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Marketing and Research Colliers International | Minneapolis-St. Paul
Marketing and ResearchColliers International | Minneapolis-St. Paul
Colliers International | Minneapolis-St. Paul is one of the only Twin Cities commercial real estate firms with its own in-house marketing and research team. Our unique perspective and ability to think beyond the four walls of a building enables us to provide targeted, strategic, and personalized campaigns for our clients.
GENERATE RESULTS> Reporting tools> Analyze results> Optimize efforts> New idea generation> Nurture and engage leads
DEVELOP BRANDING AND POSITIONING> Identity> Offering> Value and features> Data mining> Collect visual assets
CREATE A MULTI_CHANNEL MARKETING CAMPAIGN> Create content> Develop marketing collateral> Build web presence> Leverage online commercial platforms> Target brokers and tenants> Share with media contacts> Implement digital and social tactics> Utilize demographic and amenity mapping> Evaluate co-marketing partnerships
PHASE 1 PHASE 2 PHASE 3
OUR INTEGRATED MARKETING PLATFORMWe will partner with you to identify your objectives, and then customize your positioning and rollout strategy to fulfill those needs by creating engaging collateral and implementing creative tactics.
The Minneapolis-St. Paul office of Colliers International provides a team of committed marketing professionals to each project it represents. Each team member brings a specific strength to the collaborative effort. We are equipped to deliver a professional, innovative marketing plan that will efficiently and effectively reach your target market.
Colliers’ Marketing Team leverages the strength of an integrated marketing platform aimed at unifying a variety of mass marketing, one-to-one marketing and direct marketing methods to help achieve the desired results. We will identify objectives and then customize a positioning strategy to fulfill those needs through the creation of world-class marketing collateral, engaging content and creative implementation of tactics.
� Reach beyond traditional “outbound” marketing tactics to engage prospects
� Engage in “inbound” techniques of content marketing � Produce relevant, knowledge-driven content to
encourage dialogue with interested prospects
� Colliers database of tenants in the market � Local and national listing services � Broker open house and event planning � Leverage vast network of local and national
brokerages
� iPad and mobile phone applications for opportunity exposure
� Responsive design templates and marketing collateral
� QR Codes
� More than 300,000 monthly impressions generated through in-house media relations
� Placement in local, regional, national and trade publications
� Customized brochure showcasing buildings � Market and demographic information � Property photos, site plans, and floor plans � Maps and aerials � Highlight local amenities
� Targeted e-campaigns � Digital collateral � Customized website � Interactive property tours
� Leverage valuable LinkedIn, Facebook and Twitter distribution channels
� Direct marketing to prospective tenants and the brokerage community
� Custom reporting to measure campaign performance � Insight on highly engaged prospects � Use data to refine marketing strategy � Email reports � Google analytics � Lead activity
OUTBOUND & INBOUND MARKETING PRINT MEDIA
BROKER/REFERRAL MARKETING
MOBILE MARKETING
PUBLIC/MEDIA RELATIONS
DIGITAL MEDIA
SOCIAL MEDIA
ANALYTICS
TELLING YOUR STORYOur marketing and research departments collaborate to offer a variety of targeted marketing capabilities that can be tailored to fit your specific and unique business needs.
� Custom reporting to measure campaign performance � Insight on highly engaged prospects � Use data to refine marketing strategy � Email reports � Google analytics � Lead activity
Monitoring, analyzing, and refining our marketing performance is key to maximizing its effectiveness and efficiency.
INTERACTIVE PROPERTY TOURS
E-BROCHURES
CUSTOMIZED MAPPING
PROPeRty FaCt sheet
103 Peavey Road Building103 Peavey rOad, chaska, mn 55318
PROPERTy AddRESS:103 Peavey roadchaska, mn 55318
BuILdINg SquARE fEET:47,894 square feet total
CuRRENTLy AvAILABLE:OPTION 1:24,746 square feet total18,746 square feet office 6,000 square feet warehouse• Two (2) docks
OPTION 2:24,746 square feet total 7,000 square feet office17,746 square feet warehouse• Two (2) docks
*OPTION A:4,000 square feet warehouse• Two (2) docks
*OPTION B:7,000 square feet warehouse• Two (2) docks
*OPTION C:10,000 square feet warehouse• Two (2) docks
*Prefer short term or month-to-month deals
yEAR BuILT:1972
CLEAR HEIgHT:14’
PARkINg:121 total spaces
REduCEd SALE PRICE:$2,650,000 $2,490,000
NET RENTAL RATES:$8.50 per square foot office$4.50 per square foot warehouse
2014 EST. CAM & REAL ESTATE TAx:$2.00 per square foot total
AMENITIES:• Fully sprinklered• Nice image flex building• Great visibility to Co. Rd. 41• Outstanding opportunity to own with a long term tenant in place
COLLIERS INTERNATIONAL4350 Baker Road, Suite 400
Minnetonka, MN 55343www.colliers.com
For leasing information, contact:dave Berglund952 897 7789 [email protected]
Brian netz952 897 7736 [email protected]
Brian netz952 897 [email protected]
dave Berglund952 897 [email protected]
FPO
FOR sale OR lease > OFFICe sPaCe
103 Peavey Road Building103 Peavey rOad, chaska, mn 55318
Building amenitiesCopyright © and (P) 1988–2006 Microsoft Corporation and/or its suppliers. All rights reserved. http://www.microsoft.com/mappoint/Portions © 1990–2005 InstallShield Software Corporation. All rights reserved. Certain mapping and direction data © 2005 NAVTEQ. All rights reserved. The Data for areas of Canada includes information taken with permission from Canadian authorities, including: © Her Majesty the Queen in Right of Canada, © Queen's Printer for Ontario. NAVTEQ and NAVTEQ ON BOARD are trademarks of NAVTEQ. © 2005 Tele Atlas North America, Inc. All rights reserved. Tele Atlas and Tele Atlas North America are trademarks of Tele Atlas, Inc.
Carver Beach, Minnesota, United States
0 mi 1 2 3 4
COLLIERS INTERNATIONAL4350 Baker Road, Suite 400Minnetonka, MN 55343www.colliers.com
> located on 2.97 acres
> great visibility on highway 41
> Built in 1972
> 47,894 total building square feet
> 24,854 square feet available
> reduced sale price - $2,650,000 $2,490,000
> 2 dock doors
> existing cafeteria
> area amenities include: lifetime Fitness, hazeltine national, chaska Par 30, ruby tuesday’s, Perkins, holiday inn express, Buffalo Wild Wings, applebee’s, houlihan’s
PROPERTY FLYERS
CUSTOM WEBSITES
TRIFOLD MAILERS
EXPERIENCE
Wednesday, July 23, 14
CUSTOMBROCHURES
High Pointe Health Campus8650 Hudson BoulevardLake Elmo, MN
> Total building size 60,336 sf> Class A medical building with independent
multi-specialty surgery center> Urgent care and extended clinic hours> Easy access to I-94 and I-494> Ample free surface parking> Close to retail and restaurant outlets in Lake
Elmo / Woodbury area> Attractive net rates
Garden View Medical Building347 North Smith AvenueSt. Paul, MN
> Total building size 43,404 sf> Adjacent to United and Children’s Hospitals> Beautiful architectural exterior finishes and
great visibility> Excellent access, located near I-35E> Attractive net rates and TI allowance> Anchor Tenants: Allina and Children’s
Hospital
Locate yourself with the best.
Availabilities
Dawn leads our team of dedicated property managers ensuring the best tenant care and preserving IRET’s commitment to providing exceptional service
2800 Medical Building2800 Chicago Avenue SouthMinneapolis, MN
> Total building size 53,750 sf> Attractive multi-level atrium lobby> Conveniently located on the Abbott
Northwestern and Children’s Hospital Campus> Easy access to both hospitals via tunnel> Free parking in new ramp
Midtown Medical Building2828 Chicago Avenue SouthMinneapolis, MN
> Total building size 56,239 sf> Conveniently located on the Abbott Northwestern and Children’s Hospital Campus> Easy access to both hospitals
via tunnel> Free parking in new ramp
Ritchie Medical Plaza310 North Smith AvenueSt. Paul, MN
> Total building size 52,116 sf> Convenient location on United and Children’s
Hospital campus> Easy access to hospitals via tunnel and skyway> Direct access to underground parking> Attractive net rates and TI allowances
SCan THE QR CodES wiTH youR SMaRT PHonE To ViEw ouR PRoPERTy BRoCHuRES
Owned and Managed by
www.colliers-healthcareservicesmn.com
Meet our new Asset Manager
dawn Grant 952.401.4831 | [email protected]
Find the perfect location for your clinic in our professionally managed portfolio of high quality medical properties.
900
2nd
Aven
ue S
outh
, Sui
te 1
575
Min
neap
olis
, MN
5540
2
LOUIS SUAREZ CCIM
952 837 [email protected]
BRIAN BRUGGEMAN952 837 [email protected]
Join an Established Medical Community
Our Healthcare Services Group can provide you with all of the information you need to make the best decision for your practice.
Healthcare Services Group
N E W S R E L E A S E For Immediate Release
FOR: Colliers International 50 California Street, Suite 1900 San Francisco, California 94111
MEDIACONTACT: Keith Karpé Media Relations Colliers International 949-842-6925
COLLIERS INTERNATIONAL TO REPRESENT 123 MISSION ST. AS THE LEASING AGENT
SAN FRANCISCO – June 6th, 2016 -- Colliers International has been named the leasing agent for 123 Mission St.. This Class A office asset in conceived of 342,360square feet, LEED Gold Certified, mixed-use innovation, integrating creative office located in the South Financial District.
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“I see a tremendous opportunity in the San Francisco market to differentiate our leasing services by partnering with clients in the execution of their asset business plans,” said hHarper. “Colliers provides a powerful platform to provide value-enhancing leasing services for our clients.”
About Colliers International Colliers International is a global leader in commercial real estate services, with over 15,800 professionals operating out of more than 485 offices in 63 countries. A subsidiary of FirstService Corporation, Colliers International delivers a full range of services to real estate users, owners and investors worldwide, including global corporate solutions, brokerage, property and asset management, hotel investment sales and consulting, valuation, consulting and appraisal services, mortgage banking and insightful research. The latest annual survey by the Lipsey Company ranked Colliers International as the second-most recognized commercial real estate firm in the world. For the latest news from Colliers International, visit colliers.com/us/news or follow us on Twitter: @ColliersIntl
NEWS RELEASE
SOCIAL MEDIAIPAD TOUR
RESEARCH CAPABILITIES The Minneapolis-St. Paul office of Colliers International’s commitment to market research is demonstrated by our ongoing efforts to keep cutting edge tools of the trade and technology available to our staff. We believe that reliable, up-to-date information gives us the advantage in today’s marketplace; therefore, we are constantly evaluating new products and processes in order to offer the widest array of resources. Our research capabilities enable us to provide our staff with accurate, up-to-date information at their fingertips, thereby increasing their effectiveness to the ultimate benefit of our clients. We fully leverage the national research capabilities available to us through Colliers International, including strong relationships with researchers across the country and access to Colliers’ world-class mapping services.
Industrial Defies Annual Q3 Slowdown
LOWEST VACANCYSINCE 2005
7.1%ROBUST 2017 Q1/Q2 ABSORPTION
INDUSTRIALSALE ACTIVITY
2016IN MILLIONS
MINNEAPOLIS/ST. PAUL
5.3%CHICAGO
6.8%INDIANAPOLIS
5.7%ST. LOUIS
6.9%KANSAS CITY
6.6%
ACTIVITY POINTS TO
► Graco leased 100,000 SF at Rogers Distribution Center
► Spears Manufacturing leased 142,680 SF at Dayton Distribution Center
► King Solutions leased 84,837 SF at Dayton Distribution Center
Q1 Q2 Q3
$106.4$150.5
$266.5
Investment sale volumes are increasing; owners/users riding the wave as a flurry of activity rounds out the year
PRICE INCREASE 2014 - 201675%
I-94 DISTRIBUTION CENTER IN ROGERS SELLS AT A PREMIUM
Source: Real Capital Analytics
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After a summer lull, Minneapolis industrial market velocity strong post-election
Midwest vacancy comparison (including single-tenant)
Local large users finding deals in Northwest Metro
MARKET BYTE
The Changing Demographic of Consumers Presents a Break with Retailers of the Past
Research & Forecast Report
MINNEAPOLIS-ST. PAUL | RETAILQ1 2017
Vacancy & Absorption Trends The vacancy rate in the Minneapolis-St. Paul retail market increased for the third straight quarter, rising to 6.1 percent in quarter one of 2017. Vacancy has been steadily increasing from end of year 2015 when at that time, it was at 4.4 percent. There was 28,426 square feet of negative absorption, which was largely due to regional shopping centers metro-wide reporting negative 152,446 square feet of absorption. Some of the negative absorption was due to Sears closing in Coon Rapids, vacating 132,700 square feet.
Changes on the Horizon for Fast Casual Dining Fast casual retail expansion activity continues to remain strong in the Twin Cities, while long-standing sit-down chain restaurants like Applebee’s, Ruby Tuesday’s and Buffalo Wing Wings are projected to decline as diners are consistently opting for convenience, affordability and healthier options. The competitive and ever-changing nature of the restaurant retail landscape is forcing the retail giants of the past to reinvent themselves as newcomers in the market continue to emerge. Buffalo Wild Wings is closing two Twin Cities PizzaRev restaurants, one in Edina’s Centennial Lakes and the other at Hopkins’ Knollwood Crossing. The chains were opened three years ago as franchisees of the California chain. Buffalo Wild Wings confirmed the restaurants would close, but did not give a specific date.
Fast casual restaurants are also facing the upcoming policy change of a $15 minimum wage increase, which could mean an increase in menu prices. Automation is projected to take away minimum wage jobs with the potential for one robot to replace six jobs as referenced in a recent Wall Street Journal article.
Net Absorption1,000,000
500,000
0
(500,000)
(1,000,000)
(335,329)
(962,017)
508,759
(143,478)SF A
bsor
bed
632,849431,134
872,912 1,111,241
2008 2009 2010 2011 2012 2013 2014 2015
(246,509)
2007
251,879
2016
Vacancy
10%
8%
6%
4%
2%
0
5.1%
6.9% 7.3% 6.8%
Perc
ent V
acan
t
6.2%
5.4%4.9%
2008 2009 2010 2011 2012 2013 2014 2015
4.4%
2007
3.6%
2016
5.7%
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2017Q1
6.1%
2017
(28,426)
Market IndicatorsRelative to prior period Q1 2017 VACANCY NET ABSORPTION RENTAL RATE
TOOLS TO MAKE SOUNDREAL ESTATE DECISIONSEvery sound business decision starts with good research, and your company’s real estate is no exception. Our combination of local, in-depth knowledge and a global network of resources enables us to provide the very best information on the market.
BurnsvilleTrade AreaBurnsville, MN
2012 Traffic VolumesPrepared by the
Minnesota Dept. of Transportation
Buca
National Camera & Video
Earley Lake
Ultimate Electronics
Red Lobster
Porter Creek Grill
Library
MongolianBBQ
Olive Garden
Big K
Byerly’s
Erik’sBikeShop
Burger King
McDonald’s
Arby’s
Harmon Glass Midas
Men’s Wear-house
LeeannChin
Taco Bell
Office Depot
Chili’sVitamin Shoppe
Wedding Day
Chipotle
Kinko’s
Barnes & NobleChamppsTCF
HolidayIHOP SA
KFC
Sonic
Availa
ble
Wen
dy’s
Tires P
lus
DiscountTire
IndiaPalace
MGM Liquor FramesPapa MurphyTanning
Walgreens
Kohl’s
HomeDepot
Best Western
FairviewRidges Hospital
Regis
RoccoAltobelli
JaredWellsFargo
TGIFridays
CinemagicTheater
Honda/Subaru
Toyota
Nissan
Mazda
Volkswagen
SearsMacys
JC Penney
Burnsville Center
Cobblestone CourtTJ Maxx ‘n More
Home GoodsTurnstyle
Lifeway - ChristianOld Country Buffet
Schmitt MusicCole’s Salon/Aveda
Total Hockey
Bursville CrossingBecker Furniture
PetSmart
McAndrews Center2nd Wind Exercise Equip.
AvisBudget
GameStopDolphin Pool & Spa
Toys
BurnhavenFamous FootwearGodfathers Pizza
SuperTargetSlumberland
T-MobileUlta
Burnsville MarketplaceMichael’s
DSWToys “R” Us
Babies “R” UsPetco
OfficeMaxBest Buy
Tuesday Morning
Burnhill PlazaAvailableTile Shop
Sports AuthorityAce Hardware
Sport ClipsLittle Caesars
Burnhill Corner
Aurora Village Shops
LA FitnessPier One
Burger JonesKings BuffetBella Casa
Spa Salon NailsGreat Clips
Jimmy John’sBrueggers
Papa John’s
Skyline PlazaOutback Steakhouse
Sherwin WilliamsPizza Hut
SalonNails
Burnside PlazaUnique
Beauty CraftMetro Dental Care
Sola
3,350
7,300
3,600
4,00
0
7,70
0
103,
000
53,00
0
49,5
00
61,00
0
9,000
15,0
00
75,0
00
9,00
0
5,400
45,00033,500
13,200
12,1
00
11,2
003,10
0
5,30
0
50,000
29,000
10,2
00
Southcross Drive
McAndrews Road
143rd Street
Nicollet Blvd.
Buck
Hill
Roa
d
Kenwood Trail
Bur
nhav
en D
rive
Nic
olle
t Ave
nue
Bur
nhav
en D
r.
Irvin
g
Port
land
Ave
nue
Ald
rich
Ave
.
Costco
ChiantiGrill
Sylvan Learning Center Fairview
Courage Center
Twin Cities Orthopedics
Carpet KingSalvation
Army
AutoCare
Tony’s Appliance
Knull’s SupplyMy Girls Cleaning
InTown Suites
Updated: December 2013
N
Cub Foods
Dick’s SportingGoods
42
42
5
38
RESEARCHCAPABILITIESMarket insight is the essential ingredient in all of the services we offer. We monitor trends and make projections to help you make critical decisions. Our researchers continuously source and analyze data in every major global market, helping you adapt to drivers outside your industry and region that could impact your business.
RAPID CONNECTION TECHNOLOGY> Colliers’ leading-edge technology platform enhances collaboration,
efficiency, and transparency> Custom web-based tool, Colliershub, manages our vast knowledge
base, increases cross-market communication among Colliers International and Investment professionals, and exposes existing relationships across our deep bench of local market experts
> Seamless integration of our internal communication systems allow for substantial increases in exposure and productivity levels
IN-DEPTH RESEARCH> Multilevel support across all property types, from data collection to
comprehensive market analysis> Expansive databases housing detailed information on properties
nationwide and globally> Quarterly reports produced on market/economic conditions in
virtually every major market> Combined market knowledge and forward-thinking
expertise to plan for the future
MAPPING SERVICES (GIS)> Comparative market analysis> Market trends> Market segmentation> Demographics> Employment and transportation analysis
REPORTING> Calculations of replacement costs, investments, and owner occupant values in individual spreadsheets> Comprehensive reports on recent comparable property sales and leases, giving us the most up-to-date and accurate picture of sale prices in the area> Analysis of current market inventory to determine an appropriate strategy for the pricing and sale or lease of your property
$50
$100
$150
$200
$250
$300
$200
$300
$400
$500
$600
$700
$800
$900
$1,000
Pri
ce P
SF
Tota
l S
ale
s V
olu
me
$0
$50
$0
$100
$200
Q1 '04 Q1 '05 Q1 '06 Q1 '07 Q1 '08 Q1 '09 Q1 '10 Q1 '11 Q1 '12 Q1 '13 Q1 '14
Total Quarterly Volume (mil) Avg. Price Per SF
Source: Real Capital Analytics
Every sound business decision starts with good research, and your company’s real estate is no exception. Our combination of local, in-depth knowledge and a global network of resources enables us to provide the very best information on the market.
RESOURCES> In-house proprietary property database> Minnesota Commercial Association of
Realtors (MNCAR) online database> CoStar> Loopnet> Tenant lists> Demographic data> InfoUSA> ESRI Geographic Information Systems (GIS)> ArcGIS Online
CONTACT
MAIN 952 897 7700FAX 952 897 7704
Colliers International | Minneapolis-St. Paul4350 Baker Road, Suite 400 Minnetonka, MN 55343
colliers.com/msp
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