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Marketing competitive analysis

Date post: 28-Nov-2014
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Competitive Analysis Find Your Edge...
15
Find Your Edge Marketing Competitive Analysis
Transcript
Page 1: Marketing competitive analysis

Find Your Edge

Marketing Competitive Analysis

Page 2: Marketing competitive analysis

Competitive Analysis – Identify Competitors

Who do you know?

Page 3: Marketing competitive analysis

Competitive Analysis – Identify Competitors

Who do you know?

Who do you not know?

Page 4: Marketing competitive analysis

Competitive Analysis - Use real data

In god we trust, everyone else show me the data.

Page 5: Marketing competitive analysis

How well do they use their website?

Competitors – Get Insights

Page 6: Marketing competitive analysis

Competitors – Get Insights

How are they using search engines?

Page 7: Marketing competitive analysis

Competitors – Get Insights

Where and how do they grow their business?

Page 8: Marketing competitive analysis

Competitors – Get Insights

What marketing channels do they use?

Page 9: Marketing competitive analysis

Competitive Analysis – Dashboard

Where is business potential?

Page 10: Marketing competitive analysis

Competitive Analysis – Dashboard

Where is business potential?

Who is capturing it today?

Page 11: Marketing competitive analysis

Competitive Analysis – Dashboard

Where is business potential?

Who is capturing it today?

How much are they spending?

Page 12: Marketing competitive analysis

Sharpen your Competitive Edge

Get a clear plan of execution…

Page 13: Marketing competitive analysis

Sharpen your Competitive Edge

Get a clear plan of execution…

Measure and learn…

Page 14: Marketing competitive analysis

Sharpen your Competitive Edge

Get a clear plan of execution…

Measure and learn…

Capture and sustain the market share.


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