Marketing Mcqs

MC090401560 : Sheikh Muhammad Umer

Quiz Start Time: 09:21 PM

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83 sec(s)

Question # 1 of 25 ( Start time: 09:21:38 PM )

Total Marks: 1

“Buy it now” refers to which one of the following options?

Select correct option:

Personal selling

Advertising

Sales promotion

Publicity



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86 sec(s)


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Which one of the following is the first step in developing an advertising program?


Developing advertising strategy

Advertising budget

Advertising campaigns

Setting advertising objectives



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76 sec(s)


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The BCG growth-share matrix classifies which of the following four types of SBUs?


Product; price; promotion; placement

Sales; market share; price; promotion

Stars; cash cows; question marks; dogs

Planning; organizing; leading; controlling



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80 sec(s)


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“How are you telling consumers in your target group about your product” This question belongs to which marketing concept?


Product

Price

Place

Promotion



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89 sec(s)


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What are the companies doing from the following options as a result of an explosion of more focused media that better match today’s targeting strategies?


More narrowcasting and less broadcasting

Less broadcasting and more narrowcasting

Less narrowcasting and broadcasting

More narrowcasting and broadcasting



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73 sec(s)


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"Looking for new customers" refers to which one of the following concepts?


Soliciting

Presenting

Prospecting

Soliciting



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83 sec(s)


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Which one of the following is the primary purpose of a broker?


Take title to a producer's goods

Sell directly to the final consumer

Sell directly to producers

Bring buyers and sellers together

MC090401560 : Sheikh Muhammad Umer Time

Left 78


sec(s)


Total Marks: 1

Why do manufacturers offer channel members quantity discounts, promotional allowances and slotting allowances?


To increase the level of vertical integration

To establish long-term transactional relationships

To take advantage of price elasticity

To encourage them to actively market the product



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88 sec(s)


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Order processing, inventory management, materials handling, warehousing, and transportation fall under which of the following activities?


Wholesaling

Retailing

Physical distribution

Channel management

v



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89 sec(s)


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Which of the following is an intensive growth strategy of increasing sales in present markets

with present products?


Market development

Market penetration

Product development

Market saturation



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89 sec(s)


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Setting low prices to encourage initial product trial and to generate sales growth reflects which one of the following pricing method?


Penetration pricing

Skimming pricing

Competition-Based Pricing

Cost-Based Pricing



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68 sec(s)


Total Marks: 1

Setting low prices to encourage initial product trial and to generate sales growth reflects which one of the following pricing method?


Penetration pricing

Skimming pricing

Competition-Based Pricing

Cost-Based Pricing



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58 sec(s)


Total Marks: 1

If a retailer needed help with store design and training sales personnel, it would most likely use the services of which of the following wholesalers?


Full-service wholesaler

Full-price wholesaler

Rack jobber

Cash-and-carry wholesaler



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73 sec(s)


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Customers buy from stores and firms that offer the highest ________.


Value for the dollar

Customer perceived value

Level of customer satisfaction

Company image



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89 sec(s)


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The marketer’s job does not end when the product is bought. After purchasing the product, the consumer will be satisfied or dissatisfied and will engage in which of the following behavior?


Dissonance-Reducing Buying Behavior

Habitual buying behavior

Post purchase behavior

Variety-seeking buying behavior



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88 sec(s)


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Which one of the following is NOT a part of marketing control process?


Set goals for organization

Measure performance

Take risk for profit

Evaluate performance



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89 sec(s)


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British Steel provides steel to various manufacturers in Britain. British Steel would most likely segment markets based on which one of the following variables:


Demographic

Psychographic

Type of organization

Market density



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89 sec(s)


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Which one of the following SBUs is low-growth, high share businesses which generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment.


Stars

Cash cows

Question marks

Stars and cash cows



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89 sec(s)


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Mr. A's girlfriend tells him she wants jewellery for Christmas. He decides to go to a store that provides the best possible selection of jewellery. His best choice would be to shop at a __________ store.


Department

Discount

Specialty

Convenience



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89 sec(s)


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At which stage personal or difficult questions should be asked in a questionnaire?


In beginning

In the middle

In the last

At any point in time



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89 sec(s)


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A local firm wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies?


Making money is our business

The customer is always right

Keep prices low

Focus on today



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89 sec(s)


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The greater the comparative advantage of a new product over those already in the market, the more quickly the product will move through the early stages of the product life cycle.


True

False



Time Left

87 sec(s)


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Which of the following sets refers to the sequence of marketing management functions?


Control – implementation – market planning

Market planning – control – implementation

Implementation – control – market planning

Marketing planning – implementation - control



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89 sec(s)


Total Marks: 1

Open-ended questions are especially useful in which of the following research when the researcher is trying to find out what people think but not measuring how many people think in a certain way?


Causal research

Observational research

Experimental research

Exploratory research



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89 sec(s)


Total Marks: 1

The correct sequence of an organization’s supply chain from a systems perspective is:


Acquisition of resources, transformation process, delivery to customers

Transformation process, delivery to customers, acquisition of resources

Delivery to customers, acquisition of resources, transformation process

Transformation process, acquisition of resources, delivery to customers

MC090405190 : Tammor Bin Shahid


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88 sec(s)


Total Marks: 1

Which one of the following is NOT a product attribute?


Product quality

Product features

Product style and design

Product price



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89 sec(s)


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Which one of the following pricing policy may result in losing money on the product?


Price leader

Psychological discounting

Penetration pricing

Special-event pricing



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89 sec(s)


Total Marks: 1

Information that already exists somewhere, having been collected for another refers to which of the following data?


Primary data

Secondary data

Encrypted data

Bulk data


Time Left

88 sec(s)



Total Marks: 1

If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use?


Advertising

Publicity

Personal selling

Sales promotion



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89 sec(s)


Total Marks: 1

What might be the effect of a successful price increase on profits?


Profit can increase

Profit can decrease

No change observed in profits

Infinite change in profits

v



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89 sec(s)


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People are willing to work for large organizations but expect them to become increasingly socially responsible. What does this statement show?


People’s views of the universe

People’s views of nature

People’s views of society

People’s views of organization



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85 sec(s)


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Polaroid is aiming its Cool Cam camera at teenagers. Which of the following options reflect Teenagers?


Target audience

Segmentation

Target market

Focus group



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89 sec(s)


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Three key issues associated with initiating price changes are, the circumstances, the tactics and:


Sales targets

Bad publicity

Stock levels

Competitor reactions



Time Left

83 sec(s)


Total Marks: 1

According to Philip Kotler how many marketing management philosophies are there?


Three

Four

Five

Six



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89 sec(s)


Total Marks: 1

Beyond quality level, high quality also can mean high levels of quality consistency. Here, “Freedom from defects and consistency in delivering a targeted level of performance” refers to which of the following qualities?


Perceived quality

Product quality

Adherence quality

Conformance quality

MC090405190 : Tammor Bin Shahid Time

Left 68 sec(

Quiz Start Time: 09:35 PM s)


Total Marks: 1

Which one of the following statements is NOT for mature consumers?


The best strategy is to appeal to their active, multidimensional lives.

They are an ideal market for exotic travel.

High-tech home entertainment products appeal to them.

They place more importance on brand names and are more brands loyal.



Time Left

89 sec(s)


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Developing a product or service involves defining the benefits that it will offer. The benefits such as quality, features and design, style that are communicated and delivered comes under which of the following categories?


Private brands

Product attributes

Consumer products

Product mixes



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89 sec(s)


Total Marks: 1

“A firm decides to target several market segments or niches and designs separate offers for each” Which one of the following strategies BEST describes it?


Undifferentiated marketing strategy

Differentiated marketing strategy

Concentrated marketing strategy

Custom marketing strategy



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89 sec(s)


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A person’s buying choices are further influenced by four major psychological factors. Which is NOT one of these factors?


Motivation

Perception


Learning



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89 sec(s)


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Which one of the following category provides the resources needed by the company and competitors to produce goods and services?


Suppliers

Customers

Competitors

Publics

v



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88 sec(s)


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Mobilink divides buyers into groups based on their knowledge, attitudes, uses or responses to a product. It is obviously using which type of segmentation?


Behavioral

Psychographic

Demographic

Geographic



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89 sec(s)


Total Marks: 1

Which one of the following the “target audience” for an advertising campaign?


Information base on which to develop the campaign

Location and geographic distribution of persons

Group of people toward whom the advertisements are directed

Overall goal of the advertising campaign

MC090403432 : Kamran Haider


Time Left

74 sec(s)


Total Marks: 1

Which one of the following is NOT a part of marketing control process?


Set goals for organization

Measure performance

Take risk for profit

Evaluate performance



Time Left

74 sec(s)


Total Marks: 1

Which of the following environment involves natural resources that are needed as inputs by marketers or that are affected by marketing activities?


Cultural environment

Natural environment

Political environment

Technological environment



Time Left

69 sec(s)


Total Marks: 1

What does the meaning of the physical arrangement of the illustration, headline, subheadline,

body copy and the signature?


Copy

Art design

Layout

Storyboard



Time Left

69 sec(s)


Total Marks: 1

Which one of the following pricing policy may result in losing money on the product?


Price leader

Psychological discounting

Penetration pricing

Special-event pricing



Time Left

39 sec(s)


Total Marks: 1

A production operative at a cheese factory discovered that the slicing process could be speeded up if the machine had a certain type of arm attached. He consulted the supervisor about purchasing one. The operative would be considered as which of the following members?


User

Influencer

Buyer

Decider



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63 sec(s)


Total Marks: 1

Building, keeping and growing profitable value-laden relationships with all customers of a company refers to which one of the following concept?


Customer lifetime value

Customer perceived value

Customer relationship management

Societal marketing



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88 sec(s)


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Which of the following number refers to the Universal marketing functions?


Seven

Eight

Nine

Ten



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88 sec(s)


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The decline stage is marked by chronically decreasing profits.


True

False



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88 sec(s)


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How many forces are in a Porter’s model of competition?


Three

Four

Five

Six



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88 sec(s)


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When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in which of the following systems?


Value delivery network

Channel of distribution

Supply chain

Demand chain



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88 sec(s)


Total Marks: 1

Which of the following is the last step in marketing research process?


Developing the research plan

Interpreting and reporting the findings

Defining the problem and research objectives

Implementing the research plan



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88 sec(s)


Total Marks: 1

Marketing strategies are developed on the basis of which of the following?


Opportunities

Strength

Threats

Weakness



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89 sec(s)


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One of the following is NOT a key function that intermediaries play in completing transactions.


Promotion

Negotiation

Financing

Pricing



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89 sec(s)


Total Marks: 1

The network that connect people within a company to each other and to the company network reflect which of the following technologies?


WAN

Intranet

Extranet

Internet



Time Left

89 sec(s)

Question # 17 of 25 ( Start time: Total Marks: 1

10:07:45 PM )

According to Philip Kotler how many marketing management philosophies are there?


Three

Four

Five

Six



Time Left

89 sec(s)


Total Marks: 1

When Nokia introduced its new mobile set in the market in response to consumer demand, which one of the following philosophy is consistent with such action?


Selling concept

Production concept

Customer concept

Marketing concept



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89 sec(s)


Total Marks: 1

To reduce time demands on their outside sales forces, many companies have increased the size of their inside sales forces, which include technical support people and sales assistants. Which one of the following can also be another part of the sales force?


Order takers

Order getters

Telemarketers

Secretaries



Time Left

89 sec(s)


Total Marks: 1

A person’s buying choices are further influenced by four major psychological factors. Which is NOT one of these factors?


Motivation

Perception


Learning



Time Left

89 sec(s)


Total Marks: 1

The price quoted before any discount or reduction refers which one of the following price?


Barter price

Transaction price

Market price

List price



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89 sec(s)


Total Marks: 1

“Increasing demand, as well as changing or even reducing demand” which one of the following concept is consistent with this statement?


Marketing management

Marketing myopia

Demarketing

Relationship management



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88 sec(s)


Total Marks: 1

Organizations that rely heavily on personal selling are likely to use other promotional efforts. What is the purpose of these promotional efforts?


Promote their less expensive products.

Urge consumers to send their comments and ideas to the firm.

Promote free gifts to consumers.

Improve the effectiveness of salespeople.



Time Left

89 sec(s)


Total Marks: 1

All of the following are major steps in developing new products EXCEPT:


Test marketing

Evaluation of competitors

Business analysis

Idea generation



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88 sec(s)


Total Marks: 1

People often buy the kind of clothing. What does it show?


Attitude

Status

Learning

Lifestyle

Date post:	18-Nov-2014
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