Marketing & Communications February 2017 Board ReportMarketing & Communications • February 2017...

Marketing & Communications • February 2017 Board Report

Marketing & Communications

February 2017 Board Report


Jackson College Website • Feb. 1-28, 2017

SESSIONS 141,693

USERS 62,355

PAGE VIEWS 340,457

AVG. SESSION DURATION 00:02:43

• A session is a period of time a user is actively engaged in the website.• A user is a person that has had at least one session. (Includes new and returning users.)• Page views are the total number of pages viewed. (Repeated views of a single page are counted)• Average session duration is the average length of a session.

Top 10 Pages Visited

Page URL Page views % Page Views

1. Home page www.jccmi.edu 132,493 38.92%

2. E-mail /information-technology/e-mail/ 41,355 12.15%

3. Programs of Study /academics/programs-of-study/ 7,696 2.26%

4. Health Sciences Pathway

/pathway/health-sciences/ 4,797 1.41%

5. Potter Center Events /entertainment-events/potter-center/ 5,015 1.11%

6. Academic Calendar /academics/academic-calendar/ 2,764 .81%

7. Financial Aid /financial-aid/ 2,708 .80%

5. Admissions /admissions/ 2,294 .67%

5. Business & Computer Technology Pathway

/pathway/business-computer-technology/ 2,290 .67%

5. Academics /academics/ 2,145 .63%

WEBSITE ANALYTICS


Facebook Insights • Feb. 1-28, 2017

Page Likes This Period

94

Total Monthly Unique Reach

11,995

Unique Post Engagements

9,426

Video Views 1,759

Total Page Likes 5,598

Most Popular Post

SOCIAL MEDIA METRICS


Twitter Insights • Feb. 1-28, 2017

New Followers This Period

18

Tweet Reach 27,700

Profile Visits 1,516

Mentions

44

Total Followers

1,457


Instagram Insights • Feb. 1-28, 2017

Followers 295

Unique Monthly Reach 2,000

Top Post

Snapchat Insights • Feb. 1-28, 2017

Followers 135


PRODUCTION PIECES

March 2017 | 1

MARCH 2017 | VOLUME 4 ISSUE 1

We Are Jackson College Newsletter (print) – The March 2017 issue of “We Are Jackson College” was recently mailed to just under 141,000 residential and business addresses in Jackson, Hillsdale and Lenawee counties. The magazine’s cover story highlights the importance of accreditation and how it impact the College and student’s lives. The issues profiles the IR department, our first Energy bachelor’s graduate, a story on the degrees that lead to some of Michigan’s hot jobsm and more. The Foundation section features alum Joe Shackelford, the 2017 Crockett winnerand . CLICK ON IMAGE FOR COMPLETE DOCUMENT


All Jackson College students invited

Thursday, March 98:30-11:30 p.m.Jets HangarFREE ADMISSIONMust have valid Jackson Collegestudent ID.

Music by:

DJ GOODB.O.I.

Spring Fling Poster and Flyer (print) – Created to encourage Jackson College students to attend a Spring Fling event on Thursday, March 9 featuring DJ Goodboi. There is no admission but students must have a JC ID to enter. Posters and flyers were distributed across campus, online and in campus view housing.


Spring Open House Postcard 17.indd 1 2/16/2017 11:04:24 AM

Spring Open House Postcard (print) – Created to encourage high school seniors to attend one of two upcoming open houses, March 10 or April 22. These spring open houses are sponsored by Admissions and Housing and will include tours of campus and housing and information tables by various College departments.

Non ProfitOrganizationU.S. Postage

PAIDPermit No. 117

Jackson, MI

2111 Emmons RoadJackson, MI 49201

C O L L E G E

Now is the time to see what Jackson College has to offer as you take that next step in your educational journey.

Learn more about the College, living on campus, admissions, financial aid, student life, support services and more. Speak with campus admissions officials and learn about what’s available at Jackson College! Tours of student housing and the campus will be conducted.

Jackson College Central Campus Jets HangarFriday, March 10, 2-5 p.m. or Saturday, April 22, 9 a.m.-12 noon.

Light refreshments will be available. Participants will be entered into a drawing for a three-credit tuition voucher. To RSVP please visit www.jccmi.edu/springvisit.

We hope to see you there!

Spring Open House Postcard 17.indd 2 2/16/2017 11:04:25 AM


Tell Us Why Postcard (print) – Created to connect with students who tool classes in Fall 20167 who did not register for winter 2017 classes. This effort by the IR department gathers information from these students to better understand why they did not return.

NON PROFITU.S. POSTAGE

PAIDPERMIT #117JACKSON, MI

2111 Emmons RoadJackson, MI 49201Dear former Jackson College student,

Our records indicate you did notenroll for the winter 2017 semester. WE WOULD LIKE TO UNDERSTAND WHY.

Your input will help us to better help students in the future. We really do want to know. Please take a few minutes and tell us here: https://www.surveymonkey.com/r/NRS17

The first 50 complete responses will receivea $10 gift card as a thank you.

Non Returning Student Postcard WN 17.indd 1 2/21/2017 12:00:51 PM

Non Returning Student Postcard WN 17.indd 2 2/21/2017 12:00:52 PM


Mary Tallman Art Exhibit Postcard (print) – Created to encourage community members and Jackson College students and employees to attend the upcoming gallery show.

The Potter Center2111 Emmons RoadJackson, MI 49201

“en plein air”

by Mary TallmanMarch 6—April 3, 2017

Potter Center Art Gallery at Jackson CollegeReception: Saturday, March 18 at 6 p.m. prior to performance of “Cirque Ziva.” Showtime is 7 p.m.

About the artistMary Hertler Tallman’s work in pastel is created as the 19th century French Impressionist painters first described as “en plein air” in the open air. Her work is done on location and without the use of photographs. Her formal training includes a Bachelor of Fine Arts from the University of Michigan and a Master of Arts from Spring Arbor University. Her award winning work is exhibited throughout the state in private and corporate collections.

For information regarding other works or commissions, contact the artist.

Mary Hertler TallmanJackson, [email protected]

The Potter Center2111 Emmons RoadJackson, MI 49201

“en plein air”

by Mary TallmanMarch 6—April 3, 2017

Potter Center Art Gallery at Jackson CollegeReception: Saturday, March 18 at 6 p.m. prior to performance of “Cirque Ziva.” Showtime is 7 p.m.

About the artistMary Hertler Tallman’s work in pastel is created as the 19th century French Impressionist painters first described as “en plein air” in the open air. Her work is done on location and without the use of photographs. Her formal training includes a Bachelor of Fine Arts from the University of Michigan and a Master of Arts from Spring Arbor University. Her award winning work is exhibited throughout the state in private and corporate collections.

For information regarding other works or commissions, contact the artist.

Mary Hertler TallmanJackson, [email protected]


JC/LISD Academy Postcard (print) – Created to invite 8th and 9th grade students and their in Lenawee county to an information session about the middle college. Postcards were mailed to 8th and 9th grade students homes.

Because learning should be unique.

JC/LISD ACADEMY A Regional Middle College

JC LISD Academy Postcard 2017.indd 1 2/15/2017 10:58:22 AM

JC/LISD ACADEMY1376 N. Main StreetAdrian, MI 49221

NON PROFITU.S. POSTAGE

PAIDPERMIT #117JACKSON, MI

STUDENTS and PARENTS Are you interested in learning how:

• To graduate from high school with a diploma and up to 60 college credits for FREE?

• To attend classes on a college campus with support?

• To learn in a college environment that fosters maturity and academic growth?

Then attend a Student/Parent Information Meeting Wednesday, February 22 – Jackson College Room 219

Tuesday, March 7 – Jackson College Room 219

Tuesday, March 14 – Jackson College Room 219

Wednesday, April 12 – Jackson College Room 219

All information meetings will be held at Jackson College @ LISD TECH from 6 - 7 p.m.

JC/LISD Academy is designed to fully immerse high school-aged students in the post-secondary learning environment, while affording them the

opportunity to complete a high school diploma and an associates degree. This is accomplished in five years through the Michigan Department of

Education’s Four Plus One Program. JC/LISD Academy is a public middle college program for capable and self-motivated students. The Academy

exists in partnership with all eleven Lenawee County public school districts and is funded through a percentage of each district’s Foundation

Allowance. This alleviates cost to students who attend and their families.

Applications for the 2017-2018 school year will be available beginning January 20 and are due by May 1, 2017.Applications can be picked up from your local district’s superintendent’s office.

FOR MORE INFORMATION OR QUESTIONS PLEASE CONTACT THE JC/LISD ACADEMY AT 517.266.6982

JC LISD Academy Postcard 2017.indd 2 2/15/2017 10:58:22 AM


SPRING 2017 HPF Courses

HEALTH andPHYSICAL FITNESS

at Jackson College

Course Start Time End Time Day Start Date End Date

HPF 119 Intro to Yoga 11 a.m. 12:58 p.m. Tuesday 5/23/2017 7/18/2017

HPF 141 Group Cycling 1:30 p.m. 2:25 p.m. Tuesday/Thursday 5/23/2017 7/18/2017

HPF 160 Wellness 10 a.m. 11:58 a.m. Tuesday 6/27/2017 8/15/2017

HPF 160 Wellness Online 5/22/2017 7/9/2017

HPF 161 Personalized Fitness Self-Paced 5/22/2017 8/15/2017

HPF 182 Light Walking 6 p.m. 6:55 p.m. Tuesday/Thursday 5/23/2017 7/18/2017

HPF 16 Weight Training & Cond. 1 p.m. 2:50 p.m. Monday/Wednesday 5/22/2017 7/17/2017

HPF 186 Weight Training & Wellness 1 p.m. 2:50 p.m. Monday/Wednesday 5/22/2017 7/17/2017

HPF 268 Adv Weight Training 1 p.m. 2:50 p.m. Monday/Wednesday 5/22/2017 7/17/2017

HPF 277 Stress Management 1 p.m. 3:18 p.m. Tuesday 5/22/2017 8/15/2017

REGISTER NOW! Visit www.jccmi.edu/hpf for more information.

Health and Physical Fitness Poster and Flyers (print) – Created to encourage Jackson College students, employees and community members to consider registering for HPF classes held in the Cuiss Fieldhouse. Posters and flyers were distributed on campus, online, in the community and in campus view housing.


The True Black History Museum features a collection of rare and authentic artifacts, dating from the late 1700s

to the 21st century. The collection was established to preserve the history of black people and to educate others

of the many great contributions that black people have made to mankind. It includes more than 1,000 authentic

artifacts, including original documents from historic figures

such as Booker T. Washington, Mary McLeod Bethune,

George Washington Carver, Rosa Parks, President Barack Obama,

and many other great African-Americans. It celebrates and

highlights contributions of African-Americans in the arts,

sciences, sports, entertainment, education and politics.

Featuring: Display of artifacts and lecture by curator.

Learn more about it at www.trueblackhistory.com.

Thursday, Feb. 16, 2017 | 9 a.m. - 3 p.m.Bert Walker Hall | Room 144 & 145FREE ADMISSION

Curator: Fred Saffold

True Black History Museum Poster and Flyers (print) – Created to encourage Jackson College students, employees and community members to attend the travelling museum exhibit. This exhibit was sponsored by the Office of Multicultural Affairs and Student Life for Black History month and brought interesting artifacts , autographs, literature and photos of black history to campus. Posters and flyers were distributed on campus, in the community, online and in campusview housing.


5 on 5 Intramural Tournament Poster and Flyers (print) – Created to encourage Jackson College students to join in a 5 on 5 intramural basketball tournament. This tournament is sponsored by Men of Merit and Student Life. Consists of three tournamnets with a championship game on April 14. Posters and flyers were distributed on campus, online and in campus view housing.


MUSICALS&MOVIES

MUSICOF

Jackson Community Concert Band presents

AND MORE!

FREE CONCERT

MARCH 26 • 7 P.M. George E. Potter Center • Harold Sheffer Music Hall

Under the direction of DAN BICKELWith special guests:

Jackson Chorale • Jackson Youth ChoraleWWesley and the Crushers

MUSIC FROM...

Musicals and Movies Poster and Flyer (print) – Created to encourage the community and Jackson College students and employees to attend the Jackson Community Concert Band Spring perfomance “Muisc of Musicals & Movies.” This is a free event, and all are welcome. Posters and flyers were distributed across campus, online and out in the community.


Art of the Book Poster (print) – Created to inform visitors of an art exhibit at various locations. Jackson College Art 201 students created art from recycled books from the Atkinson Library. The exhibit will be travelling in Jackson. The first show is at the Jackson District Library.


Saturday, Feb. 11, 2017

5 p.m. Doors open and games begin

6 p.m. Program begins.

Door prize with dinner ticket draw

6:30 p.m. Dinner

7:15 p.m. Live Auction

Ridge Bollheimer, Auctioneer

8 p.m. Silent auction winners announced

8:30 p.m. Raffle Drawings

9 p.m. Bucket Prizes winners awarded

TABLE CAPTAINSMitch Goodwin (2)Heather Bateman

J.J. MeatsKruisanga ArcheryMadison Schools

Matt JonesSmith Family

The Perfect Storm

Thank you sponsors!The Jackson College baseball and volleyball teams thank you

for attending tonight! Please drive safely.

TABLE SPONSORSClayton Lumber

J.J. Meats (2)Jackson College Foundation (3)

Jackson College TrusteesLevi Kimball

Pete LobbestaelMassive Mineral MixNapoleon Feed Mill

Northwoods Plumbing and PJ BuildersRidge Bollheimer

RW Mercer Co.Tim Nichols

Trac-TrenchingBob & Veronica Vandenburgh

Vincent-Superior Industrial Sales-ServicesWilliams Family

Willis & Jurasek, P.C.

JC Board of Trustees

Sam Barnes, Chairman • John M. Crist, Vice ChairmanSheila A. Patterson Secretary • Donna L. Lake, Treasurer Matthew R. Heins, Trustee • Philip E. Hoffman, Trustee

Dr. Edward A. Mathein, Trustee • Dr. Daniel J. Phelan, President

Sportsman’s Banquet Program (print) – Created to inform attendees at the 20176 Sportsman’s Banquet of the agenda, silent auction items and raffles. CLICK ON IMAGE FOR COMPLETE DOCUMENT


Campus Television Screens (digital) – Electronic messages appear on all campus television sets. These messages run on a schedule and can be campus / center specific.



NEWS RELEASESFebruary 24, 2017Jackson College automotive program named one of top in nation

Jackson College’s automotive service technology recently gained high marks from the website Aceable.com, being named one of the top 16 automotive technology college programs in the country.

The College’s automotive program prides itself on preparing students for today’s career opportunities in an industry that is constantly changing. Cars, parts, and tools allow students to enhance their practical skills. Classes are divided between lectures and hands-on, task-based practice. The College offers an associate degree and certificate programs, as well as skill sets and concentrations in automotive technology. The program is accredited by the National Automotive Technicians Education Foundation (NATEF).

“At Jackson College, our instructors are all graduates of the program; they are caring instructors who want to give back,” said Chris Kaser, instructor, automotive technology. “Our instructors are professional auto technicians teaching the classes. They work hands-on every day with what they are teaching the students.”

Aceable is a drivers education organization that provides certification programs for parents and teachers to teach students how to drive.

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February 17, 2017Jackson College Foundation receives Weatherwax Foundation grant

Thanks to the generosity of the Weatherwax Foundation, the lobbies and mezzanine of the Potter Center at Jackson College may receive an upgrade with help from a recent $200,000 challenge grant. In order to receive the grant, the Jackson College Foundation must secure gifts and commitments of $267,250 by June 30, 2017.

“We are deeply grateful for the challenge grant from the Weatherwax Foundation to spur on the first phase of refurbishments to the Potter Center,” said Jason Valente, president, Jackson Foundation. “The Potter Center is a gem in the community, and we look forward to partnering with our donors and friends of the College to raise the funds needed to receive the match and more importantly to initiate this much-needed refurbishment.”

The Potter Center was built in 1976, with the Harold Sheffer Music Hall completed in 1980. It is a versatile and complete performing arts complex that has welcomed performers of all kinds over the years and nearly 50,000 patrons annually. Recent investments have been made by the College to the Potter Center cafeteria, HVAC systems, and roof. The Potter Center performing arts spaces, however, require renovation and refurbishment. While some technical equipment has been replaced, and some lobby carpet was replaced about 15 years ago, most everything else is original. If the Foundation can raise the matching funds, the Potter Center renovation will provide for new carpeting in the theater lobbies, grand stairway, and mezzanine. It will allow repairs to the existing elevators and replacement of the personnel car. Upgrades are also planned to theater entryways, wall surfaces, and ceilings. Total project cost is $467,250.

In order to receive the challenge match from the Weatherwax Foundation, contributions and commitments must be made by June 20, 2017. Pledges are welcome and may be extended over three years. For more information or to contribute online, visit www.jccmi.edu/


February 24, 2017Jackson College automotive program named one of top in nation

Jackson College’s automotive service technology recently gained high marks from the website Aceable.com, being named one of the top 16 automotive technology college programs in the country.

The College’s automotive program prides itself on preparing students for today’s career opportunities in an industry that is constantly changing. Cars, parts, and tools allow students to enhance their practical skills. Classes are divided between lectures and hands-on, task-based practice. The College offers an associate degree and certificate programs, as well as skill sets and concentrations in automotive technology. The program is accredited by the National Automotive Technicians Education Foundation (NATEF).



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February 14, 2017State Superintendent Whiston to visit College, JPEC

WHAT: Jackson College and Jackson Preparatory and Early College (JPEC) have been selected for a special visit by State Superintendent Brian Whiston of the Michigan Department of Education. Superintendent Whiston visits at least one Michigan school district each month. He will tour the Jackson College Central Campus and JPEC, visit classes and meet with students and teachers to celebrate the great things happening in schools around Michigan. For Superintendent Whiston, these school visits are an extension of his commitment to customer service – “how can MDE help Michigan’s schools.”

WHEN: Wednesday, Feb. 22, 1-3 p.m.•Media are invited to a 1:30 p.m. tour of JPEC; please meet at JPEC. Superintendent Whiston will be available for short interviews (five minutes or less).

WHERE: Jackson College, 2111 Emmons Road, Jackson, MI

WHO: State Superintendent Brian Whiston; Jackson College President Daniel J. Phelan; JPEC President Shane Malmquist; College & JPEC board members; students & staff.

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February 7, 2017Al Jarreau cancels Jackson appearance, health forces retirement from entertainment

The Potter Center at Jackson College announces that vocalist Al Jarreau has canceled his Feb. 25 performance.

According to Al Jarreau’s management, the performer is in the hospital in Los Angeles due to exhaustion. His medical team has instructed him that he cannot perform any of his 2017 concert dates.

“Therefore, with complete sorrow, Al Jarreau must retire from touring. He is thankful for his 50 years of traveling the world in ministry through music, and for everyone who shared this with him – his faithful audience, the dedicated musicians, and so many others who supported his effort,” the release states.

The Potter Center is mailing letters to all ticket holders and will work with them on refunds or credits. Any questions, call the Potter Center Box Office; 517.796.8600.industry that is constantly changing. Cars, parts, and tools allow students to enhance their practical skills. Classes are divided between lectures and hands-on, task-based practice. The College offers an associate degree and certificate programs, as well as skill sets and concentrations in automotive technology. The program is accredited by the National Automotive Technicians Education Foundation (NATEF).



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February 2, 2017Student groups seek funds for spring break trip

“Invest in a student today, change a life forever”

Jackson College student groups the Men of Merit and Sisters of Strength plan to travel to New York City and Philadelphia over spring break for a national leadership trip, and are seeking funds for support.

From Feb. 26 through March 3 – Jackson College’s break — students will visit be hosted by the oldest historically black college or university (HBCU) in America, Cheyney University. They will visit historical sites in Philadelphia, including the Liberty Bell. In New York City, they will visit Wall Street, the Statue of Liberty and also be speaking in Harlem at the Success Academy of Harlem (an elementary school).

“This is a leadership opportunity for students that has a profound impact on their future success,” said Lee Hampton, director of multicultural affairs. “We are seeking members of the community that will help sponsor students to go on a national leadership trip.”

Students learn more about opportunities available to them after Jackson College, and visit national and historical sites. Over the past several years, Men of Merit and Sisters of Strength have taken trips to Atlanta and to Washington, D.C.


Students are also selling specially made Men of Merit and Sisters of Strength candy bars, available from all members for donation only. They will also host a Valentine’s Day fundraiser.

To donate or for more information, contact Lee Hampton, director of multicultural affairs, 517.796.8470, or Kelly Crum, assistant director of multicultural affairs, 517.990.1318. Checks may be made payable to Jackson College/Office of Multicultural Affairs.

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Jackson Citizen Patriot da Vinci student becomes CNA and college graduate while still in high school

February 3, 2017

Click here to view this article

The Exponent Outdoor enthusiasts invited to Sportsman’s Banquet

February 7, 2017

The Exponent The JSO presents ‘Romance’ Feb. 11 at the Potter Center

February 7, 2017

NEWS/MEDIA

http://www.mlive.com/news/jackson/index.ssf/2017/02/da_vinci_student_becomes_cna_a.html


The Exponent JC Winter film series at Michigan Theatre

February 7, 2017

Jackson Citizen Patriot LGBT student reconsiders leaving Jackson: ‘I’m really proud of the council’

February 9, 2017


Jackson Citizen Patriot Need help deciding what to do after high school? ‘College-palooza’ may be for you

February 12, 2017


Jackson Citizen Patriot Administrator out of running for college presidency

February 12, 2017

http://www.mlive.com/news/jackson/index.ssf/2017/02/lgbt_protection_brings_hope_to.html

http://www.mlive.com/news/jackson/index.ssf/2017/02/need_help_deciding_what_to_do.html


County Press Jackson College offers film series to community

February 15, 2017

The Exponent True Black History Museum comes to JC

February 21, 2017


Jackson Citizen Patriot KVCC’s 60 point 2nd half keys big win over Jackson, 94-60

February 23, 2017


Jackson Citizen Patriot African American Jackson men featured in museum’s portrait exhibit

February 23, 2017


The Exponent Spring visits planned at Jackson College

February 28, 2017

http://www.mlive.com/smallcolleges/grandrapids/index.ssf/2017/02/kvccs_60_point_2nd_half_keys_b.html

http://www.mlive.com/news/jackson/index.ssf/2017/02/black_american_jackson_men_fea.html


The Exponent JPEC hires construction manager for JC site

February 28, 2017

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