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Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- ....

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Marketing in the age of the Internet Chris Burnley

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Page 1: Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends

Marketing in the age of

the InternetChris Burnley

Page 2: Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends

A brief history

Page 3: Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends

1950 - 1990

Page 4: Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends

1990-1999

Page 5: Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends

2000-2005

Page 6: Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends

2006-2010

2006 - Launches advertising including

demographic targeting

2009 - Google launches YouTube

Advertising

2010 - Twitter launches promotional

tweets

Page 7: Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends

2011 - More than 1B Users Online!

2013 - YouTube video advertising

Mobile Dominates

Influence / Social Selling

Content Marketing

2011 - Today

Page 8: Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends

Page 9: Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends

Back to the future

Page 10: Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends

Tangible Remarketing

Page 11: Marketing in the age of the Internet€¦ · BUSINESS INTELLIGENCE TERADATA. C sas abirst- . pivotlink WEB ANALYTICS Google CUSTOM ANALYTICS MARKETING RESOURCE MANAGEMENT spr!hg webtrends

Thank You!

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