Date post: | 28-Nov-2014 |
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Marketing CornerRamin Zamani
EVP of Marketing, MindFire
July 1, 2014
What is Marketing Corner?
● Using marketing automation technology to work smarter (Examples from our own campaigns with MindFire Studio)
● Digital marketing campaign best practices
● Your topics/questions
About MindFire Studio
Create your free account:mindfirestudio.com
MindFire Studio Marketing Communication Platform
Multi-channel marketing: Integrate email, direct mail, SMS,
Voice, and more.
Personalization:Simple to sophisticated workflows
with advanced rules
Turn-key marketing solutions:Franchises or large organizations
with multiple locations
Kiosk and Web-portals:Applications within storefronts
What we’ll cover today:
● MindFire Studio productivity tips:○ Using Program template(s)○ Creating a global (un)subscription program○ Using Goals to segment your Target Audience
● New dashboard:○ Taking your report and analytics to the next level
Your presenters today
Ramin ZamaniEVP of Marketing at MindFireCreating campaigns for 12+ years
949-265-1271
@RaminZamani
http://mindfirestudio.com/blog
Your presenters today
David RosendahlCo-founder of MindFireLeading the Product team
949-375-4459
@DaveRosendahl
Less work, more fun...
MindFire Studio productivity tips
Work smarter...
Using Program Templates
When?
You run certain campaigns that have similar workflows:
● Webinar registration campaigns● Monthly eNewsletters● eBook download● ...
How?
Creating a template:1. Keep what’s constant 2. Abstract what varies (with Content
Variables)3. Save the Program’s file “as a template”
Using Program templates - Summary
1. Create a Master Program template2. Include all the frequently used Elements:
a. Target Audienceb. Emailc. Microsited. Pagese. Triggersf. Notifications
3. Save the Program file as a template.
What we’ll cover today:
● MindFire Studio productivity tips:○ Using Program template(s)○ Creating a global (un)subscription program○ Using Goals to segment your Target Audience
● New dashboard:○ Taking your report and analytics to the next level
Keeping your data clean...
Creating a global (un)subscription Program
Managing data (and keeping it clean)
MindFire Studio
CRMsalesforce
Sales team inputCampaigns forms and emails
Using the system’s “Unsubscribe”
Pros:● It’s very easy to
use● Automatically
removes the contact from all Programs
Cons:● Re-subscribing un-
subscribers is not as easy
● You don’t have any control over the process
A Global (un)subscription Program
● Adding a new contact to your Studio database
● Unsubscribing an existing contact from your list
Adding a contact
mindfirestudio.net/subscription
Unsubscribing a contact
From emails:##purl##.mindfirestudio.com/subscription
Direct link:johnsample35.mindfirestudio.com/subscription
Let’s take a look at the Program in Studio
Global (un)subscription - Summary
1. Create a custom field (for example “remove”)2. Create a Program with a form to add or unsubscribe
contacts3. Use the custom field to exclude unsubscribers from
your target audience4. Use ##purl##.domainname.com/subdirectory in
your email for unsubscription
What we’ll cover today:
● MindFire Studio productivity tips:○ Using Program template(s)○ Creating a global (un)subscription program○ Using Goals to segment your Target Audience
● New dashboard:○ Taking your report and analytics to the next level
Success metric(s) +Segmentation tool
Goals
Goals help you measure your success
How many people registered to the webinar?How many downloaded the eBook?
Or even undesired ones:How many people have unsubscribed?
Using Goals in 3 easy steps
1. Set up a Goal in your Account Configurations
2. Assign a Goal to your “Conversion” Event with Element(s)
3. Use a Goal in Behavioral Filter to segment your Target Audience
Goals help you segment your target
● Within a Program:○ e.g. send a thank you email to those who have
rsvped to this particular event● Across all Programs:
○ e.g. exclude anyone who has already requested a demo (in any program)
Standard and Behavioral Filters
StandardTitle
IndustryGeography
Revenue...
BehavioralDownloaded our eBook
Requested a demoVisited our websiteAttended a webinar
...
Advanced segmentation with Goals
1. Create your Goals in your global Configurations2. Assign Goals for “conversion” Events3. Use Goals in your Behavioral filters to segment your
Target Audience:a. within one Programb. across all Programs
What we’ll cover today:
● MindFire Studio productivity tips:○ Using Program template(s)○ Creating a global (un)subscription program○ Using Goals to segment your Target Audience
● New dashboard:○ Taking your report and analytics to the next level
Taking your campaign reporting & analytics to the next level
MindFire StudioDashboard
[Screenshot of Program]
[Screenshot of Program]
[Screenshot of the Email]
[Screenshot of the Email]
[Screenshot of Microsite Workflow]
[Screenshot of Program]
[Screenshot of Email Scoring Assignment]
Sign up for our 2 day classroom training!This training course is designed to walk you through different stages of building a multi-channel, multi-touch
marketing campaign with MindFire Studio®
Want to learn more?
Register @ MindFireTraining.comOur next class is at MindFire HQ in Irvine, CA // August 27th & 28th
Join the LinkedIn Group:http://bit.ly/marketingcorner
Next Steps:
1. Sign up for a free trial :http://mindfirestudio.com/free-signup
2. Schedule a 1:1 meeting:http://mindfirestudio.com/contact
Questions?
Contact us!
Ramin Zamani949-265-1271
@RaminZamani
David Rosendahl949-375-4459
@DaveRosendahl
Thank you!