MARKETING STRATEGIES IN EMERGING ECONOMIESLal Bahadur Shastri Institute of Management, DelhiNational Marketing Conference 2014

Lamp Lighting&Floral Tributes National Marketing Conference 2014

SARASWATI VANDANA National Marketing Conference 2014

WELCOME ADDRESS

Dr. G. L. SharmaAdvisor- Corporate InterfaceNational Marketing Conference 2014

ABOUT THE CONFERENCE

Prof S.K. JainConference ConvenerNational Marketing Conference 2014

Mr. Pradeep Singh has over 35 years of work experience in government, non-government and private sector organizations, and in academia.Mr. Pradeep Singh is the Deputy Dean and has recently taken over as the CEO of the Mohali Campus of the Indian School of Business (ISB), an institute established in partnership with The Kellogg School of Management, The Wharton School and London Business School. He is also responsible for operationalizing the recently launched four Institutes at ISB dedicated respectively to Infrastructure, Manufacturing, Healthcare, and Public Policy. The Infrastructure and Manufacturing Institutes are being established in collaboration with Massachusetts Institute of Technology (MIT), the Healthcare Institute in collaboration with the Wharton School, and the Public Policy Institute in partnership with the Fletcher School of International Diplomacy.

Mr. PRADEEP SINGH

In his previous roles, Pradeep Singh served as the Vice Chairman & CEO of IDFC Projects Ltd. and was the founding CEO of IL&FS Infrastructure Development Corporation (IIDC). He oversaw the development of infrastructure projects in Public Private Partnership formats in collaboration with State and Central Governments in various sectors including Roads, Ports, Airports, Water Supply and Sewage systems, e-Governance, Industrial Parks and Tourism. He has worked in the commercialized infrastructure sector and in the field for 16 Years. From 1978 to 1995, Pradeep Singh was a member of the Indian Administrative Service (IAS) and later also served as the Assistant Country Director at CARE India, an international NGO. He has been a visiting faculty member at the Kennedy School of Government, Harvard University and has been engaged in consulting for the World Bank and the ADB.Mr. Singh holds a Masters Degree in Public Administration (MPA) from Harvard University and was a Rotary International Graduate Fellow at Stanford University USA. He also holds the MBA and M.Sc (Physics) degrees from Punjab and Punjabi University respectively.

Mr. PRADEEP SINGH

INAUGURAL ADDRESS

Chief Guest Shri Pradeep Singh CEO ISB MOHALIDeputy Dean ISBNational Marketing Conference 2014

PRESIDENTIAL ADDRESS

Dr. P. K. BiswasDirector, LBSIMNational Marketing Conference 2014

TORCHBEARERS BOOK RELEASE

National Marketing Conference 2014

VOTE OF THANKS

Mr. Navneet VallatPresident, Management Grid, LBSIM

National Marketing Conference 2014

VOTE OF THANKS

Dr Praveen Gupta Programme Coordinator, PGDM-LBSIM

National Marketing Conference 2014

Tea Break

Marketing Dynamics - Online and Offline strategies TECHNICAL SESSION-1

ABOUT THE SESSIONMarket dynamics, defined as the factors which affect the supply and demand of products in a market, are as important to economics as they are to practical business application. From a business standpoint, they are the factors that affect the business model which involves the applying party.Proper understanding of market dynamics, irrespective of field of trade, is the wind one needs in the sail to push through competition.Building a successful marketing strategy, be it online or offline, to handle market dynamics, is just like building anything it starts with a solid foundation.By building a solid marketing foundation, onecan begin to build a successful strategy that works to effectively deal with the puzzling market dynamics.

Mr. Aseem SoniMr. Aseem Soni, Director Consumer sales at Cargill foods limited. His journey spans two decades across various functions, diverse categories and different cultures. Mr. Sonis last ten years have been spent at Senior Management levels where he have been engaged in getting the best out of teams of all 'shapes and sizes'.He has been associated with delivering an appropriate business model, a relevant GTM strategy, the right processes, with tracking mechanisms that more 'aid' and less 'police'. His areas of Specialties are People-situations, Process Orientation, Team Building, The Science of Sales & Distribution, Consumer Behaviour, Replicating Success Models, Data-based observations.

Mr. Aseem SoniHe has Previously worked with Henkel India Ltd, and Reckitt Benckiser India Ltd. Mr Aseem Soni is a management graduate from Institute of Rural Management,Anand.

Mr. Kapil GuptaMr. Kapil Gupta, Founder & CEO of OM Logic Consulting, one of Indias leading online & social media agencies. He is one of the globally sought-after thought leader, speaker and consultant on social media and customer engagement. Mr Kapil has also been an avid speaker on Social Media, Entrepreneurship & Leadership, both in India & internationally. His previous speaking assignments include speaking at SMX Singapore, Social India Conference, Engage2012, OMCAR 2008, 2009 & 2012 and various Business Schools He was one of key persons behind OMCAR, worlds first online marketing careers conference & expo.

Mr. Kapil GuptaFrom philanthropic causes to cricket to politics to Bollywood, he is the brain behind numerous social communities and loves using social media as a transformation catalyst. Kapil began his career in IBM, where he held numerous leadership positions in the IBM supply chain organization as well as IBM corporate. Kapil has a Masters in Industrial Engineering from North Carolina State University and Bachelors in Engineering from Delhi Institute of Technology

Mr. Kamaljit AnandMr Kamaljit Anand who is the co-founder and Global Head of Client Delivery at KIE Square Consulting. In the last several years, he has served as an Analytics and Business Solutioning Expert across CPG, Retail and Financial Services domains providing solutions like market mix modelling, price & promotion optimization, response modelling, risk estimation to name a few.He is also Statistical Advisor to DG Systems, Central Board of Excise & Customs, Ministry of Finance and has been a Visiting Professor in the area of Marketing and Data Analytics with several reputed management institutions in the country. Kamal has been a panel speaker on key National and International conferences addressing issues pertaining to Business Intelligence and Analytics and has also been authoring articles in refereed journals and magazines.

Mr. Kamaljit AnandPrior to KIE Square, He has worked closely with several Fortune 100 companies and has played key role in designing solutions, recommending methodologies and implementation for various clients across geographies. Mr Kamal holds a Doctorate from Indian Institute of Management (IIM), Ahmedabad, where his areas of focus were Retail and Applied Quantitative Marketing. He also holds Masters in Science from University of Delhi.

Mr. Vishal SehgalMr. Vishal Sehgal, Head-corporate relations, Metro cash& carry . He is heading the Corporate Relations Function, Government Relations and Public Affairs / Public Policy, Corporate Communications and PR. Mr. Vishal has over 22 years of work experience. He started his professional career as an engineer at Instrumentation limited. Later he joined ICICI bank as a manager in the consulting division. He is also a philanthropist who worked as a program coordinator at Pratham Delhi education initiative an NGO which strives to creating a citizen's movement towards universalisation of elementary education in the country. He also worked as an Independent consultant for a brief stint of time before joining the Metro group.

Mr. Vishal SehgalHe has over 22 years of work experience. He started his professional career as an engineer at Instrumentation limited, after working there for 3years 11 months he joined ICICI bank as a manager in the consulting division. He is also a philanthropist who worked as a program coordinator at Pratham Delhi education initiative an NGO which strives to creating a citizen's movement towards universalization of elementary education in the country. In the year 2001 he worked as the chief manager at the ICICI bank. From 2006-07 he worked as an independent consultant just prior to joining the METRO group.

Mr. Vishal SehgalHe did his masters in public administration/international development from Harvard University, prior to that he also studied at MIT. He is also an electronics and electrical engineer from Punjab engineering college, after that he did his MBA from Punjab university specializing in finance.

VOTE OF THANKS

Prof. S.K TyagiFaculty, LBSIM

National Marketing Conference 2014

LUNCH BREAK

Critical Facets of Marketing Strategies TECHNICAL SESSION-2

ABOUT THE SESSION.

Life for marketers used to be simpler. We had just a few TV channels, a few radio stations, a handful of top magazines and a newspaper or two in each market. Reaching consumers was easy, if you were able to craft a compelling message, you could move product.Now weve got a whole slew of TV channels, millions of websites and thousands of apps. What used to be a matter of identifying needs and communicating benefits now requires us to build immersive experiences that engage consumers.Having a sound marketing strategy in place can lead to increased revenues, reduced expenses and higher profits. There are several important aspects to a marketing strategy which shall be discussed in this session.

Mr. Amit MaheshwariMr. Amit Maheshwari who is presently the Director Marketing & Strategy for UTC Climate, Controls & Security India has over 18 years of experience in the Air-Conditioning and Refrigeration industry and has been associated with Carrier / UTC CCS for over 12 years and has held various positions in the company in sales and marketing.Mr. Amit is an engineer and has done his MBA from the IIT, Delhi. Amits expertise lies in Sales, Marketing, Channel Management, Strategy formulation, Business Development and he brings with him an experience of handling Sales & Marketing assignments in various capacities in organizations of repute.

Ms. Shefali SapraMs. Shefali Sapra has extensive experience in Corporate Communications and Marketing, having worked with PR agencies, Advertising agencies and Corporates, for almost 20 years. She has been involved in the launch of several brands in India (Ray-Ban, Smirnoff and Baskin Robbins, to name a few) and more recently Yakult. She has been instrumental in developing and implementing the marketing and communications strategy for Yakult in India, and was charged with making Yakult a household name. She was recognized among the top 50 brand leaders of India, by Bloomberg and CMO Asia in 2013.

Mr. Anurag YadavMr. Anurag is a key member of the Leadership Team and heads the Sales Centre of Excellence at British Telecom, India. Mr. Anurag has over 19 years of diverse experience in Strategic Planning, Business Development, Sales and Marketing, Key Account Management in Telecom & IT companies.He is an engineer in Electronics and Communication with a Master Degree in Advanced Management from IIM Bangalore with an additional certification in Managing Business in the Global Context at ESCP Europe, Spain

Mr. Anurag YadavHe is associated with professional bodies such as IT/ITeS/ Global Service Providers which gives professional inputs on innovative solutions, Regulatory compliance and the bottlenecks.

Mr. Amit BudhirajaMr. Budhiraja is the Chief Executive Officer, Utopia Freight Logistics Pvt. Ltd since Jan,1998. His areas of expertise include International Business Management , International Trade Operations, Global Sourcing, and Supply Chain Security to name a few. He also provides consulting in product, Market identification and promotion strategy for international markets.He is also the visiting faculty with various Management Institutes in the area of International Trade

Mr. Sunil Kumar GargProf. Sunil Garg is the Director of 9-Global Institute of Management and Leadership, Inc., Ohio, USA , an Educational Tourism Company organizing Global Summer Training Camps for University Students in USA. He has 40 years of experience in International Business, Logistics, Supply Chain Management, Industrial Operations and also as Management Faculty. He worked at senior management positions with MMTC Limited and core industries e.g. Hindustan Motors, Escorts, HINDALCO to name a few.

Mr. Sunil Kumar GargProf. Garg provides consultancy for Higher Studies and Training in USA.Prof. Garg holds Masters in International Trade and Masters in Technology from Indian Institute of Foreign Trade and Indian Institute of Technology (BHU) respectively. He is an active Life Member of All India Management Association, Indian Institute of Metals, and Indian Council for International Co-operation. He heads operations in USA and India promoting collaborative Career Enhancement Programs. He has been providing consultancy to Small and Medium Enterprises in technology, innovation, strategy and organizational restructuring.

VOTE OF THANKS

Ms. Joyeeta ChatterjeeFaculty, LBSIM

National Marketing Conference 2014

Tea Break

Strategies for Marketing Sustainability

TECHNICAL SESSION-3

ABOUT THE SESSIONSustainability marketing is about delivering greater value to customers and ensuring that brands remain viable over time. Marketers have the power to create a more sustainable economy through their influence on product development and purchasing decisions.As the language of sustainable development enters the business mainstream , the responsibility for managing social and environmental issues is slowly shifting from the corporate fringe to an important business function in the organisation.

Prof. A.P AroraDr A.P Arora has over 30 years of teaching experience in institutes like Indian Institute of Management Calcutta University of Bocconi Milan University of Torino National Institute of Design Ahmedabad University of Allahabad etc.

He had been India Chair Professor appointed by the Indian Ministry of External Affairs in Management at Lagos Business School.He has also worked in the marketing research industry at senior executive positions. He had been in the board of several organisations such as Calcutta Stock Exchange Indian Institute of Management , Calcutta etc.

Prof. A.P Arora Dr. Arora has also been consulted by over 40 organizations in India and abroad. Some of his consulting clients include Bharti Airtel Ltd., Government of India Henkel Italia Larsen & Toubro Ltd.

To name a few His main interests are in the area of Cyber Marketing Marketing Research Marketing Strategy and Brand Management.

Dr. Ashok Pratap Arora is M.Sc. (Physics) M.B.A. has done his Fellow (Doctoral Program) of Indian Institute of Management Ahmedabad

Mr. Niranjan Khatri Mr. Niranjan Khatri is General Manager of Environment Initiatives of ITC hotels.He Pioneered the concept of eco designing in ITC Bay Island in Port Blair during 1988 to 1992; Travel House in 1992 to 1994 and Land base India Ltd. during 1994 to 1996. He is the ex Chairperson of Sustainable Development Committee of Federation of Hotels and Restaurants Association of India-Western Region and Arunim .On the board of National Trust- an arm of Ministry of social justice.

Mr. Niranjan Khatri He has Conducted various sessions for many public/private sector companies like BHEL, CEL, Tata BP Solar, Wipro to name a few .Mr . Niranjan Khatri also Developed eco-rating for Delhi Government which has been distributed to over 1200 schools, translated into Marathi & further distributed to 6000 schools in Maharashtra.He is the proud recipient of : Parivartan Sustainability Leadership Award 2012 Green Hotelier award 2010 Recipient of Helen Keller Award in 2006 & in 2011; Karamveer Puraskar 2009

Dr. Sandeep GargDr. Garg has joined Energy Efficiency Services Limited as Head of Energy Efficiency to work on the schemes of GOI for their implementation. Earlier he had worked at United Nation Development Programme as Program Specialist- Energy Efficiency and has been dealing with the UNDP work area on Energy efficiency along with the other projects. In the past he was engaged in the implementation of the National Mission on Enhanced Energy Efficiency and PAT ( Perform Achieve and Trade Scheme), a mission under the Prime- Minister Mission on Climate Change for improving Energy efficiency in Indian Industry. He had previously successfully implemented the Energy Labelling Scheme in the Country through Standards and Labelling and has commenced the labelling program for 14 products and has been working on the area of Transport efficiency including development of Fuel Efficiency norms for vehicles.

Mr. Abhishek PuniaMr. Abishek Punia is CEO of Media Services @ ARMDigital - A Digital Consulting Company, Gurgaon.Mr. Punia specializes in digital planning, digital marketing, CRM, online advertisement, SEM, mobile marketing, digital media, digital strategy, brand management, competitive analysis etc.Mr. Punia an electrical engineer from University of Rajasthan started his professional career as a business analyst at ANM Soft Online Pvt Ltd in January 2006. After working there for a good one and a half year he joined Interactive avenues as an account manager(client consulting) and held positions like manager(media and planning),associate media director and finally account director before founding the ARM Digital.

VOTE OF THANKS

Dr. Meghna Rishi Professor, LBSIM

National Marketing Conference 2014

MARKETING STRATEGIES IN EMERGING ECONOMIES

National Marketing Conference 2014

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