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URBAN STINT HETA DESAI PGP MarComm, MC 03
| Date post: | 08-Aug-2015 |
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URBAN STINT
HETA DESAI
PGP MarComm, MC 03
OBJECTIVE
To Understand The Nature Of Retail Outlets And Gain Insights About Consumer Purchasing Behaviour.
RESEARCH METHODOLOGY
QUALITATIVE RESEARCH
OBSERVATION
STORES VISITED
KIRANA SHOPS
SUPERMARKETS
JB NAGAR
ANDHERI KURLA
ROAD,CHAKALA
SHER-E-PUNJAB
ANDHERI EAST STATION
ROAD
THE JOURNEY
KIRANA STORES
MAJOR INFLUENCERDISTRIBUTION
SYSTEMTHE KIRANA BUSINESS
PRODUCT PLACEMENT
PRODUCT PLACEMENT
PAID DISPLAY
POSTERS AT THE SHOP
SUPERMARKETS
FREEDOM TO EXPLORE
VARIETY OF CHOICES AVAILABLE
THE SUPERMARKET EFFECT
PROMOTIONAL IDEAS
PRODUCT PLACEMENT
BRANDING ON KIOSKS
SHELF STICKERS
KIRANA STORES SHOULD GET MORE ORGANISED
SYSTEMATIC ACCOUNTIN
G
KIRANA STORES SUPERMARKETS
THEY SHOULD HAVE MORE FRIENDLY
STAFF
SHOULD HAVE A BETTER SHELF MANAGEMENT
