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P LAPTOPP LAPTOP

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Dayanand Nadar 09

Nirav Bhanushali 32

Ashish Thakkar 04

Vijeta Padia 57

Kavit Sutaria 22

Sambardhana Debroy 47

Maninder Singh Suri 27

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IntroductionLaptops were originally considered to be "a smallniche market" and were thought suitable mostlyfor "specialized field applications" such as "the

military, the Internal Revenue Service,accountants and sales representatives".

But today, there are already more laptops thandesktops in businesses, and laptops are

becoming obligatory for student use and morepopular for general use.

In 2008 more laptops than desktops were sold inthe US and it has been predicted that the samemilestone will be reached in the worldwidemarket as soon as late 2009. Maninder

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Laptop sales-2002-2008

Annual sales grew by 114%

Households accounted for 44% of the market growing 150%,

Businesses accounted for 56% of the market growing 93%

Maninder

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Market Share and Growth

The laptop market in India grew by 84.8 percent Maninder

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HP INDIA

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Company InformationHewlett-Packard Company commonly referredto as HP, is a technology corporationheadquartered in Palo Alto, California, United

States; with offices at the old Compaq Campus inHouston, Texas.

HP is the largest technology company in the worldand operates in nearly every country. HP

specializes in developing and manufacturingcomputing, storage, and networking hardware,software and services.

Major product lines include personal computingdevices, enterprise servers, related storage

devices, as well as a diverse range of printers andKavit

http://en.wikipedia.org/wiki/Technologyhttp://en.wikipedia.org/wiki/Palo_Altohttp://en.wikipedia.org/wiki/Californiahttp://en.wikipedia.org/wiki/List_of_the_largest_global_technology_companieshttp://en.wikipedia.org/wiki/List_of_the_largest_global_technology_companieshttp://en.wikipedia.org/wiki/Californiahttp://en.wikipedia.org/wiki/Palo_Altohttp://en.wikipedia.org/wiki/Technology

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HP is the largest worldwide seller of personalcomputers, surpassing rival Dell, according to

market research firms Gartner and IDC reportedin January 2008.

The gap between HP and Dell widenedsubstantially at the end of 2007, with HP taking a

near 3.9% market share lead.HP is also the 5th largest software company in the

world.

In 2008 HP retained its global leadership position in

inkjet, laser, large format and multifunctionprinters market.

Also HP become #2 globally in IT services asreported by IDC & Gartner. It is one of the onlyAmerican PC-focused computer companiespublicly traded under the NYSE. Kavit

http://en.wikipedia.org/wiki/Dellhttp://en.wikipedia.org/wiki/Gartnerhttp://en.wikipedia.org/wiki/International_Data_Corporationhttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/International_Data_Corporationhttp://en.wikipedia.org/wiki/Gartnerhttp://en.wikipedia.org/wiki/Dell

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ABOUT HPHP Pavilion is a line ofpersonal computers produced byHewlett-Packard and introduced in 1995.

The name is applied to both desktops and laptops for theHome and Home Office product range.

When HP merged with Compaq in 2002, it took overCompaq's existing naming rights agreement. As a result, HPsells both HP and Compaq-branded machines. Computerscan be ordered either directly from the factory or over thephone, and can be customized through choosing desiredspecifications.

Take Action. Make ArtHP and MTV held a contest for young people around the world

to help design a special edition HP notebook.The theme: the cause that is most personal to you. It all

starts with your personal view. Imagine that your design isa positive thought, a belief, a message you want to tell theworld.

Your take on how to make our planet or your community aNirav

http://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/Hewlett-Packardhttp://en.wikipedia.org/wiki/Desktopshttp://en.wikipedia.org/wiki/Laptophttp://en.wikipedia.org/wiki/Compaqhttp://en.wikipedia.org/wiki/Compaqhttp://en.wikipedia.org/wiki/Laptophttp://en.wikipedia.org/wiki/Desktopshttp://en.wikipedia.org/wiki/Hewlett-Packardhttp://en.wikipedia.org/wiki/Personal_computer

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Models of HPHP PAVILIONHP MINI

HP TABLETHP COMPAQ

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SWOT ANALYSIS

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S T R E N G T H S W E A K N E S S E S

Bigger name in themarket

Trust of People

HP. is the market leaderbeating its biggestcompetitor DELL

Has a great dealership

chain in the market.Better after sales

service

Later entry into skinsegment.

DELL Beats HP inpromoting Businessmodel

Ashish

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O P P U R T U N IT IE S T H R E A T S

Introduction of touchpad and think padexpected to boost

companys saleOpportunity to growsince laptop market isemerging in India

Already a market leader

so great opportunityto be the king ofmarket.

Low on price and Highon configuration

DELL with plan to setservice center acrossIndia would prove to be

biggest threatSONY capturing peoples

vision with designspecification model

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Questionnaire

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Research ObjectiveWhich is the most commonly used laptop in themarket.

What influences people to buy a particular

laptop.

What is the penetration level of HP in themarket.

To identify customer needs. (Note: All Data were collected on market research done on 100 people)

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1) Do you have a laptop ?

Sam

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) 2 W h ich com p an y s la p to p d o yo u u se ?

Sam

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)3 Th e p u rp ose o f ow n in g a lap top ?

Sam

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5)If HP, which Model would you prefer?

a)HP Mini 15b)HP Mini 17c)HP Mini 12.1d)HP Pavilion 15e)HP Pavilion 17

f)HP Pavilion 12.1g)HP Compaq 17h)HP Compaq 15i)HP Compaq 12.1 Models chosen by people *

4) Do you use HP?a) yes

b) noc)

Vijeta

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6) What would influence your buying decisionwhile buying a HP Laptop? (Tick as many asapplicable)

a)Performance

b)Configuration

c)Design

d)Touch Screen

e)Price

f)Any other (specify)

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7)Would you suggest any changes for HPLaptop in the following fields?

a)Design 44%

b)Pricing 13%

c)Configuration 23%

d)Quality 11%

e)Any other (specify) 9%

Vijeta

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8)Why would you not buy an HP ?

a)Looks. 20%

b)Pricing. 44%

c)Configuration 16%d)Quality. 02%

e)Any other (specify). 18%

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10) Yo u se e k in fo rm a tio n re g a rd in g la p to p s

b e fo re b u y in g it fro m

Daya

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11)What influences you to buy your preferred

HP?

a)Friends. 1

b)Neighbors. 5c)Advertisements. 2

d)Self Experience. 3

e)Any other (specify). 4

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)1 2 W h a t is th e p rice ra n g e yo u lo o k o u t fo r

w h ile b u y in g th e la p to p ?

Daya

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13)While purchasing a HP, what would you

usually go for?

a)Configuration 33%

b)Speed 44%c)Design 10%

d)Size 13%

Daya

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Something about you

Name : _____________________________ Occupation : _____________________________

Age group :

1.< 25 2. 2534 3. 35-44 4. 45-54 5. >54

Address : _____________________________ _____________________________

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RecommendationHP is one of the best laptops available inmarket

Good after sale service

Offers good configuration at attractive price

Finally as a team our group recommends HPbased on personal usage experience

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