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• MK

• AIESECăr

• Crocodil

• Speaker

Călin Biriș

Ce este Marketingul?

Intre mit si realitate

MK = Comunicare si promovare

Marketing

PR

Advertising

Branding

Marketing Management

G goals

S strategy

T tactics

I implementation

C control

Cercetare

5 C

Customer

Company

Competition

Collaborators

Context

S.W.O.T.

AIESEC

S.W.A.T.

S.W.O.T.

http://www.businessballs.com/swotanalysisfreetemplate.htm

Planificare

4P

Advertising

3. ComunicareaA attention

I interes

D desire

A action

1. Obiective

2. Analiza publicului tinta• Demografica (Asl Pls)• Psihografica (valori, stil de viata, consum media)• Comportamentala (heavy user, split loyals, shifting loyals, switchers)

Colaboratori

• Obiective

• Teme

• Pachet individual

• Feedback pe pachet

• Confirmati materialele de comunicare

• Evaluati colaborarea

Intrebari?

Mulțumesc!http://about.me/calin.biriscalin.biris@trilulilu.ro