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You created a beautiful and

useful slideshare.

100,000 views!

Targeted ads to high priority accounts draw

top visitors

marketing

master

Chutes & LaddersMARKETINGMARKETING

REQUIRED: DICE & BEER

$ $$ $

$ $

12

Broad keyword

targeting for PPC.

There goes the bank.

Webinar goes over 30-minute time slot into the 45-minute

mark"What's all this big data fuss

about?!"

Your PR goes nowhere.

Oh wait, it's an advertisement.

Publish crappy content, keep

promoting

10% unsubscribe from your

mailing list in the last blast.

Eeeek.

Generic messaging on product page.

Blah.

Spend $40,000 on attending a

conference. Result:

1 possible lead.

Gate content too early - lose

90% of your visitors

Didn't measure content

success before creating more

content

No time for content creation!

Gotta get these emails out!

Your website is still not

mobile-friendly.

HELLO 2.0.1.4.

Write a kick-ass blog post

536 tweets on your

ebook status

Your infographic shows up first in organic search

for your targeted keyword.

Marketing and Sales are aligned.

Say whhhhat?!

Effectively score leads, your sales team's all

smiles

Define your target accounts

to set up Account-Based

Marketing

Deliver your financial ebook to financial industry site visitors.

They eat it up.

Give your sales team better sales intelligence on qualified leads

Map your content,

discover your assets

Personalize your CTAs onsite. 42% better conversion.

Booya!

Leverage big data and

predictive analytics to recommend best content

?!?!

STARTHERE