BackgroundQCCU has grown & expanded to many

branches through out QLD. They needed to be taken to the next level to establish further

customers and increase product sales.

This would be done by business review, create a new design, new advertising and

communications and new brand positioning.

First step, A Boom Consultancy Report of multiple QCCU branches was conducted on how the customer “sees” QCCU

and review of the “branch experience” & product communications at branch level.

Before PhotoIneffective “welcome

statement” that did not entice customers & nor entice

product sales

Crowded branch layout not conducive to best sales

Before

Ineffective visual merchandising to create potential sales

Before

In house message overload

Before

Busy advertising with too much information

Before

A website that had to many 11 tabs and too many messages

Before

Promotions that were weak

Before

Advertising too wordy, images were limited and weak alignment

Before

New Advertising Message & Image to connect with attracting new customers“Selling The Sizzle” with emotional connection

After Before

After

After

After Before

Professional in branch delivery of key message via live video

New Website – Simple and Easy to use9 Less tabs, better organised, less confusing, aligns with

QCCU brand and key message promoting product

After Before

After

New Floor Plan

New branch design that reflects the community, easy to use and promotes products in the correct location – artist render

After

New Look

After

Customer Service desk that break down the barriers with the customerand connects

After

Fresh New Layout – open & easy to use

After

After

New Brand & Fit Out Regional Branches Roll Out

Photos To Come

CreditsCameron Thompson – General Manager QCCU

Joel Flor – Operations Manager

QCCU Staff

Debra Young – Boom Retail Consultants

Colin Freeman – Space Planning Concepts

Phillip Russell – Onement Advertising