CHRISTIAN VOCATION

MARKETING as a

An article by David Hagenbuch

“Marketing” &

“Christian Vocation”?

Doesn’t sound right.

Vocation

God’s unique calling

Love of God & neighbor

Reconciliation of Christ & all of creation

R Other

Model of Reconciliation as Vocation

Other

Self

God

R

R R

R R

V = overall parameter for vocation

= relationship and potential path for reconciliation

R

Vocation

God’s unique calling

Love of God & neighbor

Reconciliation of Christ & all of creation

Exchanging

Marketing: “…creating, communicating and

delivering value to customers…”

“managing customer relationships to  benefit the organization  

and its stakeholders. ”  Core focus: Exchange

EXCHANGE Two or more parties offering

and receiving something of value

Marketing

Producer (goals)

Consumer (needs)

Product Price

Communication

Place & Time

Maximizing value of exchange

Marketing & Exchange

Strong interpersonal relations

Mutually beneficial exchange

Growth

Implications: Marketing isn’t just advertising/selling 1

Affirm the helpful role of marketers 2

Practice marketing properly by promoting mutually beneficial exchange

3

Sources: David J. Hagenbuch, “Marketing as a Christian Vocation: Called to Reconciliation”, Christian Scholar’s Review (Fall 2008): 83-96.

http://blogs.claritycon.com/blog/2011/05/18/design-for-so!ware-a-playbook-for-developers/

http://www.slideshare.net/PresentationAdvisors/social-media-for-business-5456817

Design elements from: