TELENOR PAKISTAN
MAKING USE OF
MARKETING STRATEGIES
IN
HUMAN RESOURCE FUNCTIONAL UNIT
Submitted To: Sir Sarfaraz Pirzada
Submitted By : Sana Munir
COMSATS INSTITUTE OF INFORMATION TECHNOLOGYISLAMABAD
OPERATIONS IN PAKISTAN
• Pakistan had about 18.4 million cellular subscribers by 2005
• Telenor started subsidiary on the 15th of March 2005 in Pakistan
• fastest growing cellular network of Pakistan.
Human Resources Department
• Competent and committed employees
• Relaxed and enriching work environment
• Developing the employees through training and further educational programs
• Enthusiastic and valuable member of TELENOR FAMILY.
Recruitment
• Human Resource is a Brand.
• Marketing Activities.
• Recruiting through
• Within Organization
• Outside Organization
Internal Recruitment
• We Call It As Our Preference
• Telenor Portals
• Flyers and Broachers
External Recruitment
Telenor attract the employees externally through
» Job Ads
» Job Fairs
» Welcome Ads
» Online Recruitment
» University Visits
» Sponsoring Talent Shows
» Souvenirs
Attracting the candidates is one of interesting and challenging tasks for the recruitment team
Job Advertisements
• Employment opportunities
• Target market of candidates becomes attentive
• Print media:
– Dawn,
– The News &
– Jang
Job FairsActive participation in Job Fairs
– Professional Job Fairs
– University Job Fairs
Rozee Job Fair :
– held in March 2008
– welcomed jobseekers at the company’s stall
– Updating candidates
– Media Coverage, 8 TV channels & 2 Radio Stations
University Job Fairs
– Fresh Graduates
– Standees, umbrellas, flyers, broachers and banners
– Resume
– Spontaneous short Interviews
Welcome Ads
• Competitive Edge
• names employees are printed in newspaper
• Those have passed one quarter in Telenor
• Welcome By Telenor
• Motivational Factor
Online Recruitment
• E-Recruitment
• Job Posting on website – Careers
• Online Application system
University Visits
• Recruitment Team• TalkShawk Lounge• Presentations about HR system• Questions are appreciated• Telenor positioning in minds of
students
Sponsoring Talent shows
• Talent competitions at national level• Recently sponsored Drama Festival • Reminding talented Students about
Telenor opportunities.
Souvenirs
Launch souvenirs
– Pens– Car back screen stickers– Key chains
CONCLUSION
Questions ???
Thank U
