LOS ANGELES 1731 Workman Street, Los Angeles,CA 90038 323-222-7171 www.cbsoutdoor.com 30 SHEET Los Angeles BENEFITS • Located primarily on surface streets and within commercial districts. • Ability to target specific geographic and demograph- ic locations. • High frequency maximizes brand awareness. • Increases sales opportunities at point of purchase locations. • Bring your message directly to your target audi- ence. • Achieve an effective advertising campaign with low cost per thousand impressions. PROGRAMS AVAILABLE • Targeted programs include Upscale Showings, westside Showings, Dominations, and Ethnic Coverage. SIZE AVAILABLE 24’8’’W x 12’4’’H Maximize Brand Awareness!
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LOS ANGELES1731 Workman Street, Los Angeles,CA 90038323-222-7171 www.cbsoutdoor.com
30 SHEET Los Angeles
BENEFITS• Located primarily on surface streets and within
commercial districts.• Ability to target specific geographic and demograph-
ic locations.• High frequency maximizes brand awareness.• Increases sales opportunities at point of purchase
locations.• Bring your message directly to your target audi-
ence.• Achieve an effective advertising campaign with low
cost per thousand impressions.
PROGRAMS AVAILABLE• Targeted programs include Upscale Showings,
westside Showings, Dominations, and EthnicCoverage.
SIZE AVAILABLE24’8’’W x 12’4’’H
Maximize BrandAwareness!
LOS ANGELES1731 Workman Street, Los Angeles,CA 90038323-222-7171 www.cbsoutdoor.com
BARRICADE ADVERTISING Los Angeles
BENEFITS• CBS Outdoor Barricades allow for street level
wallscapes in new development areas of greater LosAngeles including Downtown and the “New”Hollywood.
• Located at major intersections and highly traffickedareas.
• These unique sized displays allow for greater cre-ativity and customized advertising messages.
• Take advantage of new development and allow youradvertising message to shape the future landscape ofLos
SIZE AVAILABLEVery depending upon inventory location.
Reach the DailyCommuter!
LOS ANGELES1731 Workman Street, Los Angeles,CA 90038323-222-7171 www.cbsoutdoor.com
BENEFITSCBS Outdoor Bulletin Square inventory is locatedthroughout Los Angeles County. Located on heavi-ly traveled boulevards and freeways each Squareprovides branding with a clear and continuous messagethroughout the year. This more vertical formatBulletin allows for cross branding between severalOut-of-Home media formats with minor creative adjust-ments.
TARGETED AREAS INCLUDE:
• Downtown Los Angeles• LAX• San Fernando Valley• Universal City• Glendale• West Hollywood• Century City
SIZE AVAILABLE24’W x 26’H
Reach the DailyCommuter!
BULLETIN SQUARES Los Angeles
LOS ANGELES1731 Workman Street, Los Angeles,CA 90038323-222-7171 www.cbsoutdoor.com
BULLETINS Los Angeles
BENEFITS• Located on heavily traveled boulevards and free-
ways. Provide branding with a clear and continuousmessage throughout the year.
• Deliver high frequency with daily commuters.• Build reach over an extended program. • Recommended 12 month minimum for best return
on investment.
PROGRAMS AVAILABLE• Rotating Bulletins offer high frequency and immedi-
ate reach as the advertising message is moved to var-ious locations throughout the program.
• Permanent Bulletins assure branding at a specificlocation with high frequency and a steady buildingreach throughout the campaign.
SIZE AVAILABLE48’W x 14’H (Standard Size)
*Extensions are available with Permanent Programsproviding greater creativity and viewer impact.
Reach the DailyCommuter!
LOS ANGELES1731 Workman Street, Los Angeles,CA 90038323-222-7171 www.cbsoutdoor.com
DIGITAL BILLBOARD Los Angeles
BENEFITS• CBS Outdoor Digital Billboards are strategically
placed to cover high profile locations on the Westsideof Los Angeles.
• These fully digital units are turned on and running24/7 using CBS Outdoor’s exclusive product line.
• Each unit is exclusive to one advertiser (NO NET-WORK) with the potential for up to (14) creativeoptions throughout the day.
• Ability to change copy in the same day.• Never worry about production or installation
costs ever again.• Convert your current perm location into a CBS
Outdoor LED!
CURRENT DIGITAL LOCATIONS
#61174 Sunset and Crescent Heights – 10’ 6’’ x 36’#61074 Santa Monica and Westwood – 14’ x 48’#0738 Pico N/O Exposition – 14’ x 48’#1409A Barham and Hollycrest – 14’ x 48’#1017 405/Alameda - 14’ x 48’ (LED Portion: 20’h x 28’w)
Latest TechnologyLED Billboards!
#1017 405/Alameda - 14’ x 48’ (LED Portion: 20’h x 28’w)
LOS ANGELES1731 Workman Street, Los Angeles,CA 90038323-222-7171 www.cbsoutdoor.com
ECO FLEX POSTER Los Angeles
BENEFITS• The Flex Wrap substrate is friendlier to our environ-
ment as essentially the same cost as paper.• Eliminates common poster failures including: flag-
ging, popping, flaking and hazing.• Gain a consistent poster appearance throughout a
showing regardless of season or weather conditions. • Delivered ready for installation promoting faster
posting turnaround and the potential of shorter show-ings.
PROGRAMS AVAILABLE• Targeted programs include Upscale, Westside, and
Ethnic Coverage.
SIZE AVAILABLE24’8”W x 12’4”H
Say, “Goodbye to Paste”!
LOS ANGELES1731 Workman Street, Los Angeles,CA 90038323-222-7171 www.cbsoutdoor.com
HOLLYWOOD & HIGHLAND Los Angeles
BENEFITSHollywood and Highland, located in the heart of the“New Hollywood”, is a spectacular destination forentertainment and retail attractions.
Situated at two major crossroads, Hollywood andHighland combines shopping, fine dining andunique entertainment venues to form the epicenterof LA’s fashion and entertainment trends.
Hollywood and Highland hosts several major events,concerts, movie premiers and features the nationallybroadcasted Academy Awards show making this apoplar local and tourist destination.
INVENTORY AVAILABLETowers North and SouthHighland TripletsHighland TwinsHollywood PortraitHollywood LandscapeBabylon WallscapeOrange Court SquareOrange Court PanoramaMall Kiosks
Target Tinsel Town!
LOS ANGELES1731 Workman Street, Los Angeles,CA 90038323-222-7171 www.cbsoutdoor.com
MOBILE BILLBOARDS Los Angeles
BENEFITS• Impact areas deoid / zoned out of traditional outdoor.• Driven on routes specifically customized for your
promotional needs;or left parked at specific venues.• Adjunct to special events, like trade shows, con-
certs, sporting events, mall promotions... you decide!
MEDIA AVAILABLE• Mobile Billboards include 4 advertising displays—1
on each side and 2 on the back.Each panel is backlitilluminated, which makes your advertisements distinctand visually persuasive in daylight and at night.
• TOTAL:515 sq.feet of visual impact!• Backlit displays (4) per truck (sold as package)• Target specific routes—Hispanic/African-American,
Fashion/Retail, Beach, or a specific venue.• Active GPS tracking system on each truck.
Whether Covering Specific“Zones,”or Targeting AnEvent, MOBILE BILLBOARDSProvide Added Impact!
LOS ANGELES1731 Workman Street, Los Angeles,CA 90038323-222-7171 www.cbsoutdoor.com
PREMIER PANEL Los Angeles
BENEFITS• Amplify a 30 Sheet program with customized
extensions and vinyl wraps.• Blend the impact of a Bulletin with the reach and
frequency of the 30 Sheet.• Penetrate urban surface streets and commercial
districts.• Target locations based on demographics and pur-
chasing habits.• Bring your ad directly to your target audience.• 24 Week program is the recommended minimum.
PROGRAMS AVAILABLE• Targeted programs include Upscale Showings,
westside Showings, Dominations, and EthnicCoverage.
• Showing levels are tailored to fit specific clientneeds.
SIZE AVAILABLE12’ 3”W x 24’ 6”H
Expand YourBrand!
LOS ANGELES1731 Workman Street, Los Angeles,CA 90038323-222-7171 www.cbsoutdoor.com
SUNSET BLVD. BULLETINSLos Angeles
BENEFITSSunset Boulevard is located on the Westside of LosAngeles stretching from Downtown Los Angeles to thePacific Ocean in the Pacific Palisades. Most famousfor the “Sunset Strip” club scene along the sectionrunning through West Hollywood this Boulevard is nowhost to several upscale boutique shops, 5 star restau-rants, night clubs, and high income residents and isalso the Entertainment Center for LA’s Television andMusic Industry. This Boulevard is one of LA’s mosttraveled with over 1,128,000 motorists per week.
SUNSET BLVD. LANDMARKS
Own A Piece ofthe Sunset Strip!
Amoeba RecordsThe Arc Light/CineramaDomeBeverly Hills HotelChateau MarmontHollywood Athletic ClubHouse of BluesHyatt West HollywoodKCET TV
KTLA TVFox Television CenterThe Roxy TheatreStandard HotelSunset Gower StudiosUCLAThe Viper RoomThe Whiskey a Go GoWill Roger’s State Beach
LOS ANGELES1731 Workman Street, Los Angeles,CA 90038323-222-7171 www.cbsoutdoor.com
TALL WALL Los Angeles
BENEFITS•Tower above the competition and make
your advertising campaign a city landmark.•Walls vary in size providing endless cre-
ative options to dominate the marketplace.•Perfect for penetrating urban shopping
areas and keeping your message top ofmind at points of purchase.
•Achieve a lasting impact for your brandwith rapid
frequency and gradual reach throughout thecity.
PROGRAMS AVAILABLE•Walls are sold on anindividual basis
SIZE AVAILABLE•Walls vary in size depending on the avail-
able canvas of each location.
TowerAbove theCompetition!
LOS ANGELES1731 Workman Street, Los Angeles,CA 90038323-222-7171 www.cbsoutdoor.com
TRIVISION BILLBOARDS Los Angeles
BENEFITS• Create huge awareness by rotating three different
messages on one structure.• Located in the most sought after areas of the
market.• Distinguish your board as a landmark unit.• New technology with an aggressive new attitude
in promoting your product in vivid high-resolutiongraphics.
• In front of the people, at the right place, and atthe right time, Tri-Visions are the cutting edge ofoutdoor.
