Date post: | 15-Apr-2017 |
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Marketing |
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WebSite Personalization
Customer Experience Management
Website Personalization:What is It?-
Tailoring the presentation of a website’s content in order to match a specific user’s preferences
This is accomplished by either the user opting from a menu of available options and alternatives
Or, through the custom tracking of the user’s behavior such as which pages are accessed and how often on
the website
Compiled by author from source: businessdictionary.com
Website Personalization:Why B2B Marketers Need It-
Easier to Predict What
The Group Interest is and Tailors
Buyers Experiences When They Visit The
Site
This Rarely Involves one Person, But Does Make Assets of Buyers at
The Account Level More
Certain
B2B Marketing, Is Largely Account-based;
Buyers are Purchasing on Behalf of
an Entire Company
Account-based
Marketing:
Compiled by author from source: 6sense.com
Website Personalization:Customization-
Surfacing Content And Messages That Speak to an Account’s Industry or
Company Challenge
Featuring Products and Solutions Pertinent to That Account’s Needs
Creating a Personalized Vision of Your Company
For Each and Every Prospect
Compiled by author from source: 6sense.com
Successful website customization includes:
Website Personalization:How Marketers Personalize-
Extensively; 5%
Moderately; 18%
Not Used; 77%
Does Your Company Personalize Webpages For Individual Website Users?
Compiled by author from source: conversion-hub.com
Website Personalization: Stats-
The Personalization Category Was The Fastest-growing Tech Category
Adopted by Merchants In 2013
337 of Top 1000 Merchants Added More Commercial Personalization Applications, an Increase Of 68%
From 201 Merchants In 2012
86% Said That Website
Personalization Influenced What They Purchase
Personalized coupons (67%) are the most
highly favored form
A Survey Of 1,000 Consumers Showed
That Personalization
Influences Decisions and
Consumers Want MoreAlmost A Third Of
The Surveyed Shoppers Wish Their Shopping Experience Was
Even More Personalized
Than It Currently Is
Compiled by author from source: tradegecko.com
Website Personalization:Stats-
Customers Provided With Personalized Content Produce A
20% Increase In Sales Opportunities
A Personalized Website Can Provide
Visitors With New Content, Versus
Showing Them The Exact Same Thing Every Time They
Visit
Personalized Emails Improve Click-
through Rates By 14% And Conversion
Rates By 10%
77% Of Marketers Believe That Real-
time Personalization Is Crucial
66% Of Marketers Cite Improved
Business Performance And
Customer Experience As The
Main Driver For Personalization
Compiled by author from source: thecore.dma-solutions.com
Website Personalization:Stats-
Compiled by author from source: tradegecko.com
65% of 10,000
Respondents in 11 Countries Said They
Were Willing to
Share Data if They
Could See The Real Benefits
51% For Health And
Beauty
50% For Electronics
47% For Clothing
41% For Furniture, Gardening And Do-it-yourself
Website Personalization:Trends 2016-
You Arrive at a Hotel and The TV Greets You By Name, Your Email Contained
More Information About Something You Clicked on, The Website Welcomes You
Back
Don’t Assume That Personalization is Something That is Only Important
For E-commerce
In 2016 a Personalized Website Will Become The Norm as
Companies seek to provide a relevant Digital Presence
Compiled by author from source: thecore.dma-solutions.com Image Source: Google Images
Website Personalization:Software CMS-
Episerver
Sitecore Kentico Magent
o
Compiled by author from source: smartinsights.com Image Source: Google Images
Website Personalization:Software Ecommerce-
Marketizator Barilliance Monetate ChoiceStre
am
Compiled by author from source: smartinsights.com Image Source: Google Images
Website Personalization:B2B Content Marketing-
Evergage Triblio Avari
Compiled by author form source: smartinsights.com Image Source: Google Images
Contact Us for the Full Presentation:Mediacontact USA Inc.
13575 58TH Street North #160Clearwater, Fl. 33760
T: 727 538 4112E: [email protected]
www.mediacontactusa.com
Sources Cited:
"5 Website Personalization Tools to Help You Generate More Sales." 5 Website Personalization Tools to Help You Generate More Sales. Web. 03 Mar. 2016. https://www.tradegecko.com/blog/5-website-personalization-tools-to-help-you-generate-more-sales
Conversion Hub: Transforming Business Online. http://www.conversion-hub.com/cro-split-testing-vs-website-personalization/
"The 2016 Website Trend You Can't Ignore." The 2016 Website Trend You Can't Ignore. Web. 29 Mar. 2016. http://thecore.dma-solutions.com/the-2016-website-trend-you-can-t-ignore
"Latest B2B Marketing Automation Trends - Smart Insights." Smart Insights. 2015. Web. 29 Feb. 2016. http://www.smartinsights.com/lead-generation/marketing-automation/latest-b2b-marketing-automation-trends/
"Website Personalization: The Future of B2B Marketing6sense." 6sense. Web. 15 Mar. 2016. https://6sense.com/2015/10/website-personalization-the-future-of-b2b-marketing/
"What Is Web Personalization? Definition and Meaning." BusinessDictionary.com. Web. 14 Mar. 2016. http://www.businessdictionary.com/definition/web-personalization.html