arab Emirates 143Kenya 142France 128Hong Kong 125
June 2013
Country / Territory Visits
United States 4,079India 1,015United Kingdom 544Canada 275Philippines 239Kenya 166Australia 144United Arab Emirates 137South Africa 101Singapore 80
July 2013
Country / Territory Visits
United States 3,686United Kingdom 485Canada 392India 262Kenya 187United Arab Emirates 155Australia 111Philippines 97Germany 80South Africa 76
August 2013
Country / Territory Visits
United States 3,490India 1,448United Kingdom 539Canada 230Philippines 157Kenya 149Australia 120South Africa 92United Arab Emirates 89Hong Kong 76
Visito
rs by C
ou
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International Events & Publications
EVENTS
Jurisdiction Organization Target
Demographics Membership Costs
Major Events
Sponsorship Opportunities *Additional info available upon request
Sponsorship Costs Website
*Freelance PR in China: $350 p/hour, Europe: $250 p/hour
Africa Corporate Lawyers Association of South Africa (CLASA)
Corporate Counsel
$327.55 -$2,324.58 (Single Representative - 10+ Representatives)
Corporate Counsel Forum Africa October 24, 2013 Johannesburg, South Africa
○ Panel Sponsorship: Host panel discussion; Logo/branding at event, on event website; Ad in conference doc; Exhibition stand; comp ad in Legal Week ○ Interactive Roundtable Discussion Sponsorship: Host interactive roundtable discussion; Logo/branding at event, on event website; Ad in conference doc; Exhibition stand ; comp ad in Legal Week ○ Exhibition Stand Sponsorship: Logo/branding at event , on event website; Ad in conference doc; Exhibition stand
○ Panel Sponsorship: $26,473.11 ○ Interactive Roundtable Discussion Sponsorship: $18,684.61 ○ Exhibition Stand Sponsorship: $12,453.81
http://www.ccf-africa.com/
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Australia Australian Corporate Lawyers Association (ACUL)
In-house lawyers, Corporate Counsel
○ Full Member: $245 p/year + $55 joining fee ○ Associate Membership: $285 p/year + $55 joining fee
ACLA National Conference November 27-29, 2013 Wrest Point, Hobart, Australia
○ Gold Sponsor: Speaking slot; Logo displayed at conference, on website, in handbook as Gold Sponsor; 25-35 word profile in handbook; full page ad in handbook ○ Silver Sponsor: Logo displayed at conference, on website, in handbook as Silver Sponsor; ½ page ad in handbook; Exhibition booth ○ Bronze Sponsor: Logo displayed at conference, on website, in handbook as Bronze Sponsor ○ Welcome Function Sponsor: $8,500 Logo acknowledgement; Opportunity to address the delegates at the commencement of the Welcome Function ○ Pre-Dinner Cocktail Function Sponsor: Corporate logo acknowledgement; Opportunity to brand after-party to be held in the Port Light Bar ○ Award Category Sponsor: Corporate logo acknowledgement; Presentation of the sponsored award category
○ Gold Sponsor: $15,000 ○ Silver Sponsor: $7,700 ○ Bronze Sponsor: $5,500 ○ Welcome Function Sponsor: $8,500 ○ Pre-Dinner Cocktail Function Sponsor: $11,000 ○ Award Category Sponsor: $7,700
http://www.acla.com.au/national-conference-2013-home
Human Resources Director (HRD)
Human Resources Professionals
N/A National HR Summit April 2-3, 2014 Sydney, Australia
○ Event Partner: Speaking slot at Main Conference; Opportunity to chair both days of the Main Conference; Exhibition booth; Logo in prominent position on event signage
○ Event Partner: $28,750 ○ Gold Sponsor: $22,000 ○ Directors Forum Sponsor: $17,250 ○ Legal Sponsor: $17,250 ○ Silver Sponsor: $11,500 ○ Interactive Work
http://sydney.hrsummit.com.au/
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○ Gold Sponsor: Speaking slot (time and topic subject to approval by Key Media); Exhibition booth; Logo in prominent position on event signage ○ Directors Forum Sponsor: Speaking slot on Day 1 of Forum; Opportunity to chair both days of the Directors Forum; Exhibition booth; Logo in prominent position on event signage ○ Legal Sponsor: Speaking slot at either the Main Conference OR the Directors Forum (time and topic subject to approval by Key Media; Exhibit booth; Logo in prominent position on event signage ○ Silver Sponsor: Opportunity to sponsor the coffee/tea stations during the morning or afternoon networking break in the exhibition area; Opportunity to place promotional material in refreshment area; Exhibition Booth; Company logo on event signage ○ Interactive Work Sponsor: Facilitate interactive workshop session on the mezzanine level above the exhibition area (time and topic subject to approval by Key Media); Exhibition Booth; Company logo on event signage ○ Bronze Sponsor: Exhibition Booth; Company logo on event signage
Sponsor: $9,200 ○ Bronze Sponsor: $6,900
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Australian Human Resources Institute (AHRI)
Human Resource and People Management Professionals
○ Professional Membership: $99-$404 ○ Affiliate Membership: $289 ○ Organization Membership: $693
HRIZON August 2014 TBD Australia
○ Principal Sponsor: The premium sponsorship entitlements, some which are exclusive and co-branded with AHRI, include extensive organization branding and a delegate address opportunity ○ Associate Sponsor: Organization branding is extensively displayed, most is in conjunction with Principal Sponsor. Associate sponsor is also the sponsor of the Gala Dinner ○ Supporting Sponsor: Organization branding is displayed on selected AHRI collateral; also onsite in conjunction with the Principal Sponsor and Associate Sponsor
○ Principal Sponsor: $85,000 ○ Associate Sponsor: $75,000 ○ Supporting Sponsor: $40,000 ○ Catering Sponsor: $25,000 ○ Health & Wellness Center Sponsor: $25,000 ○ Business Center Sponsor: $25,000 ○ Master Series Workshop Sponsor: $25,000 ○ Bookshop Lounge Sponsor: $25,000 ○ Affiliate Sponsor: $20,000 ○ Theme Sponsor: $20,000 ○ Espresso Sponsor: $15,000 ○ Networking Hub Sponsor: $10,000 ○ Keynote Session Sponsor: $7,500 ○ Stationery Sponsor: $5,000 ○ Carpet Tile Sponsor: $5,000 ○ Volunteer Sponsor: $7,500
http://www.hrizon.com.au/home
Europe Association of Corporate Counsel Europe (ACC Europe)
Corporate Counsel
$295 p/year There are discounted rates for law departments with 9+ attorneys
ACC Europe’s Annual Conference May 18-20, 2014 London, UK * ELA is Sponsoring Event
○ Full Access: Access to the welcome
reception; All working sessions (except sessions limited to in-house counsel only); All refreshment breaks including delegate lunches; and the Gala Dinner ○ Exhibitor Only Access:
Access to the welcome reception and all refreshment breaks ○ Sponsor Speaker: Speaking slot, Full Access Benefits
○ Full Access: ○ Exhibitor Only Access: ○ Sponsor Speaker: N/A - Contacted for pricing info
http://www.judylaneconsulting.com/acce-2013/
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International Bar Association (IBA)
International Legal Practitioners, Bar Associations, Law Societies
○ Full Membership: $364.23 ○ Full Membership Discounted Rate: $218.54 ○ General Membership: $185.99 ○ General Membership Discounted Rate: $111.59 (A 40% discount is available for full-time academics, judges, government lawyers, retired lawyers and lawyers from low income countries.)
IBA Annual Conference October 6-11, 2013 Boston, MA
There are over 45 different packages which can be seen here: http://www.ibanet.org/Conferences/boston_sponsorship.aspx
Sponsorship packages range from $4,649.70 (Women Lawyers Interest Group Lunch) - $17,048.90 (IBA Annual Conference Welcome Party)
http://www.ibanet.org/Conferences/Boston2013.aspx
India Ideas Exchange (IDEX)
Senior Executives, Corporate Counsel
N/A Legal Counsel Congress India 2013 September 12-13, 2013 Bangalore, India
○ Platinum-Silver Partnership: Speaking Slot, Various branding options in Program and Conference Room ○ Showcasing and Branding Partnership: Various branding options in Program and Conference Room
○ Platinum Partnership: $13,000 ○ Gold Partnership: $8,500 ○ Silver Partnership: $5,000 ○ Showcasing and Branding Partnership: $3,300
http://www.legalcounselindia.in/bng/index.php?tab=1
Japan The Inter-Pacific Bar Association (IPBA)
Commercial, Business Lawyers
○ Standard Membership: $236.90 p/year ○ 3-Year Term Membership: $648.90 p/three years ○ Corporate Counsel (In-house, not at law firm): $121.54 p/year ○ Young Lawyers (35 and under): $61.80
Mid-Year Council Meeting & Regional Conference October 25-28, 2013 Zurich, Switzerland
○ Sponsoring firms are listed in the documentation for the Mid-Year Council Meeting ○ Sponsors' names will appear on a backdrop in the conference area ○ Sponsors will have a page in the conference binder to present their organizations ○ A list of sponsors with logos (if submitted to us) will be contained in the conference materials ○ Distribution of marketing material at the conference by sponsors in principle is possible
$2,160.52 http://ipba.org/programs-events/mid-year-council-meeting-seminar/102/156/2013-mid-year-council-meeting-regional-conference.html
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Annual Meeting & Conference May 8-11, 2014 Vancouver, Canada
○ Platinum Sponsorship: Exhibit Space; Logo on Conference web site; Promo insert in Delegate bag; 1 full page ad on inside front cover or inside back cover of Final Program; On-site signage; 5 full conference registrations ○ Diamond Sponsorship: Exhibit Space; Logo on Conference web site; Promo insert in Delegate bag; 1 full page ad in Final Program; On-site signage; 4 full conference registrations ○ Gold Sponsorship: Exhibit Space; Logo on Conference web site; Promo insert in Delegate bag; ½ page ad in Final Program; On-site signage; 3 full conference registrations ○ Silver Sponsorship: Exhibit Space; Logo on Conference web site; Promo insert in Delegate bag; ½ page ad in Final Program; On-site signage; 2 full conference registrations ○ Bronze Sponsorship: Logo on Conference web site; Promo insert in Delegate bag; ¼ page ad in Final Program; On-site signage; 1 full conference registrations ○ Canadian Law Firm Host Designation: Logo on Conference web site; On-site signage; Use of designation as IPBA 2014 Conf. sponsor on firm advertising until 9/30/14
○ Platinum Sponsorship: $37,975.88 ○ Diamond Sponsorship: $28,481.91 ○ Gold Sponsorship: $23,734.93 ○ Silver Sponsorship: $18,987.94 ○ Bronze Sponsorship: $14,240.95 ○ Canadian Law Firm Host Designation (50+ Lawyers): $9,493.97 ○ Canadian Law Firm Host Designation (Less than 50 Lawyers): $4,746.99 ○ Friends of IPBA Designation: $2,373.49 ○ Breakfast Sessions: $7,595.18
http://ipba.org/programs-events/annual-meeting-conference/11/112/24th-annual-meeting-conference.html
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and delegate badge recognition; Business Card ad in the final program ○ Friends of IPBA Designation: Logo on Conference web site; On-site signage; Use of designation as IPBA 2014 Conf. sponsor on firm advertising until 9/30/14; Business Card ad in the final program
Latin America Latin American Corporate Counsel Association (LACCA)
Corporate Counsel
Free LACCA Regional Meeting September 17, 2013 Miami, FL
○ Exhibitor Sponsorship: Designated area at the event to display materials and promote products with 1 person to ‘man the stand’; Banner advertisement on website; Logo on all conference paperwork, including in the delegate’s pack; One piece of printed material in the delegate’s pack; Logo on the website listing for LACCA Miami under the ‘sponsors and media partners’ tab and on all marketing campaigns
○ Exhibitor Sponsorship: $3,500
http://laccanet.com/events/1614/lacca-regional-meeting-miami-2013/
ALM/Daily Business Review
Corporate Counsel
N/A U.S. Latin America Legal Summit October 30, 2013 Miami, FL
○ Gold Sponsorship: Speaking slot on panel; Logo and branding on all ALM ads/emails promoting event; Branding on event materials/conference room; Exhibit space ○ Keynote Sponsorship: Introduction of keynote speaker; Logo and branding on all ALM ads/emails promoting event; Branding on event materials/conference room ○ Cocktail Reception Sponsorship: Co-branding of cocktail reception; Logo and branding on all ALM
○ Gold Sponsorship: $15,000 ○ Keynote Sponsorship: $10,000 ○ Cocktail Reception Sponsorship: $7,500 ○ Business Development Sponsorship: $6,500
http://bit.ly/150IFHh
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ads/emails promoting event; Branding on event materials/conference room; Exhibit space ○ Business Development Sponsorship: 1500-word article on special conference USB-drive; Sponsor can provide brochure for distribution; Exhibit Space; Logo on website
Association of Caribbean Corporate Counsel
Corporate Counsel
○ Large Law Firms: $1200 ○ Law firms under 50 people, but over 30: $1000 ○ All others: $750
ACCC Caribbean Corporate Counsel Summit December 4-6, 2013 Port of Spain, Trinidad * ELA is Sponsoring Event
○ Platinum Sponsorship: $4,500 This package includes: Exhibitor Table, Corporate banner ad on website, promo items and marketing material in gift bag, full page ad in conference guide book & diary and 30 minute presentation during lunch. ○ Gold Sponsorship: $3,500 Exhibitor Table, Corporate banner ad on website, promo items and marketing material in gift bag and full page ad in conference guide book & diary ○ Silver Sponsorship: $2,500 Exhibitor Table, Corporate banner ad on website and promo items & marketing material in gift bag ○ Bronze Sponsorship: $1,000 Exhibitor Table and promo items and marketing material in gift bag
○ Platinum Sponsorship: $4,500 ○ Gold Sponsorship: $3,500 ○ Silver Sponsorship: $2,500 ○ Bronze Sponsorship: $1,000
http://www.acccl.org/
United States Association of Corporate Counsel (ACC)
Corporate Counsel
$295 p/year There are discounted rates for law departments with 9+ attorneys
ACC’s Annual Meeting October 27-28, 2013 Los Angeles, CA
○ Gold Level Sponsorship: Opportunity to present a CLE program; Display Area; one promo mailing to attendees pre- and post- show; Listing on ACC website; Signage;
○ Gold Level Sponsorship: $29,500 ○ Blue Level Sponsorship: $23,000
http://www.acc.com/education/am13/index.cfm
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* ELA is Sponsoring Event
Opportunity to hose Annual Meeting attendee function after close of trade show floor; 8 full registrations ○ Blue Level Sponsorship: Display area; one promo mailing to attendees pre- and post- show; Listing on ACC website; Signage recognition at the Annual Meeting; Opportunity to hose Annual Meeting attendee function after close of trade show floor; 5 full registrations
National Association of College and University Attorneys (NACUA)
Non-profit, regionally accredited institutions of higher education represented by a primary attorney
○ Individual Membership: $775 p/year ○ Institutional Membership: http://www.nacua.org/membership/forms/matrix.pdf
Annual Conference June 22 - 25, 2014 Denver, CO * ELA is Sponsoring Event
○ Platinum Sponsorship: Events: Opening Reception; Display Table; 4 Comp Registrations; Full Page acknowledgement and 150-word firm description in onsite brochure; Event signage; Sponsor signage; Logo/link on website ○ Gold Sponsorship: Events: Opening Plenary Session, Leadership & Membership Recognition Breakfast, Wireless Internet; Display Table; 3 Comp Registrations; ½ Page acknowledgement and 150-word firm description in onsite brochure; Event signage; Sponsor signage; Logo/link on website ○ Emerald Sponsorship: Events: Featured Session and other networking sessions; Display Table; 2 Comp Registrations; ½ Page acknowledgement and 150-word firm description in onsite brochure; Event signage; Sponsor signage; Logo/link on website
○ Platinum Sponsorship: $25,000 ○ Gold Sponsorship: $15,000 ○ Emerald Sponsorship: $10,000 ○ Silver Sponsorship: $7,500 ○ Bronze Sponsorship: $5,000 ○ Crystal Sponsorship: $2,000
http://www.nacua.org/meetings/SP_Brochure_AC.pdf
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○ Silver Sponsorship: Events: Networking sessions; 1 Comp Registration; ¼ Page acknowledgement and 150-word firm description in onsite brochure; Event signage; Sponsor signage; Logo/link on website ○ Bronze Sponsorship: No Events; ¼ Page acknowledgement and 150-word firm description in onsite brochure; Sponsor signage; Logo/link on website ○ Crystal Sponsorship: No Events; Sponsor signage; Onsite brochure acknowledgement and 150-word firm description in onsite brochure; Hyperlink on website
PUBLICATIONS Jurisdiction Publication Target
Demographics Circulation Ad Cost Range Website
Africa HR Future Human Resources Professionals, Corporate Business Leaders
30,000 ○ Online: $324.05 (News, Magazine, Events, Programs, Directory) - $486.08 (Homepage) p/month ○ Print: $681.75 (1/4 Page) - $3,326.47 (Inside Front Cover/Outside Back Cover)
http://www.hrfuture.net/
Legal Brief Africa
Legal Professionals
N/A ○ Online: $338.85 (Right Hand Side Bar) - $1,016.54 (Masthead) p/month ○ Newsletter: $57.54 (1 placement - Side Bar) - $590.74 (4 placements - Main Body)
http://www.legalbrief.co.za/
Asia Asian Legal Business
Senior Legal Professionals, Corporate Business Leaders
70,000 ○ Online: $1,375 (1/2 island) - $3,500 (Leaderboard) p/month ○ E-Newsletter: $750 (Button) - $1,600 (Banner) p/month
http://asia.legalbusinessonline.com/
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Asian-Mena Counsel
In-House Legal Counsel
30,000 ○ Print: $1,995 (Half Page) - $2,595 (Full Page)
http://www.inhousecommunity.com/article.php?id=YRSR9OI-5UUAYK4-SUVQ8TY-KGL4LUR
HR Asia Human Resources Professionals
18,000 ○ Print: $3,800 (Full Page) - $10,000 (Advertorial)
http://www.hrasiamedia.com/
HR Future Human Resources Professionals
30,000 ○ Online: $324.05 (Directory) - $486.08 (Home Page) p/month ○ Print: $1,962.97 (Full Page) -$3,138.40 (Inside Back Cover)
http://www.hrfuture.net/
The Singapore Law Gazette
Legal Professionals
5,000 ○ Print: $1,021.13 (1/2 pg. Horizontal Appointment) - $3,927.42 (Double Page Spread)
http://www.lawgazette.com.sg/2013-08/
Australia Lawyers Weekly
Legal Professionals
12,681 ○ Online: $750 (Website Section) - $2,250 (Top Leaderboard) ○ Print: $2,990 (Quarter Page) - $6,990 (Full Page)
http://www.lawyersweekly.com.au/home
Canada Canadian HR Reporter
Human Resources Professionals
35,000 ○ Online: $575 (Button) - $1,950 (Leaderboard) p/month ○ Print: $1,500 (Front Page Earlugs) - $4,534 (Full Page)
http://www.hrreporter.com/
Canadian Lawyer
Corporate Counsel
25,000 ○ Online: $1,495 (Tile) - $1,895 (Leaderboard) p/week ○ Print: $1,185 (1/8 Page) - $14,535 (Double Page Spread)
www.canadianlawyermag.com/
Canadian Lawyer InHouse
Corporate Counsel
12,500 ○ Online: $545 (Tile) - $1,090 (Leaderboard) ○ Print: $3,325 (1/2 Page) - $4,615 (Full Page)
www.canadianlawyermag.com/inhouse
CCCA Magazine
Corporate Counsel
10,000 ○ Print: $2,215 (1/4 Page) - $4,780 (Full Page)
http://www.ccca-accje.org/En/magazine/main/default.aspx
Europe HR Magazine
Human Resources Professionals
8,000 ○ Online: $46.46 (Mini Banner) - $139.38 (Overlay) ○ Print: $3,476.83 (1/4 Strip) - $8,246.83 (Full Page)
http://www.hrmagazine.co.uk/
Legal Week Corporate Counsel, Legal Professionals
21,580 ○ Online: $46.99 (Baby Leaderboard) - $177.01 (Mid Page Unit - Expandable) p/1000 page impressions
http://www.legalweek.com/
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○ Daily Newsletter: $783.25 (Mid Text Slot) - $1,556.50 (Top Text Slot) p/day ○ Print: $1,326.83 (30mm Strip) – $26,630.50 (Barndoor)
Global The Global Legal Post
Corporate Counsel, Legal Professionals
95,000 ○ Online: $1,173.15 (Button) - $7,821 (Pop Up) p/month
http://www.globallegalpost.com
Latin America Caribbean Corporate Counsel
Corporate Counsel
N/A ○ Print: $2,000 (1/2 Page) - $4,500 (Inside or Back Cover)
http://www.acccl.org/
Latin Lawyer Corporate Counsel
10,000 ○ Online: Take out an event listing to promote your event priced at $775.25 ○ Print: $1,705.55 (1/4 Page) - $4,961.60 (Full Page)
http://latinlawyer.com/
Latinvex Law Firms, Businesses
N/A ○ Online: $400 (300x250 Spot 3) - $1,500 (Leaderboard) p/month
http://www.latinvex.com/
United Arab Emirates
The Oath Legal Professionals
10,700 ○ Print: $2,100 (1/2 Page Display Ad) - $9,350 (Reverse Gatefold Display Ad)
http://www.theoath-me.com/
United States ACC Docket In-House Counsel
35,000 ○ Print: $3,018.75 (1/2 Page) - $5,880 (Inside Front, Inside Back, and Back Covers) ○ Online (ACC.com Homepage): $2,500 p/month (Right Rail) - $60,000 (p/year)
http://www.acc.com/accdocket/
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MARKETING / BRANDING OPPORTUNITIES
PLEASE IDENTIFY YOUR RECOMMENDATION(S) FOR ANY PUBLICATIONS, TRADE SHOWS, CONFERENCES AND POLL TOPICS YOU THINK WE SHOULD
CONSIDER. THANK YOU.
Publications:
Trade Shows:
Conferences:
Poll Topics:
Submitted by: ______________________________
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4850-2641-4082
MARKETING CONTACT
PLEASE IDENTIFY THE PRIMARY CONTACT AT YOUR FIRM FOR ELA MARKETING PROJECTS, THE ELA WEBSITE AND OTHER SUCH TASKS.
THANK YOU.
Name:
Firm Name:
Telephone:
Email Address:
Submitted by: ______________________________
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