Marketing Innovation

1. Change The Game

2. Copy From Two Parents

3. Sell To A Few

Market share: 12%Profit share: 62%

4. Use Price As A Weapon

5. Use Irrationality

The World’s Most Powerful Brands

6. Be A Thought Leader

You Can’t Find The Phantom

The Phantom Will Find You

Key Lessons

Strategic use of digital media Conversation around space saving Consistent story everywhere Focus on influencers

Suman@MarketingUnplugged.in