Date post: | 14-Apr-2017 |
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Nabil Abdul Majeed Muhammad Asim Saad Rafique Ali Omar Ishtiaq Imran Khan
Group members
Company:Nahool
Our business facilitate peoples in Saudi Arabia
Introduce our new product in Pakistan Our target market is Lahore Brand name Focus on quality and taste
Introduction
Deliver the highest quality, taste and enjoyment for all customers
Each bite is designed to put a “Smile on your Face”
For special events like birthday, wedding ceremony and Eid
Cake
Green and blackish orange background with red And White text
Cakes covered with cartons and rapped with Mini Packets
Mentioned particulars on packet: Ingredients Mailing address and phone number Manufacturing Date Expiry Date
Packaging Design
Diversification strategy New product is launched New Market is Lahore
Why we doing that? Expanding business Increase market share
Market Expansion Grid
Through marketing mix: Product Price Place Promotion
Implement the strategic plan
Through marketing mix:• Product • Deliver the highest quality• For special events
• Price• Place• Promotion
Implement the strategic plan
Through marketing mix: Product Price
Quality is best and price is minimum Offer relatively Low price
Place Promotion
Implement the strategic plan
Through marketing mix: Product Price Place
At right place at right time Retail Market
Promotion
Implement the strategic plan
Through marketing mix: Product Price Place Promotion
Through Advertisement
Implement the strategic plan
Through :
Quality of Information source
Customers image in respective of the Product
Good information avoids negative word of
mouth
Customer Perceived Value
Direct
Indirect
Competitor Analysis
Direct Cakes and Bakes
Indirect
Competitor Analysis
Direct Indirect
Gourmet Shezan Doce CINNABON
Competitor Analysis
Through: Innovation Product availability Employee engagement Customer Satisfaction
Building Profitable relation with customer
Variety seeking Buying behavior
Decision Behavior of consumer
Variety seeking Buying behavior Low involvement Significance difference between product
Decision Behavior of consumer
Variety seeking Buying behavior We will do as a marketer
Use placement tool Promotion
Decision Behavior of consumer
Awareness Interest Evaluation Trial Adoption
Consumer Adoption Process
Awareness Our customers are informed by Advertisement
Interest Evaluation Trial Adoption
Consumer Adoption Process
Awareness Interest
We will assure that every Information source will be positive
Evaluation Trial Adoption
Consumer Adoption Process
• Awareness• Interest • Evaluation
Better information results in better action• Trial• Adoption
Consumer Adoption Process
Awareness Interest Evaluation Trial
Offer free samples to customers Adoption
Consumer Adoption Process
Awareness Interest Evaluation Trial Adoption
Provide our product at right Place at right time
Consumer Adoption Process
Advertisement TV Commercials(City 42) Magazines Internet Radio Outdoor
Our customer will be informed
Segmentation: Geographic Demographic:
Customer Driven Marketing Strategy
Segmentation: Geographic
Pakistan Demographic:
Customer Driven Marketing Strategy
Segmentation: Geographic Demographic:
Age 5-60
Customer Driven Marketing Strategy
Geographically Lahore
Demographically Generation Y & X Malian
Target Market
Measurable Accessible Substantial Differentiable Actionable
Requirements for effective segmentation
Measurable One targeted city
Accessible Substantial Differentiable Actionable
Requirements for effective segmentation
Measurable Accessible
Can be accessed to every customer Substantial Differentiable Actionable
Requirements for effective segmentation
Measurable Accessible Substantial
Enough resources to capture targeted market to make reasonable profit
Differentiable Actionable
Requirements for effective segmentation
Measurable Accessible Substantial Differentiable
All the segments are different there is no overlapping
Actionable
Requirements for effective segmentation
Measurable Accessible Substantial Differentiable Actionable
Marketing programs can be implemented for excellent responses
Requirements for effective segmentation
Our main purpose is to satisfy our customers.
Product has been launched according to the customer need
Quality is better than competitors and served to every class of people in same way even the price is relatively low.
Conclusion
Feel free to ask any question?