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MARKETING & COMMUNICATIONS 2019 RECAP REPORT UA COLLEGE OF MEDICINE — PHOENIX
MARKETING & COMMUNICATIONS 2019 RECAP REPORT
UA COLLEGE OF MEDICINE — PHOENIX
THANK YOU TO OUR 2019 PARTNERS!
THANK YOU TO OUR 2019 PARTNERSTHANK YOU TO OUR 2019 PARTNERSTHANK YOU TO OUR 2019 PARTNERS
THANK YOU TO OUR 2019 PARTNERS
THANK YOU TO OUR 2019 PARTNERS
10,655,158 TOTAL REACH
$87,526 TOTAL PUBLICITY VALUE
9,000 EVENT ATTENDANCE
500 TOTAL VOLUNTEERS
97% RETURNING EXHIBITORS
103 EXHIBITORS
The University of Arizona College of Medicine – Phoenix hosted its signature STEM event, Connect2STEM, on January 26, 2019. The family-friendly fun day of learning and discovery encourages youth of all ages to experience the wonder of Science, Technology, Engineering, Math – and Medicine in downtown Phoenix.
Connect2STEM is the largest STEM event in Phoenix. The 5th annual event set a new attendance record of 9,000 guests. Over 180 activities led by professionals in the field allow children to engage in hands-on learning and to see themselves in a STEM-related career.
EXECUTIVE SUMMARY
AZ SCITECH KICKOFF CONFERENCE
The 8th Annual Arizona SciTech Kickoff Conference brought together over 1,200 collaborators, business leaders, educators and community members to promote and enhance STEM in Arizona. Connect2STEM is the highly-anticipated official event of a statewide celebration of STEM education held annually in February and March.
BARRETT-JACKSON SCOTTSDALE
The 48th Annual Scottsdale Auction of collector cars and automobilia was held January 12-20, 2019, at WestWorld of Scottsdale, Arizona. This was Barrett-Jackson’s most successful auction ever. Generating $131.6 million in total sales, the event also set a new record for attendance with over 350,000 car enthusiasts.
Craig Jackson, chairman and CEO of Barrett-Jackson said, “The skyrocketing number of millennial and Gen-X buyers demonstrates how vibrant and exciting it is to be at Barrett-Jackson for all generations.”
Barrett-Jackson is committed to the advancement of STEM. The Kids Zone entertains the younger generation of car enthusiasts with a variety of STEM activities. The UA College of Medicine — Phoenix was invited to anchor the Kids Zone. Children of all ages were introduced to science — and medicine — with the Wildcat Play Hospital and simulation mannequin activities.
OUTREACH EVENTS
KID TESTED. PARENT APPROVED.
Q. Overall, how would you rate Connect2STEM?
Q. What grade is/are your child/children in? Select all that apply
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Infant/Preschool
Elementary School
Middle School
High School
College/University
Very Good32.4%
20.6%4.4%
5.9%
36.7%Excellent
Good
Average
Poor93%
EXCELLENT OR GOOD
“The Wildcat Play Hospital was a nice addition for smaller children. My kids loved the hands-on
activities and experiments.”
“We really enjoyed the simulation area and the table with heart and brain dissections. The outside
attractions were great too!”
“My son loved all of it.”
“It was great that the different exhibits appealed to all ages. My grandkids were 5 years, 7 years and 9 years, and it
was appropriate for all. The teaching demonstrations were out of this world. Everything was well thought out and the
demonstrators did an excellent job explaining things.”
“There were so many activities for our children to do and learn in the same place.”
“My daughter loved the doctor station and could have stayed by the mannequin
boy patient who talked all day!”
Print Media
Television Hits
• Greater Phoenix in Business Magazine • The Arizona Republic • AZ Big Media • The Arizona Pulse • Integrity Garage Doors Sales and Repairs
• CBS – Saturday Night News at 10 pm • 3 TV News at 10 pm • Good Evening Arizona • Good Morning Arizona • Fox 10
Connect2STEM is a highly-anticipated event in the Phoenix community. The fourth largest city in the U.S., Phoenix always has a number of events from which residents may choose. The quality of Connect2STEM is consistently rewarded with valuable coverage from media outlets.
MEDIA COVERAGE
51 calendar mentions from publications across the valley.
$36,408 Est. Advertising Value
$47,117 Est. Advertising Value
3,936,077 Reach
5,093,718 Reach
5 Hits
5 Hits
1,800 Reach
Earned social media promoted Connect2STEM before, during and after the event. We employed a social media strategy, which effectively targeted our audiences
and generated substantial engagement.
Snapchat University of Arizona takeover on the day of the event
UAMEDPHX ACCOUNT
Impressions 4,132 Engagements 218
STORY ANALYTICS:
Impressions 5,210 Shares 28
1,800 Reach
253Posts with tag
608,013Reach
28.4Avg Engagement
CONNECT2STEM ACCOUNT
Impressions 3,191 Engagements 178
HASHTAG USAGE:
Posts with tag 72Likes 1,898
66% users watched
SOCIAL MEDIA
Radio Advertising
Video Series
Web Analytics
YouTube
10,057 Impressions
6,973 Total page views
310,500 Gross Impressions
187,100 Reach
43 Spots
5,487 Unique page views
1,826 Views
9,455 Impressions
3,027 Views
COMMUNICATIONS CHANNELS
Raising Arizona Kids (RAK) Magazine: two digital ads
AZ SciTech Newsletter Reached 90,000 students: 80,000 K-8 and 10,000 high school
Email BlastsEmails were sent to last year’s attendees as well as university faculty, staff and students, sponsors, exhibitors and community partners.
Reach: 25,732 Open rate: 32.8% CTR: 5.6%
Television Advertising
322,088 Reach
Community Partners
Wanna Get Away?
Summer Scrubs is a health career exploration program organized by the College that helps high school students prepare for their future in the health professions. Under-resourced students get the opportunity to participate in professional lectures, health-related field trips and hands-on lab experiences.
Southwest Airlines donated two round-trip tickets to be raffled in support of the Summer Scrubs Program. The raffle raised $1,200, which will fund the purchase of scrubs for all 96 Summer Scrubs participants.
Southwest® flight e-passdomestic certificate
SM
NEW REASONS TO VISIT
THANK YOU EXHIBITORS AND VOLUNTEERS
• ACESA• All Of Us• Arizona Ghostbusters• Arizona Public Service• Arizona Science Center (CREATE)• Arizona Scitech Festival• Arizona Museum of Natural History• Arizona Partnership for Immunization• ASU G.A.I.N.S. (Graduate Association
of Interdisciplinary Neuroscience Students)
• ASU Preparatory Academy• AZ STEAM Shop• Bach to Rock North Scottsdale• Banner Heart Institute • Barrett-Jackson Auction Company• Beat to Beat Training LLC• Blue Cross Blue Sheild• Blue House Market Cafe • Children’s Museum Of Phoenix• Challenger Space Center• City of Phoenix Mobile Recreation• City of Phoenix Public Works
Department• City of Phoenix Water Services
Department• CO+HOOTS Foundation• Coding with Kids• Cox Communications• Dignity Kids, Inc.• Dino Crew Entertainment• Edison School of Innovation• Education Empowers Inc.• Embry-Riddle Aeronautical
University — Prescott• Fresh Express by Discovery Triangle• Girls in Tech Phoenix• Girl Scouts of Arizona Cactus
Pine Council• Habitat for Humanity
Central Arizona• Healthy LifeStars• Heard Museum• Hope Animal Assisted
Crisis Response• Intel Corporation*
• Intuitive Surgical (Da Vinci)• KJZZ• KWSS Radio• Lighthouse Psychiatry TMS Centers• Main Event Entertainment• Maricopa County Air
Quality Department• Mindfully Integrated
Health Associates• Mountain Ridge High School
HOSA/Biomedical Sciences• Musical Instrument Museum• NAU Athletic Training• NAU Occupational Therapy • NAU Physical Therapy• NAU SOTA & Go Baby Go• New World Learning Academy• Padres Jewish Day School• Pathways in Education• Play-Well TEKnologies• Phoenix Herpetological Society• Phoenix Suns• Phoenix Zoo-Arizona Center
for Nature Conservation• Primavera Online High School• Python Robotics Team of the
Phoenix Coding Academy• RealTimeSTEAM• Science Prep Academy• Sundt DPR• SUNI the Robot• UA 4-H Youth Development• UA AEMRC• UA Alumni Association
(East Valley Cats)• UA Art In Medicine• UA Bookstore• UA Cancer Center• UA Center for Simulation
and Innovation (Sim)• UA Center of Applied Genetics
and Genetic Medicine• UA Center for Applied Nano
Bioscience and Medicine (ANBM)• UA College of Architecture Planning
and Landscape Architecture
• UA College of Nursing• UA Cooperative Extension• UA Department of
Biomedical Informatics• UA Department of Child Health• UA Department of Molecular
and Cellular Biology• UA Eller College of Management• UA Flandreau Science
Center & Planetarium• UA Graduate Women in Science
Arizona Chapter• UA Health Sciences Library• UA Indians Into Medicine• UA Lowell Institute for
Mineral Resources• UA Lunar Planetary Laboratory*• UA Marcom/Photo Booth/Water
Art/Various activities• UA Maricopa Agricultural Center• UA Maricopa Cooperative Extension• UA Maricopa County Cooperative
Extension• UA Mel and Enid Zuckerman College
of Public Health• UA Office of Diversity & Inclusion• UA Office of Diversity & Inclusion
Med Start Health Careers Program• UA Office of Undergraduate
Admissions• UA Pathways Scholars Program• UA Pharmacy• UA Phoenix Transfer Admissions
Team• UA Police Department*• UA Precision Medicine• UA Project WET
(Cooperative Extension)• UA Roosevelt Early Childhood
Development Center’s Family Resource Center (MCCE)
• UA School of Information• University of North Dakota of
Aerospace Sciences• USAA
