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Marketing GREWAL / LEVY M 14 Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights...

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marketing GREWAL / LEVY M 1 4 Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin POM 13 1 http://www.youtube.com/watch?v=Mi1QBxVjZAw SUPPLY CHAIN MANAGEMENT
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Page 1: Marketing GREWAL / LEVY M 14 Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin POM 131 .

marketingGREWAL / LEVY

M 14Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin POM 13 1

http://www.youtube.com/watch?v=Mi1QBxVjZAw

SUPPLY CHAINMANAGEMENT

http://www.youtube.com/watch?v=Mi1QBxVjZAw
Page 2: Marketing GREWAL / LEVY M 14 Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin POM 131 .

Supply Chain, Marketing Channels, and Logistics are Related

14-2

Page 3: Marketing GREWAL / LEVY M 14 Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin POM 131 .

Supply Chains Add Value

14-3

Page 4: Marketing GREWAL / LEVY M 14 Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin POM 131 .

Supply Chains Streamline Distribution

14-4

Page 5: Marketing GREWAL / LEVY M 14 Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin POM 131 .

Supply Chain Management Affects Marketing

14-5

Page 6: Marketing GREWAL / LEVY M 14 Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin POM 131 .

Pull and Push Supply Chain

14-6

Page 7: Marketing GREWAL / LEVY M 14 Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin POM 131 .

The Distribution Center

14-7

Page 8: Marketing GREWAL / LEVY M 14 Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin POM 131 .

Managing Supply Chains Through Vertical Integration

Independent or conventional supply chainIndependent or conventional supply chain

14-8

Page 9: Marketing GREWAL / LEVY M 14 Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin POM 131 .

Types of Vertical Marketing Systems

14-9

Page 10: Marketing GREWAL / LEVY M 14 Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin POM 131 .

Managing Supply Chains Through Strategic Relationships

14-10


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