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Marketing Your Community’s Events Using Social Media Hill Country Trail Workshop October 29, 2015
| Date post: | 08-Jan-2017 |
| Category: |
Social Media |
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Marketing Your Community’s Events Using Social Media
Hill Country Trail WorkshopOctober 29, 2015
Get these slides here::http://sarahtpage.com/HillCountryWorkshop/
Step 1:Open Instagram /Take some photos
Step 2:Add
#HillCountryEventstag (to each photo)
Step 3: Upload to Instagram
Step 4: Stay tuned
Why social media and events?
PLAN PROMOTE ENGAGE EXTEND
Source: OgilvyOne
PLAN
PlanDevelop a timeline for promotions and
announcementsChoose a social tool for event planning and
registrationsCompile photos and videos needed for promotionCreate an event page on FacebookAssign social media roles to your team– Content creators– Content monitors
Schedule posts and tweets
Source: OgilvyOne and Marketo
Social Tool
Social Tool
Facebook Event
Scheduling
1
2
Scheduling on Facebook
4
3
Scheduling
PROMOTE
PromoteCreate website or web presence
Social integrationDistribute printed material– Social integration
Advertise on FacebookSend out teasers based on timeline– Announcements (e.g., bands, speakers, vendors,
activities, etc.)– Photos and videos from previous events
Create a hashtag and publicize itEngage with local influencers
Web/Social Integration
Print/Social Integration
• Why advertise on Facebook?Huge audienceHighly targetedCost effectiveLots of display
optionsEASY!
Teasers
Teasers
Teasers
ENGAGE
Engage
Create and monitor conversations with fans, attendees, and influencers
Post in real timeEncourage attendees to create and share their
own contentShowcase user-generated content at the event
Conversations
Conversations
Post in Real Time
Post in Real Time
Encourage Sharing
Photo: felinebird on Flickr
Encourage Sharing
Encourage Sharing
Encourage Sharing
Showcase User-Generated Content
Showcase User-Generated Content
EXTEND
Extend
Keep the conversation goingPeek behind the curtainEncourage social feedbackOffers, specials, discounts
Extend
Prolong Conversation
Prolong Conversation
Prolong Conversation
Prolong Conversation
Prolong Conversation
Social Feedback
Social Feedback
Behind the Curtain
Behind the Curtain
Offers
Add User-Generated Content
Try Photo Repost
Find and Follow Targeted Accounts
Find Local Customershttp://twitter.com/search-advanced
Source: http://socialmediaexaminer.com
Fredericksburg Tx
Find Local Customers
Facebook Insights
Facebook Insights
Get these slides here:http://sarahtpage.com/HillCountryEvents
Can I Help?
Call Me!
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage
Thank You!Questions?
