Marketing Edinburgh Ltd

Sue Stuart, Director of OperationsMarketing Edinburgh Ltd

Marketing Edinburgh ‘Strands’

LIVE

• Edinburgh ranked top in UK and 8th in Europe in terms of quality of life offered

(Cushman and Wakefield report 2011)

Marketing Edinburgh ‘Strands’

INVEST & WORK

• UK’s largest financial centre after London

• Crowned the Best Large City of the Future & Best Large City for Foreign Investment (FT magazine 2012/13)

Marketing Edinburgh ‘Strands’

VISIT

• Favourite UK City for 11th year running in

Guardian/Observer Travel Awards

• UK’s most favoured city after London in which to hold an international association conference – world ranking – 38th

Marketing Edinburgh ‘Strands’

STUDY

• Edinburgh placed second in MSN’s 2012 top 10 university cities

Marketing Edinburgh’s Role

• Weave strands together in a holistic way via our destination strategy

• Communicate our vision in a clear concise and consistent manner to ensure buy-in of interested parties

• Deliver strong leadership and co-ordination for city promotion under the ‘Inspiring Edinburgh’ global campaign – currently under development