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MARKETING Keren Shemesh VP Marketing
MARKETING Keren Shemesh
VP Marketing
ReliableInnovative
SophisticationSimplicity Integrity Modest
Increase Elmo brand world wide
And
Generate qualified leads for Sales organization
Marketing MISSION
Marketing is all about value
“What’s in it for me?”
WIFM
What is a Value
Features vs. Values
Optimize
Reduce
Increase
Enable
Improve
Network
Convert
Analyze
Technical info
BY
Action/feature WIFM
WE
Creating more
Boost
Empower
Faster
Flexible
Control
Manage
Monitor
The New Era of Marketing
Buyers are more empowered by Access to information
Digital, Social and Mobile have transformed the way marketing
interacts with people
More than 50% of the buying decision is made during online research before contacting a supplier
buying decision
online research + 50%
The New Era of Marketing
75% of prospects are not ready for sales when they first enter the funnel
prospects
not ready
The New Era of Marketing
It takes ~7-8 marketing touches to convert a new name to a sales-ready Lead
The New Era of Marketing
Engagement Marketing
Full Cycle of Engagement
Event
Speaking
Networking
EmailMarketing
VirtualRelation
Website
Social Media
Blogging
Articles
Cross Promotion
CommunityOutreach
Full Engagement
Marketing
Digital& In Person
Buyer’s journey
Events: Exhibitions Media promotionVIP event
Event
Speaking
Networking
EmailMarketing
VirtualRelation
Website
Social Media
Blogging
Articles
Cross Promotion
CommunityOutreach
Full Engagement
Marketing
Digital& In Person
New web siteLocalization of websitesnew catalogIPS solutionISL promotion
PR agencies &
Media partners
LinkedIn:
Sponsored post
Inbound marketing Educational mails
New movies New Brochures Catalog
• Main message, Branding • Team change, added China function
Lead generation by social media
New case studies
Company’s Message
Identify our CORE VALUES and streamline them into a perfect one-liner
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Global phenomena with local initiatives
Global phenomena with local initiatives
Perfect Servo & Motion Control Smallest & Lightest Ultra Efficient Power Conversion Highest Power & Intelligence Density Ruggedness Negligible EMI (Electro Magnetic Interferences) Utmost Reliability Easy to Integrate, Simple to Operate Precise & Efficient Networking (EtherCAT, CANOpen) Uncompromised “By The Book” Safety.
Sharpening our core messagesShaping them into compelling mission statement
Sharpening our core messagesShaping them into compelling mission statement
With our cutting-edge technologies, Smarter machines are: Safer Simpler Smaller Faster Lighter Smarter
Making Smart Machine Smarter
Driving Industry 4.0 ForwardDriving China 2025 Forward
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INNOVATION INSPIRATION INFLUENCE
Elmo's "Paradox of Smart
Manufacturing" article was awarded
first place at SPS ipc drives Italia 2018,
for:
THE MOST PRESTIGIOUS ABSTRACTS
under the topic of "The Challenges of
Automation: Efficiency and Flexibility"
Elmo’s Gold Twitter was
awarded for:
THE TECHNICAL INNOVATION
PRODUCT OF THE YEAR
in the MCI awards.
Elmo Motion control has been
selected amongst
50 WORLDWIDE LEADERS
in robotics, artificial intelligence,
and autonomous vehicles for the
2018 RBR50
Global Smart Industry Awards
MARKETING MATERIALSDigital and print
Catalogs
• Extriq
• Industrial
Videos
• China 2025
• Harsh Environment
• Industrial Split (Collaborative, Medical, Packing, Pick & Place, Printing, Textile, UGV)
• Smart Servo Sensing
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PRs
• Elmo and Mega Trax Bring Extreme Hollywood Filmmaking to Life
• Elmo expands production in the EU
• Elmo Motion Control Doubles the Power of the World's Smallest Servo Drive
• Elmo opens UK office
• Elmo Supplies Servo Drives for Israeli Tanks
• Elmo’s new Gold Twitter 80A servo drive — breaking the boundaries once again
• Introducing Elmo Motion Control’s Ready-to-use Inertial Platform Stabilization Solution
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Case study
• AGV - ABD UK
• Labeling and bottling
• AGV Serva Article
• Medical - Imperial College
• Robotic dolly - Mega Trax
• Semiconductor - Proaut case study
• COBOT - Siasun
• Satellite
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Articles
• Elmo ROV
• Elmo Runs Green
• Smart Servo Sensing in Industry 4
• The paradox
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• Gold Twitter
• Double Gold Twitter
• Gold Bee
• IPS
• ISL
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DIGITAL COMMUNICATIONSPersonal engagement
Campaigns -Industry spotlight
Campaigns -Industry spotlight
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NEW OFFERSTechnical and commercial
IPS solutionNew offering
New offering
ISL – in stock list
ELMO WEBSITEOur door to the world
OUR PARTNERS
Action for Fruitful partnership
Guidelines demo
• Elmo offers D-G-TW demo for distributor exhibition
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3 months notice in advance
Nearest and most available demo, from HQ or Elmo closest office
shipping costs – distributor
Guidelines Products
• Elmo's Products for marketing use and sales teams
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25 %of the list price of the specific product
For the purposes of marketingand “showing” needs only
limited number of products of each family
Notification about new product launch
Guidelines Services
• Elmo can design the booth graphics for the distributor according to the exact dimensions provided by the distributor
• Printed Materials
• Digital communications with Customers
• Elmo website – extra net
• Content for distributor website
• Translation
• Gifts
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