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Masterclass14th July

- Streetwise Marketing

Unique Selling Proposition …

What is your point of difference ... ?

Marketing is about creating a …

Creating a Difference can also be done with a …

Someone is a SUSPECT if they fit your ...

Someone is a PROSPECT if they ...

And, you collect their ...

Someone is a SHOPPER if they ...

And, you confirm their ...

Someone is a CUSTOMER if they ...

Someone is a MEMBER if they have a ...

And, they feel like they ...

Someone is an ADVOCATE if they...

Someone is a RAVING FAN if they ...

Good Customer Service is ...

Don’t wait until there’s aproblem to start taking care of

your customers …

Keep on getting better ...

Time to think outside the box

Winning Customer Service ...

What are Your ...

Little things that are quite inessential Little things that are quite inessential but play a great part in pursuading but play a great part in pursuading

people you are good at what you do? ...people you are good at what you do? ...

Add the ‘WOW’ create ...

Get you talked about ...Get you talked about ...