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Marketing in retail

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Marketing in Retail
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Marketing in Retail Business Out-of-store & In-store Group 9
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Page 1: Marketing in retail

Marketing in Retail BusinessOut-of-store & In-store

Group 9

Page 2: Marketing in retail

Out-of-store

Page 3: Marketing in retail

"An Ideal location for us would be 10 acres space (it could be between 5-15 acres), close to a highway with good visibility so it is not three kilometers inside and with

public transport infrastructure" Juvencio Maeztu, IKEA's India chief executive

IKEA ready to wait for years for perfect locations: CEO

Rasul Bailay & Chaitali Chakravarty, ET Bureau May 16, 2013, 10.07AM IST

Page 4: Marketing in retail

Shopper Loyalty/Reward programs

Page 5: Marketing in retail

Wooing consumers without discount is a major challenge: Govind Shrikhande, Shoppers Stop

By Sagar Malviya, ET Bureau | 22 Aug, 2013, 05.00AM IST

“Sale (on discount) is becoming a mechanism now, which is not a good sign. In the last three years,

discounting period has gone up from 34 days earlier to 45 days now. Till four years

back, discounts contributed 15% to our total sales. It has increased to 22% now.”

Page 6: Marketing in retail

Special Sales

Page 7: Marketing in retail

Window Displays, Interactive social media, Mobile Apps

Page 8: Marketing in retail

Placement of Advertisements

Page 9: Marketing in retail

In-store

Page 10: Marketing in retail

Mobility in Retailing

Page 11: Marketing in retail

In-store Sampling

Page 12: Marketing in retail

“Did you know that in-store sampling can increase sales of the sampled product by as much as 300% on the day of the promotion?”

Page 13: Marketing in retail

“Mannequins on the Move”

Page 14: Marketing in retail

Fashion Shows &

Suggestive Selling

Page 15: Marketing in retail

Cross-selling, Gift vouchers & Everyday Low Prices

Page 16: Marketing in retail

“the Store without a door”

Page 17: Marketing in retail

Store layouts & In-storeannouncements

Page 18: Marketing in retail

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