Date post: | 16-Aug-2015 |
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Upload: | sameer-mathur |
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Switch target markets by replacing inexpensive jewellery with high margin product
Result - Zales lost it’s traditional customers without gaining any new ones
PROCUREMENT• Demand
Forecasting• Merchandise
selection• Inventory
Management • RFID systems• Advanced
Analytics
• Offers wide array of products• Quality product at affordable
price• Reward for loyal customers• Runs regular promotional
schemes• Investment in technology