MARKETING BASICS

FOR Brand

Building

Modern Mode

Corporate blogging.

Website Content(SEO)

Social Media( SMM)

PowerPoint Presentations

Podcasts

Video Content

Traditional Mode

Newsletters

Brochures

Direct mail

Email

Corporate Gifts

Events

Marketing Channels

Brochure

Tradeshows

Why Blogging?

1. A business blog offers a more approachable, informal

information-providing approach in which customers find enjoyment, get to know

your company, and learn about your services, achievements,

and innovations.

2. A business blog is an informal, easily maintained

method for regularly communicating with the

employees. Multiple people may post on the blog and information can be shared

daily.

3.Search Engines love Blogs. Having your content available and present when someone is

doing a search with your keywords is critical, and will

become even more important in the coming years as more

and more Consumers first brand interactions happen at

the search box.

Search Engine Optimization

1.Websites are built to be seen by Internet surfers and main purpose of search engine optimization is to increase the traffic to the website.

2.Search engine optimization leads to the optimization of a webpage or a website. It will lead to a website which is more organized and a website which contains substantive information.

3.Search engines segment the market and connect the right people together. People search for topics which they are interested in and this is the main strength of search engines in connecting markets together.

SOCIAL MEDIA MARKETING

1.Brands need advocates to spread the word -

nothing better than social media for

recommendations, share-ability etc.

2.social media can help in bridging gap - it can work

with the consumers on answering their fears, their questions....lead them from

their reality to achieving their visions.

3.Social Networks have become a powerful tool for

reputation management which is a crucial point in

brand marketing. Being first to control a targeted URL or

Profile set-up on a major social network can be of

endless benefit to your brand over the long term.

Presentations

2.The nice thing about Slide-share is that once the content is published, it seems to be indexed by the search engines very quickly. SEO benefits of Slideshare is simply amazing.

1.Slideshare is a social media content site that allows users to upload, favorite,bookmark, tag, and comment on slide shows.

3.World’s largest community for sharing presentations, Publicly or Privately.

Podcast 1.

It is a way to reach your viewers without making them have to read

through countless pages of web site material.

2.Websites that use

podcasting technology have taken off like a rocket over the last few years and they

have now become so important to reach out

target audience.

3.The recent advances in

handheld device technology, iTunes,

mobile phones, as well as many other devices will

help ensure that podcasting will remain a staple for core marketing

needs.

Video

1.• 73% of active online worldwide users have read a blog

• 45% have started their own blog

• 57% have joined a social network

• 55% have uploaded photos

• 83% have watched online video clips

Source: Universal McCann Comparative Studyon Social Media Trends

2.An obvious advantage of video is that

video involves more of the senses; it sells your product or

service using sight, sound, and emotion. So your prospects are more engaged, and thus more likely to be

convinced.

3.Direct-marketing video isn't just for big

companies with huge budgets. With new technologies making both production and fulfillment more affordable, businesses from car

dealerships to photography studios are finding that even small campaigns

reap big rewards.

Brochure

1.A brochure is a time saving

device. It would be too

time consuming for you to type up

individual letters to every prospect that

showed interest in your

offering. The solution is to collect your

basic information into a single

brochure that prospects can

take with them and read at

their leisure.

3.A good sales brochure does more than explain and inform. It also persuades. It translates your facts and features into customer benefits and sells your services.

2.The goal of any brochure is to convey the key message quickly and concisely. Brochures act as a tour guide for the company. It offers people a way to move directly to either purchase or request more information.

Helps in brand recollection.

Promote goodwill/image

Attract new clients and retain old ones

COPRPORATE GIFTS

Events/Tradeshows

Visitor

1.Trade shows offer an element of professional pride, perspective, and relationship building that the Internet does not.

2.Giveaways at tradeshows are the best way to bring awareness about the product.

3.Extremely useful for manufacturing firms as its easier to give demo.

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Thank you

Designed by,Vishal Thatti

vishuhospet@gmail.com