PRESENTED BY

Awais Mustfa Wasim Rubani

Mabroor Ahmed PRESENTED TO

Our Honorable, Sir Nouman Sattar

• Marketing Mix• Case study (Coca Cola)• History• Marketing Mix Strategy (4p,s)• Distribution Channel• SWOT• Problems• Recommendations

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OVERVIEW

AWAIS MUSTAFA

The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. The marketing mix is also called the 4Ps. The 4Ps are price, place, product and promotion. The services marketing mix is also called the 7Ps and includes the addition of process, people and physical evidence.

MARKETING MIX

Coca Cola was invented inMay, 1886 by Dr. John S. Pemberton in AtlantaGeorgia.

World leader in soft drink sales.Coca-Cola (popularly known as Coke), Diet Coke, Tab, Sprite, Fanta, Fresca, Mello Yello, Minute Maid fruit juices, PowerAde sports drinks.

INTRODUCTION

Coca cola entered in Pakistan when it established its first plant in Lahore in 1953.

The regional head quarter is in Lahore, controls 20 plants.

Coca Cola registered as a Private Ltd. Company in 1997.

HISTORY IN PAKISTAN

Coca cola started business in Pakistan as a franchise before 1997.

Now there are 6 plants are working in Pakistan.

HISTORY IN PAKISTAN

“To have a strong dominant and profitable business in Pakistan & Refresh the People’s body, mind, and spirit”

MISSION STATEMENT

“Customer Satisfaction Our Success”

Coca-Cola Co. are committed to produce quality products under the guidelines of Coca-Cola International Standards and Quality requirements.

VISION

Coca-Cola’s  main soft drinks include the following:

Diet Coke Tab Sprite Fanta Fresca Mello Yello

MAIN PRODUCTS OF COMPANY

Pepsi & Coca Cola are somewhat perfect substitute of each other.

In Pakistan Pepsi is consumed lightly more than Coca Cola because of taste.

Pepsi & Coca Cola

COMPARISION

Fanta is one of the important products of Coca Cola. Fanta Orange is liked most.

Fanta is preferred due to its taste and quality than Mirinda.

Mirinda & Fanta

COMPARISION

Sprite and Teem are perfect substitute of each other.

Generally, sprite is consumed more due to quality and availability.

Teem & Sprite

COMPARISION

Pepsi Cola Products

COMPETITORS

RAMAZAN OFFER

The Coca Cola has an increased sale during different Islamic Festivals. Especially during Ramazan the Coca Cola sale boost up to a maximum level.

MABROOR AHMED

WHO HAS TO COME?

“Factors that help a company or firm to sell

its products”

MARKETING MIX

Product Product means that fulfill the Customer requirements

PriceCustomer can pay easily

PlacePlace includes company activities that make the product available to target customers. Customer Convient

PromotionsCustomer Awareness

MARKETING MIX

PRODUCT Coca cola is the world famous company of

soft drinks Different Range of Products The Coca-Cola Company's products include

beverage concentrates and syrups, with the main product being finished beverages. The business has over 300 brands of beverages around the world with the main ones being Coke, Lift, Sprite.

Main Brands Coke, Sprite, Fanta

MARKETING MIX OF COCA COLA

Core Actual Product Augmented Product

(These Factors made total Product)

TOTAL PRODUCT AREA (FOCUSED

PRICE Coca cola has its own set of techniques

for setting the price of the product. It emphasizes on the market demand of

the product. Price of coke is not more than its

competitors. We can get a 250ml bottle of coke at the same rate as that of Pepsi.

MARKETING MIX

Price Fixation (4 C,s) Cost Customer Competitors Corporative Objective

HOW I DECIDE WHAT SHOULD BE PRICE?

Selection of place is also a very vital step in the success of the organization.

The place must be right where the customers wants to be, it must be easily access able.

Coca cola makes it sure that its products are available at every corner of the country.

MARKETING MIX

PLACE

Manufacturer

Consumer

Retailer

WholesalerFlowphysical

information

promotion

paymentownershi

p

Distribution Channels

Coca cola is very much conscious about its promotion.

Coca cola sets its promotional budget on annual basis.

Advertisement plays very important role in promoting the image and name.

Effective advertisement plays important role in the success of product.

PROMOTION

MARKETING MIX

A Awareness/AttractionI InterestD Desire

A Action

AIDA

WASIM RUBANI

WHO HAS TO COME?

SWOT ANALYSIS

.Global presence

•Word leading brand

•Strong financial

background•Strong

relations with the sports

world.•Brand

awareness•Logo famous

•Strong marketing and

advertising •Diversification

of other business like

food and snacks.•Aggressive acquisitions•Increase in demand for

bottled water

•Negative publicity

•Low profits in strong areas

•Decline in cash flow

•Supply is restricted.

•Lack of popularity of

many Coca-Cola brands.

•Health issues.

•Intense competition •Slowdown in

rural •Demand•Negative

health effect•Commodity

price growth.

STRENGTHS WEAKNESS

OPPORTUNITIESTHREATS

Lack of efficiency in distribution network in some product lines.

Lack of emphasis on the brand value in advertisements.

Lack of efficiency in product market survey before the launch of products. For e.g. Pepsi blue and Kurkure desi beats.

The target market is youth and the taste is not in relation with the taste of target market.

(Pepsi is too sweet)

PROBLEMS

Invest profits for future growth and for earning more of market share and profits.

Promotion of their products through Effecting Marketing and Advertising strategies.

Produce a range of Healthy, i.e. Sugar free or diet Alternatives of different products.

Invest heavily into products like fanta and sprite in order to push the products to star status.

RECOMMENDATIONS

THANK YOU