Marketing Case Studies

Click to edit Master title style

Lynmar Estate Winery

Case Study

Click to edit Master title style

Lynmar Estate Winery

• Objectives

– Create a marketing plan to increase sales and brand awareness

– Develop a comprehensive event strategy

– Produce marketing materials to align with target audience

• Strategies

– Re-position name of winery to reflect an exclusive club

– Establish stronger brand connection with high net worth clients and prospects

– Execute cost-effective programs and events

– Promote the highlights of the brand

Click to edit Master title style

Lynmar Estate Winery

• Tactics

– Develop new packaging to appeal to target audience

– Revise events: quantity and quality

– Create multi-level sales materials to be used in all channels:

–“In store” on the estate

–“On the road” with the sales force

–Online (www.lynmar.com)

–-Presentation materials and templates

– Promote events and private tours to garner client visits; enhanced customer experience to produce stronger brand loyalty

Click to edit Master title style

Lynmar Estate Winery

Click to edit Master title style

Lynmar Estate Winery

Click to edit Master title style

Lynmar Estate Winery

Click to edit Master title style

Lynmar Estate Winery

• Results

– 100% increase in direct-to-consumer business in 12 months

– 50% increase in profits in 18 months

– Increased wine club membership 50% in 12 months

– “Sold-out” Annual Gala, despite 50% higher price point for tickets

– Creation of event strategy and execution of private estate tours contributed to all financial gains

Thank You! Judy HolmFounder, Aspirations Marketing and Public Relationstel:917.589.0247 judyh@aspirationspr.com www.aspirationspr.com