Date post: | 12-Aug-2015 |
Category: |
Marketing |
Upload: | sameer-mathur |
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MARKETING INTELLIGENCE
WHAT MAKES UP MARKETING INTELLIGENCE?
'MARKETING INTELLIGENCE (MI) IS THE EVERYDAY INFORMATION RELEVANT TO A COMPANY'S MARKETS, GATHERED AND ANALYZED SPECIFICALLY FOR THE PURPOSE OF ACCURATE AND CONFIDENT DECISION-MAKING IN DETERMINING MARKET OPPORTUNITY,MARKET PENETRATION STRATEGY, AND MARKET DEVELOPMENT METRICS.
MARKETING INTELLIGENCE
LEGAL AND ETHICAL
ACTIONS TO IMPROVE THE QUANTITY AND QUALITY OF ITS MARKETING INTELLIGENCE
GOOD MARKETING IS THE ART OF FINDING DEVELOPING AND PROFITING
From those TRAIN and MOTIVATE the sales force to report new
DEVELOPMENTS
INTRODUCE HYBRID PRODUCTS THAT ARE NEW TO THE MARKET
MOTIVATE DISTRIBUTORS , RETIALERS , AND OTHERS TO PASS ALONG IMPORTANT INTELLIGENCE.
NETWORK INTERNALLY AND EXTERNALLY
SETUP ADVISORY PANEL
TAKE HELP OF AVAILABLE DATA RESOURCES
PURCHASE INFORMATION FROM OUTSIDEALWAYS DO THIS
COLLECTING INTELLIGENCE OVER INTERNET
COLLECT DATA FROM THESE SOURCES
BENEFITSOF USING DATA AND ANALYTICS : A SHORT VIDEO
I HAVE GOALS NOT JUST DREAMS
ACT ON INSIGHTS PRODUCED BY THE MAREKTING INTELLIGENCE
JEET PAREKH
Created by --
Indian Institute of Technology ,Banaras Hindu University Varanasi
Linkedin :https://in.linkedin.com/pub/jeet-parekh/54/b10/51b
During an Internship by --
Prof. Sameer Mathur
Indian Institute of Management ,Lucknow
(www.IIMintenship.com)