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Prepared ByShams Uddin AhmedID: 07082101154Intake: 15th Program: BBAMajor in Marketing.

TopicMarketing Mix of Golden Country Cornflakes offered by EMS International Ltd.

IntroductionObjectiveMethodologyAnalysis & FindingsRecommendationsConclusionBreakfast is the most important meal of the day. In word cornflakes is one kind of breakfast meal. It is fulfill require our body and fit. Cornflakes refer to breakfast meal eaten in order to keep the body in a healthy and active condition. Hence, Cornflakes has to provide the required raw material, sodium, like vitamins and minerals, protein, fiber, sugar, protein, requirements like carbohydrates, fats, etc. Extruded breakfast cereal products such as corn flakes, rice flakes, wheat flakes and other formulated breakfast cereal product are now gaining popularity in the world.

IntroductionObjectiveMethodologyAnalysis & FindingsRecommendationsConclusionBroad/General Objective: The objective of the study is to identify the marketing mix of the Golden Country Cornflakes offered by EMS International Ltd.Short/Specific Objective:There are some aspects that are needed to fulfill the general objective which are known as specific objective. These are => To identify the state of marketing initiative of EMS International Ltd. => To identify the marketing mix of Golden Country Cornflakes. => To understand the customer satisfaction regarding marketing mix of Golden Country Cornflakes.

IntroductionObjectiveMethodologyAnalysis & FindingsRecommendationsConclusion1. Type of the Research design: It is a descriptive research by nature.2. Sources of DataPrimary Data Sources: Data organized by the researcher for the specific purpose of addressing the research problemSecondary Data Sources: Data collected for some purpose other than the problem at hand.3. Data Collection ProceduresPrimary Data: Customer survey, observations were conducted to collect primary data.Secondary Data: Company profile, Magazine, Newspaper add. Annual reports were used as secondary

IntroductionObjectiveMethodologyAnalysis & FindingsRecommendationsConclusion4. Research InstrumentsQuestionnaire: Questionnaire is very flexible and easy to collect answer than other instrument. So I choose questionnaire as research instrument to collect primary data for the report. All details about questionnaire are given bellow-No of question: 14 questions are in the questionnaire. Questionnaire format: Structured.Question type: Close ended likert scale and open ended.Font size: 12.

IntroductionObjectiveMethodologyAnalysis & FindingsRecommendationsConclusion5. Sampling PlanPopulation: All the consumer who consume the golden country cornflakes.Sample Elements/Units: Individual consumers who consume the golden country cornflakes.Sample Frame: There was no well structure of sample frame found.Sampling Procedure: Non- probability convenience sampling method.Sample Size: The sample size of the report is 50. We have made our survey to 50 customers.

IntroductionObjectiveMethodologyAnalysis & FindingsRecommendationsConclusionTable-01: AgeAfter the analysis to understand that 18 to less than 30 ages customers are popular breakfast meal of the cornflakes.

AgeNumber of respondentsValid %Cumulative %MeanSstandard Deviation18-20122424

2.44

1.1457121-2515305426-3015308431-355109436-4036100Total50100

IntroductionObjectiveMethodologyAnalysis & FindingsRecommendationsConclusionTable-02: Gender

The large number of female groups consume the Golden country cornflakes.

Number of respondentsValid %Cumulative %MeanStandard DeviationMale153030

1.70

0.46291Female3570100Total50100

IntroductionObjectiveMethodologyAnalysis & FindingsRecommendationsConclusionTable-03: Occupation

The Golden Country Cornflakes is popular in the student, service holder and housewife.

Number of respondentsValid %Cumulative %MeanStandard DeviationStudent204040

2.30

1.19949Business51050Service holder153080Housewife1020100Total50100

IntroductionObjectiveMethodologyAnalysis & FindingsRecommendationsConclusionTable- 04: Golden Country Cornflakes quality is better than other cornflakesIn this result of the analysis, Golden Country cornflake is better quality than others cornflakes.

Number of respondentsValid %Cumulative %MeanStandard DeviationStrongly Agree132626

4.16

0.71027Agree357096Disagree1298Strongly Disagree12100Total50100

IntroductionObjectiveMethodologyAnalysis & FindingsRecommendationsConclusion

Table-05: Golden country Cornflakes are variety flavour.

The result after analysis that Golden Country cornflake are more variety flavour of product.

Number of respondentsValid %Cumulative %MeanStandard DeviationStrongly Agree1020204.200.40406Agree4080100Total50100

IntroductionObjectiveMethodologyAnalysis & FindingsRecommendationsConclusionTable- 06: Golden Country Cornflakes Package design is attractive

The Golden Country cornflake packaging is attractive.

Number of respondentsValid %Cumulative %MeanStandard DeviationStrongly Agree4884.060.31364Agree469098Neutral12100Total50100

IntroductionObjectiveMethodologyAnalysis & FindingsRecommendationsConclusion

Table-07: Golden Country Cornflakes is healthy breakfast.

The Golden Country cornflake is good for healthy breakfast.

Number of respondentsValid %Cumulative %MeanStandard DeviationStrongly Agree367272

4.70

0.50508Agree132698Neutral12100Total50100

IntroductionObjectiveMethodologyAnalysis & FindingsRecommendationsConclusion

Table-08: Golden Country Cornflakes is well known brand over the world.

The Golden Country cornflake is well-known brand in the world.

Number of respondentsValid %Cumulative %MeanStandard DeviationStrongly Agree132626

4.14

0.60643Agree316288Neutral61212Total50100

IntroductionObjectiveMethodologyAnalysis & FindingsRecommendationsConclusion

Table-09: Golden Country Cornflakes is reasonable price.

The Golden Country cornflake price has reasonable.

Number of respondentsValid %Cumulative %MeanStandard DeviationStrongly Agree61212

3.96

0.63760Agree387688Neutral51098Strongly Disagree12100Total50100

IntroductionObjectiveMethodologyAnalysis & FindingsRecommendationsConclusion

Table-10: Golden Country Cornflakes is available in the market.

The Golden Country cornflake is highly available in the market.

Number of respondentsValid %Cumulative %MeanStandard DeviationStrongly Agree153030

4.24

0.55549Agree326494Neutral36100Total50100

IntroductionObjectiveMethodologyAnalysis & FindingsRecommendationsConclusion

Table-11: Golden Country Cornflakes advertising is attractive.

The advertising is not attractive and media of the golden country cornflakes.

Number of respondentsValid %Cumulative %MeanStandard DeviationStrongly Disagree81616

2.12

0.71827Disagree306076Neutral 102096Agree24100Total50100

IntroductionObjectiveMethodologyAnalysis & FindingsRecommendationsConclusion

Table- 12: Easy to consume of Golden Country Cornflakes.

Easy to consume of the golden country cornflakes in the market.

Number of respondentsValid %Cumulative %MeanStandard DeviationStrongly Agree816163.681.05830Agree285672Neutral81688Disagree2492Strongly Disagree48100Total50100

IntroductionObjectiveMethodologyAnalysis & FindingsRecommendationsConclusionTable- 13: Overall customer satisfaction of Golden Country Cornflakes.To measure the customer satisfaction level is not high.

Number of respondentsValid %Cumulative %MeanStandard DeviationStrongly Agree81616

3.68

1.05830Agree285672Neutral81688Disagree2492Strongly Disagree48100Total50100

IntroductionObjectiveMethodologyAnalysis & FindingsRecommendationsConclusion

Table- 14: Golden Country Cornflakes gives promotional offer to the customers.

Sometime promotional offer gives to the customers of Golden Country cornflake and it is not available.

Number of respondentsValid %Cumulative %MeanStandard DeviationAgree2142423.120.84853Neutral 142870Disagree1530100Total50100

IntroductionObjectiveMethodologyAnalysis & FindingsRecommendationsConclusionThe Golden Country cornflake is not highly available in the market. So the availability should increase the product very closely.The advertising of the golden country cornflakes is not attractive and available. So advertising should be increase avaliable and attractive.The customer satisfaction level not high then should be increase the customer service easily and measurement of the customers demand. Sometime promotional offer gives to the customers of Golden Country cornflake and it is not available. So promotional offers should give the customer and retained.

IntroductionObjectiveMethodologyAnalysis & FindingsRecommendationsConclusionAt present situation cornflakes makes a huge market. There is a large cornflakes market in Bangladesh. Lots of local and world brands are available in this country. Cornflakes is one kind of breakfast and it will fulfill the breakfast require in our body. However, Corn Flakes would be the better choice regarding weight loss. This cereal tastes good and is loaded with essential vitamins. On the flip side, Shredded Wheat contains no sugar or sodium, and it contains more fiber, protein and whole grains

ANY QUESTION

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