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· PDF file MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in...

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  • nonprofit clients

    All Against The Haul

    Astraea Lesbian Foundation For Justice

    At the Table Campaign/Make Poverty History

    Big Banks Screwed You

    Climate Smart Missoula

    Division of Early Childhood

    DUI Task Force

    Ecology Project International

    Garden City Harvest

    Homeword

    Honor The Earth

    Humane Society of Western Montana

    Indigenous Women’s Network

    Missoula Aids Council

    Missoula Aging Services

    Missoula In Motion

    Montana CDC

    Montana Conservation Corps

    Montana Wilderness Association

    National Forest Foundation

    White Earth Land Recovery Project

  • BrAnDinG

  • BrAnD BAsics

  • tAGline

  • loGo

  • GrAphic lAnGuAGe

  • color pAlette

  • tone of your copy

  • short pitch / elevAtor speech

  • MArKetinG

    BrAnDinG vs.

  • BrAnDinG

  • BrAnDinG pricinG

  • BrAnDinG pricinG

    pA cK

    AG inG

  • BrAnDinG pricinG

    pA cK

    AG inGA

    D v

    er ti

    si n

    G

  • BrAnDinG pricinG

    pA cK

    AG inGA

    D v

    er ti

    si n

    G

    p r

    o M

    o t

    io n

  • BrAnDinG pricinG

    pA cK

    AG inGA

    D v

    er ti

    si n

    G

    p r

    o M

    o t

    io nDis

    t r

    iB u

    t io

    n

  • BrAnDinG pricinG

    pA cK

    AG inGA

    D v

    er ti

    si n

    G

    p r

    o M

    o t

    io nDis

    t r

    iB u

    t io

    n

    M eDiA relAtions

  • BrAnDinG pricinG

    pA cK

    AG inGA

    D v

    er ti

    si n

    G

    p r

    o M

    o t

    io nDis

    t r

    iB u

    t io

    n

    M eDiA relAtions

    puBlic relAtions

  • BrAnDinG pricinG

    pA cK

    AG inGA

    D v

    er ti

    si n

    G

    p r

    o M

    o t

    io nDis

    t r

    iB u

    t io

    n

    M eDiA relAtions

    puBlic relAtions

    eMA il M

    ArK etin

    G

  • BrAnDinG pricinG

    pA cK

    AG inGA

    D v

    er ti

    si n

    G

    p r

    o M

    o t

    io nDis

    t r

    iB u

    t io

    n

    M eDiA relAtions

    puBlic relAtions

    eMA il M

    ArK etin

    G

    so ci

    Al M

    eD iA

  • BrAnDinG pricinG

    pA cK

    AG inGA

    D v

    er ti

    si n

    G

    p r

    o M

    o t

    io nDis

    t r

    iB u

    t io

    n

    M eDiA relAtions

    puBlic relAtions

    eMA il M

    ArK etin

    G

    so ci

    Al M

    eD iA

    W e

    B s

    it e

  • BrAnDinG pricinG

    pA cK

    AG inGA

    D v

    er ti

    si n

    G

    p r

    o M

    o t

    io nDis

    t r

    iB u

    t io

    n

    M eDiA relAtions

    puBlic relAtions

    eMA il M

    ArK etin

    G

    so ci

    Al M

    eD iA

    W e

    B s

    it e An

    A ly

    t ic

    s

  • BrAnDinG pricinG

    pA cK

    AG inGA

    D v

    er ti

    si n

    G

    p r

    o M

    o t

    io nDis

    t r

    iB u

    t io

    n

    M eDiA relAtions

    puBlic relAtions

    eMA il M

    ArK etin

    G

    so ci

    Al M

    eD iA

    W e

    B s

    it e An

    A ly

    t ic

    s

    in Bo

    u n

    D M

    A rKetin

    G

  • BrAnDinG pricinG

    pA cK

    AG inGA

    D v

    er ti

    si n

    G

    p r

    o M

    o t

    io nDis

    t r

    iB u

    t io

    n

    M eDiA relAtions

    puBlic relAtions

    eMA il M

    ArK etin

    G

    so ci

    Al M

    eD iA

    W e

    B s

    it e An

    A ly

    t ic

    s

    in Bo

    u n

    D M

    A rKetin

    G

    sAles

  • BrAnDinG pricinG

    pA cK

    AG inGA

    D v

    er ti

    si n

    G

    p r

    o M

    o t

    io nDis

    t r

    iB u

    t io

    n

    M eDiA relAtions

    puBlic relAtions

    eMA il M

    ArK etin

    G

    so ci

    Al M

    eD iA

    W e

    B s

    it e An

    A ly

    t ic

    s

    in Bo

    u n

    D M

    A rKetin

    G

    sAles

  • M A

    rK et

    in G

    M A

    rK etin

    G

    BrAnDinG pricinG

    pA cK

    AG inGA

    D v

    er ti

    si n

    G

    p r

    o M

    o t

    io nDis

    t r

    iB u

    t io

    n

    M eDiA relAtions

    puBlic relAtions

    eMA il M

    ArK etin

    G

    so ci

    Al M

    eD iA

    W e

    B s

    it e An

    A ly

    t ic

    s

    in Bo

    u n

    D M

    A rKetin

    G

    sAles

  • BrAnD

    tArGet AuDience

  • the

    Why

    ?

  • verBAlly

  • verBAlly +

    visuAlly

  • verBAlly +

    visuAlly +

    DiGitAlly

  • verbally–communicate your unique point of view.

  • ®

  • visually–establish a graphic language that tells your target audience who you

    are BEFORE they meet you.

  • Digitally–create an inviting space online.

  • user experience +

    content +

    DesiGn +

    DevelopMent

  • Give users a call to action.

  • Tell your stories online.

  • Make your users happy.

  • Lead with your Why.

  • No dead ends.

  • shoW your iMpAct

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