Date post: | 20-Aug-2015 |
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Automotive |
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Marketing By The Numbers
Executing ZMOT In Your Store
Larry Bruce President / CEO
OnlineDrive @pcmguy
4.5 Trillion Ad impression In 2011
1Billion Impressions
31.2% 10.1%
400 Million 200 Million+
SOURCE: THE NEILSEN CO. 2011
First Name Last Name Email Address Home Phone Mobile
Follow up Remaketing 17% CTR / 27% of sales came from the remarketing campaign
People Look for a car first,
LARRY BRUCE, 2003 OnlineDrive President / CEO
and a dealership second.”
First Name Last Name Email Address Home Phone Mobile
4.2% of competitive customers visit the dealership at this level of the funnel with a 36% average sale ratio
We have forgotten,
LARRY BRUCE, 2012 OnlineDrive President / CEO
We are marketing a product not a website.”
Your dealership is
LARRY BRUCE, 2007 OnlineDrive President / CEO
a service company with a product offering.”
Money Back Guarantee
Life Time Warranty
Free Home Delivery
Delivery In 90 Min Or Its Free
Service Pick Up & Delivery
Store Branded Keywords
When we stopped running this ad lead fell off by 24% ROI on store branded keywords is 700%
how to -noun
A set of step-by-step instructions for accomplishing a certain task or reaching a certain objective
• Start with your Customer Base • Database Web Targeting… Keep them close • Get higher in the funnel and add value there, use
dealership based incentives to get the visit & stop the shopping cycle
• Be Where the customers are… ALL steps of the cycle
• Stimulus • Product • Dealership
• Understand what they want from YOU
• Do you have what I want & do I have choice? • How much is it going to cost me? • How easy are you to deal with?
• Recognize you are marketing a product not a website
• Make a strong compelling offer • Single clear call to action • Social Proof