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MARKETING & COMMUNICATIONS PLAN 2016
TERI LUCIE THOMPSON
#1 PRIORITY
HOW WE EXECUTE
HOW WE EXECUTE
HOW WE EXECUTE
KEY 2016-2017 INITIATIVES
BRAND INITIATIVE
BRAND INITIATIVE - TIMELINE
BRAND INITITIATIVE - THE PROCESS
BRAND INITIATIVE OUTCOME: SAMPLE POSITIONING STATEMENT
BRAND INITITIATIVE OUTCOME: KEY THEMES FOR COMMUNICATIONS
BRAND INITITIATIVE OUTCOME: PRINT & DIGITAL MATERIALS
DIGITAL INITIATIVES
STRATEGIC LEGISLATIVE COMMUNICATIONS
MARKETING COMMUNICATIONS LEAPS & BRIDGES
MEDIA RELATIONSJENNY LACOSTE-CAPUTO
DIGITAL MARKETINGSALLY CHARPIOT
• Digital Marketing is Dynamic• Trends • Audience sentiment • Analysis Feeds Continuous Improvement• The Potential to Create a Phenomenon
• Social Media • A Component of Digital Marketing • Where 2-Way Engagement Is Possible
DIGITAL STRATEGIES
• Funding • Legislators• Foundations• Philanthropists
• Fourteen Institutions• General Public
DIGITAL STRATEGIES – AUDIENCES
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25
50
75
100
125
150
175
200
225
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10
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50
60
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120
130
Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16
Benefits News Pages
Careers Chancellor Section
Employee Serivces UT4U
SeekUT Benefits Newsletter
Federal Relations Federal Relations2
New Building UT System Website
Visi
ts (0
00)
Total Site Visits (000)
2016 (YTD)
VISITORS: 859K
PAGE VIEWS: 3.9M
utsystem.edu
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25
50
75
100
125
150
175
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225
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Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16
News Pages Chancellor Section
Employee Serivces SeekUT
Federal Relations Federal Relations2
New Building UT System Website
Visi
ts (0
00)
Total Site Visits (000)
utsystem.edu
Tragedy in Orlando
Message from Dallas
Making History - Valley
Understanding PUF
Faster, Higher, Stronger
Brain Health Imperative
The Future is Calling
Summer Explorations
Cyber Threats
Student Success
Latinos in STEM
To Boldly Go
Blood Connects Us
Elite Athletes (Olympics)
A Slow Summer?
New Leader - UT Dallas
Fighting Breast Cancer
Visits (x100) Time
CHANCELLOR’S BLOG BY TOPIC
utsystem.edu
• Feed the content pipeline• Revamp the customer experience• Fewer things better• Interaction• Continuous improvement
DIGITAL STRATEGIES - SUMMARY
FINDING/SHARING STORIES ONLINE
INTERNAL COMMUNICATIONS
CATHY BRANDEWIE
