Date post: | 20-Jun-2015 |
Category: |
Marketing |
Upload: | xiannazhong |
View: | 153 times |
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ABRAXAS Advertising – Team 3
Advertising Plan Campaign StoryThe Brief The Audience The Idea
white fresh
convenient youthful
Advertising Plan Campaign StoryThe Brief The Audience The Idea
white fresh
convenient youthful
The wine
Find a new market. Lots of competitors in the current market.
Target new wine drinkers.
Find a position. A honest brand position.
white • convenient
fresh • youthful
Advertising Plan Campaign StoryThe Brief The Audience The Idea
white fresh
convenient youthful
• Meets spontaneously • Enjoy what life has to offer • Pinnacle of her life • Hang out no matter the reason
Angela 28
Confidence is beautiful.
Advertising Plan Campaign StoryThe Brief The Audience The Idea
white fresh
convenient youthful
The moment.
• In the group of friends • Reflecting upon the past • Realizing their own achievements
The moment.
We got so far.
Advertising Plan Campaign StoryThe Brief The Audience The Idea
white fresh
convenient youthful
Trigger the confident moment
in our target group.
Show it over and over again
until they want to have it.
PRINTTV
OOHSOCIALEVENT
TV Environment• Matching audience • Matching topics • Wide reach
• Extend the story • Use fashion environment
OOH
• Own the city • Be highly visible
OOH
Advertising Plan Campaign StoryThe Brief The Audience The Idea
white fresh
convenient youthful
The Base
The Base
The Base
Prin
t
OO
H
TV
Soci
al
Find a position in a new and exciting market.
EventEvent
• Create the Moment • Set Highlight • Start Social
Find a position in a new and exciting market.
EventEvent
• Create the Moment • Set Highlight • Start Social
Find a position in a new and exciting market.
EventEvent
• Create the Moment • Set Highlight • Start Social
We got pretty far.
Thank you.