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Marketing in the Healthcare Sector

Date post: 08-Dec-2014
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When a patient that has MRSA needs a hospital
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A Patient Who Needs A Hospital Infection Control HCA 7745 Joseph Bailey Ashlee Dempsey Anthony Harding DaJanae Moss
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Page 1: Marketing in the Healthcare Sector

A Patient Who Needs A Hospital

Infection Control

HCA 7745Joseph BaileyAshlee DempseyAnthony HardingDaJanae Moss

Page 2: Marketing in the Healthcare Sector

Our Patient43 years oldGeneral Elective Surgery

Concerned about post-op and hospital acquired infection

Page 3: Marketing in the Healthcare Sector

Hospital Acquired Infections:MRSA

What is MRSA?CausesEffectsExtensive treatment

TimeMoney

Page 4: Marketing in the Healthcare Sector

Johns Hopkins HospitalFounderHistory

Founded in 1889Part of a larger campus

across BaltimoreSpecialties

NeurologyUrology“Firsts”

Page 5: Marketing in the Healthcare Sector

Hospital of the University of Pennsylvania (HUP)History

First Medical SchoolSpecialties

Cardiac, cancer, transplant, neurosurgery, surgery

CampusUniversity of

Pennsylvania3 HospitalsHospiceCommunity Care

Page 6: Marketing in the Healthcare Sector

John Hopkins Hospital The hospital occupies approximately 20 of the 60 buildings on

the Johns Hopkins Medical Campus. The complex has over 80 entrances and received 80,000 visitors weekly

In addition to the main hospital, the system operates four other hospitals and several outpatient care facilities in the Baltimore and Washington metro areas and a children's hospital in St. Petersburg, Florida

Page 7: Marketing in the Healthcare Sector

# of Beds John Hopkins has a total of 994 beds in

its facility. 721 surgical beds, 35 maternity beds,138 pediatric beds 100 psychiatric beds.

Page 8: Marketing in the Healthcare Sector

# of Physicians 17 departments within in the hospital However, the hospital as a whole it has a

little over 1,000 physicans.

Page 9: Marketing in the Healthcare Sector

Infection Rates at Maryland Hospitals In 2010 Maryland Hospitals have reported to have had 424 infections in adult ICUs and in 2011, that number dropped 43% with 224 infections in the adult ICUs

Johns Hopkins Hospital had lower infection rates than the national average for 2011

Page 10: Marketing in the Healthcare Sector

SWOT Strength Innovative discoveries

Such as being a teaching hospital Has been ranked by US news and world report as the best overall hospital in America or

never received help as soon as they wanted for 21 consecutive year 78% of Patients said Nurses always communicated well 61% Patients always received help as soon as they wanted

Weakness The number/percentage for Serious Complications and Death during surgery is unavailable 4% said nurses sometimes or never communicated well 11% sometimes

Opportunities research and development

Threats Growing too big to concentrate on patient satisfaction Competition

Page 11: Marketing in the Healthcare Sector

Steep Analysis Social Factors of Hospital of the University of Pennsylvania

Page 12: Marketing in the Healthcare Sector
Page 13: Marketing in the Healthcare Sector

Education Granted 5.5 million to research recurrent-

infections

Page 14: Marketing in the Healthcare Sector
Page 15: Marketing in the Healthcare Sector

TechnologicalState of the art technology from Siemens

Medical Solutions Automated patient management systemsGenome Sequencing technology to control

outbreakNano drainage Technology

Page 16: Marketing in the Healthcare Sector

Economic and Ecological FactorsPA Unemployment Rate 7.5%MD Unemployment Rate 6.6%Rise of Healthcare Costs due to Infectious

DiseaseAntimicrobial bacterial companies Revenue

IncreaseHygiene, cleanliness of surgical tools and

patients environmentOver prescribed antibiotics

Page 17: Marketing in the Healthcare Sector
Page 18: Marketing in the Healthcare Sector
Page 19: Marketing in the Healthcare Sector

Political InfluencesGot MRSA????Obama Affordable Care Act

Public reporting and infection prevention laws

Medical Facility Infection Control and Prevention Act

Page 20: Marketing in the Healthcare Sector

A Patient Who Needs a Hospital2 World Class FacilitiesName RecognitionDirect Referral SourceMixed Marketing Approach

Web, Print, Billboard, Radio, and Word of mouth

Page 21: Marketing in the Healthcare Sector

A Patient Who Needs a HospitalCommitment to ResearchState of the art technologyRigorous Infection Control Standard

Page 22: Marketing in the Healthcare Sector

A Patient Who Needs a HospitalRankingsPatient Satisfaction Surveys

HCAHPSJohns Hopkins Health SystemUniversity of Pennsylvania Health System

Page 23: Marketing in the Healthcare Sector

Questions?


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