Karel Tlusťák

REAL RESULTSin Facebook advertising

Can Facebook beat Google?

Facebook Google

30 % 19 %

Lead

GenerationConversion

rate

Agenda

• NATIVE FACEBOOK FEATURES (WCA2, bidding, Facebook SDK & app events, applinks, cross-devices remarketing)

• Platforms beyond Power Editor

• News in Facebook (audience network, local awareness, Atlas)

• Bonus (how to get free credit & ads API platform)

How to beat Google? WCA

57 %OF PEOPLE ARE

MULTISCREENING

cookie≠

user

Website Custom Audiences v2

Website Custom Audiences v2

Website Custom Audiences v2

Use the bid type right

LookalikesWCA

Power of mobile APPs in FB

APP Events & FB SDK• Mobile App Ads for Installs

• Mobile App Ads for Engagement and Conversion

• Applinks

Cross devices remarketing

Platforms beyond Power Editor

• why Facebook has Ads PMDs?

• when to use PMD platform?

INSIGHTS

Predictive remarketing

Multi Product Ads

• 4 links

• 3 photos

• Sliding in mobiles

• Only via API

Facebook Google

0,92 % 0,73 %

E-commerce

Conversion

rate

Can Facebook beat Google?

News in Facebook - audience network

• Facebook‘s „AdSense“ program

• only on mobiles

How to advertise

How to publish there

News in Facebook – local awareness

• The best way to reach people near

your business

• coming soon

• Type address -> set radius -> create

ad with CTA „get direction“

News in Facebook - ATLAS

• Bought from Microsoft in 2007

• Completely remade (originally required IE 6 with active X

• Launched in September

• For invited partners only

•Allows to place ads based on Facebook targeting outside of Facebook

People-based marketing

Cross-device

Online to offline measurement

People-based measurement

News in Facebook - ATLAS

News in Facebook - ATLAS

• Why Facebook bought Atlas?

- to expand the reach

- to gain more data

- to gain bigger ad

revenue share

• current

Facebook 8 % | Google 32 %

News in Facebook - ATLAS

Do you want free credit from Facebook?

How can Facebook support

Startups?

• get $20,000 or $60,000 in free tools

and services

developers.facebook.com/products/fb-start/

Thank you for your attention

karel@b.cz

@ROIHuntercom