Marketing, Education, and Ethics in

Sustainable Development NSCC - RES 132

Week 2 Common Green Strategies

and Marketability

Cate O’dahl, Instructor

Projects and Presentations

Learning Objective 3

Articulate the environmental strategies of a project through a variety of communication types: personal dialogue, print and on-line media (listings, fliers, brochures, websites, etc.) and live events

Projects and Presentations Worth 100 points TOTAL towards final grade

Grading breakdown: up to 30 points for each media format (2 formats) – totaling up to 60 points + up to 40 points for presentation

Articulate the environmental strategies of a project through print and on-line media (listings, fliers, brochures, websites, etc.) and live events

Step One: Choose a project

1. Select Case Study from Built Green Program – go to website, www.builtgreen.net, select case study, over 30 to choose from, prefer unique profiles (no duplicates) Due Next Week

2. Select a project from the Green Home Tour. Recommend copying and pasting the profile page, they may archive soon or update.

3. Select a certified green home on the market today.

Projects Worth 60 points towards final grade

Articulate the environmental strategies of a project through print and on-line media (listings, fliers, brochures, websites, etc.) and live events

Step Two: Choose two media formats for your presentation

1. Select TWO (2) media options to present your selected project

1. Web page

2. MLS listing

3. Open House flier e-copy

4. Open House flier hard copy

5. Sales brochure

6. Mock Open House or other live event, you must schedule additional time with instructor for

2. Be prepared to submit completed projects on November 16, 2013 to the class.

Presentations Worth 40 points towards final grade

Articulate the environmental strategies of a project through personal dialogue

Individual presentation in front of the class

Use your project case study

1. Take no more than 10 minutes to present, minimum is 7 minutes – PRACTICE BEFORE YOUR PRESENTATION

2. You may use PowerPoint in lieu of being at a home

1. PowerPoint MUST be loaded on computer at the beginning of the class – NO Exceptions

3. You may use any other visual aids

Today’s Class - REVIEW

Module 1

a conversation on

ecology and economy

Business as usual

The shades of green

in perspective

Marketing, communicating

Education and Ethics

Trend Watch

Article Assignment Share

Module 2

Location: existing infrastructure,

density, transit oriented development

(TOD), walkable / mixed-use

neighborhoods, orientation

Site: rain gardens, native

landscaping, rain barrels

Building Envelope: construction

methodology, wall insulation, window

insulation

Heating systems: radiant, infrared,

radiators, forced-air, solar hot water

Today’s Class - REVIEW

Module 2, con’t

Cooling Systems: high-efficiency air-conditioning, thermal

Ventilation systems: natural, high-efficiency

Water Fixtures & Systems: high-efficiency, dual-flush and

composting toilets, greywater reuse, low-flow showers and

faucets

Appliances: Energy Star and WaterSense

Materials & Finishes: local, non-toxic, recycled, recyclable,

durable

Today’s Class in Context – Marketability Discussion

1. Location

2. Landscaping: rain water mgt

3. Building construction

4. Heating systems

5. Cooling Systems

6. Ventilation systems

7. Water Fixtures & Systems

8. Appliances

9. Materials & Finishes

Feature If everyone is tuned into WII-FM – What’s the benefit? Who are we talking to?

Location

Existing

infrastructure

Density

What’s the Sustainability Benefit? What’s the Marketing Spin?

Location Transit oriented

development (TOD)

Walkable / mixed-use

neighborhoods,

orientation

http://www.scientificamerican.com/article.cfm?id=powering-a-green-planet

Landscaping & Rainwater Collection

Rain gardens

Native landscaping

Rain barrels

Building Envelope Construction

methodology

Wall insulation

Window insulation

Heating systems

Radiant In-Floor

Radiators

Forced-air

Solar PV & hot water

Cooling Systems High-efficiency air-

conditioning

Geo-thermal

Ventilation systems

Natural

Going Green at the Beach

Ventilation systems

High-efficiency mechanical

Water Fixtures & Systems

High-efficiency Fixtures

Dual-flush and

composting toilets

Greywater reuse

Low-flow showers and

faucets

Appliances Energy Star®

Water-efficient

Salvaged

Materials & Finishes

Local

Non-toxic

Recycled

Recyclable

Durable

Next Class

• Week 3 Article

• Case Study selection required

• Begin working on projects and presentation

• Focus on Demographics and Green Washing