Marketing Plan

By: Patrick van den Brink

And

Matt Kahl

What Is Your Gender?

Female

Male

What Is Your Age?

12 and under

13 to 18

Older then 18

Who Do You Go To Fast Food Restaurants With?

By yourself

With your friends

With your parents

With your grandparents

What Do You Usually Buy?

Burger

Chicken

Fries

Pizza

Salad

Sandwhich

Where Do You Get Your Fast Food?

Drive Thru

Inside the restaurant

What Is Your Favorite Fast Food Restaurant?

Subway

Mcdonalds

KFC

Wendys

Five Guys

Tim Hortons

Fresh Slice

Who's Money Do You Pay With?

Yours

Your friends

Your parents

How Much Money Do You Spend When You Go To A Fast Food Restaurant?

Under $10

$10 to $20

$21 to $40

Over $40

Why Do You Visit Fast Food Restaurants?

Your hungry

Your depressed

Your bored

Your epic meal time

When Do You Go To Fast Food Restaurants?

For breakfast

For lunch

For dinner

For a snack

Main Points

• Most of our respondents were males

• Most common age was 13- 18

• Most people go to fast food restaurants with their parents

• Burgers are the most common thing for people to buy

• Most people got through the drive thru

• KFC is the most popular fast food restaurant

• Most people pay with their parents money

• People go to fast food restaurants because their hungry

• People usually spend over $40 dollars when they go

• People usually go for a snack

Limitations

• Lack of control over respondent

• Limited scope for open ended questions

• Long response time

• Biased response

• Limited to short questionnaires

• Low response rate

Recommendations

• I would recommend going to KFC because it is the most popular so it must be good

• I would also recommend fast food restaurants to market towards people who are 13 to 18 because they are their most popular customers

• Fast food restaurants should also improve or remove sandwiches from their menus because not a lot of people are buying them