Date post: | 19-Oct-2014 |
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Business |
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Marketing Asset Management
Benchmark Report
Key Findings DeckPublication Date: 3/2011
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೦ Insights and Best Practices from Top Performers– Top 3 reasons Top Performers use Marketing Asset
Management– Top 3 tactics Top Performers use to outperform peers with
Marketing Asset Management initiatives– Most common challenge Top Performers face with Marketing
Asset Managmenet– Top 6 Performance Metrics Top Performers use to measure
the success of Marketing Asset Management initiatives
What’s In This Deck?
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೦ Increase marketing relevance and personalization
೦ Provide more autonomy and control over local markets
೦ Improve marketing cycle-time
Reasons to Implement
*According to Top Performers, based on 135 Qualified Survey Responses to the Q1 2011 Gleanster survey on MAM.
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೦ Implement ongoing on processes and technologies
೦ Increase communication between corporate and local marketers
೦ Create standardized processes for customizing corporate collateral
Value Drivers
*According to Top Performers, based on 135 Qualified Survey Responses to the Q1 2011 Gleanster survey on MAM.**According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.
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೦ Balancing the conflicting needs of local marketers and corporate marketing
೦ Changing legacy processes and technologies
೦ Mandating the use of a centralized tool at a local level
Challenges
*According to Top Performers, based on 135 Qualified Survey Responses to the Q1 2011 Gleanster survey on MAM.**According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.
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೦ Agency spend೦ Annual revenue೦ Production cost೦ Return on
Marketing Investment
೦ Asset creation cycle time
೦ Shipping cost
Performance Metrics
*According to Top Performers, based on 135 Qualified Survey Responses to the Q1 2011 Gleanster survey on MAM.**According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.
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Download the Full Benchmark Report for Free
(with complete vendor landscape)
http://bit.ly/f7l6N1
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೦ List Deep Dive Titles and Related Gleansights
Related Research from Gleanster