Backsaw

Welcome to our presentation

What is an energy drink?

Non alcoholic

Containing caffeine

Energy enhancing

ingredients

Act as stimulants

Situation analysis

Total market: Now this market is worth of Tk. 100 crore.

Target consumer:Target consumers of energy drinks are young, Teenagers and Middle aged adult

Brand Positioning: Energy drinks brand positioning isn’t decent in the minds of the consumers. They think it’s not a normal soft drinks, it’s something like drug.

Existing brands

Royal tiger

Pran Power

SPEED

SHARK (imported

brand)

Distribution and promotion

Distribution activities of each

company are – at least once in a week

per market.

Promotional activities are not so

aggressive and attractive of any brand

TV advertisement is available

Royal tiger has the strongest supply

chain and band attachment

• Good Market Potential.• Upcoming Sector in the Non-carbonated

drink Segment.• Increasing Awareness about health.

• Established & Strong Players.• Conventional methods of Hydration still

prevalent.• Cheaper alternatives.

THREATS

OPPORTUNITIES

Competitor Analysis

Market Position

Royal tiger

Speed

Power

Shark

Market Share

70%

25%

4%

1%

Market Share

1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

Royal tiger70%

Speed 25%

Power 1%

Shark 4%

Potentiality of developing a new energy drink market100% alcohol free drinkChange the negative scenario of energy drinkTo push the stereotype thoughts of people about energy drink with different fruit flavorTo launch general products and premium products with a ecstatic brand positioning.

Demographic •For male and female•Age 15-50•Middle class•Upper class

Behavioral •Benefit•User status•Usage rate

Geographical

•Urban•Semi urban

Psychographic

Segmentation

•Sports enthusiastic•Personality or life style•Self concept

Young working adults – prefer non alcoholic beverages to boost stamina Social and Sports clubsHealth CentersSpasGymsYouth Events, College annual festivals;Music concerts, Rock shows;Lounge Bars, Discotheques, Restaurants;School and College canteens;Sports events like Bike races, Car races etc.Department stores, hypermarkets, supermarkets

Positioning •100 % alcohol free•100% Halal•Organic caffeine from tea•Contains taurine 250 gm that’s free the energy•Available both liquid and powder form•Alcohol, added sugar and preservative free•Brand name – “ Punch”•Tag line - Fast things for

fast people.

•Brand Logo -

Energy powder

CAN PLASTIC BOTLLE

ENERGY POWDER

Product Features

100% alcohol FREE100% added sugar FREE10 Calories2g Carbohydrate100mg Caffeine from organic tea.24mgNiacin(B3)VitaminsB6& B12MagnesiumAvailable in various flavors-

original, grape, strawberryAttractive Designing and Packaging.

P r i c e

Our competitors price range between 25.00(bottle) TK TO 35(can)TK.

Because of a healthy drink and our targeting market- Recommended price between 30.00(bottle) tk to 35.00 tk.

The powder packet of ‘PUNCH’ would be available for. 15.00 tk

Place/Distribution

Production Plant

Beverage

othermedicine

WHOLESALERSRETAILERSAGENTS

To customer

ATL

TVC RDC BILL BOARDS

BTL

STREET ACTIVATIONS VARIOUS EVENTS

Public relations

Press releasesNews worthy activities.

Online media

Web pressesSocial websites