Mar

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Mat

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lscooperat ive advert is ing and merchand is ing program

Description Page #

Cutaways and Trays 12-3—12-4

Design Center and Wall Mounts 12-5—12-10

Design Center and Wall Mount Graphics/Replacement Parts 12-11—12-13

Startup Kits/Product Kits 12-14 —12-19

Literature/Catalogs/Collated Books/Showroom Displays/Signage 12-20—12-23

Advertising Tools 12-24—12-25

Web Marketing Tools 12-26

Apps and Electronic Media 12-27—12-31

Computer Aided Design Systems 12-32

Photographic Services 12-34—12-38

Photographic Services Order Form 12-39

Promotional Products 12-40–12-41

Promotional Products Order Form 12-42

Co-operative Program 12-43—12-49

Co-op Merchandising and Advertising Claim Form 12-50

Logo Guidelines 12-51—12-52

Directory

Co-op at Order EntryAll orders placed as Quick Ship Co-op Eligible or Sales and Marketing Co-op Eligible will be automatically deducted from Co-op, provided funds if available. If you DO NOT wish to receive Co-op at order entry, simply place your sales and marketing support materials order as a Standard Order.

Quick Ship Program Many of our marketing materials are available to ship five (5) business days from your Wellborn rush order cut off date or nine (9) business days from your Estate rush order cut off date. Look for the Quick Ship Program emblem in this section denoting all items included in this program.

Premier–12–3

Marketing Materials

Sample Front KitsEligible for 100% Co-op ReimbursementOur Sample Front Kit includes the drawer and door front finished in the color of your choice and packaged in an easy-to-carry box. A marketing label is included inside the door indicating the door style, wood species and finish of the sample. The CDF option is available and option pricing will be applied when ordered.

INSET: Sample Front Kits are not available with hinges. Door will not open.

To order, use the door style code.Example: SFK PRE ESX MPL NAT Essex Maple NaturalSFK $212 Base List

Base CutawayEligible for 100% Co-op ReimbursementWellborn’s Base Cabinet Cutaways are helpful in illustrating the high quality construction details included in our cabinetry. Attractive labels listing the key features are included. Base cabinet cutaways are available in the Premier Series and the Select Series. Measurements: 24”w x 341⁄2”h x 8”d.Base Cutaway will be shipped either left or right hand. Premier APC All Plywood Construction B8741 $865 ListRose Hall Square Cherry Light

The Premier Series B8743 $781 ListRose Hall Square Maple Light

The Select Series B8745 $714 ListHarvest Square Maple Natural

Sample Mini BaseEligible for 100% Co-op ReimbursementWellborn’s Sample Mini Base is our smallest base cabinet and is an excellent tool to take on sales calls. Select the door styles and finishes that are most popular in your market as an affordable way to show a variety of cabinetry styles within your showroom. Pricing for MSB1515 is base list price plus options and finish charges. For Select and Premier Series only. MSB1515 L/R See Price Catalog Vanity Section for List Price

Inset Mini Sample Base Eligible for 100% Co-op ReimbursementThe Inset Mini Sample Base is an excellent tool to take on sales calls. It is available in the following combination. Davenport Square Inset Non-Beaded Frame Concealed Hinge–Right Maple Sable CharcoalMSB1515 $773 List

WIDTH HEIGHT DEPTHMin. Max. Min. Max. Min. Max.

Semi-Custom APC BO CC ES FCE FDBS FH FI FIMD FO ID IF IME MFE MD MH MW P PCE RD RTK TKA VTK WBR WCM WS WTRFOL/TOL • • • • • s

INS • • • • • s

Premier–12–4

Marketing Materials

Moulding Sample Display TrayEligible for 100% Co-op ReimbursementThe Moulding Sample Display Tray includes a 51⁄2” natural finished sample of most of the available mouldings. These mouldings are in two natural finished wooden display trays that measure 71⁄4” w x 18”d and have dividers to display the moulding. The display trays are an excellent design tool to help your customers visualize the potential use of mouldings and to piece together their own unique style. The trays can be easily removed from a display area and carried to your design area. Some mouldings include magnets to display stacking design. MSDT $802 List

Moulding Sample KitEligible for 100% Co-op ReimbursementWellborn’s Moulding Sample Kit includes a 51⁄2” natural finished sample of most of the available mouldings in an easy to carry box. Each natural wood sample is labeled with its order identification code. Some mouldings include magnets to display stacking design. The sample kit is an excellent design tool to help your customers visualize the potential use of mouldings and to piece together their own unique styles.B8652 $673 List

Small Moulding Display TrayEligible for 100% Co-op ReimbursementNatural finished wooden display tray that measures 7¼”w x 18”d. Tray contains dividers for organization.SMDT $100 List

Mouldings included in B8652 & MSDTITEM CODE DESCRIPTION ITEM CODE DESCRIPTION ITEM CODE DESCRIPTION

AM Acanthus Moulding FMC6 Contemporary Fascia Moulding 6” RDIM3/4 Reeded Inset Moulding

B3/4 Batten Moulding FMM3 Madison Profile Fascia Moulding 3” RM3/4 Rope Moulding

BEM Bottom Edge Moulding FMM6 Madison Profile Fascia Moulding 6” RTM Ribbon Twist Moulding

BM Base Moulding FMO3 Ogee Fascia Moulding 3” S1 1/4 Scribe Moulding 1¼”

C1 1/4 Corner Moulding 1¼” FMO6 Ogee Fascia Moulding 6” S3/4 Scribe Moulding ¾”

C3/4 Corner Moulding ¾” FOCM Full Overlay Crown Moulding SBEM Single Bead Edge Moulding

CAPM8 Wainscot Cap Moulding GPLM8 Grape Leaf Moulding SBSM8 Single Bead Stack Moulding 3”

CBM Classic Base Moulding IC3/4 Inside Corner Moulding SCM Shaker Crown Moulding

CEMB Countertop Edge Moulding Bevel ICM8 Angled Inside Corner Moulding SCMF Shaker Crown Flat Moulding

CEMO Countertop Edge Moulding Ogee ILRM8 Inset Light Rail Moulding SCVM8 Small Cove Moulding

CM Crown Moulding LCVLRM8 Large Cove Light Rail Moulding SLRM Small Light Rail Moulding

CRM Contemporary Radius Moulding LCVM8 Large Cove Moulding SKLRM Shaker Light Rail Moulding

CSM8 Contemporary Stack Moulding LGCM Large Crown Moulding SM3/4 Shoe Moulding

CVLRM8 Cove Light Rail Moulding LOC Large Outside Corner Moulding SMCM Small Crown Moulding

CWE Classic Wood Edge Moulding LRM Light Rail Moulding SO3/4 Soffit Moulding

DCAM8 Decorative Arch Moulding LSCVM8 Large Simple Cove Crown Moulding SR Spindle Rail

DCM Decorative Crown Moulding MEL8 Melrose Moulding SSM3/4 Simple Scribe Moulding ¾”

DI Dentil Inset MFMM Mirror Frame Moulding Madison STLRM Small Traditional Light Rail Moulding

DIM3/4 Decorative Inset Moulding MIM3/4 Mission Inset Moulding SWCM Small Wainscot Cap Moulding

DM Dentil Moulding MLRM8 Mission Light Rail Moulding SWIM3/4 Swirl Inset Moulding

DPM Decorative Panel Moulding MS1 1/2 Mission Scribe Moulding TBEM Triple Bead Edge Moulding

DTM Diagonal Transition Moulding MS8 Mounting Strip TBSM8 Triple Bead Stack Moulding 3”

ED3/4 Egg and Dart Moulding OCM8 Angled Outside Corner Moulding TCM Traditional Crown Moulding

FBM Furniture Base Moulding OLM8 Olive Leaf Moulding TIC3/4 Traditional Inside Corner Moulding

FMB3 Beaded Fascia Moulding 3” OM3/4 Ogee Moulding ¾” TLRM Traditional Light Rail Moulding

FMB6 Beaded Fascia Moulding 6” OSM8 Ogee Stack Moulding 3” UCM Universal Casing Moulding

FMC3 Contemporary Fascia Moulding 3” PR Plate Rail WVM Woven Moulding

Large Moulding Display TrayEligible for 100% Co-op ReimbursementNatural finished wooden display tray that measures 7¼”w x 18”d. Tray contains dividers for organization.LMDT $89 List

Premier–12–5

Marketing Materials

Large Design Center with Finish & Moulding Display CenterNot Eligible for Co-op ReimbursementThe New Design Center in our Pebble Java finish is a beautiful way to display Wellborn cabinetry options to your customers. It displays our Wellborn, Estate Collection and Elegant Bath Collection product lines, including a selection of our vast array of full overlay and inset door styles. Included with the Design Center are the finish selection trays, creative moulding combination trays, and an array of newly designed graphics to help you showcase the beauty and details of Wellborn Design. We have also included an iPad mounting platform so you can install your tablet for an interactive customer experience. This combination of accessories creates an all-inclusive design center/sales tool.B9229 $34,984 List

Sample Chips Display TraysSCDT

Moulding Samples Display TraysMSDT

Features• 68 Door Samples• Four Separate Base Cabinets Featuring Select, Premier, Premier APC Series and Estate Construction including Drawer Construction • Standard and Optional Drawer Slides• Full Extension Drawer Slides with Soft Close • Sliding Shelf Kits Installed in Base Cabinet• Sample Chips in Portable Wooden Carrying Cases• Moulding Samples in Portable Wooden Carrying Cases• 4 Drawer Posters Detailing Drawer Features• 8 Hanging Graphics Showcasing Our Most Important Features and Selling Points• iPad Mounting Glass Platform Included for Optional Installation (iPad Not Included)

Specifications• Measures 9011⁄16”w x 915⁄16”h x 253⁄4”d Fully Assembled • Display Cabinet Ships in Two Separate Units • Sample Doors and Hanging Graphics are Crated Separately - Ships in 2 Separate Units • Top Crated and Shipped Separately to Clear Showroom Doorways • Total of 5 Units• Shell Cardboard Wrapped on Rolling Casters Base Only (Must be Able to Unload and Roll through Showroom Doorways)• Top Section and Base Moulding Must be Mounted on Site (Requires Approximately 1 Hour for Assembly)

915⁄16"

781⁄8"

133⁄16"

361⁄8"

42"

9011⁄16"

Premier–12–6

Marketing Materials

doors layout

Henlow Square Cherry Autumn Spice Charcoal*

Rose Hall Square Cherry Caramel Java*

Hartford MDF Dove Slate

Bridgeport Cherry Chestnut Bronze Olde World

Madison Square Character Cherry Chestnut

Hanover Cherry Saffron

Sydney Cherry Ginger

Bali Cherry Nutmeg Java

Chelsea Cherry Cloud Slate

Harbour Cherry Willow Slate Carriage

Napa Cherry Dark Charcoal

Venice Cherry Espresso

Milan Cherry Light

Madison Arch Cherry Autumn Spice

Richmond Cherry Saffron Java

Melrose Cherry Seaside

Charleston Cherry Brush Charcoal

Messina Cherry Medium

New Haven Cherry Garnet

Cortland Character Maple Drift*

Wellington Maple Crème Fawn Brush Finish*

Seville Square Character Maple Ginger Java Heirloom

Winslow Maple Wheat Slate Antique

Hawthorne Maple Divinity Cottage

Davenport Square Maple Truffle Java

Bridgeport Maple Hazelnut

Vienna Maple Evergreen Java

Sonoma Maple Oatmeal

Monterey Maple Light Java

Sydney Maple Shadow Charcoal

Chelsea Maple Glacier Pewter

Madison Cathedral Maple Cranberry

Savannah Maple Pimento Charcoal

Geneva Maple Oatmeal Charcoal

Antigua Maple Honey Butter

Henlow Arch Maple Wheat

Rose Hall Square Maple Vanilla

Davenport Arch Maple Sage Mocha Heirloom

Camden Arch MDF Sandstone

Belmont MDF Glacier

Loft Laminate Natural Maple

Sea Spray Square Thermofoil White

Newport Thermofoil Linen

Arlington Arch Oak Glacier Java

Millbrook Arch Oak Blush Java

Prairie Cherry Caramel

Arlington Square Cherry Dark

Harvest Square Cherry Cocoa Java

Bedford Square Maple Coffee

Millbrook Square Maple Spiceberry

Franklin Maple Midnight

Harmony Maple Honey Java

Concord Maple Sable

Sandia Hickory Oatmeal Slate*

Henlow Square Oak Blush*

Rose Hall Arch Hickory Sienna Charcoal

Modesto Hickory Natural Slate

Hanover Hickory Divinity Seaside

Rose Hall Cathedral Oak Midnight Willow Vintage

Barcelona Oak Shadow

Rose Hall Square Oak Hazelnut Charcoal

Essex Oak Bleu

Bristol Oak Sable Charcoal

Sandia Oak Pebble Java

Seville Arch Oak Crème Mocha

Hanover Oak Dark

Savannah Oak Drift Bronze

Messina Oak Cloud

Decorative Door Options • Decorative Door Options Glass

Every Room for Everyday Living • Storage & Accessory Solutions

Door, Overlay & Material Options • Start with a Beautiful Finish

Heirloom Quality Construction Estate & Elegant Bath • Heirloom Quality Construction Wellborn

Top R

ight

Top L

eft

Bottom

Righ

t

*Inset D

oors

Bottom

Left

Premier–12–7

Marketing Materials

Small Design Center with Finish & Moulding Display CenterNot Eligible for Co-op ReimbursementThe New Design Center in our Pebble Java finish is a beautiful way to display Wellborn cabinetry options to your customers. It displays our Wellborn, Estate Collection and Elegant Bath Collection product lines, including a selection of our vast array of full overlay and inset door styles. Included with the Design Center are the finish selection trays and an array of newly designed graphics to help you showcase the beauty and details of Wellborn Design. This combination of accessories creates an all-inclusive design center/sales tool.B9241 $23,826 List

Features• 30 Door Samples• Two Separate Base Cabinets Featuring Select, Premier, Premier APC Series and Estate Construction including Drawer Construction • Standard and Optional Drawer Slides• Full Extension Drawer Slides with Soft Close • Sliding Shelf Kits Installed in Base Cabinet• Sample Chips in Portable Wooden Carrying Cases• 4 Drawer Posters Detailing Drawer Features• 8 Hanging Graphics Showcasing Our Most Important Features and Selling Points

Specifications• Measures 5411⁄16”w x 915⁄16”h x 253⁄4”d Fully Assembled • Display Cabinet Ships in Two Separate Units • Sample Doors and Hanging Graphics are Crated Separately - Ships in 1 Unit • Top Crated and Shipped Separately to Clear Showroom Doorways • Total of 4 Units• Shell Cardboard Wrapped on Rolling Casters Base Only (Must be Able to Unload and Roll through Showroom Doorways)• Top Section and Base Moulding Must be Mounted on Site (Requires Approximately 1 Hour for Assembly)

Sample Chips Display TraysSCDT

915⁄16"

133⁄16"

361⁄8"

42"

781⁄8"

5411⁄16"

Premier–12–8

Marketing Materials

Decorative Door Options • Decorative Door Options Glass

Every Room for Everyday Living • Storage & Accessory Solutions

Door, Overlay & Material Options • Start with a Beautiful Finish

Heirloom Quality Construction Estate & Elegant Bath • Heirloom Quality Construction Wellborn

Belmont MDF Glacier

Loft Laminate Natural Maple

Newport Thermofoil Linen

Prairie Cherry Caramel

Harvest Square Cherry Cocoa Java

Bedford Square Maple Coffee

Millbrook Square Maple Spiceberry

Concord Maple Sable

Henlow Square Oak Blush*

Rose Hall Square Cherry Caramel Java*

Wellington Maple Crème Fawn Brush Finish*

Modesto Hickory Natural Slate

Barcelona Oak Shadow

Bristol Oak Sable Charcoal

Savannah Oak Drift Bronze

Bridgeport Cherry Chestnut

Madison Square Character Cherry Chestnut

Bali Cherry Nutmeg Java

Chelsea Cherry Cloud Slate

Napa Cherry Dark Charcoal

Venice Cherry Espresso

Milan Cherry Light

New Haven Cherry Garnet

Seville Square Character Maple Ginger Java Heirloom

Vienna Maple Evergreen Java

Winslow Maple Wheat Slate Antique

Davenport Square Maple Truffle Java

Sonoma Maple Oatmeal

Antigua Maple Honey Butter

Rose Hall Square Maple Vanilla

doors layout

Top

Bottom

*Inset D

oors

Premier–12–9

Marketing Materials

Wall Mount Display - Standard Door OptionCo-op Not Eligible in Combination with Display Discount

• Constructed of maple with Pebble Java finish• Two piece door display• Mounts to wall leaving floor space available• Top and bottom pieces fit flush for a complete look• Holds up to 38 doors• Top available with 19 pre-selected doors• Bottom available with 19 pre-selected doors• Door style decal and made in the USA decal applied to each door back• Door pivot hinges attached to doors, doors must be field installed• Order top piece alone or add bottom piece for a larger display• Installation instructions (N1494) included with your shipment• Requires minimum depth clearance of 151⁄2”• Wood species decal included with bottom section

Bottom display unit (B9215) fits flush with top unit (B9210) creating a complete display.

4611⁄16”48”

68”

B9210

B9215

48”411⁄2”

321⁄4”

B9215 Wall Mount Display Bottom with Standard Doors

$3,140 List

Door Layout for B9210

Door Layout for B9215

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Door Layout for B9210

Door Layout for B9215

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B9210 Wall Mount Display Top with Standard Doors

$4,370 List

48”4611⁄16”

3523⁄32”

Door Layout for B9215

Door Layout for B9210

* Inset Doors

Premier–12–10

Marketing Materials

• Constructed of maple with Pebble Java finish• Two piece door display• Mounts to wall leaving floor space available• Top and bottom pieces fit flush for a complete look• Holds up to 38 doors• Top holds 19 doors• Bottom holds 19 doors• Installation instructions (N1494) included with your shipment• Order top piece alone or add bottom piece and create your own display• Display Doors are available to order 6 weeks prior to the door style/finish availability date for any new door style/finish combinations unless otherwise announced • Display Door ordering information is located in this section • Order doors separately • Ordering code: FD1414DD • Door style decal and made in the USA decal shipped with each display door for field installation • Door pivot hinges shipped with each unit for field installation • Doors will be shipped separately in a white display door box

Ordering example: FD1414DD SEL ARA MPL SBY Arlington Arch Maple Spiceberry Display Door

4611⁄16”

411⁄2”

*Overall width can be up to 48” when 19 doors are fully extended.

*48”

Door Back Decal provides important door

style specifications.

Display Door Hinge

B9225 Wall Mount Display Bottom without doors

$1,136 List

Wall Mount Display - Pick A Door OptionCo-op Not Eligible in Combination with Display Discount

B9220

68”

B9225

411⁄2”

Holds 19 doors in any available door style/

finish combination you choose

321⁄4”

Holds 19 doors in any available door style/

finish combination you choose B9220 Wall Mount Display Top

without doors$2,365 List

4611⁄16”

3523⁄32”

Order B9393 for Wall Mount Displays ordered January 18, 2010 until October 5, 2014. Order B8291 for Wall Mount Displays ordered October 6, 2014 or after.

Premier–12–11

Marketing Materials

Design Center and Wall Mount Display Door ReplacementsEligible for 100% Co-op Reimbursement

Display DoorsDisplay Doors include the door style decal on back.These doors can be ordered separately to replace doors, add new product, and for the Wall Mount Pick A Door program. The size is 145⁄8” x 141⁄8”. Finish and finish technique charges will apply. Use the following codes to order replacement display doors for overlay and inset door styles:• Overlay ordering code: FD1414DD $150 List• Inset ordering code: IFD1414DD $173 ListOrdering Example: FD1414DD PRE MRY MPL LGT

FD1414DDs and IFD1414DDs Available in the Quick Ship ProgramFD1414DDs in any combination are available to ship five (5) working days from Wellborn rush order cut off date and IFD1414DDs in any combination are available to ship nine (9) working days from Estate rush order cut off date. Ten (10) Quick Ship Display Doors are available across all the Wellborn Cabinet, Inc. brands. All other FD1414DDs will be shipped in 12-13 working days.

Decals for Door SamplesA marketing decal may be ordered for all sample front kits, design center doors and display doors. To orderspecify door profile, wood species, finis h and any finishing techniques.DECAL $7 List

Made in the USA Door Sticker 1¼" x 9" stickerG1008PK10 $3 List

Sample ChipsSCDT $4623 List

Moulding SamplesMSDT $802 List

Hinge Replacement Order B9393 for Wall Mount Displays ordered January 18, 2010 until October 5, 2014. Order B8291 for Wall Mount Displays ordered October 6, 2014 or after.B9393 16” Pivot Hinge – Old Style $25 ListB8291 Display Door Hinge Left – Bronze – New Style $10 ListB8295 Display Door Hinge Right – Bronze – New Style $10 List

Wood Species DecalG1007 $43 List

Drawer GraphicsEligible for 100% Co-op Reimbursement

Select Standard Cabinet Construction Drawer Poster 147⁄8" x 201⁄2" drawer posterG1002 $26 List

Select All Plywood Cabinet Construction Drawer Poster 151⁄2" x 191⁄2" drawer posterG1003 $26 List

Estate Standard Cabinet Construction Drawer Poster 151⁄2" x 191⁄2" drawer posterG1016 $26 List

Wellborn Standard & All Plywood Cabinet Construction Drawer Poster 151⁄2" x 191⁄2" drawer posterG1017 $26 List

Display Doors are available to order 6 weeks prior to the door style/finish availability date for any new door style/finish combinations, unless otherwise announced.

Premier–12–12

Marketing Materials

Hanging GraphicsOrder includes graphic only, metal graphic frame sold separatelyEligible for 100% Co-op Reimbursement

Storage & Accessory Solutions14½" x 323⁄8" hanging posterG1001 $30 List

Every Room for Everyday Living14½" x 323⁄8" hanging posterG1009 $30 List

Decorative Door Options Glass14½" x 323⁄8" hanging posterG1010 $30 List

Decorative Door Options14½" x 323⁄8" hanging posterG1011 $30 List

Heirloom Quality Construction Estate & Elegant Bath14½" x 323⁄8" hanging posterG1012 $30 List

Heirloom Quality Construction Wellborn14½" x 323⁄8" hanging posterG1013 $30 List

Door, Overlay & Material Options14½" x 323⁄8" hanging posterG1014 $30 List

Start with a Beautiful Finish14½" x 323⁄8" hanging posterG1015 $30 List

Metal Graphic FrameMetal frame for hanging posterB8290 $73 List

Glass InsertGlass overlay for Decorative Door Options Glass hanging posterB8293 $375 List

Display Hardware Bracket Bronze metal rack to hold the design center display doorsB8292 $78 List

Premier–12–13

Marketing Materials

Graphic Display Sign 5" x 63⁄8" Select & Estate2 - 5" x 63⁄8" Display Graphics for the Smooth Close Hinges offered in Select Series and Estate Collection. G1004 $33 List

Warranty Graphic5" x 7" Adhesive Warranty Easel GraphicG1005 $58 List

End Panel Construction Graphic Two sided 61⁄4" x 141⁄2" End Panel Construction Graphic G1006 $42 List

Wellborn Design Center HeaderHEADER6 $1,300 List

Wellborn Logo SignEtched zinc, blue on gold, 25” w x 53⁄4” hB9381

Brass Door Style Finish PlatesA brass plate can be ordered to apply to door front. 2" w x 1" hB9370

Brass Index Plates 1" w x 5.5" hMaple B9372Cherry B9373Oak B9374Hickory B9375Thermofoil B9376

Made in America Brass Plaque2” w x ¾” hB8730PK10 $136

Creative Moulding Combinations Sign14” w x 3” hB9382

Brass Series PlatesPlates can be ordered for all product lines. Please contact art department. 5" w x 1" hB9377

Brass Marketing ItemsEligible for 100% Co-op ReimbursementThe brass marketing items on previous design centers are available by contacting your Customer Service Representative. If the brass plate is in stock it will be mailed to you. If the brass plate is not in stock you will be transferred to the Art Department Manager for ordering through Photographic Services and a price will be quoted per order.

ExampleOnly

Additional Design Center GraphicsEligible for 100% Co-op Reimbursement

Premier–12–14

Marketing Materials

All Brands Customer Start Up Kit Eligible for 100% Co-op ReimbursementThe All Brands Customer Start Up Kit contains marketing materials which will get your Wellborn Cabinet, Inc. display started. Items are subject to change based on current marketing materials available. B8752 $4792 List

Quantity: Item Code: Description:(1) B8715 Warranty Page (1) B8749 Lifetime Limited Warranty Easel (1pk) B8545PK10 #2 Wellborn Pencils (1) B8577 Spec, Price, Literature & Customer Guide (2) B8748 The Premier Series Standard Wood Drawer Stickers(1pk) B8725PK100 Whole Home Design Solution Trifold (1) B8674 Postcard Booklet (1) B8534 Dealer Window Decal (1) B8652 Moulding Sample Kit (1) SCK Sample Chip Kit (1) B8526 Wellborn Closets Spec & Price Book (1) B8527 Estate Collection Spec & Price Book (1) B8733 Elegant Bath Collection Spec & Price Book (1) B8758 Installation, Care & Warranty Guide (1pk) B8499PK10 Essence of Cabinetry (1pk) B8734PK10 Elegant Bath Collection Brochure (1pk) B8736PK10 Home Concepts Brochure (1pk) B8761PK10 Wellborn Closets Brochure (1pk) B8765PK10 Wellborn Closets Installation, Care & Warranty Guide(1pk) B8786PK10 Start with a Beautiful Finish (1) B9397 Elegant Bath Collection: A Guide to Showroom Selling(1) B9399 Wellborn Closets: A Guide to Showroom Selling (1) SFK SEL Arlington Square Cherry Dark(1) SFK PRE Sandia Hickory Oatmeal Slate(1) FD1414DD PRE Antigua Maple Honey Butter(1) FD1414DD PRE Hartford MDF Dove Slate(1) FD1414DD SEL Belmont MDF Glacier(1) FD1414DD PRE Rose Hall Square Maple Vanilla(1) FD1414DD PRE Hawthorne Maple Divinity Cottage(1) IFD1414DD ECC Wellington Inset Beaded Frame BH-SN Maple Crème Fawn Brush Finish(1) B7176 Advertising Kit

Contractor’s Start Up Kit Eligible for 100% Co-op ReimbursementThe Contractor’s Start Up Kit includes many marketing items listed below to get your remodeler’s started with Wellborn.B9245 $4627 List

Quantity: Item Code: Description: (1) PKPK Product Knowledge Presentation Kit (1) B8530 Sample Door Bag (1) FD1414DD Premier Antigua Maple, Honey Butter (1) FD1414DD Premier Hartford MDF, Dove Slate (1) FD1414DD Select Belmont MDF, Glacier (1) FD1414DD Premier Hawthorne Maple, Divinity Cottage (1) FD1414DD Premier Rose Hall Square Maple, Vanilla (5) B8612 Felt Sleeves for Doors (1) B8652 Molding Sample Kit (1) SCK Sample Chip Kit

Premier–12–15

Marketing Materials

Finishing Touches KitEligible for 100% Co-op ReimbursementWellborn’s Finishing Touches Kit contains everything you will need to make on-site adjustments after installation. A Wellborn canvas bag, which contains the whole kit, is included. Items are subject to change based on current availability.FTK $1967 List

Quantity: Description: (38) Soft Wax Putty Sticks (45) Hard Wax Putty Sticks (21) Dye Pens (7) Edge Pens (1) Set of 3 Color Graining Pens (1) Special Repair Lacquer (1) Special Scraper (1) 500 Applicator

Quantity: Description: (1) Liquid Sandpaper 150 mil (1) Paint Box (5) Dye Touch-up Bottles (1) Cellulose Thinner (1) Felt Pad (1) Pack of Cotton Cloths (1) Hot Knife

Sample Chip KitEligible for 100% Co-op ReimbursementThis Sample Chip Kit includes samples of all Wellborn finishes in three convenient, easy to carry boxes with room to grow as new finishes become available. To see finish techniques, order a door.SCK $3936 List

Sample Chip Display TraysEligible for 100% Co-op ReimbursementThe Sample Chip Display Trays include sample chips of all the Wellborn finishes. These samples are in four natural finished wooden display trays that measure 71⁄4” x 18”. The four trays can be easily removed from a display and carried to your design area. Each label identifies finishes available in the Select Series and the Premier Series. To see finish techniques, order a door.SCDT $4623 List

WRAP Welcome PacketEligible for 100% Co-op ReimbursementThe Wellborn Remodeling Alliance Plus (WRAP) program contains everything you need to be a WRAP dealer. Grow your business today with WRAP!B8572 $891 List

Quantity: Item Code: Description:(1) Welcome Letter(1) B8719 An Inside Look DVD(1) B8760 Name of Distinction DVD(1) B8773 HGTV Sizzle Reel DVD(1) B8756 Hot Trends DVD(1) B8774 All Literature CD(1) B8629 Wellborn All Brands Literature, Spec and Price Flash Drive(1) B8627 Wellborn All Brands Videos Flash Drive(25) B8725PK100* Whole Home Design Solution(3) B8786PK10* Start With a Beautiful Finish(3) B8755PK10* Why Wellborn(3) B8761PK10* Wellborn Closets Brochure(3) B8734PK10* Elegant Bath Collection Brochure(3) B8499PK10* Essence of Cabinetry

* Kit contains individual piece counts of literature. Complete packs must be ordered.

Premier–12–16

Marketing Materials

Sample Chip Display Trays and Sample Chip Kit Listings

Maple

Cherry

Natural CherryLight CherryMedium CherryDark CherryGinger CherryOatmeal Cherry Caramel CherryChestnut CherrySable CherrySaffron CherrySienna CherryBlush CherryAutumn Spice CherryCloud CherryDrift CherryEspresso CherryGarnet Cherry

Shadow CherryAutumn Spice Charcoal CherryBlush Charcoal CherryBlush Java CherryCaramel Java CherryChestnut Bronze CherryCloud Mocha CherryCloud Pewter CherryCloud Slate CherryCloud Sugar CherryCocoa Java CherryDark Charcoal CherryDrift Java CherryDrift Pewter CherryDrift Slate CherryEvergreen Java CherryGarnet Bronze Cherry

Garnet Charcoal CherryGinger Java CherryGinger Toffee CherryLight Charcoal CherryLight Sugar Cherry Natural Java CherryNatural Slate CherryNutmeg Java CherryOatmeal Charcoal CherryOatmeal Java CherryOatmeal Slate CherrySable Charcoal CherrySaffron Java CherrySaffron Slate Cherry Shadow Charcoal CherryShadow Pewter CherrySienna Charcoal Cherry

Natural MapleLight MapleMedium MapleWheat MapleGinger MapleOatmeal MapleCaramel MapleChestnut MapleHazelnut MapleSable MapleSienna MapleCoffee MapleBlush MapleSpiceberry MapleCranberry MapleCloud MapleDrift MapleEspresso MapleShadow MapleBlush Charcoal MapleBlush Java Maple Caramel Java MapleChestnut Bronze MapleCloud Mocha MapleCloud Pewter MapleCloud Slate MapleCloud Sugar MapleCranberry Charcoal MapleDrift Java Maple

Drift Pewter MapleDrift Slate MapleEvergreen Java MapleGinger Java MapleGinger Toffee MapleHazelnut Charcoal MapleHoney Java MapleLight Java MapleLight Sugar MapleNatural Slate MapleNutmeg Java MapleOatmeal Charcoal MapleOatmeal Java MapleOatmeal Slate MapleSable Charcoal MapleShadow Charcoal Maple Shadow Pewter MapleSienna Charcoal MapleWheat Slate MapleBleu MapleCrème MapleDivinity MapleDove MapleGlacier Maple Honey Butter Maple Onyx Maple Pebble MaplePimento MaplePorcelain Maple

Sage MapleSandstone Maple Vanilla MapleWillow MapleBleu Bronze MapleCrème Cappuccino MapleCrème Mocha MapleDivinity Java MapleDove Bronze MapleDove Pewter MapleDove Slate MapleGlacier Charcoal MapleGlacier Java MapleGlacier Pewter MapleHoney Butter Toffee MaplePebble Java MaplePebble Pewter MaplePimento Charcoal MaplePorcelain Charcoal MaplePorcelain Java MaplePorcelain Pewter MapleSage Mocha MapleSandstone Pewter MapleSandstone Slate MapleVanilla Slate MapleWillow Bronze MapleWillow Charcoal MapleWillow Slate Maple

ThermofoilLaminate

Linen Thermofoil White Thermofoil

Linen LaminateNatural Cherry LaminateNatural Maple LaminateSienna LaminateSpiceberry LaminateWhite Laminate

Premier–12–17

Marketing Materials

Oak

Hickory

Natural OakLight OakMedium OakDark Oak Ginger Oak Oatmeal OakCaramel OakChestnut OakHazelnut OakSable OakSienna OakCoffee OakBlush OakSpiceberry OakCranberry OakCloud OakDrift OakEspresso OakShadow OakBlush Charcoal OakBlush Java OakCaramel Java OakChestnut Bronze OakCloud Mocha OakCloud Pewter OakCloud Slate OakCloud Sugar OakCocoa Java OakCranberry Charcoal Oak

Drift Java OakDrift Pewter OakDrift Slate OakEvergreen Java OakGinger Java Oak Ginger Toffee OakHazelnut Charcoal OakHoney Java OakLight Java Oak Light Sugar OakNatural Slate Oak Nutmeg Java OakOatmeal Charcoal OakOatmeal Java OakOatmeal Slate OakSable Charcoal Oak Shadow Charcoal OakShadow Pewter OakSienna Charcoal OakWheat Slate OakBleu OakCrème OakDivinity OakDove Oak Glacier OakHoney Butter OakOnyx Oak Pebble OakPimento Oak

Porcelain Oak Sage OakSandstone OakVanilla OakWillow OakBleu Bronze OakCrème Cappuccino OakCrème Mocha OakDivinity Java OakDove Bronze OakDove Pewter OakDove Slate OakGlacier Charcoal OakGlacier Java OakGlacier Pewter OakHoney Butter Toffee OakPebble Java OakPebble Pewter OakPimento Charcoal OakPorcelain Charcoal Oak Porcelain Java OakPorcelain Pewter OakSage Mocha OakSandstone Pewter OakSandstone Slate Oak Vanilla Slate Oak Willow Bronze OakWillow Charcoal OakWillow Slate Oak

Natural HickoryLight HickoryMedium HickoryDark HickoryGinger HickoryOatmeal HickoryCaramel HickoryChestnut HickoryHazelnut HickorySable HickorySienna HickoryCoffee HickoryBlush HickorySpiceberry HickoryCranberry HickoryCloud HickoryDrift HickoryEspresso HickoryShadow HickoryBlush Charcoal HickoryBlush Java HickoryCaramel Java HickoryChestnut Bronze HickoryCloud Mocha HickoryCloud Pewter HickoryCloud Slate HickoryCloud Sugar HickoryCocoa Java HickoryCranberry Charcoal Hickory

Drift Java HickoryDrift Pewter HickoryDrift Slate HickoryEvergreen Java HickoryGinger Java HickoryGinger Toffee HickoryHazelnut Charcoal HickoryHoney Java HickoryLight Java HickoryLight Sugar HickoryNatural Slate HickoryNutmeg Java HickoryOatmeal Charcoal HickoryOatmeal Java HickoryOatmeal Slate HickorySable Charcoal HickoryShadow Charcoal Hickory Shadow Pewter HickorySienna Charcoal HickoryWheat Slate HickoryBleu HickoryCrème HickoryDivinity HickoryDove HickoryGlacier HickoryHoney Butter HickoryOnyx HickoryPebble HickoryPimento Hickory

Porcelain HickorySage HickorySandstone HickoryVanilla HickoryWillow HickoryBleu Bronze HickoryCrème Cappuccino HickoryCrème Mocha HickoryDivinity Java HickoryDove Bronze HickoryDove Pewter HickoryDove Slate HickoryGlacier Charcoal HickoryGlacier Java HickoryGlacier Pewter HickoryHoney Butter Toffee HickoryPebble Java HickoryPebble Pewter HickoryPimento Charcoal HickoryPorcelain Charcoal HickoryPorcelain Java Hickory Porcelain Pewter HickorySage Mocha HickorySandstone Pewter HickorySandstone Slate HickoryVanilla Slate HickoryWillow Bronze HickoryWillow Charcoal HickoryWillow Slate Hickory

Note: For Braze, Forge, Tensile, Tungsten, Brush Finish, ColorInspire and all MDF samples, order a door.

Premier–12–18

Sample Chip Display Trays Eligible for 100% Co-op ReimbursementNatural finished wooden display tray that measures 7¼”w x 18”d. Samples not included. CDT $79 List

Sample ChipsEligible for 100% Co-op ReimbursementOrder individual samples or packs of 5 of just the finish chips you need. Each sample is labeled with species, finish, expiration date and characteristics on the back. To see finish techniques, order a door.SC $20 ListSCPK5 $98 List - Packs of 5 must be ordered in the same finish and species Use the following codes to order Sample Chips: SC — Sample Chip Example: SC MPL SEA

Sample Chip Kit BoxesEligible for 100% Co-op ReimbursementDue to our tremendous expansion in finish offerings, one box will no longer hold all the current sample chips available. We now offer over 200 samples! So to help we have made available just the box. This allows you the extra room you need to organize your samples however you need them. Samples not included.B8784 $60 List/Box

Marketing Materials

Finish Technique Sample Door KitEligible for 100% Co-op ReimbursementThis Wellborn kit contains seven 145⁄8” x 141⁄8” display doors with each one showing a sample of Wellborn’s FinishTechniques. The back of each door has a decal displaying the technique and its features. Door profile, wood species and finish or paint have been pre-selected. To see a finish technique of your choice, order a door in the desired wood species, door style and finish combination.FTSDK $1,263 List

RichmondCherry

Chestnut BronzeOLDE WORLD

Henlow SquareMaplePebble

SEASIDE

Seville SquareCherry

SageVINTAGE

Madison ArchCharacter Cherry

MidnightANTIQUE

Rose Hall SquareOak

Oatmeal SlateCARRIAGE

HanoverMaple

DivinityCOTTAGE

SavannahMaple

Sable CharcoalHEIRLOOM

Premier–12–19

Marketing Materials

Sample Door BagEligible for 100% Co-op ReimbursementOur Sample Door Bag is perfect for sales calls and stores your door samples safely, whether in your showroom or in your car. The canvas bag houses up to 6 doors plus ample room for literature and finish sample chips. The bag has a secure handle and shoulder strap for easy carrying. (Order FD1414 door sizes for all series. Doors must be ordered separately.)B8530 $735 List

Felt Sleeve For DoorsFelt sleeves are available to protect each sample and keep them looking new. B8612 $55 List

Point of Purchase StickersEligible for 100% Co-op Reimbursement

Premier-Wood Drawer StickerPremier or Premier APC (All Plywood Construction) drawer sticker points out the high quality dovetail construction and mounts inside the drawer.(91⁄2” w x 61⁄2” h) B8748 $4 List

Glass & Wire Mesh Sample KitEligible for 100% Co-op ReimbursementEach glass and wire mesh sample is 3¼” x 5¾” and is securely housed within a stylish displaybox. These samples are sized so they can also be displayed in the carrying cases or woodendisplay trays that hold the sample chips. Each kit includes one each of the glass and wire meshsamples below.

Clear Glass Super Seedy GlassReeded Glass Clear Antique GlassSatin Glass Clear Water GlassClear Seedy Glass Clear Baroque Glass

Wire Mesh Insert Cottage Oil Rubbed BronzeWire Mesh Insert Manor Satin Steel (Reversible)Wire Mesh Insert Bungalow Antique Brass (Reversible)Wire Mesh Insert Colonial Oil Rubbed Bronze (Reversible)Wire Mesh Insert Tudor Satin SteelGWMSK $345 List

Product Knowledge Presentation KitEligible for 100% Co-op ReimbursementHave the tools you need at your fingertips. Wellborn has created a kit for you to use to present the benefits and construction features Wellborn offers. From our Premier Series, this kit features a Savannah miter mortise and tenon joint. It also includes a cope and tenon door showing the unique Wellborn center panel construction and the clamp nail miter door construction found in the Select Series.PKPK $121 List

Premier–12–20

Marketing Materials

Product LiteratureEligible for 100% Co-op Reimbursement

WRAP BrochureThis informative brochure is a great way toreinforce your initial contact and entice aprofessional contractor into attending a roundtable business meeting and joining the WRAP program.B8763PK10 $15 List/10

WAC Playbook (WRAP)The Wellborn Authorized Contractor (WAC) Playbook contains everything the WAC needs to know about the WRAP program. B8768PK10 $27 List/10

Loyalty Rewards BrochureThis brochure is for our WRAP participants and contains information regarding our Loyalty Rewards program, including how to sign up and how to claim your rewards.B8779PK10 $15 List/10

The Essence of CabinetryA comprehensive catalog featuring our beautiful kitchen and bath designs.B8499PK10 $233 List/10

Start With A Beautiful Finish BrochureIncludes kitchen and bath designs and all door styles and finishes.B8786PK10 $60 List/10

WRAP Contractor AgreementThese are for field use only. This agreement must be submitted online on the WAY site. You can find this under Main Menu – Programs – Authorized Contractor WRAP.B8767PK10 $10 List/10

Why Wellborn BrochureThis new literature piece features construction, finishing processes, green certifications, programs and accessories. We have created it to replace our Heirloom Quality, Green Choice and Open the Door brochures.B8755PK10 $38 List/10

Whole Home Design Solution TrifoldThis consumer friendly flyer lets your customers know all about Wellborn. This trifold not only covers Wellborn’s 5 brands that make up our Whole Home Design Solution, but also Wellborn’s Color Inspire, Finish Techniques, Website, Apps and more.B8725PK100 $32 List/100

Elegant Bath Collection: A Guide to Showroom Selling A comprehensive brochure featuring marketing materials for our Elegant Bath Collection. B9397 $8 List

Postcard BookletContains 24 perforated postcards.B8674 $6 List

Elegant Bath Collection BrochureThis informative brochure is a great way to see all the new vanities in one place.B8734PK10 $55 List/10

09/2015 B8767PK10

WRAP CONTRACTOR AGREEMENT

TELL US ABOUT YOURSELF - All information gathered is CONFIDENTIAL and for use by Wellborn Cabinet, Inc. only

TELL US ABOUT YOUR COMPANY

ADDITIONAL INFORMATION

CONTRACTOR TRUCK MAGNET INFORMATION

Name: Job Title:

Contractor E-mail: Cell Phone: Date:

Company Name: Phone Number:

Mailing Address: Fax Number:

Physical Address:If above address is a PO BOX

Company E-mail:

City: Company Website:

State/Province: Number of Years in Business:

ZIP/Postal Code: Number of Employees:

State Business License #: Local Business License #:

Check All Industry Associations in Which You Actively Participate:

❑ NARI ❑ Remodeler’s Advantage ❑ NAHB ❑ Guild Quality ❑ Other (Please Specify)

Company Name:

Company Phone Number:

Company Address (optional):

Tag Line or Motto (optional):

Website Address (optional):

Counties Serviced:

Services Provided: ❑ Kitchen ❑ Bath ❑ Closet ❑ Other Rooms ❑ Garage ❑ Roof ❑ Decks❑ Windows & Doors ❑ Flooring ❑ Design ❑ BuildWhat is Your Split of Remodel/Repair to New Construction? R/R_________% NC_________%

Have You Purchased Cabinets From Wellborn Before? ❑ Yes ❑ NoWhat are Your Annual Cabinet Purchases? _________

APPLICANTS AGREEMENT TO WRAP PROGRAM GUIDELINES AND BENEFITS

SPONSORING WELLBORN DEALER

1. Alliance Plus Brochure Code: B8763. I understand and agree to the terms of this programs as outlined in the brochure.

2. _______ I understand that all purchases of Wellborn cabinetry will be made from my Wellborn dealer and not from Wellborn Cabinet, Inc. This dealer is an independent business entitiy and is not authorized to make any agreements on behalf of Wellborn Cabinet, Inc. Any purchase agreements and/or contracts I make with the dealer are solely between the dealer and myself. My participation in the WRAP program is sponsored by the Wellborn dealer and they may have additional requirements for its program.

3. _______ I understand that Wellborn or my dealer may cancel this agreement at any time, for any reason, without notice or liability.

4. _______ I understand that each contractor signs up in the WRAP program as a Wellborn Professional Contractor (WPC). I understand in order to be a Wellborn Authorized Contractor (WAC), I must reach 51 cabinets within a 12 month time frame from initial sign up date.

5. Wellborn Cabinet prior to attending "Why Wellborn" Training.

6. _______ I understand that I must attend "Why Wellborn" Training.

7. _______ I understand that since the relationship between a Wellborn dealer and a WPC/WAC is not exclusive, the Wellborn dealer cannot be expected to refer any particular business to my contractor business.

8. _______ I understand that this agreement is not effective until the original copy of this agreement has been received and approved in the Wellborn online registration form.

9. _______ I understand the WRAP program is for professional remodeling contractors only, where a minimum of 50% of their business is remodeling and is not intended for kitchen installers or designers.

10. _______ I have read and will comply with the guidelines of the Wellborn Remodeling Alliance Plus (WRAP) program and my employees and I agree to abide by the requirements of the WRAP program.

11. _______ I understand I must order a minimum of 25 Cabinets of Wellborn brands annually to remain in the program.

12. _______ I have read and will comply with the Wellborn Logo Print Guidelines and any amendments to these guidelines Wellborn makes. Any use not described or exceptions to the stated guidelines must have prior written approval by Wellborn ,.cnI ,tenibaC nroblleW ot dettimbus eb dluohs esu desoporp eht fo noitcudorper a ,lavorppa nettirw eriuqca oT .cnI ,tenibaC Attention: Kristian White, PO Box 1210, Ashland, Alabama 36251 or email kwhite@wellborn.com.

be shared with any other business entity.

_______ I acknowledge that the contractor above has read and understands the terms of the WRAP program guidelines and meets all the necessary requirements of the WRAP program. I am approving this company and the company's employees for participation in our WRAP program.

Dealer Name:_________________________________________________________________________________________

Account Number:_____________________________________________________ Date:____________________________

Wellborn Closets BrochureA twenty-four page comprehensive catalog featuring our beautiful closet and dressing suite designs.B8761PK10 $112 List/10

Wellborn Closets: A Guide to Showroom SellingA comprehensive brochure featuring marketing materials for our Wellborn Closets series. B9399 $8 List

Home Concepts BrochureThis brochure contains lots of pictures and information about door styles, finishes and construction.B8736PK10 $40 List/10

Cash Rewards BrochureThis brochure is for our designers and contains information regarding our Cash Rewards program, including how to sign up and how to claim your rewards.B8778PK10 $15 List/10

Premier–12–21

Marketing Materials

Customer GuideDetailed information on ordering procedures and credit, as well as shipping and warranty guidelines.B8720 $10 List

Elegant Bath Collection Wall Poster A 2' x 3' wall poster. A consumer friendly visual showing all the vanity stylings. B9396 $94 List

Wellborn Closets Wall Poster A 2' x 3' wall poster. A consumer friendly visual that shows Wellborn Closets is more than just closets.B8724 $94 List

Installation, Care & Warranty GuideDetailed information for every step fromplanning and measuring to caring for the final product.B8758PK10 $40 List/10

Guides Eligible for 100% Co-op Reimbursement

Wall Posters Eligible for 100% Co-op Reimbursement

Wellborn Closets Installation, Care & Warranty GuideDetailed information for every step from planning, measuring and caring for the final product. B8765PK10 $52 List/10

Closet Planning GuideA planning guide specific to closets giving you and your customers ideas as well as helping them take all their items into consideration for designed storage.B8501PK10 $40 List/10

Wellborn Closets Installation DVDA DVD with step-by -step instructions on the installation of Wellborn Closets. Please logon to www.wellbornandyou.com to view it online.B8780 $1 List

Price and Specification CatalogsEligible for 100% Co-op Reimbursement

The Premier and Select Series Price CatalogPricing for Premier and Select Series including marketing materials, sales aids and hardware, complete with tabs in a binder.B8529 $59 List

The Premier and Select SeriesSpecification CatalogSpecifications for Premier and Select Series including marketing materials, sales aids and hardware, complete with tabs in a binder.B8525 $59 List

For pages and tabs only, order For pages only, orderB8553 $52 List B8550 $50 List

For pages and tabs only, order For pages only, orderB8569 $56 List B8564 $52 List

Elegant Bath Collection Specification and Price CatalogSpecifications and pricing for Elegant BathCollection including marketing materials,sales aids and hardware.B8733 $14 List

Wellborn Closets Specificationand Price CatalogSpecifications and pricing for the Wellborn Closets Collection including marketing materials, sales aids and hardware.B8526 $20 List

Premier–12–22

Marketing Materials

Collated BooksEligible for 100% Co-op Reimbursement

All Literature, Specifications, Price Lists and Customer HandbookTwo 2” binders house our specification catalogs, price books, color literature and reference materials.B8577 $326 List

Architect’s HandbookA decorative box that contains door style and upgrade information, Wellborn brochures, specification catalog, Installation Care and Warranty Guide and more.B8570 $101 List

All Literature and SpecificationsA 2” binder houses specification catalogs and color literature.B8593 $180 List

Price and Specification Catalogs (continued)Eligible for 100% Co-op Reimbursement

Estate Specification & Price CatalogSpecifications and pricing for theEstate Collection including marketing materials, sales aids and hardware.B8527 $78 List

Presentation MaterialPolybinder Notebook (4” Ring)Our large Wellborn 4” Binder can help organize your marketing materials.B8574 $34 List

Wellborn Binders (2” Ring)A 2” Wellborn Binder keeps marketing updates and correspondence handy.B8533 $19 List

For pages and tabs only, order For pages only, orderB8568 $68 List B8547 $60 List

JANUARY 27, 2014

SPECIFICATION &PRICE CATALOG

TM

Home Concepts Specification and Price CatalogSpecifications and pricing for the Home Concept Series including marketing materials, sales aids and hardware.B8732 $7 List

Sales Presentation Flip ChartThe Sales Presentation Flip Chart is designed to hold your printed presentations and rests easilyon a desk for customer presentations.B8787 $40 List

Trade Show BagsPackage the tools your customers will need to design their kitchen in one of ourbeautiful Trade Show Bags.B8531 $5 List

Home Concepts Complete BinderThis binder contains all the information you need for Home Concepts such as the Specification and Price catalog, brochure, Customer Guide, Installation Care and Warranty Guide, plus more.B8623 $70 List

TM

Presentation FoldersCreate professional looking proposals by presenting your paperwork in a Wellborn Presentation Folder featuring a handy CD pocket and business card slots.B8546 $8 List

WRAP Dealer Playbook BinderThis is a complete overview of the WRAP program and includes important marketinginformation, along with all program requirements.B8630 $90 List

Premier–12–23

Marketing Materials

SignageEligible for 100% Co-op Reimbursement

4’ Wellborn SignThe Wellborn logo is enlarged on a 4’ long sign that is 12” high. The white background is ofa durable sintra board that is predrilled at the corners for easy mounting.B8626 $76 List

Dealer Window DecalA 16” x 8” Wellborn Dealer Decal comes ready to apply to your showroom’s window, or mount to a piece of plexiglass to use anywhere.B8534 $31 List

Scale Model TruckEligible for 100% Co-op Reimbursement

BannerA selection of Wellborn Signs are available to use as product identification in your showroom, at trade shows or at open houses. Our white, weather resistant banner is 6’ x 2’ and comes complete with corner grommets and tethers for hanging.B8548 $229 List

A scale model of the nationally recognized Wellborn truck, complete with decals.B8646 $300 List

Countertop DisplaysEligible for 100% Co-op Reimbursement

81⁄2” x 11” Acrylic Sign HolderThe Acrylic Sign Holder is a clear 81⁄2” x 11” easelfor countertop display. B8613 $45 List

Literature StandAn acrylic Literature Stand with Wellbornlogo keeps literature handy on a countertop. Measurements are 91⁄8”w x 10”h x 41⁄4”d.B8566 $27 List

Wellborn Table Tent CardThis 5”x7” card features two beautifully designed and decorated Wellborn kitchens. It displays the Wellborn logo as well as our brands logos. It is a well designed, effective way to show that you are a Wellborn dealer.B8738PK10 $9 List/10

Lifetime Limited Warranty 81⁄2” x 11” Easel For Solid Wood DrawersSolid Wood Drawer Lifetime Warranty Easel for showroom displays.B8749 $5 List

Limited Warranty EaselLimited Warranty Easel displays Wellborn’s warranty information for each series.B8715 $20 List

Made in America EaselMade in America Easel for showroom or trade show displays.B8731 $19 List

Design Tools Eligible for 100% Co-op Reimbursement

#2 Wellborn PencilsWellborn #2 pencils are an economical promotional item that everyone can use.B8545PK10 $10 List/10

Premier–12–24

Marketing Materials

Photography ResourcesEligible for 100% Co-op Reimbursement

Creations Flash DriveA collection of both high and low resolution photos that can be used for print and web as well as provide a beautiful slide show for use in your showroom. Photos are loaded onto a custom Wellborn Cabinet, Inc. 4GB flash drive.B8700 $30 List

Advertising Kit Eligible for 100% Co-op ReimbursementContains all of the items listed, conveniently packaged for easy storage and access. A cover letter will guide you through the uses of each piece included in your kit.B7176 $485 List

Qty: Item Code: Description:(1) B8700 Creations Flash Drive(1) B8718 TV Commercials on DVD(1) B8578 Radio Commercials on CD(1) B8714 Style Watch DVD(1) B8719 An Inside Look At How It's Made DVD(1) B8756 HGTV Hot Trends Kitchens DVD(1) B8760 Name of Distinction DVD(1) B8699 Elegant Bath DVD(1) B8717 Uniquely You DVD(1) B8782 Southern Living Idea Homes DVD(1) B8773 HGTV Sizzle Reel DVD(1) B8774 Wellborn All Brands Literature CD(1) B8783 Wellborn All Brands Specification and Price Catalog CD

* Kit contains 1 piece of literature listed. Complete packs must be ordered.

Qty: Item Code: Description:(1) B8781 Product Footage DVD(1) B8624 Wellborn All Brands Specification and Price Catalog Flash Drive(1) B8625 Wellborn All Brands Literature Flash Drive(1) B8627 Wellborn All Brands Videos Flash Drive(1) B8628 Marketing Media and Installation Flash Drive(1) B8629 Wellborn All Brands Literature, Specification and Price Catalog Flash Drive(1) B8725PK100* Whole Home Design Solution Trifold(1) B8755PK10* Why Wellborn Brochure(1) B8786PK10* Start with a Beautiful Finish(1) B8734PK10* Elegant Bath Collection Brochure(1) B8761PK10* Wellborn Closets Brochure

Wellborn All Brands Specification and Price Catalog Flash DriveThis all inclusive 2GB flash drive allows you access to our major specification publications. A must have for your resource library. B8624 $25 List

Wellborn All Brands Literature, Specification and Price Catalog Flash DriveThis 2GB all inclusive flash drive allows you access to our major literature and specification publications. A must have for your resource library. B8629 $25 List

Wellborn All Brands Videos Flash DriveThis 4GB flash drive is a compilation of the following videos which are contained within the Advertising Kit: HGTV Hot Trends Kitchens, An Inside Look At How It's Made, HGTV Sizzle Reel, Uniquely You, Elegant Bath, Style Watch, Product Footage, Southern Living Idea Homes and Name of Distinction.B8627 $30 List

Marketing Media and Installation Flash DriveThis 4GB flash drive includes TV Commercials, Radio Commercials and the Wellborn Closets Installation Video. B8628 $30 List

Wellborn All Brands Literature Flash DriveThis all inclusive 2GB flash drive allows you access to our major literature publications. A must have for your resource library. B8625 $25 List

Premier–12–25

Marketing Materials

Uniquely You DVDThis DVD outlines all of the ways that Wellborn Cabinet can represent a consumers style and allow them to create cabinetry that is unique to their home.B8717 $11 List

Elegant Bath DVDThis informative DVD showcases everything that is beautiful and elegant about our line of bathroom cabinetry. It is a perfect complement to a showroom with limited vanity displays.B8699 $11 List

Wellborn All Brands Specification and Price Catalog CDThis all inclusive CD allows you access to our major specification publications. A must have for your resource library. B8783 $11 List

Product Footage DVDThis Product Footage DVD is ideal for use in your showroom featuring over 31⁄2 minutes of live footage from many Wellborn kitchens and baths including overall room scenes, as well as opening and closing of many features and accessories. B8781 $11 List

Wellborn All Brands Literature CDThis all inclusive CD allows you access to our major literature publications. A must have for your resource library. B8774 $11 List

HGTV Sizzle Reel DVDA five minute promotional video including HGTV selections of Wellborn for the 2008, 2009, 2010 and 2011 Dream Homes. This video is targeted to the consumer to increase brand awareness and selection of Wellborn cabinetry. Not for use in television ad campaigns. B8773 $11 List

Southern Living Idea Homes DVDThis DVD showcases beautiful Southern Living Idea Homes that feature Wellborn Cabinetry throughout. B8782 $11 List

TV Commercials on DVD Broadcast quality Wellborn television commercials (with and without voice over) are available on Beta SPS or DVD. Preview all Wellborn Commercials with this DVD version prior to your purchase of the broadcast quality Beta SP.B8718 $11 List

Radio Commercials on CDSix 30 and six 60 second radio spots are pre-recorded on CD and ready for your dealer tag.B8578 $11 List

Style Watch DVD This DVD takes a look back at the trends for 2014 and features our 2014 Wellborn booth.B8714 $11 List

An Inside Look At How It's Made DVDWellborn Cabinet, Inc. presents our new corporate video, “An Inside Look – Video Highlights.” We show how it’s made and explore the production process from beginning to end. The video shows great new product footage that has never been seen before! B8719 $11 List

Multi-Media AdvertisingEligible for 100% Co-op Reimbursement

Name of Distinction DVDThis DVD highlights Wellborn’s marketing and advertising association with many of the most popular consumer and trade magazines and television shows. It is designed to loop the presentation making it great for your showroom.B8760 $11 List

HGTV Hot Trends Kitchens DVDHot Trends Kitchens 2005 transforms a 1979 kitchen into a modern kitchen with Wellborn’s Mocha Crème (Crème Mocha) on Melrose.B8756 $11 List

Premier–12–26

Marketing Materials

Ready to Take Your Web Presence to the Next Level?SUREFIRE SOCIAL

For Wellborn Cabinet dealers, contractors and remodelers who want to build, expand or enhance their digital marketing,Surefire Social offers several “Do It With Me” programs including Silver, Gold and Platinum level packages. Surefire Social is a leading provider of comprehensive, lead-driven digital marketing for dealers, contractors and remodelers across North America. For information on Surefire Social and the packages they specifically designed for Wellborn customers, log on to the WAY site and go under Main Menu/Services/Surefire Social.

Let the Learning Continue!Join Surefire Social for upcoming webinars and get free content on how your business can continually maximize yourmarketing and reach more local homeowners in your service areas. The webinars are promoted through your weeklyWednesdays With Wellborn newsletter.

Note – For Co-op information see page 12–45 (www.wellborn.com)

Marketing StudioWellborn Marketing Studio helps you quickly and easily create professional printer-ready ads for use in the soft branding of your company. Wellborn Marketing Studio helps you quickly and easily create professional printer-ready ads for use in the soft branding of your company. Marketing Studio gives you access to our photo library in both jpeg and high resolution formats. Log on to WAY, go to “Services” then “Marketing Studio”. The tab labeled “Photo Gallery” contains jpegs and the tab labeled “Hi-Res Photography” contains the high resolution photos.

• Designed themes – Allowing you to carry a theme across all your marketing methods. Access to Marketing Studio’s high-res photo library containing Wellborn photography and logos• Choice of many pre-designed advertising layouts and templates o Active Living Flyers o Model Home Upgrade Flyers o Stationary o Postcards (2 sizes) o Tabloid ads o Broadsheet ads o Yellow Page ads o And many more o Dream Kitchen Makeover Emails and Flyers o Media Life Emails and Flyers o Referral Program Flyers, Postcard and Thank You Cards o Billboards

• Uses Microsoft Office Publisher or Microsoft Word software Marketing Studio is found on the WAY site under the Services menu.

Wellborn Academy also offers an On Demand Webinar on this topic onWAY. Go to: Services/Wellborn Academy/On Demand Webinars

No Charge

Premier–12–27

Marketing Materials

Wellborn MobileDownloadable Wellborn literature and reference material at your fingertips with Wellborn Mobile, iBooks and your iPad.

• Downloading Wellborn Mobile documents to iBooks is simple and straightforward• Makes Wellborn literature easy to find and access• Can be utilized in an office or in-home sales meeting without internet access• Explore The Recommended Apps for Pros section of this webpage which contains three Apps that we highly recommend to you. o MarginCalc – is a simple iPhone application that takes the hassle out of doing profit margin calculations. It is useful in a variety of sales situations and it is quick enough to use in a retail environment with impatient customers. o Remodeling Magazine – Cost vs Value contains data for 2010-11 from Remodeling Magazine. Remodeling professionals and consumers can compare the average cost for 35 popular remodeling projects with the value those projects retain at resale. o Houzz Interior Design Ideas – has the largest database of home design ideas on the net, with over 150,000 high resolution photos. Browse photos by style, room and location and save them to your virtual idea book – it's the equivalent of clipping design magazines to a scrapbook – making ideas easier to search, save and share.

Inspire – Internet Version (Consumer must be signed on the internet to access this application)

This easy to use, fun iPad app allows consumers to explore and save life elements provided in Inspires Galleries that identifytheir design style and taste. It also provides a place where they can mix and match these elements into a picture of how they want their home to look and feel.

When their inspirations boards are ready, they can be used to share their visions with you. This app makes it easier for you tomeet their needs while bringing to light areas where you can make add-on sales. Visit Wellborn Mobile and add Inspire to your iPad today!

No Charge

This app is geared towards consumers. Unlike Wellborn’s Web based version of Inspire, this version allows consumers to create a style board using photos from within Inspire and their own photos.

Consumers can mix and match photos until they find the correct combination. None of their Style Boards are written in stone. Now is the time to brainstorm ways to make their kitchen or home fit their needs and incorporate areas or “stations” that will help organize their belongings. When they have created the room or home with the atmosphere that identifies the essence of their life, Inspire’s Dealer Locator can provide them with contact information for local Wellborn Cabinet Dealers, who can assist them in turning their inspiration into reality utilizing Wellborn Cabinets, Inc. cabinetry.

Inspire – App Store Version (Internet Connection not required once the program is downloaded and installed)

Premier–12–28

Marketing Materials

Wellborn Mobile Apps

Today's consumers are really into technical devices. Wellborn wants to accommodate them, so Wellborn Mobile was born. The Wellborn Mobile page provides links to all of Wellborn's apps.

The Wellborn KBIS 2016 App was created to allow you to explore Wellborn’s 2016 KBIS Exhibit via photographs. These photographs have been broken down into the Vignettes displayed this year. They include some of the new Door Styles, Finishes and Products that Wellborn is launching during 2016.

However, we did not stop there. This app encompasses not only Wellborn’s products but also all of the Partner Companies that are featured throughout this year’s booth. Renowned companies such as Belwith Products, Craft Art, GE, Hafele, Kichler Lighting, Kohler, L&S and Sherwin Williams all have beautiful and functional products spread throughout our 21 Vignettes.

Attending KBIS 2016? We have added a KBIS 2016 Events listing to this year’s app. Access it to explore the conference options Wellborn has scheduled throughout the 3 days of this year’s show. Need CEU credits? Wellborn is offering 2 free CEU credit sessions, Menagerie of Metals and Light Right with LED.Pictures are worth a thousand words! We invite you to download this app and start exploring all the new options available to you in 2016. Happy Exploring!

Downloadable Wellborn literature and reference material are at your fingertips with Wellborn Mobile Apps. We now offer them to you in iTunes and Google Play. Using Flipping Book Publisher, we have created a library of brochures that can be viewed with our Wellborn Cabinet, Inc. Brochures App.

Downloading Wellborn Cabinets, Inc. brochures is simple and straightforward. Download our Spec and Price books directly from the WAY site, under Main Menu/Sales & Marketing/Catalogues. This app can be utilized in an office or in-home sales meeting without internet access.

Finding a specific item in the brochures isn’t a problem with the search capabilities of this app. Type any word with at least three letters to find a specific item you’re looking for. Bookmark any page of the brochure for future reference. Share thebrochures with anyone through social media or through email.

Wellborn Brochures

Wellborn's KBIS 2016 App Available in the App Store, Goole Play Store and Windows Phone Store

PowerPoints Available on WAY

These PowerPoint presentations are filled with information about Wellborn brands, products and marketing tools. From the brief look at Wellborn in “All Brands – Quick Look” to the PowerPoints specific to a single brand, you will find information and photography included in these slides to help inform and engage your clients, builders and customers. All of these presentations are available on the WAY site or by contacting the Marketing Department at extension 2216 to request your complimentary copy.

No Charge

All Brands & ServicesAll Brands – ProductAll Brands – Quick LookElegant Bath CollectionEstate Collection

Home ConceptsMarketingWellborn ClosetsWellborn GreenWhy Wellborn?

Premier–12–29

WAY Sites Archives

Wellborn Trade Sites

Marketing Materials

Wednesdays with Wellborn is our weekly newsletters to our Dealers. This houses very important information regarding new products, program updates, holiday closing schedule, etc. Each issue is archived on the WAY site under Main Menu/Sales & Marketing/E-Newsletters.

Reach Campaigns are attached in our Wednesdays with Wellborn newsletter and contains important details on product launches, price changes, new programs or contests etc. Each campaign is archived on the WAY site under Main Menu/Sales & Marketing/Reach Campaign.

Wellborn maintains 5 websites geared to trade professionals:

These trade sites offer tools to assist your Associate Dealers, Architects, Builders, Contractors and Designers with securing Wellborn product information.

Trade Sites Web Addresses

Contractors WAY http://www.contractors-way.com

Builders WAY http://www.builders-way.com

Associates WAY http://www.associatesway.com

Designers WAY http://www.designers-way.com

Architects WAY http://www.architectsway.com

Webinars Available on WAY

These can be found on the WAY site under Services, Wellborn Academy, On Demand Webinars and clicking on the link for the webinar you want to see.

No Charge

Elegant Bath CollectionWellborn Closets

Premier–12–30

Marketing Materials

The Inspiration CenterEligible for 100% Co-op ReimbursementLet Wellborn help guide you through the selling process and give you a dynamic lead-in to your customers with The Inspiration Center. This amazing new program will let your designers lead clients step-by-step through the entire selling process with a state of the art program. We have created a tool that sells the value that your dealership and Wellborn bring to the table. This tool will help you express the quality and experience that a Wellborn dealer possesses over other dealers in your market.

The Inspiration Center is designed for both the Showroom and the road. No internet connection is required to support in-home and laptop selling.

This new program is designed to fit your needs.

1. Standard Edition – Install the software and you are ready to sell. No setup or configuration required. This edition will allow you to add your company name in a pre-selected font style.

2. Custom Edition – State-of-the-art customizable version that allows you to create salesperson biographies, company history, dealership photography and share your mission and vision with your prospects.

The Inspiration Center is designed to follow the proven consultative selling methodology of “Sell yourself, Sell your Company and then sell the product” and is represented in 5 easy to understand steps: Your Professional Team, Your Company, Your Solution, Your Experience and Your Inspiration.

Online Requirements: • You must be online and logged into the WAY site for download. • A one-time electronic acceptance of licensing and legal agreements will be required. • Each instance of The Inspiration Center will require online activation once installed.

Call your Customer Service Representative for more information and to place your order.

Costs: • $250 per license – up to three • $1,000 for 4 or more licenses. This will be the way to go for use in multiple locations with several designers. • $100 yearly maintenance fee will be required. This fee includes upgrades to The Inspiration Center.

Link to Wellborn’s Web Sitewww.wellborn.com

Eligible for 50% Co-op ReimbursementYou can place a link to the Wellborn website giving your customers access to the full Wellborn product line. It only takes three easy steps. These steps deactivate the Dealer Locator, keeping your leads secure.Follow these 3 steps: 1. Contact your local Web Master 2. Create a Wellborn logo link artwork on your site. 3. Link the Wellborn logo to our web address: www.wellborn.com/index.php?who=dealer&dkmref=DealerName (replace "DealerName" with your dealer name) Please Note: The link above is case sensitive.

WellbornandYou (WAY) is our corporate extranet site that connects our customers to us. The WAY site contains valuableinformation on many topics and gives you the ability to stay connected with Wellborn. Listed below are just a few of thefeatures. • Place, access and track your orders online. With WAY you have the ability to take advantage of online ordering through Direct Connect, EDI ordering with 2020 Design or ProKitchen and also Quote Templating. You can also easily access our Invoice Console and Customer Statements.• View, Print or download many Marketing Materials such as Specification and Price Catalogs, brochures, ordering how-to’s and much more.• Explore Sales & Marketing, Programs, Services and CAD in one convenient website.

Premier–12–31

Link to Wellborn's Social Media Sites

Marketing Materials

Facebook https://www.facebook.com/WellbornCabinetInc/

Twitter https://www.twitter.com/WellbornCabinet (@ WellbornCabinet)

Instagram https://www.instagram.com/wellborncabinet/ (@ WellbornCabinet)

YouTube https://www.youtube.com/user/WellbornCabinet

Houzz http://www.houzz.com/pro/wellborncabinet/wellborn-cabinet-inc

Wellborn Blog http://www.wellbornblog.com

Pinterest https://www.pinterest.com/wellborncabinet/

LinkedIn https://www.linkedin.com/company/wellborn-cabinet-inc

Tumblr wellborncabinet.tumblr.com

Wellborn's brochures on wellborn.com are created with a program called Flipping Book Publications. Go to our website at www.wellborn.com and scroll to the bottom of the page where you can select the Brochures tab. You will also find them under the WAY site.

Log into WAY/Main Menu/Sales and Marketing/Catalogs. With our new Flipping Books brochures you get high quality flip animation with the bookmark and search applications added in. Share your favorite brochure with anyone on social media or through email. Place different brochures on your web page with the share option by copying the embedded link provided.

Take advantage of all that Wellborn has to offer on www.wellborn.com and explore/promote Scrapbook! You can invite your customers to use our website as a tool to save their favorite styles as they look through all of our product lines, door styles, finishes, lighting and more!

Flipping Book Technology Added to Online Brochures

Scrapbook

See our Wellborn Mobile Apps for information on the Mobile App version.

All they have to do is simply hover over a picture and click on the black heart with the white background. They will then be prompted to create a Scrapbook account where their favorite images will be stored. Each customer will have one board that contains all the images they have favorited. When finished, they will have the option of sending their scrapbook to a Wellborn dealer and/or friends.

Premier–12–32

Marketing Materials

Computer Aided Design SystemsNot Eligible for Co-op ReimbursementThe Wellborn Collection, Elegant Bath Collection and Wellborn Closets* Specification Catalog is available on the Computer Aided Design Systems listed below. Please contact the software vendors if interested in purchasing or evaluating one of the listed Computer Aided Design systems.Design System CAD Company Telephone Number Current Versions2020 2020 Technologies 1 (866) 698-2020 v11Pro Kitchen Real View 1 (617) 868-5151 v8

Wellborn Cabinet, Inc. CAD Technical SupportContact your Customer Service Representative

1 (800) 717-4206 or 1 (800) 688-1693

Wellborn Cabinet, Inc. CAD Design Technical Support1 (800) 762-4475, ext. 2319cadsupport@wellborn.com

autocad liBrary on cdWe offer the convenience of AutoCAD to our dealers, designers and architects. Starting with the basics of our Specification Catalog, we have created a library of convenient and easy to use “blocks” that can be imported into most AutoCAD drawings, making it faster to create accurate and beautiful designs using Wellborn cabinetry. Each item is its own block, allowing the user to import only those cabinets needed. With all of the door styles put on individual layers, the user can quickly change the appearance of their design by simply turning on and off the door style using the layers tool. Door styles that have the option for CDF or SDF can be selected using the layers tool also. Our AutoCAD library is compatible with AutoCAD 2007 release and later versions. To download these files, go to: www.wellbornandyou.com, click on the CAD button in the Main Menu, select Download Latest AutoCAD Library. For a CD, contact the Marketing Department at extension 2216, to request a complimentary copy today.

2020 Design Select is for dealers who only use one cabinet brand supplier. This version will allow only one cabinet manufacturer’s catalog for quoting and designing. To order 2020 Design Select, call 1 (866) 698-2020.

chief architect softwareWellborn brand catalogs are available for use with Chief Architect software. The catalogs include the cabinet boxes, door styles, finishes, wood species and accessories (mouldings, legs, corbels and onlays). Design in 2D or 3D — place cabinets, resize and add cabinet options. Easily show the client how the new project will look with numerous presentation views including watercolor. Print a cabinet schedule of materials to create your bids and pricing information. You can also use Chief Architect for your elevation and installation drawings as it complies with the NKBA standards. Download the Wellborn Collection catalog or a Free Trial Version of Chief Architect at www.chiefarchitect.com.

* The 2020 Design Closet Add-on must be purchased from 2020 prior to utilizing the Wellborn Closets Catalog. The Wellborn Closets 2020 Design Catalog has been created to run on 2020 Design Version 10.6 or greater.

Premier–12–33

Retractable BannersEligible for 100% Co-op ReimbursementThese new tools will be great additions to the resources you are currently using in promoting Wellborn Cabinetry and our Authorized Contractor Program.

Great for tradeshows, exhibits and showroom floors, these banners are quality constructed and beautifully designed. They each come with an easy to carry case and are designed for ease of setup.

Wellborn Brands Retractable BannerMeasures 36” x 80”B8541 $1250 List

Authorized Contractor Retractable BannerMeasures 33” x 80”B8542 $525 List

Marketing Materials

Premier–12–34

Photographic Services

Prints and DuratransEligible for 100% Co-op ReimbursementColor Prints are available for MOST PHOTOS illustrated in Wellborn brochures and require at least a two week lead-time. In order to preserve and protect your prints, all prints come standard with luster UV laminate and can be mounted on 3⁄16” Gatorboard. Our studio also offers ready-to-hang Edge Framing in silver or black finish. Duratrans, or transparent positives, are used in conjunction with a light box to create a dramatic backlit display. The light box is professionally built to include color correct bulbs and even light distribution. The light box may be flush or recess mounted.

Photographic ServicesWellborn Cabinet, Inc., offers a variety of Photographic Services to enhance your marketing program. Virtually every picture shown in a Wellborn brochure is available to you for your use in advertising. The Wellborn logo must be used. Unless otherwise specified, all Photographic Services will incl ude a Wellborn logo which will be 1⁄3 width of the ordered picture. The following describes the most popular items to choose from including available sizes.

Some items are available for overnight delivery; however, a $15 freight charge will be added to the cost of those Photographic Services. This cost is due to the fragile nature of the products and to secure tracking in case of loss.

Please call the Wellborn Art Department at (800) 762-4475, ext. 2386, to place an order or use the form located in this section. The steps in the ordering process are:

• Your customer information will be recorded on a Photographic Services Order Form (located in this section).• The Credit Department is asked for approval.• After credit is approved, the form is faxed to you for your signature.• After obtaining your signature, the order is placed with the printing company.• Decals, prints, duratrans and Pop-Up Displays are sent to the Wellborn Art Department for approval and then sent to you.

BillboardsEligible for 50% Co-op ReimbursementFull color Wellborn Billboard Posters, as shown here, can be designed to display your favorite Wellborn kitchen with your dealer information in the lower right corner. Use them in your market to advertise your showroom location. Wellborn Art Department can assist in design services.

Please allow a 2-3 week lead time.

Contact the Wellborn Art Department at extension 2386 or use the form located in this section to place an order and request pricing.

TV Commercials on Beta SPEligible for 100% Co-op ReimbursementWellborn television commercials (with and without voice over) in broadcast quality on Beta SP and ready for your dealer tag. The Beta SP contains 30 second commercials and 15 second commercials. Contact the Wellborn Art Department at (800) 762-4475, ext. 2386, to place your order.

Premier–12–35

Photographic Services

Pop-Up DisplaysEligible for 100% Co-op ReimbursementLet Wellborn help you set the stage with our new Modular Pop-Up Displays. These elegant displays come in two convenient sizes for all manner of uses. Lightweight enough to be handled by one person, their sturdy design make them easy to use in your showroom or at a convention hall or show.

Displays come packaged in sturdy polyvinyl rolling cases with two or four twist-lock hinges that can be secured with your own padlocks for added security.

Set-up is both quick and easy as both displays assemble with magnetic ease to the scissor framework that can then easily be lifted into place.

Both displays come with their own adjustable, high-intensity lighting that moves in several directions to obtain that special look just right for your event.

Please allow 4 week lead time.

Sizes Available: Large: 10’ W x 8’ H Tabletop: 6’ W x 5’ H

Floor Display Includes Two lights and Rolling Case.

Tabletop Display Includes One Light, One Table Cover and Rolling Case.

Table Cover Included With Tabletop Display.

Wellborn Table CoverEligible for 100% Co-op ReimbursementThis 8' oversized table cover is perfect for use at tradeshows, conventions or any event that requires a display table. These are available by request through the Wellborn Art Department. Call extension 2386 to order yours today.

Premier–12–36

Photographic Services

Truck DecalsEligible for 50% Co-op ReimbursementWellborn’s fleet of company trucks have become a nationally recognized symbol of our personalized service and delivery program.

Wellborn trucks have beautiful decals showing many of the Wellborn door styles. These decals are available in many different sizes for your use on delivery trucks. These decals have also been used on the sides of buildings and on the interior walls of stores.

Truck Decals are scotch prints with a peel off adhesive backing which should be professionally installed.

Each decal will have the Wellborn logo on the bottom right corner. This logo does not take up more than 30% of the width of the decal. Allow a 3 week lead-time on regular orders, 4-6 weeks on special requests. Contact the Wellborn Art Department at extension 2386 or use the form located in this section to place an order and request pricing.

Size* Size* 140”w x 96”h 60”w x 47”h 94”w x 67”h 54”w x 36”h 84”w x 60”h 45”w x 30”h *Other sizes are available and will be quoted on a per order basis.

Virtually all photography is offered. Here are a few examples.

*Wellborn logo shown in white due to B/W catalog. Standard guidelines prohibit displaying a reversed out Wellborn logo.

Premier–12–37

Photographic Services

Showroom Wall GraphicsWe have now made the following wall graphics available for order through photographic services. These wall graphics have been custom created by our Marketing department for use as tools to help support understanding of our Finish Techniques and ColorInspire program. They are comprised of ¼” white Sentra board with applied doors/drawer fronts and will be shipped to you for onsite assembly. All wall graphics are CO-OP eligible and lead times will vary up to eight weeks. Pricing will be quoted upon request. Requests should be made using the Photographic Services form found on WAY. For additional details or questions, please contact the Art Department at 1-800-762-4475

Discover Your Color InspirationThis wall graphic features four 171⁄8” x 115⁄8” Maple doors in varying colors that have been finished using our ColorInspire program. It also features a 171⁄8” x 145⁄8” Oak Drift door. It is a beautiful visual that will allow your customers to see, touch and feel a custom finished sample. This visual will excite the senses of color lovers and inspire them to be creative with their choices. The possibilities are endless with ColorInspire. Overall graphic size 72” x 54”

Your Life… in ColorThis wall graphic features five 12” x 15” doors in varying styles, species and finishes. This visual showcases some of our beautiful earth toned colors and is a great addition to any showroom. It allows your customers to see just how detailed and beautiful our Wellborn finishes are on actual doors. With this graphic colors come to life and delight the senses of consumers. It allows finishes to become relatable and helps your customer to better understand how a feeling can influence their color choices. Overall graphic size 56” x 60”

Premier–12–38

Photographic Services

Showroom Wall Graphics (continued)

Brush FinishThis wall graphic features six 145⁄8” x 145⁄8” Maple doors in varying colors that have Brush Finish applied to each. This graphic serves as an elegant visual that allows your customers to see the subtle brush stroke that overlays the paint. This is a finish not seen with standard glazing and will truly be appreciated by being able to see, touch and feel it on an actual door sample. Overall graphic size 56” x 47”

Techniques for Every StyleThis wall graphic features seven 14” x 6” drawer fronts in varying species and finishes that showcase our individual finish techniques. This visual allows your customers to see, touch and feel the distinct markings and characteristics found within the application of each technique. Whether it’s a vintage look or a light and breezy feel, your customer will have a better understanding of the beauty each technique offers. Overall graphic size 56” x 47”

ColorInspireThis wall graphic features three 145⁄8” x 145⁄8” Maple doors in varying colors that have been finished using our ColorInspire program and the actual paper sample from Benjamin Moore that matches the finish displayed. This visual allows your customers to see the color difference from paper sample to finished wood door. It is a great tool for explaining color variance as well as the extended lead times required with this program. Overall graphic size 56” x 47”

Premier–12–39

Photographic Services Order Form

Premier–12–40

Promotional Products through New Leaf Marketing

Promotional ProductsEligible for 50% Co-op ReimbursementWellborn has partnered with New Leaf Marketing to bring our customers the most complete promotional products program available including on-line catalog purchases and an in stock program all through New Leaf Marketing. Whether you are looking for promotional items for a trade show, thank you gifts for customers or shirts/uniforms for your staff, New Leaf Marketing has it all.

New Leaf Marketing has Wellborn’s logo and the Authorized Remodeler logo ready to apply to your purchases, plus your company name or logo can also be applied to wearables.

Place your orders through New Leaf marketing either by phone (866-835-5922) or by fax (256-831-6289) using the order form located in this section. An on-line catalog is available on WAY under Services. Once you have received your marketing items from New Leaf Marketing submit your invoice to Wellborn’s Marketing Department for 50% Co-op reimbursement. The Co-operative Merchandising and Advertising Claim form is also located in this section.

Denim ShirtLong sleeve denim/twill shirt. 100% cotton garment washed for style. Embroidered Wellborn logo.NLM-WSP10 SM-XL $19.95 EachNLM-WSP10-2X 2X $21.95 Each

T-ShirtAsh gray, 100% preshrunk, heavy weight cotton with one color screen printed Wellborn logo.NLM-WG200A M-XL $4.90 EachNLM-WG200A-2X 2X $7.50 Each

Solid Polo100% cotton shirt with horn tone buttons, welt collar and cuffs, side vents and locker patch. Embroidered Wellborn logo.NLM-WK420 SM-XL $19.95 EachNLM-WK420-2X 2X $21.95 EachNLM-WK420-3X 3X $23.95 Each

* Add your logo here

CapStructured low profile cotton twill. Matching fabric padded sweatband, contrasting crown and visor, 7 hole plastic snap closure & pre-curved bill. The color of the cap is khaki/natural.NLM-WGL271 $6.00 Each

Wearables

Stock Program• Order through New Leaf Marketing (866-835-5922)• Items shown below are stocked at New Leaf warehouse• Prices shown are net, not list• Minimum of one item per order• Wearables can be personalized with your company name or logo for an additional charge• 2 Weeks lead time (Lead times may vary based on current inventory levels)• For your convenience, an order form has been included in this section. Fax your orders directly to New Leaf Marketing (256-831-6289)• Credit card number is required with every order

Catalog Program• Order through New Leaf Marketing (866-835-5922)• Catalog on-line at www.wellbornandyou.com under Services. • Call New Leaf Marketing for quantity pricing• Minimum of six items per order• Wearables can be personalized with your company name or logo for an additional charge• 3-4 Week lead time (Lead times may vary based on current inventory levels.)

Visit www.companycasuals.com/wellbornto see your on-line catalog

Premier–12–41

Promotional Products through New Leaf Marketing

Thermo and CaseVacuum insulated, 16.9 ounce, dual wall stainless steel thermos. Includes a free carrying case. Wellborn logo on thermos.NLM-W45203 $9.99 Each

Jotter with CalculatorLightweight, durable, two tone jotter with large display dual calculator with raised rubber keys. Convenient flip up design.NML-WVP101 $3.99 Each

Note Pads25 White, lined pages per pad. 25 Pads per order.NLM-W5010 025E $10.00 per set of 25

Carpenter PencilEnamel finish carpenter pencil with Wellborn logo. Standard flat, medium lead.NLM-W20410-10 $4.00 per set of 10NLM-W20410-25 $10.00 per set of 25

Ball Point PenRetractable, plunger action ball point pen with tungston carbide point, 1.2 miles of writing ink and break-resistant pocket clip.NLM-WCS-10 $6.00 per set of 10NLM-WCS-25 $15.00 per set of 25

Coffee MugWhite 11 ounce ceramic coffee mug. Wellborn logo on both sides.NLM-W45140 $1.99 Each

Budget Traveler with Lid16 ounce, dual wall insulated mug in granite color with lid. Wellborn logo imprinted on both sides.NLM-W45916 $3.59 Each

Office & Gifts

JacketJacket with Teklon nylon shell and lightweight fleece lining, water repellent. Finished with an elastic waistband, elastic cuffs with Velcro adjustable strap, nylon lined sleeves and lower slash pockets.NLM-WJP5 M-XL $36.95 EachNLM-WJP54-2X 2XL $38.95 Each

* Wearables can be personalized with your company name or logo for an additional charge.Please contact New Leaf Marketing for further information.

Wearables (continued)

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Promotional Products Order Form

Premier–12–43

2% Co-operative Program - General Rules

AccrualCo-op accrual is earned based on 2% of your net sales for all qualified cabinet purchases, excluding taxes and credit charges, in the following brands: Estate Collection, Wellborn Closets, Elegant Bath Collection, and Wellborn’s Select and Premier Series. Co-op accrues daily based on daily account activity.

Home Concepts orders do not accrue Co-op funds and are not eligible for reimbursement.

Reimbursement1. The Co-op program reimburses at either 50% or 100% depending on the Co-op item. These items are detailed further within this section.

2. Credits will be issued for Advertising and Merchandising methods submitted January through the following March based on January through December net sales. A three-month grace period is available to submit claims for calendar year purchases.

Annual Cabinet (Purchase) Period Calendar Year

Co-op Claim (Submission) Period Calendar Year

3. Co-op claim forms must be submitted by March 31st after the close of the calendar year.

4. ADVERTISING CLAIM DEDUCTIONS CANNOT BE TAKEN FROM INVOICE REMITTANCE PRIOR TO RECEIPT OF CREDIT MEMO. All Wellborn invoices must be paid in full for Co-op credit, unless Co-op is issued at order entry. Please see below for Co-op at order entry guidelines.

5. All approved claims not submitted at order entry will be paid by credit memo to your account.

6. Co-op credits will not be issued on accounts with payments 15 days from net terms.

7. All claims must be submitted within 45 days of invoice date for prompt credit to be issued.

8. Claims are processed as soon as all required documentation is received.

9. Co-op claims cannot be carried over to the next program year.

10. Claims will not be approved in excess of the individual dealer’s available Co-op credit balance.

Account Balance1. Funds not claimed by March 31st will be forfeited.

2. Co-op balances can be found on the site, on your account snapshot or the Programs Menu.

2% Co-operative Program - 2 Ways To File A Claim

Automatic at Order EntryAll orders placed as Quick Ship Co-op Eligible or Sales and Marketing Co-op Eligible will be automatically deducted from Co-op, provided funds are available. If you DO NOT wish to receive Co-op at order entry, simply place your sales and marketing support materials order as a Standard Order.

Placing a Direct Connect Co-op Order1. Create Wellborn Order

2. Create New Quote

3. Choose one of the following: a. Quick Ship (Co-op) — This order will be available to ship in 5 business days. b. Sales and Marketing (Co-op) — This order will be available to ship at standard lead time.

4. Choose from the following items: a. Samples b. Sales Aids c. Other (Design Center Replacement Items, etc.)

d. Sample Chips (SC) / Touch Up

How Your Claim is Processed1. If 100% of the funds are available, your invoice will show a $0 balance.

2. If your Co-op balance is less than the amount of the invoice, you will be invoiced for the portion not covered by your Co-op. For example, if an order for $200 worth of literature is placed and the balance in Co-op is $150, the $150 will be deducted from Co-op and you will only be invoiced for $50.

January February March April May June July August September October November December

January February March April May June July August September October November December January February March

Premier–12–44

2% Co-operative Program - 2 Ways To File A Claim (continued)3. Please pay close attention to your invoice to make sure the invoice is totally covered by Co-op. Co-op will not show up on your Order Confirmation, but the Order Reason (found in the “Information” section at the top) will read COOP-Quick Ship, COOP-Samples, etc. The actual Co-op credit will show once the order is invoiced.

4. If your Co-op balance doesn’t fully cover the invoice, you must submit your claim to the Marketing Department via fax, regular mail or e-mail to receive credit. (See the procedures for Manually Processed Claims below.)

Items Eligible for Co-op at Order Entry Only items included on the Direct Connect Quick Ship (Co-op) and Sales and Marketing (Co-op) order screens: • Literature • SFKs • And much more!

Items NOT Eligible for Co-op at Order Entry • Model Homes • New Leaf Promotional Products • Wellborn Promotions • All advertisements and marketing materials not included on the Direct Connect Quick Ship (Co-op) and Sales and Marketing (Co-op) order screens

Manually Processed Claims1. Complete the Co-op Claim Form for each invoice.

2. Include needed documentation, such as copies of paid invoices, newspaper or magazine tear sheets, radio or television script affidavits with program log verification, photographs of trade show events, etc.

3. Mail to: Wellborn Cabinet, Inc. Attention: Co-op P.O. Box 1210 Ashland, AL 36251 Or Fax: 256-354-1874 Or scan and e-mail forms and all supporting documentation to: coop@wellborn.com.

The Following Expenditures Cannot be Claimed on the Co-op Program: 1. 8’ Design centers—See your Wellborn Territory Manager about the 50% Display Program 2. Wall Mount Door Display 3. Showroom displays 4. Production or preparation costs of locally produced consumer or trade advertisements or advertising materials 5. Business forms, letterhead and business cards for the dealer/distributor 6. Advertisements in any fraternal or political activity or program 7. Postage, freight, handling, taxes or service charges related to purchase of any advertising 8. Travel co sts related to attendance at local or national sales meetings or conventions 9. Advertising agency commissions 10. CAD programs and annual support fees

2% Co-operative Program - Merchandising

3 Ways to Order Merchandising Items1. Direct Connect Quick Ship (Co-op) Order: Look for the symbol denoting items available in the Quick Ship program.

2. Direct Connect Sales and Marketing (Co-op) Order for all merchandising items.

3. Direct Connect Standard Order can be placed, but Co-op will not be applied when invoiced.

MerchandisingA. Literature & Marketing Support Materials • Literature: Wellborn literature and marketing support materials qualify for 100% Co-op reimbursement.

• Photographic Services: The following Photographic Services are available for Co-op reimbursement:

• Prints & Duratrans reimbursed: 100%

• Billboards reimbursed: 50%

• Pop-Up Displays reimbursed: 100%

• Truck Decals reimbursed: 50%

Premier–12–45

2% Co-operative Program - Merchandising (continued)

2% Co-operative Program - Advertising

AdvertisingThe following guidelines will help you make decisions when placing advertisements in your local newspapers, television stations and other media. 1. Any failure to follow the guidelines detailed in this publication will result in a denial of claims.2. Co-op credits will be adjusted proportionally when other vendors are included. (For example: windows, countertops and other cabinet lines.)3. Failure to use the Wellborn logo according to guidelines located in this section or failure to use the Wellborn logo at all will result in a denial of your Co-op claim.

A. Television and Radio Advertising Eligible for 50% Co-op Reimbursement • Includes time cost for television and radio advertisements. • The Wellborn Cabinet, Inc. name is to be stated in the voiceover and logo must appear in the television commercial. • Television and Radio Commercials for 30 second and 60 second spots ready for dealer tag are available from Wellborn. • Production costs for broadcast media do not qualify for Co-op. • When other brands or products are included, reimbursement will be calculated and prorated based on the percentage of the ad that features Wellborn brands or products.

B. Company Website Eligible for 50% Co-op Reimbursement Each website submitted is subject for review. The true Co-op percentage eligible is based on the number of pages featuring the Wellborn Cabinet Inc. logo and product. The cost of the website will be prorated for other vendors present on the website. The vendors present on the website include all brands of products in addition to faucets, countertops, windows, etc. See examples provided on the WAY Site.The amount of funds eligible will be determined based on these factors. • Website requirements: • Must use the approved Wellborn Cabinet, Inc. logo • All photography must provide an indication to be Wellborn Cabinet, Inc. product

• Claim Submittal Requirements • Must provide the name of the website so we can visit the website to verify logos and content • An invoice from the webmaster or the website creator

C. Internet Advertising Eligible for 50% Co-op Reimbursement Internet advertising on websites by authorized dealers to drive traffic and Wellborn Cabinet sales will be considered for reimbursement by Wellborn on their merit including: • Internet Banner Ads—Stationary digital image ads posted on an Internet site with a link to the advertiser’s website. Internet Banner charges eligible for reimbursement include media cost and Internet management fees. • Ad requirements: The ad must include a Wellborn Cabinet Logo that meets the Logo Requirements. Wellborn Cabinet must be mentioned at least as many times as the advertiser’s name. • Claim Submittal Requirements: • Printout of the ad within the web page • Vendor invoice detailing impressions, clicks and costs related to the banner ad, reference to the site the banner is posted on, the site the banner ad will direct the user to and the campaign activity dates • Interactive Multimedia Ads—Internet ads that utilize an attracting agent, rich multimedia, video or audio device and operate within available bandwidth to direct users to a designated website. Interactive Media charges eligible for reimbursement include media cost and Internet management fees. • Ad Requirements: The ad must include a Wellborn Cabinet Logo that meets the Logo Requirements. Wellborn Cabinet must be mentioned at least as many times as the advertiser’s name.

B. Design Center and Samples • Design Centers and Wall Mount Displays are not eligible for Co-op reimbursement. This is due to the standard 50% display discount received on these marketing items. However, if a dealer is ordering these marketing items to be placed in builder and remodeler locations and does not receive a 50% display discount for them, upon special approval, these will be allowed in the 100% Co-op Program. Special approval includes the Regional Manager and Marketing Director. Replacement items and updating your Design Center or Wall Mount with new doors and chips are eligible for 100% Co-op reimbursement. • Samples ordered from Wellborn are also eligible for 100% Co-op reimbursement. For a list of all eligible samples, please see the Marketing Materials Section. • Touch Up Kits, Putty Sticks and Cabinet Care Items are also eligible for 100% Co-op reimbursement.

Premier–12–46

2% Co-operative Program - Advertising (continued) • Claim Submittal Requirements: • Print out of the ad within the web page • Vendor invoice detailing impressions, clicks and costs related to the multimedia ad, reference to the site the ad is posted on, the site the multimedia ad will direct the user to and the campaign activity dates • Search Engine Marketing/Pay-per-Click Advertising—Internet ads (i.e. sponsored links, sponsored ads) placed by a dealer where the advertiser pays a host only when their ad or keyword relevant to their target market is clicked with a search engine, such as Google AdWords, Yahoo Search Marketing or Microsoft adCenter, and the dealer pays a specific amount for “Pay per click” (PPC). Charges eligible for reimbursement include only PPC providers that employ click fraud prevention and automated systems to guard against abusive clicks by competitors or corrupt web developers. • Campaign must include the Wellborn Cabinet name. Ads must include a Wellborn Cabinet logo that meets the Logo Requirements • Printout of the search engine/PPC ad dated during the time of the purchased campaign period • Media provider list of top 100 keywords used in the search • Media provider invoice detailing media cost, campaign activity, statistics on click-thru’s and sites the media was placed Approved Internet ads must: • Include the Wellborn Cabinet logo that meets the Logo Requirements • Be geographically targeted to drive traffic only in the dealer’s assigned sales territory Expenses for Internet advertising on appropriate websites will be reimbursed as follows: • Internet Ads as described above qualify for 50% reimbursement. • In the case where multiple products share the ad, Wellborn will determine in its sole discretion the appropriate percentage for reimbursement. • Production costs associated with Internet advertising are not eligible for reimbursement.

D. Houzz Professional Listings/Wellborn Cabinet Projects • Ad requirements: • You must create a project labeled Wellborn Cabinet or Wellborn Cabinet, Inc. and use this to keep your Wellborn Cabinet products located. (Please note, we can be found by searching Wellborn Cabinetry) • Provide a link to your Houzz Pro Site • Provide a screenshot or link to your professional listing • When using Wellborn Cabinet in your projects, make sure you add our name in your keywords or description of the project photos when the Wellborn Cabinet product is shown.

E. Newspapers, Magazines, Catalogs, Shopper Circulars, Flyers and Inserts Eligible for 50% Co-op Reimbursement • Space cost for print advertisements and space cost for inserts. • Digital images are available from Wellborn for ad creativity. See page MM-19 for more information. • The Wellborn logo must appear on ad equivalent to size of dealer logo. • Tear sheets must accompany invoices and Co-op claim form. • When other brands or products are included, reimbursement will be calculated and prorated based on the percentage of the ad that features Wellborn brands or products.

F. Direct Mail, Email and Lead Response Eligible for 50% Co-op Reimbursement • Direct mail, email, lead management response and similar direct response communications on Wellborn’s behalf which are distributed in the dealer’s local trading area qualify for 50% reimbursement of Wellborn’s portion of the printing, postage/distribution cost or campaign cost. • The direct response piece must prominently feature the Wellborn name and Wellborn logo that meets the Logo Requirements. The Wellborn brand name must be mentioned at least as many times as the advertiser’s name. • For printed material, claims must include: • Copy of printed piece • Media provider’s invoice substantiating preparation, printing, distribution/mail receipts stating number of pieces mailed/distributed, rate and total postage cost, or supplier’s invoice showing certification of distribution. • For Email Marketing, claims must include: • Printout of the sent email campaign showing campaign email title and date message was sent • Media provider's invoice indicating email marketing charges and campaign dates • Tracking report detailing the email subject line, number of emails sent and date emails sent • When other brands or products are included, reimbursement will be calculated and prorated based on the percentage of the ad that features Wellborn brands or products.

Premier–12–47

2% Co-operative Program - Advertising (continued)

G. Trade and Consumer Shows Eligible for 50% Co-op Reimbursement Home shows will be considered for reimbursement by Wellborn on their merit and must be pre-approved by the dealer’s Territory Manager. Contact Wellborn for details on the rules and approval before making a show commitment. Wellborn product and logo must be used and Logo Requirements must be followed. Expenses for Home Shows will be reimbursed as follows: • Booth space at home show reimbursed: 50% • Cabinetry used in the booth reimbursed: 50% - Must include the Wellborn invoice, layout and pictures of cabinetry placed in booth to qualify • Freight costs and Drayage: Not eligible for reimbursement • Show services: Not eligible for reimbursement When submitting claims for reimbursement, the dealer claim must include: • Copy of the show contract/invoice for booth space • Photograph of the home show booth • Photograph of the Wellborn portion of the booth When other brands or products are included, reimbursement will be calculated and prorated based on the percentage of the booth that features Wellborn brands or products.

H. Joint Advertising with Your Customers Eligible for 50% Co-op Reimbursement • Your customers (remodelers, builders and sub-dealers) may use the Wellborn logo in their advertising. • You can also allow them to use your Co-op dollars in this effort. • The dealer must submit all claims, and all Co-op advertising guidelines must be followed for credit to be issued. • When other brands or products are included, reimbursement will be calculated and prorated based on the percentage of the ad that features Wellborn brands or products. • Remember to include needed documentation such as copies of paid invoices, newspaper or magazine tear sheets, radio or television script affidavits with program log verification, photographs of trade show events, etc.

I. Yellow Page Advertising Eligible for 50% Co-op Reimbursement • Yellow Page ads listed under the category “Kitchen Cabinets and Equipment-Household” that include the Wellborn logo. • Invoice and copy of ad must be submitted for reimbursement. • When other brands or products are included, reimbursement will be calculated and prorated based on the percentage of the ad that features Wellborn brands or products.

J. Wellborn’s National Yellow Page Trademark Program Co-op Reimbursement Based on Sales Volume • Our National Yellow Page Trademark Program is an excellent way to get your dealership’s name into your local Yellow Page directory under the Wellborn logo for a minimal cost to you. • Participation is based on net paid invoices from September of the previous year to August of the current year. • Participants are notified of their eligibility each October. • Below is the category breakout for the percentage Co-op will cover for participation in the program: 100% – Sales of $1M plus 88% – Sales of $100,000 - $999,999 75% – Sales of $50,000 - $99,999 • National Direct Media Service is our agent for this program. Their expertise in yellow page administration will ensure convenient and accurate listings. • National Direct Media Service will also handle all mailings and will contact you directly about your listings. • National Direct Media Service will also collect all payments. • Submit your invoice from National Direct Media Service to the marketing department to receive Co-op reimbursement.

K. NARI, NAHB Remodeler Council & NKBA Local Dues Eligible for 50% Co-op Reimbursement Dues paid to join your local NARI Chapter, NAHB Remodeler Council and NKBA Chapter are eligible for Co-op reimbursement. Submit copies of paid invoices.

Premier–12–48

2% Co-operative Program - Advertising (continued)

2% Co-operative Program - Other Eligible Items

2020 Application Integration Module (AIM) FeeEligible for 100% Co-op Reimbursement • 2020’s AIM allows the 2020 quote report to be converted into an XML file which can then be uploaded to Direct Connect on WellbornAndYou.com • Yearly Renewal Invoice from 2020 for AIM fee must be submitted by Dealer to Wellborn. See page MM-31 to learn how to submit a manually processed claim.

L. Dealer Open House and Business Meetings Eligible for 50% Co-op Reimbursement • Wellborn will reimburse a portion for the Open House directly related to Wellborn. • Business meetings must include a presentation of Wellborn products, programs and promotions given by a Wellborn Representative. • A Wellborn Representative must be present at either event. • Costs such as meeting space, refreshments (excluding alcoholic beverages), invitations and advertisements to the event are eligible for up to 50% reimbursement. • Photography from the events showing Wellborn participation at the event. • Name of event and how Wellborn will be promoted at either event. • If other vendors are represented, reimbursement will be calculated and prorated based on the number of vendor representation. • Prior approval is required.

M. Merchandising Sales and Promotional Programs Eligible for 50% Co-op Reimbursement • Specified programs sponsoring Wellborn product may be eligible. • Individual programs will detail the extent of Co-op. • If other vendors are represented, reimbursement will be calculated and prorated based on the number of vendor representation. • Name of event or promotion and how Wellborn will be represented. • Prior approval is required.

N. Model Home/Parade of Homes Program Eligible for 50% Co-op Reimbursement • Wellborn will extend a discount of up to 50% off net factored pricing for cabinetry used for Parade of Homes and/or Model Homes. • Model home kitchen layouts, photos of installed cabinets and invoices are needed with claim form. • Name of subdivision. • Number of homes in subdivision. • Wellborn Territory Manager approval required.

O. Outdoor and Indoor Advertising Eligible for 50% Co-op Reimbursement • The cost of billboards, fleet images, decals and store signs. • This includes Wellborn’s photographic services and fleet images. • The Wellborn logo and photography must be used. • Installation costs do not qualify for Co-op. • Billboard space rental is also eligible for Co-op reimbursement. • The approved Wellborn logo must appear on ad equivalent to size of dealer logo. • If other vendors are represented, reimbursement will be calculated and prorated based on the number of vendors represented.

OtherAny non-standard advertising method requires written pre-approval by Regional Sales Manager and Wellborn Management.

Premier–12–49

2% Co-operative Program - Other Eligible Items (continued)

2% Co-operative Program - Co-op Advertising Policy Chart

Co-op Advertising PolicyWellborn Cabinet, Inc.

Wellborn Cabinet, Inc. Merchandising Reimbursement Schedule Section Item Reimbursement Rate A Literature & Marketing Support Materials 100% Design Center & Wall Mount Displays Not Eligible B Samples 100% Design Center/Wall Mount Replacement Items 100%

Wellborn Cabinet, Inc. Advertising Reimbursement Schedule A Television and Radio Advertising 50% B Company Website* 50% C Internet Advertising/Website* 50% D Houzz Professional Listings/ Wellborn Cabinet Projects 50%

E Newspaper, Magazine, Catalog, Shopper Circulars, Flyers & Inserts 50%

F Direct Mail, Email & Lead Response 50% G Trade & Consumer Shows 50% H Joint Advertising with Your Customers 50% I Yellow Page Advertising 50% Reimbursement J Wellborn’s National Yellow Page Trademark Program Based on Sales Volume K NARI, NAHB Remodeler Council & NKBA Local Dues 50% L Dealer Open House & Business Meetings 50% M Merchandising Sales & Promotional Programs 50% N Model Home/Parade of Homes Program 50% O Outdoor & Indoor Advertising 50%

Wellborn Academy Training SeminarsEligible for 100% Co-op Reimbursement Most Wellborn Academy registration fees may be deducted from Co-op at the time of registration, provided funds are available. Otherwise, a copy of the check and registration form are needed with the Co-op claim. Wellborn Academy classes eligible for Co-op reimbursement: Wellborn Closet Training, Associate Dealer Training, Wellborn Selling Solutions, Installation and Finishing Touch, Finishing Touch (1 Day), 2020 and ProKitchen. Authorized Contractor Training is not eligible for coop reimbursement.

Wellborn Academy expenses eligible for 100% Co-op reimbursement include: • Registration Fees • Hotel cost • Airfare • Mileage at $0.39 per mile

Designated Wellborn PromotionsEligible for 100% Co-op Reimbursement Special pre-approved promotions qualify for reimbursement. Wellborn will provide all information on these programs as they become available. Requires prior approval from Regional Sales Manager and Wellborn Management.

OtherAny non-standard Merchandising methods requires written pre-approval by Regional Sales Manager and Wellborn Management.

* All coop advertising is subject to review

Premier–12–50

Co-operative Merchandising and Advertising Claim Form:# tnuoccA nroblleW

Your Company Name

Contact Date

Mailing Address

enohP piZ & etatS,ytiC

Merchandising Claims100%

1. Marketing Literature

2. Training Materials

3. Product Samples

4. Wellborn Promotions

5. Customer Start-Up Kit

6. Wellborn Academy

Training Seminars

Flights

MileageStart End

Hotels

7. OtherExplain:

Advertising Claims50%

A. Television, Radio & Internet

B. Premium Items

C. Newspapers, Magazines, Catalogs,Circulars, Flyers & Inserts

D. Direct Mail & Statement Stuffers

E. Trade & Consumer Shows

F. Outdoor & Indoor Advertising

G. Yellow Page & National YP Program

H. Dealer Open House & Business Meeting

I. Merchandising, Sales & Promo Programs

J. Model Home & Parade of Homes

K. Wellborn Web Site Link Fee

L. NARI & NAHB Remodeler’s Co-op Dues

Explain:

38669 Highway 77 • P.O. Box 1210 • Ashland,AL 36251

(256) 354-7151 • 1-800-762-4475 • FAX (256) 354-1874 coop@wellborn.com

Email Address:

M. Other

Items to include with this form if claiming the following:Samples & Literature Copies of paid invoicesWellborn Academy Receipts from hotel & airfarePhotographic Services Copies of paid invoicesBillboards Copies of invoices & picture of the billboardTruck Decals Copies of invoices & picture of the installed graphicsTV & Radio Advertising Copies of invoices, scripts & program log verificationInternet Advertising Copies of invoices & copy of ad or websitePrint Advertising Copies of invoices & color copy of adDirect Mail Copies of invoices & color copy of item mailedTrade & Consumer Shows Floor space contract, cabinet layout & photo of displayNational Yellow Page Program Copy of National Direct Media Service invoiceModel Home/ Parade of Homes Copies of paid invoices, layouts & photos of installed CabinetsPromotional Products Copies of invoices & picture of embroidered or imprinted item

Cooperative Merchandising and Advertising Claim Form

Submit form via Mail, Fax or Email to the attention of Co-op.

Premier–12–51

Logo Print Guidelines

Wellborn LogoThe Wellborn Cabinet, Inc. trademark must be used in all print advertisements and promotional materials in a size equivalent to the dealer’s or distributor’s logo in the ad. No Co-op will be issued for missing or improper logo. The logo must be the proper logo style shown above.

Logo must print black in:• Black and white ad• Two color ad when the colors are black plus another color other

than PMS 2955 Blue

Logo must print PMS 2955 blue in:• Two color ad when the colors are black and PMS 2955 blue• Five color ad (Four color process plus one PMS color)

Four color process ad logo must print:• 100% cyan, 45% magenta, 0% yellow and 37% black

When using “The Essence of Cabinetry”, tagline must print:• PMS 871 Metallic Gold when running five color• 15% cyan, 30% magenta, 65% yellow and 25% black or 50%

PMS 2955 when four color process is used

Wellborn Closets LogoThe Wellborn Cabinet, Inc. logo must be used whenever the Wellborn Closets trademark is used in all print advertisements and promotional materials. See above for Wellborn Cabinet, Inc. logo usage instructions. The Wellborn Closets logo should be proportionally smaller. No Co-op will be issued for missing or improper logo. The logo must be the proper logo style shown above.

Logo must print black in:• Black and white ad• Two color ad when the colors are black plus another color other

than PMS 2955 Blue

Logo must print PMS 2955 blue and PMS 188C in:• Two color ad when the colors are black and PMS 2955 blue• Five color ad (Four color process plus one PMS color)

Four color process ad logo must print:• Wellborn blue: 100% cyan, 45% magenta, 0% yellow

and 37% black• Pantone 188C: 0% cyan, 97% magenta, 100% yellow

and 50% black

Active Living LogoThe Wellborn Cabinet, Inc. logo must be used whenever the Active Living trademark is used in all print advertisements and promotional materials. See above for Wellborn Cabinet, Inc. logo usage instructions. The Active Living logo should be proportionally smaller. No Co-op will be issued for missing or improper logo. The logo must be the proper logo style shown above.

Logo must print black in:• Black and white ad• Two color ad when the colors are black plus another color other

than PMS 2955 Blue

Logo must print PMS 2955 blue and PMS 871 gold in:• Two color ad when the colors are black and PMS 2955 blue• Five color ad (Four color process plus one PMS color)

Four color process ad logo must print:• Wellborn blue: 100% cyan, 45% magenta, 0% yellow

and 37% black• Wellborn gold: 15% cyan, 30% magenta, 65% yellow

and 25% black

Premier–12–52

Logo Print Guidelines (continued)

Elegant Bath Collection LogoThe Elegant Bath Collection trademark must be used in all print advertisements and promotional materials in a size equivalent to the dealer’s or distributor’s logo in the ad. No Co-op will be issued for missing or improper logo. The logo must be the proper logo style shown above.

Logo must print black in:• Black and white ad• One color ad when the colors are black plus another color other

than PMS 477 Brown

Logo must print PMS 477 brown in:• One color ad when the colors are black and PMS 477 brown• Four color process ad

Four color process ad logo must print:• 50% cyan, 85% magenta, 100% yellow and 35% black

Estate Collection LogoThe Estate Collection logo must be used in all print advertisements and promotional materials in a size equivalent to the dealer’s or distributor’s logo in the ad. No Co-op will be issued for missing or improper logo. The logo must be the proper logo style shown.

Logo must print black in: • Black and white ad • Two color ad when the colors are black plus another color other than PMS 202C Red

Logo must print PMS 202C red and PMS 465C gold in: • Two color ad when the colors are black and PMS 202C red • Five color ad (Four color process plus one PMS color)

Four color process ad logo must print: Estate red: 0% cyan, 100% magenta, 61% yellow and 43% blackEstate gold: 20% cyan, 32% magenta, 58% yellow and 0% black

For additional logo information, please refer to the WAY site:

http://mes1.wellborn.com/cms/index.php?option=com_content&task=view&id=1476&Itemid=998

Premier–12–53

Notes

Premier–12–54

Notes